Cacharel
Cacharel is a heritage French fashion house founded in Paris in 1958, selling ready-to-wear apparel for women, men, and children plus fragrances through its own e-commerce site, with Anaïs Anaïs perfume as a globally recognized flagship.
- Company typePrivate
- Founded1958
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cacharel does
Cacharel is a heritage French fashion house founded in 1958 in Paris by Jean Bousquet, a Nîmes-born tailor. The company, legally structured as JEAN CACHAREL SA (a Société par actions simplifiée with €2,080,500 in share capital, registered in Paris), designs and sells ready-to-wear fashion for women, men, and children, along with fragrances. Its flagship fragrance, Anaïs Anaïs, was launched in 1969 and is described by the company as remaining among the world's best-selling perfumes.
The brand's identity is anchored in a handful of signature artifacts: the iconic crepon blouse photographed by Peter Knapp for ELLE in 1963 and nicknamed "Le Cacharel"; the Liberty prints introduced from 1968 under photographer Sarah Moon; and the Anaïs Anaïs perfume line. Cacharel underwent a creative relaunch in 2000 under designers including Clements-Ribeiro and Cedric Charlier, and in 2025 announced "a new era" for the brand on its official history page.
Operationally, Cacharel runs a lean direct-to-consumer model: 11–50 employees, online sales exclusively through cacharel.fr, and an organic Instagram presence as the only disclosed marketing channel. There is no public app, no API or developer platform, no disclosed B2B customers, no partnerships, no funding rounds, and no M&A activity in the input data. JEAN CACHAREL SA owns the registered Cacharel trademark and lists Jean Bousquet as the responsible publication contact.
Cacharel firmographics
Firmographics- Name
- Cacharel
- Legal name
- JEAN CACHAREL SA
- Website
- https://cacharel.fr
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cacharel is a heritage French fashion house founded in Paris in 1958, selling ready-to-wear apparel for women, men, and children plus fragrances through its own e-commerce site, with Anaïs Anaïs perfume as a globally recognized flagship.
- Ownership category
- akta.pro rank
Where Cacharel is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Cacharel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Distribution channels1 record
Marketing channels1 record
Cacharel product offering
Product offeringCore offering
Cacharel is a Paris-based fashion house that designs and sells ready-to-wear clothing collections for women, men, and children, along with luxury fragrances — most notably the iconic Anaïs Anaïs perfume launched in 1969. Products are sold directly to consumers exclusively online through the brand's own e-commerce platform at cacharel.fr at prices accessible to a broad audience.
Product overview
Cacharel is a Paris-based fashion house founded in 1958 by Jean Bousquet. The company offers a unified portfolio of fashion products including women's ready-to-wear clothing (featuring the iconic crepon blouse that established the brand in 1963), men's fashion, and children's clothing collections. In 1969, Cacharel expanded into fragrance with the launch of Anaïs Anaïs perfume, which became one of the world's best-selling perfumes and remains a cornerstone product of the brand. The brand has maintained its creative direction through various designers including Corinne Sarrut, Clements-Ribeiro, and Cedric Charlier, marking a creative revival in 2000 and entering a new era in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Cacharel Women's Fashion Ready-to-wear clothing and fashion pieces for women, including the iconic crepon blouse that defined the brand's identity since 1963. Sold directly to consumers via the Cacharel online store.
- Cacharel Men's Fashion Clothing and fashion collections for men, introduced as part of the brand's 1969 diversification. Sold directly to consumers via the Cacharel online store.
- Cacharel Children's Fashion Children's clothing collections introduced as part of the brand's 1969 expansion, sold directly to consumers via the Cacharel online store.
- Anaïs Anaïs Perfume The first perfume launched by Cacharel in 1969, which remains one of the world's best-selling perfumes. Sold directly to consumers via the Cacharel online store and a flagship fragrance product.
Quantifiable outcome
- Anaïs Anaïs perfume remains among the world's best-selling perfumes
Companies that use Cacharel
Customer profileSegments1 record
Ideal customer profiles3 records
Cacharel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cacharel partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Cacharel competitors and assessment
Company assessmentDirect peers
- Claudie Pierlot: French contemporary fashion house under SMCP offering women's ready-to-wear with a Parisian-boutique heritage, comparable in segment and price-point positioning to Cacharel.
- Sandro: French contemporary fashion brand under SMCP offering women's and men's ready-to-wear with a Parisian heritage aesthetic, closely overlapping Cacharel's women/men fashion portfolio.
- Ba&sh: Parisian contemporary fashion brand with women's ready-to-wear collections distributed globally online and through selective retail, comparable to Cacharel's accessible-French-fashion positioning.
- Maje: French contemporary fashion house within the SMCP group, selling women's ready-to-wear with similar Parisian heritage positioning to Cacharel's women's fashion core product.
- Sézane: Paris-based contemporary fashion brand built around an accessible-luxury DTC-first model with a flagship perfume line (Bibliothèque de Parfum), directly comparable to Cacharel's heritage-brand-plus-DTC-plus-fragrance positioning.
- A.P.C. Paris-based contemporary fashion brand offering women's and men's ready-to-wear with a minimalist French aesthetic, similarly distributed globally DTC and through select wholesale.
- Ami Paris: Paris-based fashion label offering women's, men's, and unisex ready-to-wear with a French heritage identity and strong DTC e-commerce presence.
- Jacquemus: French contemporary fashion brand with a Provence heritage, sold primarily DTC online with selective physical retail — directly comparable to Cacharel's DTC-led French-fashion model.
Broad incumbents
- Hermès: French heritage luxury house spanning ready-to-wear, fragrance, and accessories — same DNA as Cacharel (heritage French maison with signature perfume) but at vastly larger scale and global reach.
- Guerlain: Heritage French perfume house with iconic fragrances (Shalimar), sharing Cacharel's perfume-led heritage identity and long-lived best-selling SKU profile, though operating at much larger scale within the LVMH group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Cacharel social profiles
Digital presenceCacharel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cacharel leadership team
Management profileNumber of profiles
Profiles1 record
Cacharel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cacharel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cacharel
What does Cacharel do?
Cacharel is a Paris-based fashion house that designs and sells ready-to-wear clothing collections for women, men, and children, along with luxury fragrances — most notably the iconic Anaïs Anaïs perfume launched in 1969. Products are sold directly to consumers exclusively online through the brand's own e-commerce platform at cacharel.fr at prices accessible to a broad audience.
Is Cacharel a public or private company?
Cacharel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cacharel founded?
Cacharel was founded in 1958. It employs 11 to 50 people.
Where is Cacharel based?
Cacharel is headquartered in Paris, France, in the Europe region.
Who are Cacharel's main competitors?
Direct peers on record are Claudie Pierlot, Sandro, Ba&sh, Maje, Sézane, A.P.C., Ami Paris and Jacquemus. Broad incumbents are Hermès and Guerlain.
Does Cacharel have an API?
No public API is recorded for Cacharel.