Losi

What Losi does

Losi is a private American manufacturer of hobby-grade radio-controlled cars, trucks, and motorcycles, founded in 1980 and operating as a wholly-owned brand under Horizon Hobby LLC. The company designs and sells RC vehicles across nine scales (1/5 through 1/28) and six core platforms: the 8IGHT 1/8-scale racing platform, LMT solid axle platform, REY desert truck platform (Baja Rey, Hammer Rey, Super Rey), Mini 22 micro platform, 5IVE large-scale gas and electric platform, and the Promoto-MX motorcycle. Vehicles are offered as ready-to-run (RTR), kits, and rollers spanning desert racing, monster truck, on-road track, drag racing, mini, and motorcycle categories. Core technology includes brushless electric motors, nitro/gas 2-stroke engines, solid axle and independent suspension systems, and proprietary electronics including AVC (Active Vehicle Control) stability control, Smart Technology telemetry, Bind-N-Drive transmitter binding, and Spektrum DSMR 2.4GHz radio protocol. Losi differentiates through scale realism using officially licensed bodies and components from Ford, GM, NASCAR, Monster Jam, Volkswagen, Audi, and aftermarket brands such as King Shocks, Fox, Falken, and BFGoodrich.

The business model is product-led growth centered on hardware sales of vehicles, replacement and upgrade parts, and complementary electronics from sister brands (Spektrum, Dynamite). Revenue is generated across three streams: complete RC vehicle sales, parts and accessories (including TLR-tuned performance parts), and electronics and add-ons. Losi does not sell directly as an independent entity; instead, distribution flows through Horizon Hobby's wholesale network to authorized local hobby shops, the Tower Hobbies e-commerce platform, and the losi.com direct-to-consumer storefront. A separate sub-brand, Team Losi Racing (TLR), was created in 2010 to focus exclusively on competitive racing vehicles, with technology and parts flowing bidirectionally between Losi and TLR. The customer base comprises RC hobbyists and competitive racers across experience levels, from entry-level mini-scale buyers to experienced 1/8-scale and large-scale competitors. Marketing is conducted through the brand website, video hub, email newsletter, social media, and the dealer finder tool connecting consumers to local hobby shops.

Losi holds multiple registered trademarks (Losi, TLR, 8IGHT, Baja Rey, 5IVE-T, Mini-T, Micro-T, AVC), a US design patent for the R/C Vehicle Chassis, and maintains regulatory compliance with EU Declarations of Conformity and US Consumer Product Safety Commission certifications across its product lineup. The company is operationally integrated with Horizon Hobby's broader portfolio of hobby brands, sharing distribution, sourcing, and R&D infrastructure across the corporate family.

Name

Losi

Legal name

Horizon Hobby, LLC

Website

https://losi.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Losi, founded in 1980 and owned by Horizon Hobby LLC, manufactures hobby-grade RC cars, trucks, and motorcycles across nine scales and six platforms (8IGHT, LMT, REY, Mini 22, 5IVE, Promoto-MX), serving RC hobbyists and competitive racers through e-commerce, Tower Hobbies, and authorized hobby shop dealers.

Ownership category

akta.pro rank

Product category

Hobby RC Vehicles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

RC Model Kits & Parts (Cars, Drones, Boats, Planes) (CRALAKAI)

Keywords

• Radio control vehicles
• RC cars and trucks
• Hobby-grade RC
• RC vehicle parts
• Scale model racing

Headquarters

HQ city

Champaign

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. RC Vehicle Sales: Sale of ready-to-run (RTR) RC cars and trucks, kit versions, and rollers. Products span multiple scales (1/5, 1/6, 1/8, 1/10, 1/12, 1/16, 1/18, 1/24, 1/28) and categories including desert trucks, monster trucks, buggies, drag cars, motorcycles, and on-road vehicles.
2. Parts and Accessories: Sale of replacement parts, optional/upgrade parts, aluminum components, tires, bodies, tools, and maintenance supplies for Losi vehicles. Also includes TLR (Team Losi Racing) tuned performance parts.
3. Electronics and Add-ons: Sale of Spektrum radios, motors, ESCs, batteries, chargers, and electronic components that complement Losi vehicles. Products from Dynamite, Spektrum, and other Horizon Hobby brands.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Losi manufactures and sells hobby-grade radio-controlled (RC) cars, trucks, monster trucks, desert buggies, drag cars, and motorcycles across multiple scales (1/5 to 1/28) under its own brand and the Team Losi Racing (TLR) sub-brand. The product lineup spans complete Ready-to-Run vehicles, kits, rollers, and a broad aftermarket of replacement parts, upgrade components, electronics (Spektrum radios, ESCs, motors), batteries, chargers, tools, and officially licensed bodies. Vehicles integrate proprietary technologies such as AVC (Active Vehicle Control) and Smart Technology, and are distributed through the losi.com e-commerce site, Tower Hobbies, and authorized local hobby shops.

Product overview

Losi is a manufacturer of hobby-grade RC (radio control) cars and trucks under Horizon Hobby, offering a diverse portfolio of vehicles across multiple platforms and scales. The product lineup spans from compact Mini vehicles (1/18-1/24 scale) through standard 1/10 scale platforms to massive Large-scale vehicles (1/5-1/6 scale). Core platforms include the iconic 8IGHT racing platform (buggy/truggy), LMT solid axle platform (monster trucks), REY desert truck platform (Baja Rey, Hammer Rey), Mini 22 micro platform, 5IVE gas-powered vehicles, and Promoto-MX RC motorcycle. Losi vehicles are offered in Ready-to-Run (RTR) and kit configurations across categories including desert, monster truck, mini, motorcycle, track, and drag racing. The company emphasizes scale realism by partnering with full-scale racing brands for officially licensed bodies, wheels, tires, and components. Completion levels include Ready-to-Run (RTR) and kit/roller options, with vehicles ranging from entry-level brushed motors to advanced brushless and gas-powered systems. Losi products integrate technology from sister brand Spektrum (AVC stability control, Smart ESC) and are complemented by Team Losi Racing (TLR) tuned upgrade parts for competitive racing.

Differentiator

Problem solved

Functional benefit

Brands

• Team Losi Racing (TLR): A dedicated R/C racing brand created in 2010, solely focused on competitive R/C racing vehicles, distinct from the consumer-focused Losi brand

Products and services

• 8IGHT Platform Iconic 1/8-scale competitive RC racing platform offered in electric and nitro buggy/truggy variants, designed for serious RC racers and available in multiple configurations.
• LMT Platform Solid axle RC platform for mega and monster trucks featuring 1/8-scale electronics and licensed replica bodies, aimed at hobbyists seeking high-power bashing and freestyle driving.
• REY Platform Desert and off-road RC truck platform including the Baja Rey trophy truck, Hammer Rey U4 rock racer, and Super Rey variants, providing scale-realistic 4WD brushless desert driving.
• Mini 22 Platform 1/24-scale micro RC platform featuring buggies and truggies with AVC stability control, designed for indoor and backyard racing.
• 5IVE Platform Large-scale 1/5 and 1/6 gas-powered RC vehicles including the 5IVE-T truck and 5IVE-B buggy with 2-stroke engines for hobbyists who prefer fuel-powered operation.
• Promoto-MX Motorcycle 1/4-scale brushless RC motorcycle with self-balancing mechanical and electronic technology, available with Pro Circuit, Club MX, and FXR liveries for motocross hobbyists.
• NASCAR RC Vehicles 1/12-scale officially licensed NASCAR RC race cars with current driver liveries, sold as brushed AWD on-road vehicles aimed at NASCAR fans and stock car hobbyists.
• No Prep Drag Cars 1/10-scale Ready-to-Run No Prep drag racing RC cars with officially licensed scale bodies (Ford F100, Chevrolet Camaro) and brushless motors for competitive drag racing hobbyists.
• Mini-T and Mini-B Budget-friendly mini RC race cars derived from TLR racing designs: the Mini-T stadium truck and Mini-B buggy aimed at backyard racing and entry-level hobbyists.
• Super Baja Rey 1/6-scale brushless 8S 4WD desert truck RC vehicles with King Shocks suspension, Brenthel Racing builds, and officially licensed Ford Raptor bodies for high-end desert driving.
• Tenacity 1/10-scale brushless RC vehicles offered in short course truck, desert buggy, monster truck, and trophy truck variants with AVC stability control for versatile hobby driving.
• 22S Sprint 1/10-scale on-road sprint car with 2WD brushless drivetrain and officially licensed body designs, intended for high-speed on-road RC racing.
• LST Monster Trucks Large-scale 1/8 brushless RC monster trucks including the LST XXL-E and LST 3XL-E with solid axle designs aimed at high-power bashing hobbyists.
• Super Rey Platform Large-scale desert truck platform derived from the REY family, including 1/6-scale Super Baja Rey variants built around 8S brushless powertrains.
• Parts, Accessories, and Upgrades Aftermarket replacement parts, optional upgrades, aluminum hop-ups, tires, bodies, electronics (Spektrum radios, ESCs, motors, batteries, chargers), tools, and maintenance supplies for Losi and TLR vehicles.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Horizon Hobby LLCcoreChannel Partner/ Reseller/ DistributorHorizon Hobby LLC is the parent company and exclusive worldwide distributor for Losi products. Losi is a Horizon Hobby brand that operates within the company's portfolio of hobby brands. Distribution includes Horizon Hobby's own retail channels including Tower Hobbies and authorized dealer networks.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• HPI Racing: HPI Racing manufactures RC buggies, monster trucks, and on-road cars. The product range, target hobbyist audience, and retail channel overlap make it a direct competitor to Losi in RTR stadium trucks and racing buggies.
• Tamiya: Tamiya is a Japanese RC vehicle and model kit manufacturer with a deep racing heritage. Losi competes with Tamiya in 1/10 touring cars and buggies, and the two brands share the hobby-shop distribution channel globally.
• ARRMA: ARRMA makes ready-to-run RC monster trucks, desert trucks, and short-course buggies across multiple scales. Losi's LMT monster truck and REY desert platforms are direct competitive counterparts in the bash-friendly brushless 4WD segment.
• Traxxas: Traxxas is widely considered the category leader in hobby-grade ready-to-run RC cars, monster trucks, and short-course trucks. Losi competes most directly with Traxxas in 1/10-scale brushless performance vehicles and stadium trucks.
• Kyosho: Kyosho is a Japanese RC and hobby manufacturer whose 1/8-scale buggies (e.g., Inferno family) and on-road touring cars directly compete with Losi's 8IGHT racing line and 1/10 on-road Sprint car.
• Team Associated: Team Associated is a long-standing 1/10-scale RC racing specialist whose competition buggies and touring cars overlap with Losi's racing platforms (8IGHT family). Both brands operate in the same RC racing class structures.
• Redcat Racing: Redcat Racing sells entry-level to mid-tier ready-to-run RC cars, trucks, and buggies at lower price points. It overlaps with Losi's mini and entry-level RTR vehicles as a value alternative.

Emerging players

• RC4WD: RC4WD specializes in scale-realistic aftermarket parts, tires, and accessories for RC crawlers and trucks. It overlaps with Losi's parts/accessories revenue stream and shares many of the same licensed-brand aesthetics (King Shocks, Method Wheels).

Regional players

• Schumacher Racing: Schumacher Racing is a UK-based specialist manufacturer of competitive RC racing buggies and touring cars. It is comparable to Losi in 1/10 on-road and off-road racing classes but largely competes in the European RC racing market.

Others

• Axial Racing: Axial is a sister brand under Horizon Hobby focused on RC rock crawlers and trail trucks. It is comparable to Losi because both share the same parent distributor, dealer network, and complement each other in a buyer's hobby garage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/losirc
• Facebookfacebook.com/LosiRace.Inspired
• LinkedInlinkedin.com/company/losi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Losi