What Beatitudes Campus does

Beatitudes Campus is a nonprofit Life Plan Community (Continuing Care Retirement Community) located at 1610 W. Glendale Avenue in North Central Phoenix, Arizona, founded in 1964 and currently serving seniors aged 62 and above. The community provides a full continuum of care across four pillars: independent living (Central Park Apartments, Patio Homes, Plaza Apartments, and the new Promenade Residences), assisted living, memory support (including two specialized neighborhoods and the award-winning Comfort Matters® dementia care program), and skilled nursing/rehabilitation, supplemented by the Beatitudes at Home in-home care program that extends services beyond the campus walls. Lifestyle amenities include multiple on-campus dining venues, a resident-managed Lifelong Learners program offering 20-30 classes across three semesters, spiritual life services, and approximately 100 organized activities per month, supported by resident-led initiatives such as a Gaming Connection tracking system and an internal TV channel.

The organization's revenue model is built on a classic CCRC structure combining refundable entrance fees (up to 90% refundable) for Central Park Apartments, Patio Homes, and Promenade Residences, recurring monthly service fees covering residence, utilities, housekeeping, and amenities, month-to-month rental agreements for Plaza Apartments, and incremental fees for higher care levels (assisted living, memory care, skilled nursing, rehabilitation). Revenue diversification includes healthcare services, dining credits ($200-$400/month depending on residence type) redeemable at the Bistro, Buckwald's Arizona Grille, and Elaine's, and ancillary programs such as the Winter Stay & Play trial program ($115/day for 30-120 day trial stays).

Go-to-market is direct-to-consumer with a dedicated on-campus sales office (Mon-Fri 8am-5pm, Sat 10am-3pm), inside sales by phone, embedded self-service digital tools (Roobrik fit assessment, MoneyGauge cost calculator, downloadable retirement planning guide, virtual tours), and event-driven acquisition through the Winter Stay & Play trial and annual events such as the Power of the Purse charity auction. Preferred-vendor partnerships (Moving Station, S4 Real Estate, Simple Setups) reduce move-in friction. The organization holds Healthcare and HIPAA compliance obligations as a licensed skilled nursing facility and reports continual regulatory recognition from the Arizona Department of Health Services, while placing in the top 15% nationally on the Holleran Choice Community Award based on 160,000+ surveys across 700+ communities. Headcount is reported at 501-1,000 employees.

Name

Beatitudes Campus

Legal name

Beatitudes Campus

Website

https://beatitudescampus.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Beatitudes Campus is a nonprofit Life Plan Community in North Central Phoenix, Arizona, serving seniors 62 and older with a full continuum of care spanning independent living, assisted living, memory support, skilled nursing, rehabilitation, and in-home care, founded in 1964.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industry

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

Keywords

• Senior living services
• Continuing care retirement community
• Independent living community
• Assisted living care
• Memory care support

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Entrance Fee Revenue: One-time refundable entrance fees for Central Park Apartments and Patio Homes. Part of Life Plan community model providing priority access to continuum of care. Up to 90% refundable upon departure.
2. Monthly Service Fees: Ongoing monthly fees covering residence, utilities, housekeeping, maintenance, and access to amenities, programs and entertainment. Includes Rate Lock Plan option protecting from inflation.
3. Rental Revenue: Month-to-month rental agreements for Plaza Apartments with flexible terms. Includes housekeeping, maintenance and utilities in monthly rent.
4. Healthcare Services: Additional revenue from healthcare services including assisted living, memory care, skilled nursing, and rehabilitation services when care levels change.
5. Dining Credits: Dining allowance included in monthly fees ($200-$400 credit depending on residence type) for use at campus restaurants including Bistro, Buckwalds Arizona Grille, and Elaine's.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Beatitudes Campus is a nonprofit Life Plan Community operating a single North Central Phoenix campus that sells senior living residences (Central Park Apartments, Patio Homes, Plaza Apartments, and the upcoming Promenade Residences) under entrance fee and rental financial plans. It bundles those residences with onsite Assisted Living, the Comfort Matters® Memory Support program, Skilled Nursing Care, short-term Rehabilitation, and the Beatitudes at Home in-home care service, supported by extensive lifestyle programming, multiple dining venues and spiritual life services.

Product overview

Beatitudes Campus is a Life Plan Community (CCRC) offering a continuum of senior living options in Phoenix, AZ. The portfolio includes Independent Living residences (Central Park Apartments, Patio Homes, Plaza Apartments, and upcoming Promenade Residences under entrance fee or rental agreements), Assisted Living with customizable care plans, and the Beatitudes at Home in-home care program. Healthcare services encompass Memory Support with two specialized neighborhoods (Virginia G. Piper and Vermilion Cliffs) featuring the award-winning Comfort Matters® dementia care program, Skilled Nursing Care, and short-term Rehabilitation. The community supports vibrant living through extensive amenities including multiple dining venues, the resident-managed Lifelong Learners educational program, spiritual life services, fitness facilities, and social/recreational activities. A unique Winter Stay & Play program allows prospective residents to trial the community experience.

Differentiator

Problem solved

Functional benefit

Brands

• Beatitudes at Home: In-home care and support services providing personalized assistance including meal preparation, transportation, personal care, medication reminders, companionship, and end-of-life support for seniors.
• Comfort Matters®
• Power of the Purse
• Be at Home

Products and services

• Independent Living Maintenance-free senior apartments and patio homes offering freedom with access to community amenities, programs, dining and social activities. Residents live independently with optional support services available, and the offering is structured as a Life Plan Community with priority access to higher levels of care.
• Central Park Apartments Entrance fee apartment option ranging from 655 to 1,384 square feet with one- and two-bedroom styles, some with a den, second bathroom, balcony or patio. The monthly fee includes utilities, housekeeping, linen service, maintenance, dining credits and 90 days of on-site care at no additional charge.
• Patio Homes Attached single-level entrance fee residences ranging from 1,200 to 1,679 square feet with two or three bedrooms (each with two bathrooms), two private patios and a garage. Staff handles housekeeping, maintenance and yard care.
• Plaza Apartments Rental apartments ranging from 385 to 730 square feet available in studio, one- and two-bedroom styles with month-to-month flexible lease. Monthly rent includes housekeeping, maintenance and all utilities.
• Promenade Residences New all-inclusive entrance fee senior living option within Beatitudes Campus featuring spacious floor plans with customizable designer colors and finishes, all-inclusive utilities, housekeeping, linen service, maintenance, 90 days of on-site care, a bistro for made-to-order breakfast and lunch, and a fitness center with senior-designed exercise equipment.
• Assisted Living Support with activities of daily living (ADLs) including bathing, dressing, grooming, eating, medication management and mobility assistance. Customized care plans help residents maintain maximum independence while receiving the support they need.
• Beatitudes at Home In-home nonmedical care services providing personalized support including meal preparation, transportation, personal care assistance, errands, grocery shopping, laundry, light housekeeping, medication reminders, pet care, companionship and end-of-life support for older adults wanting to age in place.
• Memory Support Specialized dementia care across two neighborhoods — Virginia G. Piper (early memory loss) and Vermilion Cliffs (moderate to advanced Alzheimer's). Includes 24-hour caregiving, a licensed nurse, wellness checks, transportation, medication management and salon services.
• Comfort Matters Award-winning person-directed dementia care program that focuses on flexibility, freedom and respect, providing safe and nurturing care infused with compassion and connection for individuals with Alzheimer's and other cognitive impairments.
• Skilled Nursing Care Long-term and short-term skilled nursing care providing 24/7 medical supervision, monitoring of vital signs, wound care, IV therapy, injections, physical, occupational and speech therapies, medication management and personal care assistance.
• Rehabilitation Short-term rehabilitative therapies including physical, occupational and speech therapy for recovery after surgery, accident or illness, helping residents restore health and capabilities to return to independent living.
• Winter Stay & Play Program Trial stay program for prospective residents to experience campus life for 30 to 120 days, including a furnished apartment, a $200 monthly dining allowance, biweekly housekeeping, internet, DIRECTV, phone service and access to wellness programs.

Quantifiable outcome

• Top 15% nationally in resident and employee engagement (Holleran Choice Community Award)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Simple SetupsminorOthersResource partner providing downsizing and moving support services for residents transitioning to Beatitudes Campus. One of several preferred vendor partners helping new residents with relocation needs.
• S4 Real Estate GroupminorOthersResource partner specializing in real estate services for residents selling homes to move to Beatitudes Campus. Part of comprehensive list of preferred vendors for moving coordination.
• Moving Station (Moving Made Easy Program)coreOthersPartnership providing free moving benefit through expert Moving Made Easy program. Personal Relocation Manager guides residents through selling home, organizing belongings, planning move, and coordinating all aspects of transition at no cost.
• RoobrikcoreTechnology or IntegrationOnline assessment tool partner providing personalized senior living fit assessment. Embedded on website to help prospective residents and families determine appropriate care level based on specific needs and situations.
• MoneyGaugecoreTechnology or IntegrationCost calculator tool partner powering the senior living cost calculator on beatitudescampus.org. Helps prospective residents assess financial fit and compare residence options.
• Mather InstituteminorStrategic or Co-development PartnerResearch partnership referenced for Age Well study conducted in partnership with Northwestern University revealing health and happiness benefits of life plan community living.
• myLifeSiteminorOthersContent licensing partnership where myLifeSite provides expert-authored articles on senior living topics including financial planning, entrance fees, and life plan community considerations. Articles legally licensed for use on Beatitudes website.
• CareCorpminorOthersCommunity partner supporting Cards for Kindness initiative that distributes handmade cards to healthcare centers in the Phoenix Valley. Example of community outreach and volunteer coordination.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Erickson Senior Living: Operator of large-scale, campus-style CCRCs (typically 1,000–2,000+ residents per community) with entrance fee model. Highly comparable to Beatitudes in Life Plan Community design and resident profile.
• Belmont Village Senior Living: Operator of ~30 senior living communities known for proprietary memory care programs and engagement-focused programming. Comparable in emphasis on specialized memory care and award-winning programming similar to Comfort Matters®.
• Sunrise Senior Living: National senior living operator with strong assisted living and memory care focus, ~270 communities. Comparable in service mix (IL, AL, memory care) and emphasis on quality engagement programming.
• Five Star Senior Living: Operates senior living communities including IL, AL, and memory care across the U.S. Comparable service portfolio, though broader mix of independent and assisted living versus the CCRC model.
• Atria Senior Living: Large senior living operator with 200+ communities across IL, AL, and memory care. Comparable in continuum offering and emphasis on lifestyle programming; similar resident demographic to Beatitudes.
• Life Care Services: One of the largest CCRC/Life Plan Community management companies in the U.S., managing 140+ communities. Closest direct peer given matching CCRC structure, entrance fee model, and continuum-of-care delivery.
• Vi Living: Luxury Life Plan Community operator with 10 campuses in major U.S. metros. Closely comparable CCRC/continuum-of-care model with entrance fee structure and high-end resident demographic.

Emerging players

• Silverado Senior Living: Specialist memory care provider with multiple communities across the western U.S. Comparable in memory care focus and clinical programming depth; narrower service line than Beatitudes' full continuum.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities nationwide, including independent living, assisted living, memory care, and CCRCs. Comparable in continuum-of-care breadth but far broader in scale and geographic footprint.

Regional players

• HumanGood (The Terraces of Phoenix): Largest nonprofit senior living provider on the West Coast; operates The Terraces of Phoenix, a Life Plan Community directly competing with Beatitudes for the same Phoenix resident pool. Most direct Phoenix-area competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BeatitudesCampus
• LinkedInlinkedin.com/company/1126457
• Instagraminstagram.com/beatitudescampus
• Xx.com/bcampus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beatitudes Campus