Roberta's
Roberta's is a Brooklyn-founded, multi-unit restaurant group operating five full-service wood-fired Neapolitan pizzerias and two R Slice outposts across NYC, Los Angeles, and Nashville, serving individual diners, corporate/private event clients, and national DTC customers via Goldbelly frozen pizza and branded merchandise.
- Company typePrivate
- Founded2008
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Roberta's does
Roberta's is a Brooklyn-born, multi-unit full-service restaurant group founded in 2008 by Brandon Hoy and Carlo Mirarchi, built around wood-fired Neapolitan-style pizza with naturally fermented dough made fresh daily and seasonal, thoughtfully sourced ingredients. The menu extends beyond pizza to house-cured meats, handmade pasta, seasonal seafood and vegetable dishes, and desserts, served across five full-service locations in Bushwick, Domino Park, and Penn District (NYC), Culver City (Los Angeles), and East Nashville, supplemented by two R Slice quick-service outposts. The culinary concept is the product, with no proprietary technology platform; operations are supported by standard restaurant tech integrations including OpenTable for reservations, order.online for pickup and delivery, ezCater for drop-off catering, and Goldbelly for nationwide frozen pizza distribution.
The business operates a multi-channel revenue model. Core dine-in restaurant sales at owned locations form the base, complemented by takeout and delivery, drop-off and full-service catering (including a mobile wood-fired pizza oven offering in NYC, LA, and Nashville), national frozen pizza sales through Goldbelly, branded merchandise and cookbooks via a direct e-commerce shop, and digital gift cards. Customer segments split between individual diners and food enthusiasts (primary), corporate and private event organizers (catering), and brand loyalists purchasing merchandise or gift cards. Related concepts include the R Slice sub-brand and Ezio's Steakhouse, a separate restaurant co-founded by Mirarchi.
Roberta's is a privately held, founder-owned company with no disclosed outside institutional investment, no parent company, and no funding rounds on record. Headcount sits at 51-100 employees, indicating a lean central team supporting a distributed multi-location operation. The company has expanded gradually since founding (LA in 2018, Nashville in 2020, Domino Park in 2021, Penn District in 2024) and has earned Eater's 'Best Pizza in NYC' designation, signaling durable brand equity in its core market.
Roberta's firmographics
Firmographics- Name
- Roberta's
- Legal name
- Roberta's Pizza
- Website
- https://robertaspizza.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roberta's is a Brooklyn-founded, multi-unit restaurant group operating five full-service wood-fired Neapolitan pizzerias and two R Slice outposts across NYC, Los Angeles, and Nashville, serving individual diners, corporate/private event clients, and national DTC customers via Goldbelly frozen pizza and branded merchandise.
- Ownership category
- akta.pro rank
Roberta's industry classification
Industry- Product category
- Full-Service Pizza Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (72232), Mobile Food Services (72233)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industries
- Brasseries, Bistros & Trattorias (THAFACAI), Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where Roberta's is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Roberta's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Full-service restaurant operations at multiple locations offering wood-fired Neapolitan pizzas, house-cured meats, handmade pasta, seasonal seafood, vegetable dishes, and desserts with full bar service including cocktails, wine, and spirits.
- Takeout and Delivery: Direct online ordering for pickup and delivery through order.online platform at select locations. Customers can order full menu items for at-home consumption.
- Catering Services: Drop-off style catering at all locations, mobile pizza oven full-service catering in NYC, Los Angeles, and Nashville, and turnkey event production including food, drinks, and private dining/buyout options.
- Frozen Pizza Sales: National distribution of frozen pizzas through Goldbelly platform, allowing customers nationwide to purchase and prepare Roberta's pizzas at home.
- Merchandise and Consumer Goods: Online shop selling branded merchandise including apparel (t-shirts, hoodies, hats, bucket hats), cookbooks, chili oil, and gift sets.
- Gift Cards: Digital gift cards accepted at all locations except Penn District, providing one-time revenue and encouraging future customer visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel items including t-shirts, hoodies, and hats |
| Unit Pricing | Pay-as-you-go | Cookbooks and food products |
| Unit Pricing | Pay-as-you-go | Digital gift cards |
| Other | Multi-year contract | Catering and event services |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Roberta's product offering
Product offeringCore offering
Roberta's is a multi-location restaurant group that serves wood-fired Neapolitan-style pizzas and a seasonally focused menu (house-cured meats, handmade pasta, seasonal seafood and vegetable dishes, desserts) across full-service restaurants in NYC, LA, and Nashville. Beyond dine-in, it offers catering and mobile wood-fired pizza oven events, nationwide frozen pizza via Goldbelly, branded merchandise (apparel, cookbooks, chili oil), and digital gift cards.
Product overview
Roberta's is a multi-location restaurant group founded in Brooklyn in 2008, built around wood-fired Neapolitan-style pizza as its core offering. The company operates a platform of full-service restaurant locations (Bushwick, Domino Park, and Penn District in NYC; Culver City in LA; Nashville), complemented by quick-service R Slice outposts. The product portfolio extends beyond dine-in through frozen pizza (via Goldbelly), online ordering for pickup/delivery, and catering services with mobile pizza ovens. Ancillary revenue streams include branded merchandise (apparel, cookbooks, chili oil) and gift cards. Related concepts include Ezio's Steakhouse and R Slice (casual pizza outlets).
Differentiator
Problem solved
Functional benefit
Brands
- R Slice: Pizza outpost concept operating at Penn District, NYC and Nashville, offering a more casual pizza experience
- Roberta's Racing
Products and services
- Roberta's Full-Service Pizza Restaurants Full-service restaurants serving wood-fired Neapolitan-style pizzas, house-cured meats, handmade pasta, seasonal seafood and vegetable dishes, desserts, and full bar service at five locations in NYC, LA, and Nashville.
- Catering and Mobile Pizza Oven Events
Quantifiable outcome
- Named 'The Best Pizza in NYC' by Eater
- +1 more outcomes
Companies that use Roberta's
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Roberta's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Roberta's partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- StreetEasy (Zillow Group)minorStreetEasy partnered with Mother New York to launch a 'Reserve Your Future' campaign for its 20th anniversary. Roberta's Pizza was selected as one of 12 participating venues, allowing people to book reservations at NYC restaurants and cultural institutions for the year 2046. All initial reservations were fully booked with a waitlist available.
- OpenTablecoreRoberta's uses OpenTable for table reservations across all full-service locations including Bushwick, Domino Park, Culver City, and Penn District. Customers can book directly through OpenTable links on the website.
- GoldbellycoreGoldbelly distributes Roberta's frozen pizzas nationwide, allowing customers across the country to order and enjoy Roberta's pizza at home.
- ezCatercoreRoberta's partners with ezCater for drop-off catering orders at all locations, providing a platform for customers to easily order catering services.
- order.onlinecoreOnline ordering platform for Roberta's pickup and delivery services across multiple locations, enabling customers to order directly through the website.
- Brooklyn GrangeminorCo-founder Brandon Hoy co-founded Brooklyn Grange, a 40,000 sq ft urban farm. Brooklyn Grange provides fresh, locally grown produce that aligns with Roberta's commitment to high-quality, seasonal ingredients.
- Mother New YorkminorCreative agency partner for StreetEasy's 'Reserve Your Future' campaign. Mother New York conceptualized and launched the forward-thinking community-building initiative.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
Roberta's competitors and assessment
Company assessmentDirect peers
- Lucali: Cult-status Brooklyn/Neapolitan pizzeria operating from Carroll Gardens and Miami. Highly comparable artisanal, no-reservation-style full-service pizza experience with strong cult brand equity.
- Paulie Gee's: Brooklyn-based Neapolitan pizzeria with multiple locations and a strong chef-driven identity. Directly comparable on wood-fired technique, neighborhood origins, and casual-yet-premium positioning.
- Joe's Pizza: Iconic NYC pizzeria with multiple Manhattan locations and a recognized national brand. Comparable multi-location NYC pizza operator with strong consumer recognition, though more slice-focused than Roberta's.
- Prince Street Pizza: Multi-location NYC pizzeria famous for its pepperoni slice and cult following. Comparable on brand-driven NYC pizza positioning and multi-unit operations in the metro.
- Di Fara Pizza: Legendary single-location Brooklyn pizzeria widely regarded as one of NYC's best. Comparable on artisanal craft positioning and cult consumer following, though smaller-scale than Roberta's.
- Motorino: Neapolitan pizzeria with multiple NYC and international locations. Directly comparable on Neapolitan-style technique, full-service experience, and multi-city expansion playbook.
Emerging players
- &pizza: Fast-casual custom pizza chain with a design-forward, millennial-skewed brand. Comparable on creative pizza concept and cultural brand positioning, though at a different price point and service model.
Broad incumbents
- Blaze Pizza: Large fast-casual pizza chain with hundreds of US locations. Competes for the same pizza occasion at a lower price point and broader scale; useful comparable for chain-pizza economics.
- MOD Pizza: Established fast-casual custom pizza chain with national footprint. Comparable on artisanal-style fast-casual pizza, though structurally different on service model and unit economics.
Others
- Goldbelly: E-commerce marketplace that distributes Roberta's frozen pizzas nationally. Functions as Roberta's primary national-retail channel partner rather than a direct competitor; included for ecosystem context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Roberta's social profiles
Digital presenceRoberta's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roberta's leadership team
Management profileNumber of profiles
Profiles2 records
Roberta's subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roberta's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roberta's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roberta's
What does Roberta's do?
Roberta's is a multi-location restaurant group that serves wood-fired Neapolitan-style pizzas and a seasonally focused menu (house-cured meats, handmade pasta, seasonal seafood and vegetable dishes, desserts) across full-service restaurants in NYC, LA, and Nashville. Beyond dine-in, it offers catering and mobile wood-fired pizza oven events, nationwide frozen pizza via Goldbelly, branded merchandise (apparel, cookbooks, chili oil), and digital gift cards.
Is Roberta's a public or private company?
Roberta's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roberta's founded?
Roberta's was founded in 2008. It employs 51 to 100 people.
Where is Roberta's based?
Roberta's is headquartered in Brooklyn, United States, in the North America region.
How does Roberta's make money?
Six revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Delivery, catering Services, frozen Pizza Sales, merchandise and Consumer Goods and gift Cards.
Who are Roberta's's main competitors?
Direct peers on record are Lucali, Paulie Gee's, Joe's Pizza, Prince Street Pizza, Di Fara Pizza and Motorino. &pizza is listed as an emerging player. Broad incumbents are Blaze Pizza and MOD Pizza. Goldbelly is listed as an others.
Does Roberta's have an API?
No public API is recorded for Roberta's.
What industry is Roberta's in?
Roberta's's product category is Full-Service Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 722511 and its SIC code is 5812.