Sunshine Pediatrics

What Sunshine Pediatrics does

Sunshine Pediatrics is a sole woman-owned pediatric healthcare practice headquartered at 5040 N 15th Avenue Suite 104 in Phoenix, Arizona, founded in 2004 by Dr. Maritza Irizarry. The practice provides comprehensive pediatric care to children from newborn through young adulthood, including well-child checks, same-day sick visits, immunizations, sports physicals, asthma and allergy management (including allergy testing with same-day results and immunotherapy), ADHD screening and treatment planning, and specialized procedures such as neonatal circumcision. The clinical team consists of Dr. Irizarry as founder-physician plus two Physician Assistants (Eduardo and Yenny) and supporting staff, with no external investors, parent company, or institutional ownership indicated.

The practice operates a single physical location open weekdays 8AM-6PM and Saturdays 8AM-12PM, and uses an eClinicalWorks cloud-based electronic health record and patient portal to provide 24/7 communication and pre-registration. Dr. Irizarry maintains credentialing at Phoenix Children's Hospital, supporting a professional referral and collaborative-care relationship with the regional hospital system. The practice does not deploy any proprietary technology; its core offering is hands-on family-centered clinical care emphasizing prevention and avoidance of unnecessary tests or medications.

Revenue is generated from patient care services billed through insurance and direct payment, with no publicly disclosed pricing, no subscription product, and no recurring contract structure beyond the standard pediatric care cadence (well visits, vaccine series, chronic-condition management). The practice markets through organic social channels (Facebook, Instagram) and a content-marketing blog covering community health topics such as water safety and vaccination awareness. Sunshine Pediatrics is, by all observable evidence, a small, founder-controlled, operating pediatric practice rather than a venture-backed or PE-relevant growth asset.

Name

Sunshine Pediatrics

Legal name

Sunshine Pediatrics

Website

https://sunshinepediatricsaz.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunshine Pediatrics is a Phoenix, Arizona pediatric healthcare practice founded in 2004 by Dr. Maritza Irizarry, providing well-child care, sick visits, vaccinations, and specialty services (asthma, allergies, ADHD, neonatal circumcision) to children from newborn through young adulthood at a single clinic location.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

akta.pro secondary industry

Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology) (HLAFAJAH)

Keywords

• Pediatric healthcare services
• Well child visits
• Childhood vaccinations
• Pediatric asthma care
• Sick child treatment

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Care Services: Healthcare services billed through insurance or direct payment for pediatric visits including well checks, sick visits, vaccinations, asthma/allergy treatment, ADHD screening, and specialized procedures like neonatal circumcision.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sunshine Pediatrics is a private pediatric medical practice in Phoenix, Arizona providing comprehensive primary and preventive care for children from newborn through young adulthood. Services include well child checks, same-day sick visits, immunizations, sports physicals, asthma and allergy testing/treatment with immunotherapy, ADHD screening and treatment planning, and in-office neonatal circumcision, supported by a 24/7 online patient portal.

Product overview

Sunshine Pediatrics offers a single, unified pediatric healthcare practice providing comprehensive medical services for children from newborn to young adulthood. The practice combines preventative care (well child checks, immunizations, vision screening), acute care (same-day sick visits), and specialized services (asthma/allergy treatment, ADHD screening, neonatal circumcision). The practice is led by Dr. Maritza Irizarry and includes two Spanish-speaking Physician Assistants, Eduardo and Yenny. The practice operates with a focus on family-centered care emphasizing wellness and prevention, and maintains a patient portal for ongoing communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Pediatric Healthcare Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Phoenix Children's HospitalcoreStrategic or Co-development PartnerDr. Irizarry is credentialed at Phoenix Children's Hospital, indicating a professional affiliation for patient referrals and collaborative care between the pediatric practice and the hospital system.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Mountain Park Health Center: A Phoenix-based community health center providing pediatric care with bilingual providers. Comparable as an independent, community-rooted primary care provider competing for similar patients on access, language, and trust.
• Adelante Healthcare: A nonprofit community health center operating pediatric primary care across the Phoenix metro with bilingual staff. Comparable because it serves similar patient demographics (including large Hispanic and uninsured populations) and competes directly on community-trust positioning.

Emerging players

• Blueberry Pediatrics: A pediatric telemedicine and in-home care provider. Comparable because it offers an alternative care delivery model for the same patient demographic, competing on convenience and 24/7 access — areas Sunshine Pediatrics also addresses via its patient portal.
• Brightline: A pediatric behavioral health platform providing therapy and coaching for children and families. Comparable because Sunshine Pediatrics offers ADHD screening and treatment planning, and Brightline represents an emerging specialized competitor in the same clinical area.
• Summer Health: A pediatric telehealth and messaging platform offering on-demand access to pediatricians. Comparable as a technology-enabled alternative for parents seeking quicker answers to pediatric questions, potentially competing with the practice's same-day sick visit model.

Broad incumbents

• Dignity Health Pediatrics: CommonSpirit/Dignity Health runs pediatric primary care across the Phoenix metro tied to its hospital network. Comparable as a competing integrated pediatric provider leveraging hospital-system scale, payer contracts, and brand.
• Banner Children's: Banner Health's pediatric service line includes pediatric primary care and specialty clinics across the Phoenix metro. Comparable as a large integrated system that competes with independent pediatric practices on payer access, hours, and breadth of services.
• Phoenix Children's Pediatrics (Phoenix Children's Hospital): The pediatric arm of Phoenix Children's Hospital operates primary care and specialty pediatric clinics across the Phoenix metro. Comparable because it directly competes for the same pediatric patient base in the same geography and benefits from hospital-system scale, integrated specialty referral, and brand trust.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sunshine-Pediatrics-1668583453355890
• Xx.com/sunshineped

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Pediatrics