SAG Seguridad

What SAG Seguridad does

SAG Seguridad (legal name: SAG SEGURIDAD SL) is a Spanish manufacturer of physical security hardware, headquartered and producing at a single facility in Basauri, Vizcaya (Basque Country), with its brand first registered in 1935. The company designs, manufactures, and assembles mechanical security products including padlocks (NOVA+, RIF/OVA, EP-N4/EP-N5), high-security deadbolts (CSI, EP30, EP40, EP50) including stainless-steel Inox variants and complementary shutter-lock, key-keeper (EP32), and glazed-door lock lines. Differentiation is grounded in proprietary mechanical anti-attack features — anti-pick, anti-drill, anti-bumping cylinder designs, cut-resistant materials validated by destructive angle-grinder testing (DeWalt 1000W and Bosch 1400W), and AISI 304/303 stainless-steel construction — together with ISO certification and recurring TÜV Rheinland quality seals. Technology integration includes the EP50 platform, which is engineered around KESO AG high-security cylinders (Series 4000SΩ / 8000SΩ2), and EP40 around KABA inserts.

SAG Seguridad sells exclusively to B2B customers — transport & logistics operators, residential building and storage-unit managers, and commercial/retail premises — through an authorized representative network covering every Spanish province (including the Canary and Balearic Islands), plus dedicated partners in Portugal (Genios Vencedores Lda) and France (ASL FRANCE). Pricing is quote-based with no public list pricing; transactions are project-by-project via the rep network or direct contact at the Basauri HQ. The company is a privately held Sociedad Limitada with no disclosed external shareholders, no funding rounds, no subsidiaries, and no M&A activity in the source data.

The operating model is single-site Spanish manufacturing with multilingual (Spanish/English/French) digital presence (website, Facebook, Twitter/X, YouTube, Instagram) and channel-partner-driven distribution. The firm is privately held by independent owners, generates revenue solely from hardware sales, and demonstrates ongoing but modest product and geographic extension rather than aggressive scale-up.

Name

SAG Seguridad

Legal name

SAG SEGURIDAD SL

Website

https://sagseguridad.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

SAG Seguridad is a Spanish (Basauri, Bizkaia) mechanical security hardware manufacturer, founded 1935, producing padlocks, high-security deadbolts, shutter locks, and glazed-door locks sold B2B through a representative network across Spain, Portugal, and France.

Ownership category

akta.pro rank

Product category

Physical Security Hardware

NAICS

Hardware Manufacturing (33251)

SIC

Bolts, Nuts, Screws, Rivets & Washers (3452)

akta.pro primary industry

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)

akta.pro secondary industry

Security Seals & Locking Devices (Cable Seals, Padlock Seals, Meter Seals) (IMALANAG)

Keywords

• Physical security hardware
• Padlock manufacturing
• Deadbolt locks
• Shutter locks
• Security cylinders

Headquarters

HQ city

Basauri

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Physical Security Hardware Sales: SAG Seguridad generates revenue through the manufacture and sale of physical security products including padlocks, deadbolts (cerrojos), shutter locks, and accessories. Products are sold through an authorized representative network across Spain, Portugal, and France.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SAG Seguridad designs and manufactures physical security hardware, including transport padlocks (NOVA+, EP-N4/N5, RIF, OVA), high-security deadbolt locks (CSI, EP30, EP40, EP50 and Inox stainless steel variants), shutter locks, key keepers, and locks for glazed doors. The company's products feature anti-pick, anti-drill, anti-bumping, and cut-proof engineering, with finishes in chrome, brass, satin nickel, white, and black. Production is carried out in-house at the company's facility in Basauri, Vizcaya, Spain, and products are sold through an authorized representative network covering Spain, Portugal, and France.

Product overview

SAG Seguridad is a manufacturer of physical security hardware based in Bizkaia, Spain, operating since 1935. Their product portfolio is organized into distinct categories: padlocks (transport and cut-proof models including NOVA+, EP-N4/EP-N5, RIF, OVA), deadbolt locks/cerrojos (CSI, EP30, EP40, EP50, and their Inox stainless steel variants), shutter locks (comprehensive range including SL3, EP3, 11AS, CP series, BB series for roller floors, swing/sliding floors, and electrical systems), locker/key keeper systems (EP32), and glazed door locks (FEP, BLOCK, EP8-EP10, VR/CR/VP series). The products are characterized by high-security features including anti-picking, anti-drilling, anti-bumping, and cut-proof materials, with various finishes (chrome, brass, nickel satin, white, black). SAG also produces accessories like bolt staples, reinforcement plates, and supplementary components. The company operates with a focus on quality manufacturing, R&D+i, and assembly/transport services.

Differentiator

Problem solved

Functional benefit

Products and services

• NOVA+ Transport Padlock High-security transport padlock with stainless steel plates, outer housing, latch, cylinder and keys, plus a cataphoresis-treated aluminium interior. Features cut-proof material and a high-security cylinder with pick-proof system. Recommended for securing rear and side sliding doors of commercial transport vehicles.
• CSI High-Security Deadbolt High-security deadbolt lock with stainless steel base plate and mechanisms, iron pin and zamak housing. Features built-in pick-proof system, drill resistance, and anti-bumping protection. Available in chrome-plated, brass-plated, satin nickel-plated, white, or black finish. Supplied with 3 keys.
• EP30 Deadbolt Lock Deadbolt lock compatible with any Euro profile cylinder on the market. Features stainless steel base plate and mechanisms, zamak housing in multiple finishes. Designed for protective shield installation.
• EP40 (KABA) Deadbolt Lock Deadbolt lock designed for KABA insert cylinder. Shares same mechanics as the CSI model with enhanced security derived from the integrated KABA cylinder.
• EP50 (KESO) Deadbolt Lock

Quantifiable outcome

• NOVA+ can withstand angle grinder cutting tests with 1000W/11000rpm and 1400W/11000rpm power tools

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Genios Vencedores LdacoreChannel Partner/ Reseller/ DistributorOfficial authorized representative for SAG Seguridad products in Portugal. Located at Rua Jose Ferreira Cleto Nº5, Quinta de Pirescoxe, 2690-417 Santa Iria de Azoia. Handles local sales and customer support for Portuguese market.
• ASL FRANCEcoreChannel Partner/ Reseller/ DistributorOfficial authorized representative for SAG Seguridad products in France. Located at 1, rue Georges Méliès, 78390 Bois d'Arcy. Handles local sales and customer support for French market.
• Regional Representatives Network (Spain)coreChannel Partner/ Reseller/ DistributorNetwork of approximately 20+ authorized regional representatives covering all Spanish provinces including Canary Islands. Each representative handles sales and customer support in their assigned territory.
• KESO (KESO AG)coreTechnology or IntegrationTechnology partnership for cylinder integration. SAG's EP50 lock is specifically designed for KESO padlock cylinders, Series 4000SΩ and Series 8000SΩ2 (including MASTER ref. 81.J9E and PREMIUM ref. 81.K9E). Combines SAG lock mechanics with KESO high-security cylinder technology.
• Universitario Bilbao RugbyminorOthersSports sponsorship partnership for three seasons (2016-2017, 2017-2018, 2018-2019). SAG Seguridad logo appeared on the back of team shirts and during home matches.
• Club Urbi HalterofiliaminorOthersSports sponsorship for the 2019-2020 season. Club founded in 1993 with professional weightlifting team.
• Viorcam KH-7 Cycling TeamminorOthersOfficial sponsor for the Viorcam team participating in the Titan Desert race. Sponsorship for 2019 edition and subsequent years.
• Médicos sin FronterasminorOthersAnnual charitable donations to Médecins Sans Frontières (Doctors Without Borders), demonstrating corporate social responsibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ABUS: German global manufacturer of padlocks, door locks, and broader security hardware. Comparable broad incumbent competing across the same product categories and European geographies as SAG.
• Master Lock: American global manufacturer of padlocks and security hardware. Comparable broad incumbent in the padlock category, setting the baseline competitive reference for SAG's NOVA+ and RIF lines.
• Mul-T-Lock (ASSA ABLOY): High-security cylinder and padlock specialist under ASSA ABLOY. Comparable broad incumbent in the premium cylinder and high-security hardware segment that SAG's KESO-integrated EP50 competes against.

Regional players

• Fichet: French high-security lock and safe manufacturer. Comparable regional European player focused on premium physical security hardware within SAG's French market.
• Bricard: French lock manufacturer, part of ASSA ABLOY. Comparable regional European peer offering door hardware and cylinders to overlapping French and Southern European customers.
• Mottura Serrature di Sicurezza: Italian lock manufacturer focused on shutters, armored doors, and high-security cylinders. Comparable as a regional European peer with a strong shutter-lock line analogous to SAG's cerraduras persiana family.
• CISA (Allegion): Italian lock manufacturer owned by Allegion, specializing in door locks and cylinders. Comparable regional European peer with similar mechanical lock product lines serving Southern European markets.

Direct peers

• Tesa (ASSA ABLOY): Spanish lock and padlock manufacturer under ASSA ABLOY. Direct Iberian-market peer covering door locks, cylinders, and security hardware with overlapping distribution channels and similar product positioning.
• Lince: Spanish manufacturer of padlocks, cylinders, and door security hardware. Direct peer in the Iberian market with comparable high-security padlock and lock offerings.
• IFAM: Spanish manufacturer specializing in padlocks, cylinders, and high-security hardware. Direct peer operating in the same Spanish market with overlapping product focus on physical security.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SAGSeguridadSL
• YouTubeyoutube.com/user/SAGSEGURIDAD
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/sag_seguridad
• LinkedInlinkedin.com/company/sag-seguridad-s-l-u

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAG Seguridad