What Pacific Harvest does

Pacific Harvest (legal name: Pacific Harvest Seaweeds) is a New Zealand-based edible seaweed specialist founded in 2002 and headquartered in Auckland. The company sources and air-dries wild-harvested or ethically harvested seaweeds — including Atlantic Dulse, Wakame, Kombu, and Nori — and retails them across multiple formats (whole leaves/fronds, flakes, granules, powders, seaweed-infused salts, seasoning blends, and curated bundles). Its product catalog is merchandised through three thematic collections: Everyday Wellbeing, Functional Health, and Flavour & Umami, targeting health-conscious consumers, gluten-free buyers (certified by Coeliac New Zealand), culinary enthusiasts, and functional-health seekers.

The business operates a direct-to-consumer e-commerce model via a Shopify-powered storefront (pacificharvest.co), supplemented by distribution through the Ceres Organics marketplace in New Zealand and a stockist network in Australia. Its technology stack is conventional for specialty CPG: consumer e-commerce with a broad set of payment integrations and content marketing (blog, recipes, FAQ, newsletter). The company holds B Corp certification and emphasizes 100% recyclable packaging and sustainable sourcing as differentiators.

Pacific Harvest is now part of Ceres Organics, a New Zealand organic and natural products company. As part of this group, NZ customers are directed to ceres.co.nz for online ordering while the original storefront is retained for other markets. The company is privately held, has 1–10 employees, has not raised disclosed external funding, and operates at sub-scale relative to mainstream CPG players. Its competitive position rests on 20+ years of category-specific brand trust, certifications (gluten-free, B Corp), and integration with a larger organic-food distribution parent rather than on proprietary technology or scale economics.

Name

Pacific Harvest

Legal name

Pacific Harvest Seaweeds

Website

https://pacificharvest.co.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Harvest is a New Zealand edible seaweed specialist (founded 2002) that air-dries and retails wild-harvested seaweeds in multiple formats via DTC e-commerce, the Ceres Organics marketplace, and Australian stockists, serving health-conscious, gluten-free, foodie, and functional-health consumers in NZ and AU.

Ownership category

akta.pro rank

Product category

Edible Seaweed Products

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)

Keywords

• Edible seaweeds
• Seaweed products
• Sea vegetable
• Plant-based foods
• Functional foods

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Product Sales: Direct-to-consumer sales of edible seaweed products including powders, flakes, leaves, salts, and seasoning blends. Revenue generated through e-commerce transactions on their website and through distribution partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pacific Harvest sources, processes and retails air-dried edible seaweed products including whole leaves/fronds, flakes, powders, seaweed-inspired salts, and seasoning blends. Seaweeds are ethically harvested and sold in three curated collections (Everyday Wellbeing, Functional Health, Flavour & Umami). Key varieties include Atlantic Dulse, Wakame, Kombu, and Nori, all certified gluten-free.

Product overview

Pacific Harvest is an edible seaweed company offering a portfolio of air-dried, ethically harvested, sustainably sourced seaweeds organized across three thematic collections: Everyday Wellbeing (general health and nutrition), Functional Health (targeted wellness benefits), and Flavour & Umami (culinary and foodie applications). Products are available in multiple formats including whole leaves/fronds, flakes, granules, powders, seaweed-inspired salts, and seasoning blends. The company also retails individual seaweed varieties—Atlantic Dulse, Wakame, Kombu, and Nori—all certified raw, gluten-free, and either wild-harvested or ethically sourced. Pacific Harvest is now part of Ceres Organics and operates as a B Corp certified planet-conscious enterprise.

Differentiator

Problem solved

Functional benefit

Products and services

• Everyday Wellbeing Collection A curated collection of edible seaweeds designed for everyday health and wellness, making seaweed accessible as part of daily nutrition.
• Functional Health Collection A collection of edible seaweeds targeted for specific health benefits and functional nutrition applications.
• Flavour & Umami Collection A culinary-focused collection of edible seaweeds emphasizing rich umami flavor profiles for food enthusiasts and cooking applications.
• Atlantic Dulse Seaweed (Raw, Wild Harvested, Organic, Gluten Free) Raw, wild-harvested, organic Atlantic Dulse seaweed that is gluten-free, sold as whole leaves and used for everyday wellbeing and culinary purposes.
• Wakame Seaweed (Raw, Gluten Free) Raw, wild-harvested Wakame seaweed that is gluten-free, available in whole frond format and as flakes, recognized with a Silver award for the flake range.
• Kombu Seaweed (Raw, NZ Harvested, Gluten Free) Raw, New Zealand wild-harvested Kombu seaweed that is gluten-free, available as whole leaves for culinary and functional health applications.
• Nori Seaweed (Raw, Gluten Free, Ethically Harvested) Raw, ethically harvested Nori seaweed that is gluten-free, available in flake format for cooking and seasoning applications.
• Seaweed Powders Dehydrated seaweed available in powdered form for easy incorporation into food and beverages.
• Seaweed Flakes and Granules Dehydrated seaweed available in flake and granular formats for use as seasonings and food toppings.
• Seaweed Leaves (Fronds) Whole seaweed leaves and fronds sold in their natural form for culinary applications and rehydration.
• Seaweed Inspired Salts Seaweed-infused salt products combining seaweed flavor with traditional salt for culinary seasoning.
• Seaweed Seasoning Blends Pre-mixed seasoning blends incorporating seaweed for enhanced flavor in cooking.
• Seaweed Bundles Curated bundles combining multiple seaweed varieties for customers seeking to explore different types.

Quantifiable outcome

• Certified by Coeliac New Zealand for gluten-free products

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Ceres OrganicscoreChannel Partner/ Reseller/ DistributorPacific Harvest is now part of Ceres Organics. Products are sold through Ceres Organics marketplace for NZ customers. Ceres Organics is an organic and natural products company operating in New Zealand.
• Coeliac New ZealandcoreOthersPacific Harvest products are certified gluten-free by Coeliac New Zealand, providing assurance to consumers with coeliac disease or gluten intolerance.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Seasalter: UK-based seaweed business producing sustainable, hand-harvested edible seaweeds for retail and culinary use. Comparable on ethos of ethical wild-harvesting and culinary positioning, but operates only in the UK market.
• Akua: New York-based startup producing kelp-based snack products and seasonings from regenerative ocean farming. Overlaps with Pacific Harvest on edible seaweed positioning and sustainability messaging, but primarily snack-led rather than ingredient-led.
• Ocean's Balance: North American edible seaweed company offering sustainably wild-harvested kelp and dulse products in flakes, powders, and seasoning formats. Comparable on ethics and wild-harvested sourcing narrative; smaller scale, focused on the US market.

Direct peers

• Atlantic Sea Farms: US kelp farming company producing fermented kelp products, kelp cubes and seaweed-based ingredients for retail and food service. Comparable on end-product edible seaweed focus, though supply comes from cultivated rather than wild-harvested sources.
• The Seaweed Company: Dutch/European vertically integrated seaweed company harvesting and processing edible and functional seaweed products for retail, food and beverage, and supplement applications. Highly comparable on vertical integration and edible seaweed product portfolio.
• Ceres Organics: New Zealand parent company and broader organic/natural food products retailer/distributor of which Pacific Harvest is now a brand. Closely comparable in terms of NZ organic consumer base, DTC-plus-marketplace distribution model, and overlap on health-conscious positioning.
• Seasnax: US-based snack food company specializing in roasted seaweed snacks and related seasonings, targeting health-conscious consumers. Directly comparable on edible seaweed product format and consumer segments (health-conscious, gluten-free), though more snack-centric.
• Mara Seaweed: Scotland-based edible seaweed company selling sustainably harvested seaweeds in multiple formats (flakes, salts, seasonings, supplements) directly to consumers and food service in the UK and Ireland, with the same vertical and product-format structure as Pacific Harvest.
• gimMe Snacks: US-based seaweed snack company offering organic roasted seaweed snacks and seaweed seasoning products, comparable to Pacific Harvest on product format (sheets, seasonings) and target customers (health and wellness consumers).

Broad incumbents

• Lotus Foods: Established organic/specialty food brand selling seaweed products (including packaged nori, dulse, and seasoned seaweed) alongside rice and other plant-based ingredients. Comparable on certifications (organic, GF) and DTC-plus-natural retail distribution, but seaweed is a smaller line within a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pacificharvest
• LinkedInlinkedin.com/company/pacific-harvest-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Harvest