Flatbread Neapolitan Pizzeria
Flatbread Neapolitan Pizzeria is a privately held, VPN-certified Neapolitan restaurant operating two dine-in locations in Boise and Meridian, Idaho, serving families, couples, and lunch diners with wood-fired pizza, Italian entrees, and a full bar.
- Company typePrivate
- Founded2006
- HeadquartersBoise, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Flatbread Neapolitan Pizzeria does
Flatbread Neapolitan Pizzeria, legally Flatbread Community Oven, Inc., is a privately held, upscale-casual restaurant operator founded in 2006 and headquartered in Boise, Idaho. The company runs two dine-in restaurants serving the Treasure Valley — the Bown Crossing location in SE Boise and a second location at Eagle Island Shopping Center in Meridian — with combined staffing indicated at 251–500 employees. Its core product is VPN-certified (Associazione Verace Pizza Napoletana, Naples) authentic Neapolitan-style pizza, cooked in 800-degree wood-burning ovens imported from Naples and finished with mandated ingredients including Caputo Tipo 00 flour, San Marzano tomatoes, and fresh mozzarella. Surrounding the pizza core is a broad Italian-leaning menu of starters, salads, pasta, entrees, burgers and sandwiches, and desserts, plus a full bar program of wine, rotating craft beer, and cocktails.
The business model is direct-to-consumer restaurant revenue: dine-in food and beverage sales supplemented by Tabit-powered online ordering and gift cards, Resy-managed reservations, and the Frequent Fire Club loyalty program (hosted on Toasttab). Pricing is unit-based with menu items in the $8–$42 range, anchored by frequent-promotion traffic drivers — a $18 Pick Two lunch special, daily happy hour (3:30–5:30 pm, 50% off cocktails/drafts/wines), and a $15 Tuesday pie special. Customer segments are predominantly consumer (families, couples, lunch/happy-hour diners), with no disclosed enterprise or wholesale accounts, making revenue fully dependent on footfall at the two Idaho locations.
Operationally, Flatbread's main differentiator is regulatory rather than technological: VPN certification requires specific imported ingredients and preparation methods, making Idaho's only VPN-certified pizzeria a defensible authenticity position. The company does not disclose revenue or financial metrics, operates without outside institutional capital, and has no partnerships beyond standard restaurant-technology vendor relationships (Tabit, Resy, Toasttab). Brand equity has been reinforced locally through recurring Boise Weekly Best Family Restaurant recognition.
Flatbread Neapolitan Pizzeria firmographics
Firmographics- Name
- Flatbread Neapolitan Pizzeria
- Legal name
- Flatbread Community Oven, Inc.
- Website
- https://flatbreadpizza.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Flatbread Neapolitan Pizzeria is a privately held, VPN-certified Neapolitan restaurant operating two dine-in locations in Boise and Meridian, Idaho, serving families, couples, and lunch diners with wood-fired pizza, Italian entrees, and a full bar.
- Ownership category
- akta.pro rank
Flatbread Neapolitan Pizzeria industry classification
Industry- Product category
- Casual Dining Pizza Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Flatbread Neapolitan Pizzeria is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Flatbread Neapolitan Pizzeria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Food and Beverage Sales: Revenue from serving Neapolitan pizzas, appetizers, salads, sandwiches, burgers, pasta, entrees, desserts, wine, beer, cocktails, and non-alcoholic beverages at two restaurant locations.
- Online Ordering: Digital ordering through Tabit platform for pickup and delivery orders.
- Loyalty Program: Frequent Fire Club loyalty program where members earn rewards for purchases, with benefits including complimentary flatbread on registration and birthday desserts.
- Gift Cards: Gift card sales through Tabit platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full menu pricing for dine-in service |
| Subscription | Pay-as-you-go | Frequent Fire Club Loyalty Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Flatbread Neapolitan Pizzeria product offering
Product offeringCore offering
Flatbread Neapolitan Pizzeria operates two full-service, dine-in restaurant locations in Boise and Meridian, Idaho, serving VPN-certified authentic Neapolitan-style pizza cooked in 800-degree wood-burning ovens imported from Naples, Italy. The restaurants offer a full Italian-inspired menu including starters, salads, sandwiches, burgers, pasta, entrees, and desserts, plus a beverage program featuring wine, craft beer, and cocktails, with online ordering, reservations, gift cards, and a loyalty program.
Product overview
Flatbread Neapolitan Pizzeria is an upscale casual dining restaurant operating two locations in the Boise/Meridian, Idaho area (Bown Crossing in Boise and Eagle Island in Meridian). The core offering is VPN-certified authentic Neapolitan-style wood-fired pizza, cooked in 800-degree ovens imported from Naples. The restaurant also serves a full Italian-inspired menu including starters, soups and salads, pasta dishes, entrées, burgers and sandwiches, and desserts. Beverage offerings include an extensive wine list, rotating craft beers, and cocktails. The company offers special dietary accommodations with keto, vegan, and gluten-free crust options. Operations are supported by integrations with Resy (reservations), Tabit (online ordering and gift cards), and Toasttab (loyalty program). Key promotional offerings include the Pick Two lunch special ($18), daily Happy Hour (50% off drinks 3:30-5:30pm), and the Frequent Fire Club loyalty program.
Differentiator
Problem solved
Functional benefit
Products and services
- Neapolitan-Style Wood-Fired Pizza Authentic VPN-certified Neapolitan pizza cooked in 800-degree wood-burning ovens imported from Naples, featuring traditional ingredients including Caputo Tipo 00 flour, San Marzano tomatoes, fresh mozzarella, and fresh basil. Served to dine-in guests across classic and gourmet varieties such as Margherita, Diavola, and Calabrian-style pies.
- Italian-Inspired Full Menu (Starters, Salads, Pasta, Entrees, Sandwiches, Desserts) Comprehensive Italian-inspired menu including starters (mozzarella fritti, calamari, bruschetta, meatballs), soups and salads, house-made pasta (gnocchi, ravioli, tortellini, linguini), entrees (pollo, salmon, filet, lasagna), gourmet burgers and sandwiches, and desserts (budino, chocolate melting cake, cast iron cookie).
- Beverage Program (Wines, Craft Beers, Cocktails) Full beverage program featuring prosecco, albarino, pinot grigio, chardonnay, pinot noir, malbec, cabernet, rotating craft beer taps, signature cocktails, and non-alcoholic options including sparkling water, iced tea, juice, and milk.
- Special Dietary Crust Options Four crust choices — regular, keto, vegan, and gluten-free — making wood-fired pizza accessible to customers with dietary restrictions.
- Pick Two Lunch Special Lunch combo allowing guests to pick two items from pizzettas, half sandwiches, half salads, mac n cheese, or soup for $18, available daily 11am-4pm at both locations.
- Daily Happy Hour Daily happy hour from 3:30-5:30pm featuring 50% off cocktails, drafts, and wines, plus food specials including $10 pizzettas and flatbreads.
- Frequent Fire Club Loyalty Program Free-to-enroll loyalty program offering $10 reward for every $200 spent, complimentary flatbread upon registration, complimentary birthday dessert, and exclusive email newsletter with promotions and new menu announcements.
- Gift Cards Physical and digital gift cards purchased through the Tabit platform, redeemable at all Flatbread Neapolitan Pizzeria locations.
Companies that use Flatbread Neapolitan Pizzeria
Customer profileSegments3 records
Ideal customer profiles3 records
Flatbread Neapolitan Pizzeria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Flatbread Neapolitan Pizzeria partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Flatbread Neapolitan Pizzeria competitors and assessment
Company assessmentDirect peers
- &pizza: Premium fast-casual pizza concept with wood-fired ovens and design-forward positioning. Comparable to Flatbread on premium pizza category and ingredient quality emphasis, though primarily counter-service.
- Grimaldi's Pizzeria: Coal-fired pizzeria with a multi-location footprint focused on traditional, ingredient-led pizza. Comparable to Flatbread on authentic, high-quality pizza category and full-service casual dining, though using coal rather than wood-fired ovens.
- Tony's Pizza Napoletana: San Francisco Neapolitan pizzeria focused on authentic wood-fired, VPN-style preparation with imported Italian ingredients. Closely comparable to Flatbread's authentic-Neapolitan, full-service positioning.
- Pizzeria Bianco: Phoenix-based award-winning Neapolitan pizzeria, widely regarded as a pioneer of authentic wood-fired pizza in the U.S. Highly comparable to Flatbread on authentic-Neapolitan positioning and full-service casual dining.
- Roberta's: Brooklyn-based wood-fired Neapolitan pizzeria with multiple locations and a cult following for traditional preparation. Comparable to Flatbread on pizza category, wood-fired methodology, and full-service casual dining experience.
- Pizzeria Vetri: Philadelphia-based authentic Neapolitan pizzeria founded by Marc Vetri with VPN-style preparation, wood-fired ovens, and imported Italian ingredients. Directly comparable to Flatbread on product (authentic Neapolitan) and full-service dining model.
Broad incumbents
- Blaze Pizza: National fast-casual pizza chain with hundreds of locations and digital ordering. Competes with Flatbread for pizza-occasion diners in the broader casual dining market, although at a lower price point and counter-service format.
- MOD Pizza: Fast-casual pizza chain with broad U.S. footprint and an artisanal-ingredient positioning. Comparable to Flatbread on customizable pizza and quality-ingredient narrative, but at a faster-casual price point.
- California Pizza Kitchen: National full-service casual dining chain with a wide menu centered on pizza. Overlaps Flatbread on full-service pizza category and family-casual occasion, but at much larger scale and without VPN-style authenticity.
- Marco's Pizza: Mid-size national pizza franchise with hundreds of stores. Comparable to Flatbread on pizza category but competes in the value/QSR segment rather than authentic Neapolitan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Flatbread Neapolitan Pizzeria social profiles
Digital presenceFlatbread Neapolitan Pizzeria compliance and trust
Trust signalCompliance1 record
Flatbread Neapolitan Pizzeria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flatbread Neapolitan Pizzeria leadership team
Management profileNumber of profiles
Flatbread Neapolitan Pizzeria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flatbread Neapolitan Pizzeria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flatbread Neapolitan Pizzeria
What does Flatbread Neapolitan Pizzeria do?
Flatbread Neapolitan Pizzeria operates two full-service, dine-in restaurant locations in Boise and Meridian, Idaho, serving VPN-certified authentic Neapolitan-style pizza cooked in 800-degree wood-burning ovens imported from Naples, Italy. The restaurants offer a full Italian-inspired menu including starters, salads, sandwiches, burgers, pasta, entrees, and desserts, plus a beverage program featuring wine, craft beer, and cocktails, with online ordering, reservations, gift cards, and a loyalty program.
Is Flatbread Neapolitan Pizzeria a public or private company?
Flatbread Neapolitan Pizzeria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flatbread Neapolitan Pizzeria founded?
Flatbread Neapolitan Pizzeria was founded in 2006. It employs 251 to 500 people.
Where is Flatbread Neapolitan Pizzeria based?
Flatbread Neapolitan Pizzeria is headquartered in Boise, United States, in the North America region.
How does Flatbread Neapolitan Pizzeria make money?
Four revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are online Ordering, loyalty Program and gift Cards.
Who are Flatbread Neapolitan Pizzeria's main competitors?
Direct peers on record are &pizza, Grimaldi's Pizzeria, Tony's Pizza Napoletana, Pizzeria Bianco, Roberta's and Pizzeria Vetri. Broad incumbents are Blaze Pizza, MOD Pizza, California Pizza Kitchen and Marco's Pizza.
Does Flatbread Neapolitan Pizzeria have an API?
No public API is recorded for Flatbread Neapolitan Pizzeria.
What industry is Flatbread Neapolitan Pizzeria in?
Flatbread Neapolitan Pizzeria's product category is Casual Dining Pizza Restaurants. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.