Hicks & Funfsinn

What Hicks & Funfsinn does

Hicks & Funfsinn, PLLC is a boutique plaintiff-side personal injury law firm headquartered in Lexington, Kentucky, founded by former insurance defense attorneys Joshua Daniel Hicks and Gregory M. Funfsinn. The firm represents individuals across Kentucky in personal injury, motor vehicle (car, truck, motorcycle, commercial), medical malpractice, nursing home negligence, slip and fall, wrongful death, ICU injury claims, catastrophic accidents, and eminent domain matters. It operates from six physical offices — Lexington, Shelbyville, Flemingsburg, Campton, Harrodsburg, and London — and dispatches attorneys statewide, claiming service to more than 100 of Kentucky's 120 counties. The firm employs eight attorneys and uses a sales-led go-to-market anchored by free initial consultations and a contingency fee structure under which clients pay nothing upfront and the firm only collects a percentage of recovery. There is no proprietary technology, software product, or AI platform underlying the offering; the business is purely human-capital and litigation-driven. Bilingual English/Spanish service is offered as a distinct channel.

The firm's revenue mechanics are entirely tied to case outcomes: compensation is a predetermined percentage of settlement or verdict, with no retainer or recurring fees. Disclosed case results include jury verdicts and settlements of $2.5M, $2.2M, $750K, $600K, $585K, and a $248,737.65 civil trial award, with a Kyle Workman trial highlighted. Marketing and lead generation are executed through local community sponsorships (Lexington Legends, Bluegrass Little League, Frankfort High School Panthers, Lafayette Generals Baseball), content marketing (blog posts, a 2025 free white paper on commercial vehicle accidents), social media (Facebook, LinkedIn, Instagram), testimonial promotion, and earned media (ABC 36 Viewers Choice Awards 2023 and 2025, Smiley Pete's Best of Lex 2025, Gold Medal Best Law Firm in Lexington 2024). The firm holds a BBB A+ rating and individual partner recognition on the Thomson Reuters Kentucky Super Lawyers and Rising Stars lists, with membership in the Million Dollar and Multi-Million Dollar Advocates Forums. Ownership is founder-held with no disclosed external institutional, private equity, or venture capital investment.

Name

Hicks & Funfsinn

Legal name

Hicks & Funfsinn, PLLC

Website

https://hfkylawyers.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hicks & Funfsinn, PLLC is a Kentucky-based boutique personal injury law firm serving injury victims across the Commonwealth through six offices and contingency-fee representation in auto, medical malpractice, nursing home, wrongful death, and eminent domain cases.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Motor vehicle accidents
• Medical malpractice
• Wrongful death claims
• Nursing home negligence

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Others

Revenue model

1. Legal Representation Services: Personal injury legal representation on a contingency fee basis. The firm only gets paid if the client makes a recovery. Fees are calculated as a predetermined percentage of the settlement or verdict amount.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hicks & Funfsinn, PLLC is a Kentucky-based personal injury law firm that provides legal representation to individuals who have suffered injuries due to the negligence of others. The firm offers contingency-fee-based legal services across practice areas such as motor vehicle accidents, medical malpractice, nursing home negligence, wrongful death, slip and fall, eminent domain, and catastrophic injuries. Founded by two former insurance defense attorneys, the firm leverages insider knowledge of insurance claim handling to advocate for injury victims.

Product overview

Hicks & Funfsinn, PLLC is a boutique Central Kentucky personal injury law firm offering legal services rather than a technology product. The firm provides a unified portfolio of legal practice areas including Personal Injury, Motor Vehicle Accidents, Medical Malpractice, Nursing Home Negligence, Slip and Fall, Wrongful Death, Eminent Domain, ICU Injury Claims, and Catastrophic Accidents legal services. The core offering is litigation and trial representation for injury victims, with ancillary free resources such as white papers on commercial vehicle accidents.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Legal representation for individuals who have suffered injuries due to the negligence or recklessness of others, covering various accident types and seeking compensation for damages.
• Motor Vehicle Accidents Legal Services Legal representation for car, truck, motorcycle, and commercial vehicle accidents, including investigation, insurance claims, and litigation for victims seeking compensation for injuries.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence including misdiagnosis, surgical errors, medication errors, birth injuries, and anesthesia errors.
• Nursing Home Negligence Legal Services Legal representation for elderly individuals who have suffered neglect, abuse, or mistreatment in nursing care facilities, seeking compensation for injuries and damages.
• Slip and Fall Legal Services Legal representation for premises liability cases involving slip-and-fall and trip-and-fall accidents on someone else's property due to negligent conditions.
• Wrongful Death Legal Services Legal representation for families pursuing wrongful death claims when a loved one's death was caused by another party's negligent, reckless, or intentional acts.
• Eminent Domain Legal Services Legal representation for Kentucky landowners whose property is being taken or damaged by government or public agencies, helping secure fair compensation for takings.
• ICU Injury Claims Legal Services Legal services for individuals air-lifted or treated in ICU/ER following accidents, including help with medical liens, PIP/no-fault benefits, and insurance coordination.
• Catastrophic Accidents Legal Services Legal representation for severe injuries including traumatic brain injuries, spinal cord injuries, dismemberment, burns, and paralysis resulting from catastrophic accidents.

Quantifiable outcome

• Free initial consultation
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury plaintiff firm with national advertising scale and call-center intake. Compares to Hicks & Funfsinn in core practice (auto/truck/PI) and contingency fee model, but operates at a vastly larger scale and broader geographic footprint, defining the upper bound of competition the firm faces.
• Cellino Law: High-volume personal injury firm with strong regional brand recognition and contingency fee model. Comparable to Hicks & Funfsinn in core offering (auto accident/truck accident PI) and marketing-heavy approach, but with significantly larger advertising spend and New York concentration.
• The Barnes Firm: Personal injury firm formed from a major plaintiff-firm split, operating multiple offices with contingency-fee representation. Comparable to Hicks & Funfsinn in core PI offerings (auto, truck, wrongful death) and contingency pricing; differs by national reach and post-spin scale.
• Allen & Allen: 100+ year-old regional personal injury firm based in Virginia with multiple offices and a similar contingency-fee, community-rooted positioning. Closely comparable to Hicks & Funfsinn in firm structure, multi-office regional model, and emphasis on experienced-attorney representation versus case managers.

Direct peers

• Abraham, Watkins, Nichols, Agosto, Aziz & Stogner: Texas-based plaintiff personal injury firm with a long-standing record of large verdicts and contingency fee representation. Directly comparable to Hicks & Funfsinn in plaintiff-side PI focus, milestone case results, and contingency-fee business model; differs by Texas geography.
• Minner Vines Accident Injury Lawyers, PLLC: Kentucky-based personal injury firm with multi-office presence across the state practicing motor vehicle accident, wrongful death, and injury cases on contingency. The closest direct competitor to Hicks & Funfsinn within Kentucky by practice mix, geography, contingency-fee model, and regional marketing orientation.
• Satterley & Kelley PLLC: Louisville, Kentucky personal injury and wrongful death firm practicing on a contingency fee basis. Directly comparable to Hicks & Funfsinn in Kentucky geography, PI focus, and contingency model; the primary in-state peer competing for the same plaintiff-side PI caseload.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hfkylawyers
• LinkedInlinkedin.com/company/hfkylawyers
• Instagraminstagram.com/hfkylawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hicks & Funfsinn