Elderberry

What Elderberry does

Elderberry is a privately held Canadian company incorporated in Ontario that operates a mobile-first marketplace for in-home senior and personal-care services. Founded in 2017 by a group of Canadians who personally experienced difficulty finding safe and reliable home care, the company connects families seeking care for loved ones with Personal Support Workers (PSWs) who deliver services directly. The company's flagship product, "Elderberry – Care at Home," is a consumer mobile application available on iOS and Android that lets families create a profile for a care recipient, search for nearby PSWs, and book same-day or urgent care without engaging a traditional home-care agency. All providers on the platform are background-checked, insured, and verified through a strategic partnership with the Canadian Support Workers Association (CANSWA), which the company positions as the core trust mechanism of the service.

The platform is built around two interconnected products: the consumer-facing Elderberry Care at Home app and a Care Provider Registration Portal (elderberry.care/care-provider-registration/) that handles PSW onboarding, credentials, and profile completion. Underlying capabilities include a transactional matching engine that pairs care recipients with providers based on needs and requirements, and a verification layer tied to CANSWA. The company does not employ an agency model: there are no brick-and-mortar offices, no in-house caregivers, and no agency fees deducted from provider earnings. The stated value proposition to PSWs is the ability to set their own hours and avoid agency commissions, while families gain access to a pool of pre-verified, locally available providers.

Elderberry's business model is transaction-based, generating revenue via a take rate or matching fee on bookings completed through the platform; specific pricing is not publicly disclosed. Go-to-market is direct-to-consumer via app-store distribution (Apple App Store and Google Play) and a corporate website that functions as an information hub, testimonial surface, and provider-recruitment channel. The company is concentrated in the Greater Toronto Area within Ontario, Canada, with a reported headcount of 1-10 and no disclosed funding rounds, acquisitions, or institutional investors in the source data.

Name

Elderberry

Legal name

Elderberry

Website

https://elderberry.care

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Elderberry is a Canadian mobile marketplace, founded in 2017 in Ontario, that connects families seeking in-home personal care with background-checked Personal Support Workers verified through the Canadian Support Workers Association (CANSWA).

Ownership category

akta.pro rank

Product category

Home Care Marketplace

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYBPAMAHAJ

Childcare & Eldercare Caregiving Platforms

Business & Public Services/Web, Mobile & Digital Platforms/On-Demand, Gig & Local Services Platforms

SECONDARYHSABAIAB

Care Navigation & Service Coordination (Medical, Social, Community)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

Keywords

• Home care services
• Caregiver marketplace
• Personal support workers
• Senior care platform
• In-home care

Headquarters

HQ city

York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Transaction/Matching Fees: Elderberry operates as a marketplace platform that facilitates connections between families needing home care and Personal Support Workers. The platform likely charges transaction or commission fees on bookings made through the platform, enabling care providers to work without paying agency fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Elderberry operates a mobile-first marketplace platform that directly connects families and individuals needing in-home care with verified, background-checked, and insured Personal Support Workers (PSWs) in their local area. The platform functions as a transactional engine — not a traditional home care agency — eliminating agency fees and overhead by enabling direct bookings, needs-based matching, and same-day or urgent care arrangements between care recipients and providers.

Product overview

Elderberry is a mobile-first platform comprising two interconnected products: the Elderberry Care at Home consumer app (available on iOS and Android) and the Care Provider Registration Portal. The platform functions as a transactional marketplace that directly connects families seeking home care with verified personal support workers, bypassing traditional agency fees. All care providers are background-checked, insured, and verified through the Canadian Support Workers Association (CANSWA).

Differentiator

Problem solved

Functional benefit

Products and services

• Elderberry – Care at Home Mobile application (iOS and Android) that connects families and individuals needing in-home care with verified, background-checked, and insured Personal Support Workers in their area. Enables direct needs-based matching, profile creation, and booking of home care appointments without agency intermediaries.
• Care Provider Registration Portal

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Canadian Support Workers Association (CANSWA)coreStrategic or Co-development PartnerElderberry's care providers are verified and insured through CANSWA (Canadian Support Workers Association). This partnership ensures all Personal Support Workers on the platform meet professional standards of verification, background checking, and insurance requirements.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Care.com: Large global online marketplace connecting families with caregivers across senior care, child care, housekeeping, and pet care. Comparable as a two-sided care marketplace, though broader in scope and not focused exclusively on verified Canadian eldercare.
• Home Instead: Global senior home care franchise network specializing in personal care, companionship, and dementia support for older adults. Comparable in service category and target customer, but operates as a traditional agency-franchise model rather than a digital marketplace.
• Comfort Keepers: International franchise providing in-home care, companionship, and personal support services for seniors. Comparable in care service mix and senior focus, though distributed via franchise offices rather than a marketplace app.
• CBI Health: Canadian network of community-based clinics and home health services including personal support, nursing, and rehabilitation. Broad incumbent in the same Canadian home care category Elderberry addresses, with significantly more clinical depth and geographic reach.
• Bayshore HealthCare: One of Canada's largest home and community health care providers, offering personal support, nursing, and therapy services nationwide. A broad incumbent that competes with Elderberry for the same Canadian home-care demand pool with substantially more scale and brand.

Direct peers

• Nurse Next Door: Canadian-founded home care franchise delivering personalized in-home senior care services. Comparable to Elderberry on geography, target customer (Canadian seniors seeking non-medical home support), and service mix, though operating via a franchise rather than a digital marketplace.
• Honor Technology: US-based technology platform that connects families with professional in-home caregivers via an app-based matching and care management model. Closely analogous business model to Elderberry, with the same agency-disintermediation thesis applied to a larger US market.
• Homethrive: Family-care platform combining technology with human care guides to support older adults and their caregivers. Directly comparable to Elderberry's mission of enabling aging at home, though positioned as a B2B/B2C hybrid rather than a PSW marketplace.
• Wellthy: Digital care coordination platform that helps families organize and manage care for aging or disabled loved ones. Closely comparable in its family-centric care navigation value proposition, though heavier on coordination services and lighter on direct PSW matching.

Others

• AlayaCare: Canadian home care software platform providing scheduling, clinical documentation, and back-office tools to home care agencies. Adjacent rather than directly competitive, but enables many of the same agency-based providers Elderberry is working to disintermediate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/elderberryapp
• Facebookfacebook.com/elderberryapp
• LinkedInlinkedin.com/company/elderberryapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elderberry