Greenlight Insurance

What Greenlight Insurance does

Greenlight Insurance Services Limited is a UK-based specialist insurance broker focused on modified, performance and cherished vehicles, operating since 1996 from Billericay, Essex. The company arranges motor insurance through a panel of insurers and its Lloyd's Coverholder status, serving car enthusiasts whose modifications (engine remaps, body kits, suspension changes, performance exhausts) cause standard insurers to decline or surcharge policies. Core products are modified car insurance (the flagship, 27+ years of expertise), modified van insurance, standard/hot hatch cover, SORN/laid-up, track day cover, short-term cover via GoShorty, the Eaglesure sub-brand for US military personnel, and Breakdown Cover launched in January 2026.

The business operates a multi-channel distribution model combining direct phone (01277 596912) and online self-service quoting, a MoneySuperMarket price-comparison listing (December 2024 via ModifiedCarInsurance and Eaglesure digital brands), and community-led marketing through UK car shows, owner clubs, and a "Friends of Greenlight" network of 22+ automotive partners. Underwriting is enhanced by a machine learning partnership with Machine Learning Programs (MLP) since 2020, trained on a decade of claims data for pricing accuracy and risk segmentation; back-office runs on OpenGi's Mobius broker platform (pilot user). Greenlight is a privately held subsidiary of Trawick International Ltd within the Trawick Holdings group, FCA-authorised (FRN 548036), Lloyd's Coverholder, and FSCS-covered, with revenue generated primarily through brokerage commissions plus transparent administrative transaction fees (policy issue £54.50–£69.50, amendments, cancellations, temporary covers).

Name

Greenlight Insurance

Legal name

Greenlight Insurance Services Limited

Website

https://greenlightinsurance.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenlight Insurance is a UK specialist broker arranging modified, performance and cherished vehicle insurance through a panel of insurers and Lloyd's coverholder status, serving car enthusiasts across modified cars, vans, SORN, track day, and US military segments since 1996.

Ownership category

akta.pro rank

Product category

Specialty Vehicle Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Modified vehicle insurance
• Specialist car insurance
• Insurance brokerage services
• Performance car coverage
• Commercial motor insurance

Headquarters

HQ city

Billericay

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Insurance Brokerage Commission: Receives commission from insurance companies (insurers) for arranging and placing insurance policies. Commission reflected for involvement with sourcing, placement and ongoing administration of policies.
2. Fee-Based Services: When insurers operate on net or zero commission basis, Greenlight charges fee-based pricing. Fees are included within quoted figures. Some complex transactions may include additional fees beyond commission.
3. Policy Administration Fees: Transaction charges for policy services including Policy Issue (£54.50-£69.50), Policy Amendment (£25.00), Temporary Amendment (£30.00), Cancellation Processing (£25.00-£45.00).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Greenlight Insurance is a UK specialist insurance broker (FCA FRN: 548036) and Lloyd's Coverholder that arranges and administers insurance policies for modified, performance and specialist vehicles. It compares policies across a panel of insurers and operates sub-brands for modified cars, modified vans, and US military personnel, distributing via direct sales, online quoting, and partner channels such as MoneySuperMarket and GoShorty.

Product overview

Greenlight Insurance is a specialist modified vehicle insurance broker offering a portfolio of niche vehicle insurance products. The core offering consists of Modified Car Insurance (the flagship product with 27 years of expertise), Modified Van Insurance, Standard Car Insurance, SORN/Laid Up Insurance, Short Term Insurance, and Track Day Cover. The company also operates sister brands Eaglesure (for US military personnel), modifiedcarinsurance.co.uk, and modifiedvaninsurance.co.uk (online-only variants). Optional Breakdown Cover was added in 2026. Products are distributed through their own platform, price comparison sites (MoneySuperMarket), and partner networks, with underwriting supported by a panel of insurers and Lloyd's of London.

Differentiator

Problem solved

Functional benefit

Brands

• Eaglesure Insurance: EagleSure Insurance offers competitive car insurance rates to American Licensed drivers based in the UK, covering US Military, DoD & Embassy staff.

Products and services

• Modified Car Insurance Specialist insurance for modified cars covering vehicle enhancements, performance modifications and custom parts; primary flagship product with 27+ years of experience. Designed for car enthusiasts whose vehicles have been altered with engine remaps, body kits, suspension changes or performance exhausts.
• Modified Van Insurance Insurance for modified vans including day vans, transits, campers and motorhomes with the same specialist approach as car insurance. Aimed at owners of converted commercial or leisure vehicles.
• Standard Car Insurance Specialist insurance for hot hatch and performance cars from Fiesta STs to Golf GTIs, offering tailored coverage at competitive prices. Targeted at drivers of unmodified high-performance vehicles.
• SORN or Laid Up Insurance Specialist SORN (Statutory Off Road Notification) cover providing peace of mind while vehicles are in storage and declared off-road. Targeted at owners parking vehicles for extended periods.
• Short Term Insurance Temporary vehicle coverage facility arranged through GoShorty for courtesy cars, borrowed vehicles, or short term insurance needs on standard unmodified vehicles. Aimed at consumers needing temporary cover.
• Track Day Cover Specialist coverage for vehicles used on track days, protecting modified and performance cars during motorsport events. Targeted at drivers participating in track days and race clubs.

Quantifiable outcome

• 4.7/5 customer satisfaction rating on Trustpilot
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• MoneySuperMarketcoreChannel Partner/ Reseller/ Distributor · 2 December 2024Distribution partnership with leading UK price comparison service. Greenlight products (ModifiedCarInsurance and Eaglesure) available through MoneySuperMarket platform, expanding reach to millions of comparison shoppers.
• Machine Learning Programs (MLP)coreTechnology or Integration · 1 January 2020Data science partnership since 2020 to train machine learning models for underwriting. Creates scores influencing products based on claims results over last decade. Results in enhanced pricing accuracy and smarter risk assessment.
• OpenGicoreTechnology or IntegrationStrategic partnership with market-leading insurance broker software provider. Pilot customer for latest Mobius platform. Partnership provides cutting-edge technology edge and business future-proofing.
• Trawick International LimitedcoreOthersParent/sister company within Trawick Holdings group. Support and partnership led to establishment of new Lloyd's registered brokerage within group. Greenlight is London-based subsidiary.
• GoShortyminorChannel Partner/ Reseller/ DistributorFacility partner for short-term temporary insurance covering standard unmodified vehicles for courtesy cars or when borrowing vehicles on short-term basis.
• AirtecminorGTM or Marketing PartnerFriends of Greenlight partner - automotive tuning and performance company
• AmD TuningminorGTM or Marketing PartnerFriends of Greenlight partner - automotive tuning company
• Darkside DevelopmentsminorGTM or Marketing PartnerFriends of Greenlight partner - VW/Audi tuning specialist who modified Greenlight company van
• Juicy DetailsminorGTM or Marketing PartnerFriends of Greenlight partner - car detailing company that maintains Greenlight fleet
• Gap SecurityminorGTM or Marketing PartnerFriends of Greenlight partner - vehicle security specialist
• MountuneminorGTM or Marketing PartnerFriends of Greenlight partner - Ford performance parts specialist
• LitchfieldminorGTM or Marketing PartnerFriends of Greenlight partner - performance car specialist
• Lee LockwoodminorGTM or Marketing PartnerSocial media content creator and car enthusiast who features Greenlight vehicles and attends events
• Rich FoxminorGTM or Marketing PartnerSocial media content creator (@rich_rs_fox) and car enthusiast who attends Greenlight events
• ModifiedCarInsurancecoreChannel Partner/ Reseller/ DistributorOnline-only modified car insurance brand (subsidiary) for digital distribution and price comparison services
• EaglesurecoreChannel Partner/ Reseller/ DistributorOnline brand for US Military personnel car insurance, also distributed through MoneySuperMarket

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Performance Direct: UK broker specialising in performance, modified, imported and high-performance car cover; directly comparable target customer, risk profile and panel-insurer distribution.
• Bennetts: UK specialist motorcycle insurance broker with strong enthusiast community engagement; closely analogous specialist-broker / panel-insurer playbook, focused on two-wheel non-standard risk.
• Adrian Flux: Long-established UK specialist insurance broker concentrating on modified, classic, performance and kit-car cover; virtually identical product mix (modified car, van, multi-vehicle) and similar enthusiast-led marketing approach make it the closest comparable to Greenlight.
• Carole Nash: UK specialist broker focused on classic, modified, performance and motorcycle insurance with a comparable panel-of-insurer model and enthusiast community marketing; overlap is strongest in modified/classic car cover.
• Bikesure: UK specialist broker for non-standard motor (motorcycles, scooters, modified bikes and trikes); same non-standard / modified-vehicle underwriting rationale and panel-of-insurer distribution, differing in vehicle category focus.

Broad incumbents

• Direct Line Group: Major UK personal-lines motor and home insurer; the broad incumbent Greenlight most directly displaces when winning standard-car owners who own a modified vehicle.
• LV= General Insurance: UK general insurer and broker with significant motor book; comparable FCA-regulated broker/insurer pairing but at portfolio scale, not niche.
• Aviva UK: Dominant UK multi-line insurer with substantial motor presence; competes broadly for the standard-car portion of Greenlight's book and provides the comparison benchmark for the price-comparison channel.
• Hiscox UK: UK specialty insurer with a Lloyd's heritage; analogous niche-underwriting and specialist-risk ethos, particularly relevant to Greenlight's Lloyd's coverholder trajectory.
• Hastings Direct: Large UK personal-lines motor insurer with direct and aggregator channels; competes with Greenlight at the lower end of the performance/standard car segment via the same MoneySuperMarket-type funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenlightins
• YouTubeyoutube.com/channel/UCzUvP-1WpKjFG3a3akGJvJg
• Facebookfacebook.com/GreenlightInsurance
• Instagraminstagram.com/greenlightltd
• LinkedInlinkedin.com/company/greenlight-insurance-services

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenlight Insurance