Greenlight Insurance
Greenlight Insurance is a UK specialist broker arranging modified, performance and cherished vehicle insurance through a panel of insurers and Lloyd's coverholder status, serving car enthusiasts across modified cars, vans, SORN, track day, and US military segments since 1996.
- Company typePrivate
- Founded1996
- HeadquartersBillericay, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Greenlight Insurance does
Greenlight Insurance Services Limited is a UK-based specialist insurance broker focused on modified, performance and cherished vehicles, operating since 1996 from Billericay, Essex. The company arranges motor insurance through a panel of insurers and its Lloyd's Coverholder status, serving car enthusiasts whose modifications (engine remaps, body kits, suspension changes, performance exhausts) cause standard insurers to decline or surcharge policies. Core products are modified car insurance (the flagship, 27+ years of expertise), modified van insurance, standard/hot hatch cover, SORN/laid-up, track day cover, short-term cover via GoShorty, the Eaglesure sub-brand for US military personnel, and Breakdown Cover launched in January 2026.
The business operates a multi-channel distribution model combining direct phone (01277 596912) and online self-service quoting, a MoneySuperMarket price-comparison listing (December 2024 via ModifiedCarInsurance and Eaglesure digital brands), and community-led marketing through UK car shows, owner clubs, and a "Friends of Greenlight" network of 22+ automotive partners. Underwriting is enhanced by a machine learning partnership with Machine Learning Programs (MLP) since 2020, trained on a decade of claims data for pricing accuracy and risk segmentation; back-office runs on OpenGi's Mobius broker platform (pilot user). Greenlight is a privately held subsidiary of Trawick International Ltd within the Trawick Holdings group, FCA-authorised (FRN 548036), Lloyd's Coverholder, and FSCS-covered, with revenue generated primarily through brokerage commissions plus transparent administrative transaction fees (policy issue £54.50–£69.50, amendments, cancellations, temporary covers).
Greenlight Insurance firmographics
Firmographics- Name
- Greenlight Insurance
- Legal name
- Greenlight Insurance Services Limited
- Website
- https://greenlightinsurance.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenlight Insurance is a UK specialist broker arranging modified, performance and cherished vehicle insurance through a panel of insurers and Lloyd's coverholder status, serving car enthusiasts across modified cars, vans, SORN, track day, and US military segments since 1996.
- Ownership category
- akta.pro rank
Greenlight Insurance industry classification
Industry- Product category
- Specialty Vehicle Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Travel & Accident (Non-Life) Insurance (FSAJAMAN)
- akta.pro secondary industry
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where Greenlight Insurance is headquartered
LocationHeadquarters
- HQ city
- Billericay
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Greenlight Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Insurance Brokerage Commission: Receives commission from insurance companies (insurers) for arranging and placing insurance policies. Commission reflected for involvement with sourcing, placement and ongoing administration of policies.
- Fee-Based Services: When insurers operate on net or zero commission basis, Greenlight charges fee-based pricing. Fees are included within quoted figures. Some complex transactions may include additional fees beyond commission.
- Policy Administration Fees: Transaction charges for policy services including Policy Issue (£54.50-£69.50), Policy Amendment (£25.00), Temporary Amendment (£30.00), Cancellation Processing (£25.00-£45.00).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Policy Issue Fee |
| Transaction based/ take rate | One time/ perpetual license | Policy Amendment Fee |
| Transaction based/ take rate | One time/ perpetual license | Temporary Amendment Fee |
| Transaction based/ take rate | One time/ perpetual license | Cancellation Processing Fee |
| Other | Annual | Insurance Consultant Salary |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Greenlight Insurance product offering
Product offeringCore offering
Greenlight Insurance is a UK specialist insurance broker (FCA FRN: 548036) and Lloyd's Coverholder that arranges and administers insurance policies for modified, performance and specialist vehicles. It compares policies across a panel of insurers and operates sub-brands for modified cars, modified vans, and US military personnel, distributing via direct sales, online quoting, and partner channels such as MoneySuperMarket and GoShorty.
Product overview
Greenlight Insurance is a specialist modified vehicle insurance broker offering a portfolio of niche vehicle insurance products. The core offering consists of Modified Car Insurance (the flagship product with 27 years of expertise), Modified Van Insurance, Standard Car Insurance, SORN/Laid Up Insurance, Short Term Insurance, and Track Day Cover. The company also operates sister brands Eaglesure (for US military personnel), modifiedcarinsurance.co.uk, and modifiedvaninsurance.co.uk (online-only variants). Optional Breakdown Cover was added in 2026. Products are distributed through their own platform, price comparison sites (MoneySuperMarket), and partner networks, with underwriting supported by a panel of insurers and Lloyd's of London.
Differentiator
Problem solved
Functional benefit
Brands
- Eaglesure Insurance: EagleSure Insurance offers competitive car insurance rates to American Licensed drivers based in the UK, covering US Military, DoD & Embassy staff.
Products and services
- Modified Car Insurance Specialist insurance for modified cars covering vehicle enhancements, performance modifications and custom parts; primary flagship product with 27+ years of experience. Designed for car enthusiasts whose vehicles have been altered with engine remaps, body kits, suspension changes or performance exhausts.
- Modified Van Insurance Insurance for modified vans including day vans, transits, campers and motorhomes with the same specialist approach as car insurance. Aimed at owners of converted commercial or leisure vehicles.
- Standard Car Insurance Specialist insurance for hot hatch and performance cars from Fiesta STs to Golf GTIs, offering tailored coverage at competitive prices. Targeted at drivers of unmodified high-performance vehicles.
- SORN or Laid Up Insurance Specialist SORN (Statutory Off Road Notification) cover providing peace of mind while vehicles are in storage and declared off-road. Targeted at owners parking vehicles for extended periods.
- Short Term Insurance Temporary vehicle coverage facility arranged through GoShorty for courtesy cars, borrowed vehicles, or short term insurance needs on standard unmodified vehicles. Aimed at consumers needing temporary cover.
- Track Day Cover Specialist coverage for vehicles used on track days, protecting modified and performance cars during motorsport events. Targeted at drivers participating in track days and race clubs.
Quantifiable outcome
- 4.7/5 customer satisfaction rating on Trustpilot
- +1 more outcomes
Companies that use Greenlight Insurance
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
Greenlight Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Greenlight Insurance partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- MoneySuperMarketcoreDistribution partnership with leading UK price comparison service. Greenlight products (ModifiedCarInsurance and Eaglesure) available through MoneySuperMarket platform, expanding reach to millions of comparison shoppers.
- Machine Learning Programs (MLP)coreData science partnership since 2020 to train machine learning models for underwriting. Creates scores influencing products based on claims results over last decade. Results in enhanced pricing accuracy and smarter risk assessment.
- OpenGicoreStrategic partnership with market-leading insurance broker software provider. Pilot customer for latest Mobius platform. Partnership provides cutting-edge technology edge and business future-proofing.
- Trawick International LimitedcoreParent/sister company within Trawick Holdings group. Support and partnership led to establishment of new Lloyd's registered brokerage within group. Greenlight is London-based subsidiary.
- GoShortyminorFacility partner for short-term temporary insurance covering standard unmodified vehicles for courtesy cars or when borrowing vehicles on short-term basis.
- AirtecminorFriends of Greenlight partner - automotive tuning and performance company
- AmD TuningminorFriends of Greenlight partner - automotive tuning company
- Darkside DevelopmentsminorFriends of Greenlight partner - VW/Audi tuning specialist who modified Greenlight company van
- Juicy DetailsminorFriends of Greenlight partner - car detailing company that maintains Greenlight fleet
- Gap SecurityminorFriends of Greenlight partner - vehicle security specialist
- MountuneminorFriends of Greenlight partner - Ford performance parts specialist
- LitchfieldminorFriends of Greenlight partner - performance car specialist
- Lee LockwoodminorSocial media content creator and car enthusiast who features Greenlight vehicles and attends events
- Rich FoxminorSocial media content creator (@rich_rs_fox) and car enthusiast who attends Greenlight events
- ModifiedCarInsurancecoreOnline-only modified car insurance brand (subsidiary) for digital distribution and price comparison services
- EaglesurecoreOnline brand for US Military personnel car insurance, also distributed through MoneySuperMarket
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Greenlight Insurance competitors and assessment
Company assessmentDirect peers
- Performance Direct: UK broker specialising in performance, modified, imported and high-performance car cover; directly comparable target customer, risk profile and panel-insurer distribution.
- Bennetts: UK specialist motorcycle insurance broker with strong enthusiast community engagement; closely analogous specialist-broker / panel-insurer playbook, focused on two-wheel non-standard risk.
- Adrian Flux: Long-established UK specialist insurance broker concentrating on modified, classic, performance and kit-car cover; virtually identical product mix (modified car, van, multi-vehicle) and similar enthusiast-led marketing approach make it the closest comparable to Greenlight.
- Carole Nash: UK specialist broker focused on classic, modified, performance and motorcycle insurance with a comparable panel-of-insurer model and enthusiast community marketing; overlap is strongest in modified/classic car cover.
- Bikesure: UK specialist broker for non-standard motor (motorcycles, scooters, modified bikes and trikes); same non-standard / modified-vehicle underwriting rationale and panel-of-insurer distribution, differing in vehicle category focus.
Broad incumbents
- Direct Line Group: Major UK personal-lines motor and home insurer; the broad incumbent Greenlight most directly displaces when winning standard-car owners who own a modified vehicle.
- LV= General Insurance: UK general insurer and broker with significant motor book; comparable FCA-regulated broker/insurer pairing but at portfolio scale, not niche.
- Aviva UK: Dominant UK multi-line insurer with substantial motor presence; competes broadly for the standard-car portion of Greenlight's book and provides the comparison benchmark for the price-comparison channel.
- Hiscox UK: UK specialty insurer with a Lloyd's heritage; analogous niche-underwriting and specialist-risk ethos, particularly relevant to Greenlight's Lloyd's coverholder trajectory.
- Hastings Direct: Large UK personal-lines motor insurer with direct and aggregator channels; competes with Greenlight at the lower end of the performance/standard car segment via the same MoneySuperMarket-type funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenlight Insurance social profiles
Digital presenceGreenlight Insurance compliance and trust
Trust signalCompliance4 records
Greenlight Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenlight Insurance leadership team
Management profileNumber of profiles
Profiles2 records
Greenlight Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenlight Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenlight Insurance
What does Greenlight Insurance do?
Greenlight Insurance is a UK specialist insurance broker (FCA FRN: 548036) and Lloyd's Coverholder that arranges and administers insurance policies for modified, performance and specialist vehicles. It compares policies across a panel of insurers and operates sub-brands for modified cars, modified vans, and US military personnel, distributing via direct sales, online quoting, and partner channels such as MoneySuperMarket and GoShorty.
Is Greenlight Insurance a public or private company?
Greenlight Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Greenlight Insurance founded?
Greenlight Insurance was founded in 1996. It employs 11 to 50 people.
Where is Greenlight Insurance based?
Greenlight Insurance is headquartered in Billericay, United Kingdom, in the Europe region.
How does Greenlight Insurance make money?
Three revenue lines are on record. Insurance Brokerage Commission is the primary driver. The others are fee-Based Services and policy Administration Fees.
Who are Greenlight Insurance's main competitors?
Direct peers on record are Performance Direct, Bennetts, Adrian Flux, Carole Nash and Bikesure. Broad incumbents are Direct Line Group, LV= General Insurance, Aviva UK, Hiscox UK and Hastings Direct.
Does Greenlight Insurance have an API?
No public API is recorded for Greenlight Insurance.
What industry is Greenlight Insurance in?
Greenlight Insurance's product category is Specialty Vehicle Insurance. Its primary akta.pro industry code is FSAJAMAN, Travel & Accident (Non-Life) Insurance, with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 524210 and its SIC code is 6411.