Lion Mortgage
- Company typePrivate
- Founded2013
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Lion Mortgage firmographics
Firmographics- Name
- Lion Mortgage
- Legal name
- Lion Mortgage
- Website
- https://lionmortgage.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Lion Mortgage industry classification
Industry- Product category
- Mortgage Brokerage Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
- akta.pro secondary industry
- Commercial Mortgage Brokerage (FSAEAEAB)
Keywords
Where Lion Mortgage is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Lion Mortgage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commission from lenders: Lion Mortgage earns commissions from banks and financial institutions for placing mortgage loans with them. This is a referral/placement commission model where the company acts as an intermediary between borrowers and lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free advisory and consultation services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Lion Mortgage product offering
Product offeringCore offering
Lion Mortgage is an independent mortgage brokerage and advisory firm based in Dubai, UAE, licensed by DED & RERA. It places residential, commercial, non-resident, and Islamic mortgages with 18+ UAE banks on behalf of clients, earning commission from lenders rather than charging direct fees to borrowers. The firm also offers related property transaction services including conveyancing, insurance, wills & estate planning, property management, and corporate/SME lending.
Product overview
Lion Mortgage is an independent mortgage advisory firm operating in Dubai, licensed by DED & RERA, offering a comprehensive portfolio of mortgage and property transaction services. The core offering centers on mortgage brokerage across 18+ banking partners, covering residential mortgages (with up to 85% LTV for UAE nationals and 80% for expats), commercial property financing, plot and land loans, and specialized products for non-residents, UAE/GCC nationals, and Islamic finance seekers. The company complements its mortgage products with value-add services including wills and estate planning, insurance, property management, conveyancing, and corporate/SME lending. Additional tools include an online mortgage calculator and pre-approval services.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Mortgage Residential mortgage financing solutions for UAE residents and non-residents, offering up to 80% loan-to-value for expatriates and 85% for UAE nationals, with terms up to 25 years. Brokered across 18+ UAE banking partners.
- Commercial Property Mortgage Mortgage financing for commercial properties including office premises, retail shops, warehouses, industrial sheds, labor camps, and commercial plots, placed across UAE banks on behalf of corporate and SME clients.
- Plot & Land Loans Financing for purchasing land or plots in Dubai, typically requiring 25–30% down payment, intended for construction, development, or investment purposes.
- UAE/GCC Nationals Mortgage Mortgage products specifically designed for UAE and GCC nationals, providing access to a wider range of freehold property areas across the UAE and higher LTV ratios (up to 85%).
- Mega Loans Large-value mortgage loans for high-value property acquisitions, with loan amounts available up to AED 25 million and beyond.
- Equity Release Loan against owned property (also known as equity release), allowing homeowners to access built-up property equity while retaining ownership.
- International Mortgages Mortgage financing for properties located outside the UAE, available to both UAE residents and non-residents.
- Balance Transfer Transfer of an existing mortgage from one lender to another to obtain better interest rates, terms, or loan amount adjustments.
- Non-Resident Mortgages Mortgage products for foreign nationals residing outside the UAE seeking financing for freehold properties, with typically 30–40% down payment requirements.
- Under Construction Property Mortgage Financing for properties that are still under construction, typically requiring 50% down payment as per UAE Central Bank regulations.
- Portfolio Consolidation Consolidation of multiple property mortgages into a single loan for simplified debt management.
- Islamic Finance (Sharia-Compliant Home Finance) Sharia-compliant mortgage financing options including Islamic home finance products that adhere to Islamic principles, sourced across multiple UAE Islamic banks.
- Wills & Estate Planning Legal documentation services for will preparation and estate planning related to property ownership in the UAE.
- Insurance Service Insurance products including property insurance, mortgage life insurance, and content insurance to protect mortgage holders.
- Property Management Property management services for clients holding rental or investment properties.
- Conveyancing Services Legal property transfer services including documentation handling with the Dubai Land Department.
- Corporate & SME Lending Business financing solutions including commercial mortgages and loans for small and medium enterprises, sourced across 18+ UAE banking partners.
- Mortgage Pre-Approval Initial bank assessment indicating the eligible loan amount based on the client's financial profile including income, liabilities, credit history, and employment status, conducted as part of the free consultation process.
Quantifiable outcome
- 5,000+ happy customers served
- +2 more outcomes
Companies that use Lion Mortgage
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Lion Mortgage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lion Mortgage partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- PerfioscorePerfios launched its AI-powered mortgage operational platform 'Switch' at Dubai FinTech Summit 2025, with Lion Mortgage as its first customer in the UAE. The platform includes automated lead and form management, AI-driven proposal generation, eligibility calculations, and real-time reporting to streamline mortgage processes.
- ADIB (Abu Dhabi Islamic Bank)coreLion Mortgage works with ADIB to facilitate Islamic and conventional mortgage products for clients.
- Ajman BankcoreLion Mortgage partners with Ajman Bank to provide mortgage solutions.
- CBD BankcoreCBD Bank partnership for mortgage products. Lion Mortgage received Top Performing Broker awards from CBD Bank in 2020, 2021, and 2022.
- DIB Bank (Dubai Islamic Bank)coreDIB Bank partnership for Islamic and conventional mortgage products. Lion Mortgage received Outstanding Performance recognition from DIB in 2022.
- Emirates NBDcoreEmirates NBD partnership. Lion Mortgage received Special Awards from Emirates NBD in 2021 and 2022.
- HSBC BankcoreHSBC Bank partnership for mortgage products. Lion Mortgage received an Invaluable Contribution award from HSBC in 2022.
- MashreqcoreMashreq Bank partnership for mortgage solutions. Lion Mortgage received Champion of the Year award from Mashreq in 2021.
- UAB BankcoreUAB Bank partnership for mortgage products and lending solutions.
- NBF Bank (National Bank of Fujairah)coreNBF Bank partnership. Lion Mortgage received Retail Mortgage Success recognition from NBF in 2022.
- RAK BankcoreRAK Bank partnership. Lion Mortgage received multiple awards from RAK Bank in 2019 and 2020.
- Standard Chartered BankcoreStandard Chartered Bank partnership. Lion Mortgage received Best Business Partner award from Standard Chartered in 2022.
- FAB Bank (First Abu Dhabi Bank)coreFAB partnership for mortgage product distribution.
- Emirates Islamic BankcoreEmirates Islamic Bank partnership for Sharia-compliant mortgage solutions.
- Sharjah Islamic BankcoreSharjah Islamic Bank partnership for Islamic mortgage products.
- Arab BankcoreArab Bank partnership for mortgage solutions.
- BOB Bank (Bank of Baroda)coreBank of Baroda partnership. Lion Mortgage received Best Mortgage Partner award from Bank of Baroda for 2018-2019.
- NBQ BankcoreNBQ Bank partnership for mortgage products.
- SNB Bank (Saudi National Bank)coreSNB Bank partnership for mortgage solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lion Mortgage competitors and assessment
Company assessmentEmerging players
- Better.com: US digital-first mortgage lender using technology to streamline origination; comparable as a tech-enabled mortgage intermediary even though it operates in a different geography than Lion Mortgage.
Direct peers
- Mortgage Finder UAE: UAE-based independent mortgage broker matching customers to multiple banks, directly competing with Lion Mortgage on retail residential and refinancing brokerage.
- Hayat Mortgages: Independent UAE mortgage advisory offering multi-bank brokerage to residents and non-residents, overlapping with Lion Mortgage's core offering and customer segments.
- DubaiMortgage.com: Dubai-focused mortgage broker providing residential and commercial mortgage placement across UAE banks, directly comparable in product breadth and target customer.
- Abu Dhabi Finance: UAE mortgage and real estate finance provider offering residential and commercial mortgage products; comparable as a UAE-headquartered mortgage intermediary operating with multiple banking partners.
Broad incumbents
- Mashreq Mortgage: Major UAE bank with a direct mortgage origination franchise; an award partner of Lion Mortgage but also a direct competitor through its in-house mortgage sales channel.
- Emirates NBD Mortgage Direct: One of the largest UAE banks offering direct mortgage origination across retail and commercial segments, representing both a key partner and a direct competitor to Lion Mortgage.
- FAB (First Abu Dhabi Bank) Mortgages: UAE's largest bank offering direct mortgage products to residents and non-residents, with bank-level scale and digital capabilities that compete with independent brokers like Lion Mortgage.
- HSBC UAE Mortgages: Global bank with UAE retail and expat mortgage offerings, including a non-resident proposition that overlaps with Lion Mortgage's international and non-resident mortgage segments.
Others
- Property Finder: UAE's leading property portal with adjacent mortgage advisory offerings; comparable as a digital customer-acquisition channel in the UAE real estate transaction ecosystem where Lion Mortgage also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lion Mortgage social profiles
Digital presenceLion Mortgage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lion Mortgage leadership team
Management profileNumber of profiles
Profiles1 record
Lion Mortgage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lion Mortgage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lion Mortgage
What does Lion Mortgage do?
Lion Mortgage is an independent mortgage brokerage and advisory firm based in Dubai, UAE, licensed by DED & RERA. It places residential, commercial, non-resident, and Islamic mortgages with 18+ UAE banks on behalf of clients, earning commission from lenders rather than charging direct fees to borrowers. The firm also offers related property transaction services including conveyancing, insurance, wills & estate planning, property management, and corporate/SME lending.
Is Lion Mortgage a public or private company?
Lion Mortgage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lion Mortgage founded?
Lion Mortgage was founded in 2013. It employs 51 to 100 people.
Where is Lion Mortgage based?
Lion Mortgage is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Lion Mortgage make money?
One revenue line is on record: commission from lenders.
Who are Lion Mortgage's main competitors?
Better.com is listed as an emerging player. Direct peers are Mortgage Finder UAE, Hayat Mortgages, DubaiMortgage.com and Abu Dhabi Finance. Broad incumbents are Mashreq Mortgage, Emirates NBD Mortgage Direct, FAB (First Abu Dhabi Bank) Mortgages and HSBC UAE Mortgages. Property Finder is listed as an others.
Does Lion Mortgage have an API?
No public API is recorded for Lion Mortgage.
What industry is Lion Mortgage in?
Lion Mortgage's product category is Mortgage Brokerage Services. Its primary akta.pro industry code is FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance), with a secondary code of FSAEAEAB, Commercial Mortgage Brokerage. Its NAICS code is 52231 and its SIC code is 6163.