Healthy Baby Network

What Healthy Baby Network does

Healthy Baby Network is a 501(c)(3) nonprofit organization founded in 1996 and headquartered at 693 East Avenue, Suite 200, Rochester, NY. It serves over 700 families per year across the Upstate New York Region, with a primary focus on Black pregnant women, fathers, and families in Monroe County. The organization's mission is to reduce maternal and infant health disparities through culturally responsive, community-based interventions.

The organization operates a portfolio of six core programs: the Motherhood Community Health Worker (CHW) Program, the Fatherhood Program (including a Reentry Program for formerly incarcerated fathers), Community Health Workers services, the Black Doula Collaborative, the Accredited Community-Based Doula Program, and the Breast/Chest feeding Peer Counselor Program, along with a NEST Program. It holds state accreditation as the only Accredited Community-Based Doula Program in Rochester, New York. Programs are delivered by credentialed staff including Licensed Master Social Workers, Certified Lactation Counselors, and certified Birth Doulas, supplemented by community health workers and peer counselors who share cultural parity with the populations served. There is no proprietary technology platform; the offering is fundamentally human-mediated service delivery.

Healthy Baby Network is funded through a combination of charitable donations (accepted via PayPal and Zeffy), grants from foundations and government-aligned entities (notably Finger Lakes Performing Provider Systems and the Greater Rochester Health Foundation), and in-person donations. Services are provided free of charge to community members. The organization is led by President and CEO Sherita D. Bullock (27 years of tenure), with a Board of Directors chaired by Kim Hess. Revenue is not publicly disclosed.

Name

Healthy Baby Network

Legal name

Healthy Baby Network

Website

https://healthy-baby.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Baby Network is a 501(c)(3) nonprofit founded in 1996 that provides community-based maternal and infant health programs to over 700 Black families annually in Rochester and Monroe County, New York, including the region's only Accredited Community-Based Doula Program.

Ownership category

akta.pro rank

Product category

Maternal and Infant Health Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Maternal, Child & Family Health Organizations (BPAGACAF), Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN)

Keywords

• Maternal health programs
• Community health workers
• Doula services
• Infant health support
• Fatherhood programs

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Accepts charitable donations via PayPal and their fundraising partner Zeffy (which charges no fees). Also accepts in-person donations at their office location.
2. Government and Foundation Grants: Received funding from Finger Lakes Performing Provider Systems (FLPPS) for Community Based Doula Program. Operates as a 501(c)(3) nonprofit organization.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Healthy Baby Network is a 501(c)(3) nonprofit organization that delivers community-based maternal and infant health programs in Rochester and Monroe County, New York. It provides direct services through community health workers, certified Black birth doulas, peer breastfeeding counselors, and fatherhood coordinators, with a portfolio that includes the Motherhood CHW Program, Black Doula Collaborative, Community-Based Doula Program, Breast/Chest feeding Peer Counselor Program, and Fatherhood Program. Services are provided free of charge to families and are funded through charitable donations and grants.

Product overview

Healthy Baby Network operates as a nonprofit community organization offering a portfolio of maternal and infant health programs. The organization provides community-based services including the Motherhood CHW Program, Fatherhood Program (with Reentry Program), Community Health Workers services, the Black Doula Collaborative, the Community-Based Doula Program, and the Breast/Chest feeding Peer Counselor Program. The organization is the only Accredited Community-Based Doula Program in Rochester, New York. These programs are designed to reduce disparities in health and birth outcomes for families, with a focus on Black mothers and families in Monroe County.

Differentiator

Problem solved

Functional benefit

Brands

• Black Doula Collaborative: A culturally responsive, evidence-based intervention to mitigate the impacts of structural racism. Black Doulas certified non-medical birth professionals sharing cultural parity with Black pregnant women to provide birth planning, education, and support during birthing, delivery, and postpartum periods.
• Community-Based Doula Program
• Motherhood Community Health Worker Program
• Fatherhood Program
• NEST Program

Products and services

• Motherhood CHW Program Community Health Worker program providing support and education to mothers during pregnancy and postpartum periods in the Rochester/Monroe County area.
• Fatherhood Program Program tailored for Black fathers in Monroe County providing educational workshops on positive parenting, mentorship opportunities, community engagement, and a Reentry Program to prevent recidivism and rebuild families.
• Community Health Workers Frontline health workers serving as trusted links between community members and health services, improving access and quality of service delivery for families in the Rochester area.
• Black Doula Collaborative Culturally responsive, evidence-based intervention in which Black certified non-medical birth professionals sharing cultural parity with Black pregnant women provide birth planning, education, and support during birthing, delivery, and postpartum periods.
• Community-Based Doula Program The only Accredited Community-Based Doula Program in Rochester, New York. Trained community doulas provide support to reduce preterm births, lower NICU admissions, and increase breastfeeding rates.
• Breast/Chest feeding Peer Counselor Program Program focused on pediatric offices supporting breast and chest feeding parents, working with parents from the prenatal period up to one year if needed.
• NEST Program Program focused on maternal and infant health outcomes, referenced in organizational programs offered by Healthy Baby Network.

Quantifiable outcome

• Breastfeeding initiation rates of 94%+ exceeding New York State averages
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered secondary, minor and core.

• FidelissecondaryGTM or Marketing Partner · 27 July 2024Presented the Community Baby Shower event together on July 27, 2024 at Edgerton Recreation Center. Fidelis collaborated as a co-host for the community-facing maternal health event.
• Action for a Better CommunityminorGTM or Marketing Partner · 27 March 2024Co-hosted Workforce Wednesday event on March 27, 2024, focused on networking with local employers and career skills development.
• Health ConnectOnecoreStrategic or Co-development PartnerCollaborated with Healthy Baby Network to formulate and deliver the Breastfeeding Peer Counseling Training program. Health ConnectOne provided training curriculum for expanding the collaborative of breastfeeding counselors.
• WEXP MinistriessecondaryStrategic or Co-development PartnerHost location for HBN Fatherhood Reentry Program sessions at 19 Jones Ave, Rochester, NY. Provides space for program delivery supporting fathers in the community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ancient Song Doula Services: Brooklyn-based nonprofit providing doula and reproductive justice support to Black and Brown birthing people, with a community-based doula training program — directly comparable culturally responsive model.
• National Birth Equity Collaborative (NBEC): National nonprofit advancing Black maternal and infant health through research, training, and advocacy — comparable mission and population focus, though more advocacy/policy-oriented than direct service.
• Abide Women's Health Services: Community-based doula and maternal support nonprofit serving Black birthing women in a single metro (Dallas) — highly comparable direct-service, single-region, doula-led model.
• Commonsense Childbirth Inc. Midwifery-led, community-based maternal health organization serving Black birthing people; operates The Birth Place birthing center and training programs — strong functional overlap with HBN's doula and CHW model.
• Mama Glow Foundation: Maternal health nonprofit and doula training organization focused on birth equity and supporting Black birthing people through community doulas — comparable in target population, model, and training-driven approach.
• HealthConnect One: National nonprofit training community-based doulas and peer counselors, with a direct collaboration history with Healthy Baby Network on breastfeeding peer counselor training. Highly comparable mission, model, and target population.

Broad incumbents

• Every Mother Counts: National maternal health nonprofit funding programs and advocacy to improve maternal health outcomes — broader, more nationally scaled organization with overlapping mission around safe and equitable maternity care.
• Black Mamas Matter Alliance: National cross-sector alliance advancing Black maternal health policy and research — a broader umbrella organization operating in the same population and outcome space but focused on systems change rather than direct service delivery.

Emerging players

• Melinated Moms: Community-driven organization supporting Black mothers through peer support, education, and advocacy — overlapping audience and maternal-health focus with emerging rather than mature scale.

Others

• Greater Rochester Health Foundation: Regional funder of community health initiatives in the Rochester area and a listed funder of Healthy Baby Network — an ecosystem partner rather than direct competitor, included as a relevant local stakeholder.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HealthyBabyRoc
• Facebookfacebook.com/HealthyBabyNetworkRoc
• Instagraminstagram.com/healthybabynetwork/?hl=en
• Pinterestpinterest.com/HealthyBabyRoc
• LinkedInlinkedin.com/company/healthybaby-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Baby Network