Gimme Health Snacks

What Gimme Health Snacks does

Gimme Health Snacks (d/b/a Gimme Seaweed) is a privately held, family-owned organic seaweed snack producer founded by Annie Chun and Steve Broad, operating as Gimme Health Foods Inc. since 2012 and headquartered in San Rafael, California. The company produces USDA Organic, Non-GMO Project Verified roasted seaweed snacks sourced from regenerative aquaculture farms off the coast of South Korea and processed through a proprietary two-stage roasting method that applies organic oils after an initial drying stage. Its portfolio spans approximately 15 SKUs across core roasted seaweed snacks (8 flavors including Sea Salt, Avocado Oil, Extra Virgin Olive Oil, Chili Lime, Korean BBQ, Teriyaki, Toasted Sesame, and Wasabi), Grab & Go 5-packs, sushi nori sheets, Big Sheets for wraps, and the newly launched K-Crisps seaweed topping line.

The company operates a dual-channel go-to-market combining direct-to-consumer e-commerce through its Shopify storefront with wholesale distribution to grocery and natural food retailers across the US and Canada, including Whole Foods Market and Amazon. Products are sold as single packs, 6-packs, and Grab & Go 5-packs at sub-$5 unit prices, with subscriptions referenced in customer reviews. The company is stacked with third-party certifications (USDA Organic via QAI, Non-GMO Project Verified, GFCO gluten-free, Vegan Action, and OU Kosher on sushi nori) and has been recognized as the leading organic seaweed brand in the US. The company is currently undergoing a major capacity build-out, with a $20 million manufacturing facility planned in Madera, California (supported by a $2.8 million California Competes tax credit) expected to create 102 jobs, and Chris Lansing has been appointed CEO.

Name

Gimme Health Snacks

Legal name

Gimme Health Foods Inc.

Website

https://gimmeseaweed.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Gimme Health Snacks (d/b/a Gimme Seaweed) is a privately held, family-owned organic roasted seaweed snack producer founded in 2012, serving health-conscious consumers and grocery retailers across the US and Canada through its Shopify storefront, Amazon, and wholesale distribution.

Ownership category

akta.pro rank

Product category

Organic Seaweed Snacks

NAICS

Other Snack Food Manufacturing (311919), Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)

akta.pro secondary industry

Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Organic seaweed snacks
• Roasted seaweed products
• Healthy snack foods
• Plant-based snacks
• Sushi nori sheets

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through own Shopify e-commerce platform. Customers can purchase individual products or multi-packs directly from the website.
2. Wholesale/Retail Distribution: Products sold through retail grocery stores, natural food stores, and specialty retailers. Products distributed to US and Canada markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Gimme Health Snacks (dba Gimme Seaweed) manufactures and sells USDA Organic, Non-GMO Project Verified roasted seaweed snack sheets, sushi nori sheets, and jaban-inspired K-Crisps seaweed toppings across multiple flavor variants. Products are produced from regenerative aquaculture-farmed Porphyra Yezoensis red seaweed using a proprietary two-stage roasting process and are sold direct-to-consumer through an own e-commerce site and through retail/wholesale channels in the U.S. and Canada.

Product overview

Gimme Seaweed offers a portfolio of organic, roasted seaweed snack products under two main sub-brands: Roasted Seaweed Snacks (8 flavors including Sea Salt, Avocado Oil, Extra Virgin Olive Oil, Chili Lime, Korean BBQ, Teriyaki, Toasted Sesame, and Wasabi) available in single packs and 6-packs; and Grab & Go Snacks (5 flavors in convenient 5-pack portable format). Additional product lines include Sushi Nori Sheets for home sushi-making, Big Sheets for wraps and sandwiches, and K-Crisps™ Seaweed Topping as a versatile culinary topping. All products are USDA Organic, Non-GMO Project Verified, gluten-free (GFCO certified), and vegan. The company pioneered the world's first USDA Certified and Non-GMO Project Verified seaweed snacks, with seaweed sourced from USDA certified organic growing areas off the coast of South Korea.

Differentiator

Problem solved

Functional benefit

Brands

• K-Crisps: Roasted seaweed topping and snack inspired by Korea's classic Jaban (김자반), available in flavors like Chili Crisp and Sea Salt.

Products and services

• Sea Salt Roasted Seaweed Snacks Premium organic roasted seaweed snack sheets seasoned with sea salt, offering a crispy texture and clean, refreshing taste; available in 6-pack format, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Sea Salt & Avocado Oil Roasted Seaweed Snacks Organic roasted seaweed finished with avocado oil and sea salt; keto-friendly at 25 calories per serving, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Extra Virgin Olive Oil Roasted Seaweed Snacks Premium organic roasted seaweed finished with extra virgin olive oil and sea salt; rich, buttery taste, 30 calories per serving, provides 100% DV Vitamin B12, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Chili Lime Roasted Seaweed Snacks Organic roasted seaweed seasoned with organic sunflower oil and a spicy chili plus zesty lime blend; bold, tangy flavor at 30 calories per serving, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Korean BBQ Roasted Seaweed Snacks Gochujang-flavored roasted seaweed snack inspired by the founder's Korean heritage; slow, sweet heat balanced with salty umami, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Teriyaki Roasted Seaweed Snacks Organic roasted seaweed seasoned with a teriyaki powder blend delivering sweet, smoky, and savory flavors; keto-friendly at 30 calories per serving, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Toasted Sesame Roasted Seaweed Snacks Premium organic roasted seaweed seasoned with toasted sesame oil and sea salt; nutty undertones with subtle salt hint, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Wasabi Roasted Seaweed Snacks Organic roasted seaweed with natural wasabi flavor; bold, tongue-tingling kick at 30 calories per serving, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Grab & Go Sea Salt Roasted Seaweed Snacks Convenient on-the-go format of roasted seaweed snacks with 5 individual pouches; eco-friendly slim packaging designed for lunchboxes and bags, Sea Salt flavor, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Grab & Go Avocado Oil Roasted Seaweed Snacks Portable roasted seaweed snack seasoned with organic avocado oil and sea salt; keto-friendly, 25 calories per serving, 5-pack format, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Grab & Go Teriyaki Roasted Seaweed Snacks Portable teriyaki-seasoned roasted seaweed snack in eco-friendly 5-pack format; 20 calories per serving, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Grab & Go Chili Lime Roasted Seaweed Snacks Convenient grab-and-go format with spicy chili and zesty lime seasoning; 25 calories per serving, vegan and gluten-free, USDA Organic, Non-GMO Project Verified.
• Grab & Go Korean BBQ Roasted Seaweed Snacks Portable Korean BBQ-flavored roasted seaweed snack in 5-pack format; Gochujang-inspired with sweet heat and umami punch, 20 calories per serving, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Organic Sushi Nori Sheets Restaurant-quality organic sushi nori sheets for making maki rolls and hand rolls at home; 10 calories per sheet, keto-friendly, USDA Organic, Non-GMO Project Verified, gluten-free, vegan, and OU Kosher certified.
• Big Sheets Sea Salt Roasted Seaweed Extra-large 8x11-inch roasted seaweed sheets seasoned with sea salt; versatile for wraps, burritos, and sandwiches; 20 calories per sheet, keto and vegan, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• Big Sheets Avocado Oil Roasted Seaweed Extra-large 8x11-inch roasted seaweed sheets infused with organic avocado oil and sea salt; suitable for wraps and sandwiches at 25 calories per sheet, USDA Organic, Non-GMO Project Verified, gluten-free, and vegan certified.
• K-Crisps Seaweed Topping, Chili Crisp Roasted seaweed topping and snack inspired by Korea's classic jaban; crispy seaweed flakes with sesame crunch and chili crisp flavor; versatile topping for rice, ramen, avocado toast, and popcorn, USDA Organic, Non-GMO Project Verified.
• K-Crisps Seaweed Topping, Sea Salt Roasted seaweed flakes seasoned with sea salt and sesame; Korean-inspired topping for everyday meals and snacks with salty-sweet umami flavor, USDA Organic, Non-GMO Project Verified.

Quantifiable outcome

• 30 calories or less per serving
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• rePurpose GlobalcoreStrategic or Co-development PartnerCollaboration with rePurpose Global via the Plastic Recovery Pledge actively addresses the global plastic waste crisis by helping remove ocean-bound plastic. This partnership supports Gimme's commitment to environmental sustainability.
• Sea Turtle ConservancyminorStrategic or Co-development PartnerPartnership with Sea Turtle Conservancy to support marine conservation. The company's turtle mascot is named Timmy.
• Climate CollaborativeminorStrategic or Co-development PartnerPartnership with Climate Collaborative to advance climate-friendly business practices.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Health Warrior: Plant-based snack brand focused on chia bars, protein bars, and superfood snacks. Comparable as a health-positioned, premium-priced snack brand targeting similar Whole Foods and natural-channel consumers.
• SeaSnax: Direct US competitor in organic roasted seaweed snacks, offering similar nori snack sheets and flavored varieties. Closely comparable in ingredient, product format, and health-conscious consumer target.
• Rhythm Superfoods: Better-for-you snack brand offering kale chips, veggie chips, and seed-based snacks in natural and mainstream retail. Comparable as a clean-ingredient, premium positioning snack brand competing for the same health-conscious shopper set.
• Annie Chun's: Asian-inspired pantry and noodle brand founded by the same family that later founded Gimme; historically the same company (previously known as Annie Chun's Inc.). Comparable in category, founder DNA, and retail distribution.
• Bare Snacks: Baked fruit and vegetable crisp snack brand sold in Whole Foods and other natural channels. Comparable as a premium, clean-ingredient, better-for-you snack competitor with overlapping retail buyers and certifications.
• Kim's Magic Pop: Korean-style seaweed and rice snack brand sold in US natural and mainstream channels. Comparable in product format (crispy seaweed snacks) and Asian-inspired flavor positioning targeting similar health-conscious shoppers.
• Dang Foods: Better-for-you Asian-inspired snack brand (Thai coconut chips, rice crackers, sticky rice bites). Comparable in cross-cultural flavor positioning, premium natural channel placement, and founder-led story-driven brand.

Broad incumbents

• Simple Mills: Larger better-for-you snack and cracker brand with national distribution in Whole Foods, Target, and other retailers. Comparable as a clean-ingredient, certification-forward snack incumbent competing for the same shelf set and shopper.
• Trader Joe's (private label seaweed snacks): Trader Joe's sells private-label roasted seaweed snacks that compete directly on price and shelf placement. A significant channel threat given TJ's prominence among Gimme's natural-channel shoppers.

Emerging players

• Outstanding Foods: Plant-based puffed snack brand (cheese puffs, pork rinds) with sustainability and upcycled-ingredient positioning. Comparable as an emerging better-for-you snack peer with strong Whole Foods and natural-channel traction and similar Gen Z social-media marketing approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gimmeseaweed
• Instagraminstagram.com/gimmeseaweed
• TikToktiktok.com/@gimmeseaweed?lang=en
• Xx.com/gimMeSeaweed

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gimme Health Snacks