Velocity
Velocity UK Ltd operates a fleet of proprietary spray-injection patching machines to repair over 500,000 UK potholes per year for local authorities and term-maintenance contractors, while manufacturing and exporting the machines internationally and delivering EVERPHALT asphalt preservation under exclusive UK rights.
- Company typePrivate
- Founded1997
- HeadquartersSunderland, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What Velocity does
Velocity UK Ltd, founded in 1997 and operating as part of the Reece Group, is the UK's pioneer of spray injection patching (SIP) for road repair. The company runs three integrated lines of business: (i) Velocity Patching — a reactive and preventative maintenance service deploying a fleet of purpose-built machines to UK local authorities and term-maintenance contractors, performing over 500,000 pothole repairs annually at roughly £12-15 per square metre versus a £52 conventional-method average; (ii) Velocity Preservation — an asphalt preservation treatment using EVERPHALT (Gilsonite-fortified bituminous preservative), for which Velocity holds exclusive UK delivery rights on roads and highways, extending pavement life to 25+ years; and (iii) machine manufacturing — Velocity designs and builds three SIP machine models (VPM 1.5AE on a 7.5t chassis, VPM 5.0AE on 18t, and VPM 7.5AE on 26t) at its Sunderland and Newcastle (Armstrong Works) facilities, supplying its own fleet and exporting machines internationally to the Middle East, Africa, North and South America, and Asia (including a 2021 four-machine contract with the Bangladesh Ministry of Road Transport and Bridges).
The company's underlying technology is proprietary: a three-stage cold-applied SIP process using high-velocity air to clear defects, an emulsion bond coat to seal cracks, and emulsion-coated aggregate compacted from the bottom-up, delivering permanent repairs in approximately two minutes with no excavation, no waste to landfill, and a 90% reduction in CO2 versus excavate-and-fill methods. Velocity's business model combines per-repair/per-square-metre service pricing for UK local authority contracts (Brent, Cornwall, Cumbria, Herefordshire, Reading, Renfrewshire, Aberdeenshire, West Berkshire, East Sussex, Neath Port Talbot, North Somerset, Bradford, Transport Scotland, Edinburgh), subcontracted delivery through term-maintenance contractors (Balfour Beatty Living Places, Tarmac, Kier, Eurovia, Amey, Ringway Jacobs, VolkerHighways, Cormac), and unit-priced machine sales to international distributors and government road authorities. Velocity is accredited to ISO 9001:2015, ISO 14001:2015, ISO 45001, NHSS 13, and HAPAS, and its Managing Director contributed to writing BS 10947:2019, the British Standard for SIP. The company is led by Managing Director Dominic Gardner, with a leadership team spanning operations, manufacturing, business development, and customer relationship management.
Velocity firmographics
Firmographics- Name
- Velocity
- Legal name
- Velocity UK Ltd
- Website
- https://velocityroads.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Velocity UK Ltd operates a fleet of proprietary spray-injection patching machines to repair over 500,000 UK potholes per year for local authorities and term-maintenance contractors, while manufacturing and exporting the machines internationally and delivering EVERPHALT asphalt preservation under exclusive UK rights.
- Ownership category
- akta.pro rank
Velocity industry classification
Industry- Product category
- Road Maintenance Services
- NAICS
- Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)
- SIC
- Construction Machinery & Equip (3531)
- akta.pro primary industry
- Pavers & Road Construction Equipment (IMAHAAAI)
- akta.pro secondary industries
- Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH), Polymer-Modified Asphalt (PMB) & Modified Binders (SBS/Crumb Rubber/Plastomers) (EUALAKAD), Paving-Grade Asphalt Binder (PG/Performance-Graded) (EUALAKAA)
Keywords
Where Velocity is headquartered
LocationHeadquarters
- HQ city
- Sunderland
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Velocity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pothole and Road Repair Services: Velocity operates a fleet of owned machines and crews to provide spray injection patching services to local authorities and term-maintenance contractors throughout the UK. Revenue is earned per repair or per square metre, with contracts spanning reactive maintenance, preventative maintenance, and asset management programmes. Repair costs are significantly lower than traditional excavate-and-fill methods (as low as £12 per repair vs £52 national average).
- Machine Design, Manufacturing and Sales: Velocity designs and manufactures spray injection patching machines (VPM 1.5AE, 5.0AE, 7.5AE) at their Sunderland facility for domestic fleet use and international export. Machines are sold to distributors and end customers globally. The largest single machine order (25 machines) was for a UK customer, with additional machines for African and North American distributors. Machines are also exported to Bangladesh, Middle East, and Latin America.
- Asphalt Preservation Services: Velocity Preservation delivers EVERPHALT preservative treatment to local authority road networks. The company manages projects from initial inspection through to delivery, including supply chain management. Treated roads are protected for 5-7 years per application, with repeat treatments extending lifespan to 25+ years. Velocity holds exclusive UK delivery rights for EVERPHALT on roads and highways.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-repair pricing — significantly below traditional methods |
| Unit Pricing | Multi-year contract | Machine sales — custom quotation per configuration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Velocity product offering
Product offeringCore offering
Velocity provides spray-injection patching road repair services (Velocity Patching) and asphalt preservation treatments (Velocity Preservation using EVERPHALT) to UK local authorities and term-maintenance contractors, using its own fleet of self-contained machines and NVQ-qualified operators. The company also designs and manufactures the VPM series of spray-injection patching machines at its Sunderland facility for its own fleet and for export worldwide via distributors and direct sales to international government road authorities.
Product overview
Velocity offers a unified road maintenance service portfolio built around spray-injection patching technology. The core offerings are Velocity Patching (spray-injection patching for reactive and preventative maintenance of potholes and defects) and Velocity Preservation (EVERPHALT/Rhinophalt asphalt preservation treatment for roads in good condition). The company also designs and manufactures a range of spray-injection patching machines (VPM 1.5AE, 5.0AE, and 7.5AE) available for sale, and acquired Archway Roadmaster in 2024 to expand its UK contracting fleet. Velocity Patching uses a cold-applied, 100% zero waste-to-landfill process with 90% CO2 reduction versus traditional methods, while Velocity Preservation locks in road condition for 5-7 years per treatment.
Differentiator
Problem solved
Functional benefit
Products and services
- Velocity Patching Spray-injection patching service using a cold-applied, three-stage process (high-velocity air to clear defects, emulsion bond coat seal, and emulsion-coated aggregate applied at high velocity and compacted bottom-up) to deliver permanent pothole, edge deterioration, cracking, and crazing repairs in approximately two minutes for reactive and preventative road maintenance. Provided to UK local authorities and term-maintenance contractors.
- Velocity Preservation (EVERPHALT) Asphalt preservation treatment using EVERPHALT, a solvent-based Uintaite Gilsonite-fortified bituminous asphalt preservative (HAPAS approved, REACH compliant) for which Velocity holds exclusive UK delivery rights for all roads and highways. Applied to pavements in green or light amber condition via synchronous sprayer-spreader to penetrate 30mm depth and lock in road condition for 5–7 years per treatment, extending pavement life to 25+ years with repeat applications.
- VPM 1.5AE Spray-Injection Patching Machine Smallest machine in Velocity's VPM range, permanently mounted on a 7.5t chassis ('Baby Bear') with 1.5m3 material capacity, short wheelbase and narrow width for access to the narrowest streets and constricted urban or rural areas. Sells to Velocity's own fleet and to international customers and distributors.
- VPM 5.0AE Spray-Injection Patching Machine
Quantifiable outcome
- 90% CO2 reduction vs traditional 'excavate and fill' methods
- +10 more outcomes
Companies that use Velocity
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles3 records
Velocity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Velocity partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- VolkerHighwayscoreVelocity Roads Group is working in partnership with VolkerHighways and Luton Borough Council on an innovative pothole repair trial. The trial aims to transform how potholes are repaired across Luton using Velocity's spray injection patching technology. This is part of wider investment in improving highways infrastructure across the borough.
- Archway Roadmaster UKcoreVelocity Roads Group acquired the UK contracting business of Archway Roadmaster from their Irish parent company Archway Products. Archway Roadmaster operates a fleet of front-mounted spray-injection patching machines and has a strong reputation for delivering services to UK local authorities and maintenance contractors. The acquisition strengthens Velocity's fleet capacity and market reach.
- Bangladesh Ministry of Road Transport and BridgescoreThe Bangladesh Ministry of Road Transport and Bridges procured four high-capacity 7.5m3 Velocity Spray Injection Patching machines following a two-year engagement. Velocity provided operator training, material specification advice, and ongoing technical support. This was the culmination of extensive work to deliver a solution fit for purpose for Bangladesh's road network.
- Yotta (Horizons Visualised Asset Management Software)supportingBrent Council uses Yotta's Horizons visualised asset management software together with data collected during highway inspections to plan Velocity patching works. The software identifies 'pothole hotspots', prioritises repairs based on density and risk, and enables efficient deployment of Velocity's machines and crews.
- ASI (Asphalt Solutions International)coreVelocity works in partnership with ASI to deliver EVERPHALT (formerly Rhinophalt) asphalt preservation across the UK's local road network. ASI developed the Gilsonite-fortified bituminous preservative which has been applied globally for over 40 years. Velocity holds exclusive delivery rights for all roads and highways in the UK. ASI provides technical support including site inspection surveys to determine treatment appropriateness and design specifications.
- Dr Howard Robinson, ASI SolutionssupportingDr Howard Robinson, Managing Director of ASI Solutions, partnered with Velocity to bring Rhinophalt preservation to the UK's local road network. Dr Robinson has over 22 years of experience with the Gilsonite-based product globally and provided technical expertise to support Velocity's market entry.
- TarmaccoreTarmac is a term-maintenance contractor operating across multiple UK local authority contracts. Velocity works with Tarmac to deliver spray injection patching services on local authority networks, including Walsall during COVID-19 lockdown.
- Balfour Beatty Living PlacescoreBalfour Beatty Living Places is a term-maintenance contractor delivering highways services to Herefordshire Council. Velocity operates alongside Balfour Beatty Living Places on the £5.1m Herefordshire road improvement programme, delivering spray injection patching as part of the integrated service offering.
- Rapid Manufacturing Services (RMS)supportingRMS, a sister company within the Reece Group, collaborated with Velocity to manufacture new critical components for the record 25-machine order. RMS's capabilities at Armstrong Works were essential to meeting the scale and timeline of the manufacturing contract.
- Armstrong Works / Reece GroupcoreArmstrong Works is the 38,000m2 manufacturing facility in Newcastle owned by parent company Reece Group. This facility hosts large-scale machine manufacturing alongside sister companies including Pearson Engineering. Velocity leverages this facility and the broader group's engineering capabilities for capacity during large orders.
- CormaccoreCornwall-based Cormac (term-maintenance contractor for Cornwall Council) collaborated with Velocity to develop the new compact VPM 1.5AE machine specifically designed for Cornwall's narrow rural lanes and congested urban environments. The collaboration applied four years of joint experience operating together in Cornwall.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
Velocity competitors and assessment
Company assessmentDirect peers
- Kiely Group (Kiely Bros): One of the UK's largest independently owned surface treatment contractors, delivering surface dressing, micro-asphalting, and road preservation services to local authorities and the strategic road network. Highly comparable to Velocity Patching and Velocity Preservation in customer base, delivery model, and the asset-management/value-for-money value proposition.
- JCB (Pothole Pro): JCB's Pothole Pro is a competing machine platform for UK pothole repair, using a mechanical cut-and-fill approach rather than spray injection. Competes head-to-head with Velocity in council procurement and was one of the technologies Velocity beat in the BBC 'Pothole War' competition.
Broad incumbents
- Colas Ltd: Major UK road construction, maintenance, and surface treatment contractor (subsidiary of France's Colas/Bouygues). Competes with Velocity through term-maintenance contracts and surface dressing offerings to local authorities across the UK and globally.
- Kier Highways: UK term-maintenance contractor delivering highways services to multiple local authorities and Highways England. Listed as a Velocity client but also a broad competitor for full asset-management contracts that bundle reactive repair.
- Eurovia UK (VINCI): UK term-maintenance and road surfacing subsidiary of VINCI, offering pothole repair, resurfacing, and surface treatments. Listed among Velocity's term-maintenance contractor clients and competes for the same council frameworks.
- Tarmac (CRH): UK's largest construction materials and infrastructure services provider, with significant highways maintenance and term-maintenance operations. Long-standing Velocity term-maintenance contractor partner and a broad competitor in the same council tender pools.
- Balfour Beatty Living Places: Tier-1 UK term-maintenance contractor and long-standing Velocity partner (notably on the £5.1m Herefordshire programme). Operates broad highways services portfolios across multiple UK local authorities — both a customer and adjacent competitor in the maintenance services market.
- Amey: UK infrastructure services provider operating major highways maintenance and term-maintenance contracts. Competes with Velocity for council maintenance frameworks while also being a documented Velocity customer via its term-maintenance work.
Regional players
- Cormac (Cornwall Council term-maintenance contractor): Cornwall-based term-maintenance contractor that collaborated with Velocity to co-develop the compact VPM 1.5AE machine for narrow rural lanes. Acts as both a regional term-maintenance competitor and a Velocity distribution/development partner within Cornwall.
Others
- ASI Solutions (Rhinophalt / EVERPHALT owner): Owner and formulator of the EVERPHALT/Rhinophalt Gilsonite-fortified bituminous preservative for which Velocity holds exclusive UK delivery rights. Strategic technology partner and adjacent enabling player — ASI owns the IP and provides technical site-survey support; Velocity commercialises it in the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Velocity social profiles
Digital presenceVelocity compliance and trust
Trust signalCompliance7 records
Velocity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velocity leadership team
Management profileNumber of profiles
Profiles7 records
Velocity subsidiaries and ownership
Company hierarchySubsidiaries1 record
Velocity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velocity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velocity
What does Velocity do?
Velocity provides spray-injection patching road repair services (Velocity Patching) and asphalt preservation treatments (Velocity Preservation using EVERPHALT) to UK local authorities and term-maintenance contractors, using its own fleet of self-contained machines and NVQ-qualified operators. The company also designs and manufactures the VPM series of spray-injection patching machines at its Sunderland facility for its own fleet and for export worldwide via distributors and direct sales to international government road authorities.
Is Velocity a public or private company?
Velocity is a private company. It is classified as family owned and is currently operating.
When was Velocity founded?
Velocity was founded in 1997.
Where is Velocity based?
Velocity is headquartered in Sunderland, United Kingdom, in the Europe region.
How does Velocity make money?
Three revenue lines are on record. Pothole and Road Repair Services are the primary driver. The others are machine Design, Manufacturing and Sales and asphalt Preservation Services.
Who are Velocity's main competitors?
Direct peers on record are Kiely Group (Kiely Bros) and JCB (Pothole Pro). Broad incumbents are Colas Ltd, Kier Highways, Eurovia UK (VINCI), Tarmac (CRH), Balfour Beatty Living Places and Amey. Cormac (Cornwall Council term-maintenance contractor) is listed as a regional player. ASI Solutions (Rhinophalt / EVERPHALT owner) is listed as an others.
Does Velocity have an API?
No public API is recorded for Velocity.
What industry is Velocity in?
Velocity's product category is Road Maintenance Services. Its primary akta.pro industry code is IMAHAAAI, Pavers & Road Construction Equipment, with a secondary code of EUALAKAH, Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators). Its NAICS code is 32412 and its SIC code is 3531.