IT Public Relations
IT Public Relations (ITPR) is a privately held, founder-owned boutique PR agency founded in 1998 that provides bespoke public relations, media campaigns, event production, and influencer marketing services to multinational luxury brands in hospitality, wine/spirits, fashion, and lifestyle sectors.
- Company typePrivate
- Founded1998
- HeadquartersNew City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What IT Public Relations does
IT Public Relations (ITPR) is a privately held, founder-owned boutique public relations and communications agency founded in 1998 by Janet Mick, who transitioned from Wall Street and fashion careers to establish the firm. The company operates from two offices — a headquarters in Summit, New Jersey and a secondary office in New York City — with a small team of 1-10 employees. ITPR specializes in serving multinational luxury brands across four primary verticals: luxury travel, tourism and hospitality; fashion; lifestyle and luxury products; and entertainment. Its named client roster includes Champagne Pommery, Hotel Negresco, Sun Siyam Resorts, Viceroy Riviera Maya, Viceroy Zihuatanejo, Maison Kayser USA, La Rioja Alta, Domaines Albert Bichot, Sailrock South Caicos, Hotel Manapany, Abadia Retuerta LeDomaine, Château La Gordonne, Bernardus Lodge & Spa, Sumaq Machu Picchu, and Hotels Byblos-Saint Tropez & Courchevel.
ITPR generates revenue through professional services on a bespoke, client-by-client basis with custom pricing and no publicly disclosed rates. Its service portfolio encompasses strategic PR program development, targeted media campaigns, special event production, product launches, celebrity/VIP affiliations, influencer marketing, digital and social media campaigns, press monitoring, media training, and crisis communications. The firm has a strategic mutual partnership with P&G Communications (Placidi & Gerlich), enabling cross-promotion and resource sharing between two boutique agencies. The company has no proprietary technology products, no AI/ML capabilities, no software platform, and no disclosed funding — operating instead on the differentiated value of its media relationships, bilingual international team, and 26-year track record in the luxury segment. Its go-to-market is sales-led and relationship-driven, with direct client engagements and no third-party distribution channels.
IT Public Relations firmographics
Firmographics- Name
- IT Public Relations
- Legal name
- IT Public Relations
- Website
- https://itpublicrelations.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IT Public Relations (ITPR) is a privately held, founder-owned boutique PR agency founded in 1998 that provides bespoke public relations, media campaigns, event production, and influencer marketing services to multinational luxury brands in hospitality, wine/spirits, fashion, and lifestyle sectors.
- Ownership category
- akta.pro rank
IT Public Relations industry classification
Industry- Product category
- Public Relations and Communications Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Consumer & Lifestyle PR (MPAAADAB), Reputation Management & Online PR (BPAFADAN)
Keywords
Where IT Public Relations is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
IT Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Public Relations and Marketing Services: ITPR generates revenue through professional PR and marketing services, including strategic PR program development, media campaigns, event productions, media training, crisis communications, digital and influencer campaigns, and brand consulting services. The agency operates on a bespoke, client-by-client basis with customized service packages.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
IT Public Relations product offering
Product offeringCore offering
IT Public Relations is a boutique public relations and communications agency that develops and executes strategic PR programs, media campaigns, special event productions, influencer and social media programs, media training, crisis communications, and brand consulting for luxury travel, tourism, hospitality, fashion, lifestyle, and entertainment clients worldwide. The agency provides tailor-made, client-by-client PR programs rather than standardized product packages.
Product overview
IT Public Relations operates as a boutique PR agency offering a single, unified service portfolio of public relations and marketing communications. The agency's core offering encompasses targeted media campaigns, strategic brand planning, celebrity/VIP affiliations, event production, influencer marketing programs, press monitoring, and social media content creation. Services are tailored for each client across hospitality, fashion, lifestyle, and entertainment sectors. No distinct product modules, SaaS platform, or technology products are offered — the company provides professional PR services rather than software or technology products.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Public Relations Services
- Strategic PR Program Development
- Special Event Production
- Influencer and Social Media Campaigns
- Crisis Communications
- Media Training and Press Monitoring
Companies that use IT Public Relations
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles1 record
IT Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IT Public Relations partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Placidi & Gerlich Communications (P&G Communications)coreP&G Communications was established in 1990 as a public relations and marketing agency specializing in travel and hospitality. They represent a small, select group of unique luxury clients. The firm has intentionally remained a boutique agency, never representing more than five or six clients at a time. Their founders and principals, Edward Placidi and Marian Gerlich, personally design and oversee all facets of client PR programs. The partnership allows cross-promotion and resource sharing between the two boutique agencies.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
IT Public Relations competitors and assessment
Company assessmentDirect peers
- J Public Relations: Boutique PR agency specializing in travel, hospitality and lifestyle, with a similar service mix to ITPR including media relations, influencer campaigns and brand positioning for luxury and lifestyle clients.
- HL Group (Hype): Mid-sized lifestyle and luxury PR firm offering strategic communications, influencer marketing and event production for premium brands across fashion, hospitality and beauty — directly comparable to ITPR's verticals.
- BPCM: Boutique communications agency focused on lifestyle, fashion, beauty and food/wine brands, offering media relations, brand strategy and events comparable to ITPR's service portfolio.
- Susan Magrino Agency: Luxury and lifestyle PR boutique serving high-end fashion, hospitality, beauty and spirits clients with strategic communications, events and influencer work — closely aligned with ITPR's positioning.
- Lou Hammond Group: Boutique PR agency with a long-standing focus on travel, tourism and hospitality clients, offering media relations and brand marketing services very similar to ITPR's core offering.
- Marina Maher Communications: Consumer and lifestyle PR firm specializing in beauty, health, food and lifestyle brands with integrated communications and influencer programs — a comparable consumer-lifestyle specialist.
Broad incumbents
- BerlinRosen: Larger communications firm with strong lifestyle, hospitality and culture practices, representing a scaled-up version of ITPR's service model across consumer and cultural sectors.
- 5W Public Relations: Mid-to-large full-service PR agency with consumer, lifestyle and hospitality practices, offering the broader service portfolio ITPR provides but at greater scale and headcount.
- FleishmanHillard: Global communications network with significant luxury, travel and lifestyle capabilities, competing for the same multinational luxury accounts as ITPR but with substantially greater scale and geographic reach.
- Weber Shandwick: Global PR network with dedicated luxury and travel practices serving many of the same enterprise hospitality and lifestyle brands ITPR targets, representing the scaled incumbent alternative for client CMOs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
IT Public Relations social profiles
Digital presenceIT Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT Public Relations leadership team
Management profileNumber of profiles
Profiles1 record
IT Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT Public Relations
What does IT Public Relations do?
IT Public Relations is a boutique public relations and communications agency that develops and executes strategic PR programs, media campaigns, special event productions, influencer and social media programs, media training, crisis communications, and brand consulting for luxury travel, tourism, hospitality, fashion, lifestyle, and entertainment clients worldwide. The agency provides tailor-made, client-by-client PR programs rather than standardized product packages.
Is IT Public Relations a public or private company?
IT Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IT Public Relations founded?
IT Public Relations was founded in 1998. It employs 1 to 10 people.
Where is IT Public Relations based?
IT Public Relations is headquartered in New City, United States, in the North America region.
How does IT Public Relations make money?
One revenue line is on record: public Relations and Marketing Services.
Who are IT Public Relations's main competitors?
Direct peers on record are J Public Relations, HL Group (Hype), BPCM, Susan Magrino Agency, Lou Hammond Group and Marina Maher Communications. Broad incumbents are BerlinRosen, 5W Public Relations, FleishmanHillard and Weber Shandwick.
Does IT Public Relations have an API?
No public API is recorded for IT Public Relations.
What industry is IT Public Relations in?
IT Public Relations's product category is Public Relations and Communications Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of MPAAADAB, Consumer & Lifestyle PR. Its NAICS code is 54182 and its SIC code is 7311.