houra
Houra is a French online grocery delivery service headquartered in Bussy-Saint-Georges, serving Île-de-France consumers and businesses via its e-commerce platform and mobile app with 24-hour home delivery across fresh, organic, wine, and non-food categories.
- Company typePrivate
- Founded2000
- HeadquartersBussy-saint-georges, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What houra does
Houra (legal entity houra.fr) is a French online grocery delivery service headquartered at 36 avenue de l'Europe, Parc Gustave Eiffel, Bussy-Saint-Georges, in the Île-de-France region. Founded in 2000 and operating with 51-100 employees, the company runs a direct-to-consumer e-commerce platform — accessible via web and native iOS/Android applications — that delivers groceries and household goods to customers' doorsteps within 24 hours, seven days a week between 7h and 22h. The assortment spans a fresh-produce market (Le Marché: fruits, vegetables, meat, poultry, fish, charcuterie, cheese, bakery), a sommelier-curated wine cellar (1,000+ references including red, white, rosé, champagne, bio wines, and spirits), an extensive organic offering (4,500+ products from 600+ brands), a promotional sales section, a new-arrivals catalogue, an Anti-Gaspi short-dated food section, non-food sales items, and a dedicated B2B professional channel (Espace Pros) serving offices, administrations, and associations.
houra firmographics
Firmographics- Name
- houra
- Legal name
- houra.fr
- Website
- https://houra.fr
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Houra is a French online grocery delivery service headquartered in Bussy-Saint-Georges, serving Île-de-France consumers and businesses via its e-commerce platform and mobile app with 24-hour home delivery across fresh, organic, wine, and non-food categories.
- Ownership category
- akta.pro rank
houra industry classification
Industry- Product category
- Online Grocery Retail
- akta.pro primary industry
- Scheduled Delivery & Subscription Grocery (CRAHAIAC)
- akta.pro secondary industries
- On-Demand Grocery Delivery Marketplaces (AFAIAMAB), On-demand Grocery Delivery Platforms (CRAFAFAA)
Keywords
Where houra is headquartered
LocationHeadquarters
- HQ city
- Bussy-saint-georges
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
houra business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Core revenue from online grocery product sales across multiple categories including fresh produce, meat, dairy, wine, bio products, and household items. Transaction-based model with per-order pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard consumer pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
houra product offering
Product offeringCore offering
Houra operates an online grocery e-commerce platform at houra.fr that sells fresh produce, meat, fish, dairy, bakery, wine, organic (bio) products, and household items to French households in Île-de-France with home delivery within 24 hours, 7 days a week. It also runs a B2B service (Espace Pros) offering catering and office supply solutions to businesses, public administrations, and associations, and supports both audiences through iOS/Android mobile apps and an H!P loyalty program.
Product overview
Houra is an online grocery delivery service operating as a unified e-commerce platform, not a modular architecture. The core offering includes home delivery of groceries within 24 hours. Main product categories include: Le Marché (fresh produce section with fruits, vegetables, meats, fish, and bakery), La Cave (wine and spirits cellar with 1000+ references), Bio (organic section with 4500+ products from 600 brands), Promotions (discounted items), Nouveautés (new product arrivals), Anti-Gaspi (food waste reduction products), Soldes (non-food sales), and Espace Pros (B2B professional services). Additional services include a mobile application, loyalty program (H!P), and professional delivery solutions. The platform also features recipe integration allowing users to add ingredients to cart with one click.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Grocery Delivery Service (houra.fr) Direct-to-consumer online grocery shopping platform delivering fresh produce, meat, fish, dairy, bakery, wine, organic, and household items to French households in Île-de-France within 24 hours, 7 days a week.
- Espace Pros (B2B Professional Service) Dedicated B2B service for businesses, public administrations, and associations needing office catering, meeting supplies, employee snacks, professional events, and gift baskets, with flexible 1-hour delivery windows, dedicated account management, and no quantity limitations.
- Houra Mobile Application Smartphone and tablet application for browsing the grocery catalog and placing orders on houra.fr, available on iOS and Android, with recipe integration.
- Programme de Fidélité H!P (Loyalty Program) Loyalty program offering accumulating points and reward redemption benefits to Houra customers, automatically enrolling new account holders.
Companies that use houra
Customer profileSegments2 records
Ideal customer profiles2 records
houra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
houra partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AuchancoreAuchan is Houra's primary partner, providing branded products and retail expertise. Houra operates under the Auchan umbrella brand, selling Auchan-labeled products and leveraging Auchan's supply chain and retail partnerships.
- AlnaturaminorAlnatura is a partner brand for organic products, offering bio products at competitive prices through Houra's platform, expanding the bio product selection available to consumers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
houra competitors and assessment
Company assessmentBroad incumbents
- Amazon Fresh (France): Amazon's online grocery delivery service in France, including Prime Now fulfillment. Directly comparable on D2C grocery delivery model with substantially larger capital, assortment, and Prime-driven customer acquisition engine.
- E.Leclerc (E.Leclerc Drive): France's leading grocery cooperative with a national drive-pickup and home-delivery network. Comparable on assortment and delivery model but with materially larger scale and lower cost base across mainland France.
- Auchan: Major French grocery retailer and Houra's named strategic partner (provides Auchan-labelled products and supply-chain). Auchan Drive competes with Houra on home delivery and pickup; the partnership relationship makes it simultaneously a supplier and competitor.
- Intermarché: Large French grocery retailer with online ordering and home delivery across metropolitan France. Competes with Houra on B2C grocery baskets, particularly with its 'Producteur Engagé' and bio positioning that mirrors Houra's premium curation.
- Carrefour (Ooshop / Carrefour Drive): France's largest grocery retailer with full online grocery (Ooshop) and click-and-collect/drive offerings. Comparable assortment and delivery promise but at significantly greater scale; competes with Houra for the same Île-de-France household basket.
Emerging players
- Picnic: App-based, no-store online grocery delivery service expanding across Western Europe with a low-cost fulfilment model. Comparable on D2C online-grocery delivery mechanics and tech-led customer experience, though operating a different (depot-based) logistics architecture.
- Ocado: UK-headquartered online grocery platform and technology provider that has partnered with several European retailers (including Casino in France). Relevant as a category-defining online-grocery operator and potential technology/fulfillment partner or competitor.
Direct peers
- La Belle Vie: Paris-based premium online grocery delivery service offering scheduled home delivery of fresh produce, organic, and specialty items. Closely comparable to Houra on target customer (urban Île-de-France households), assortment philosophy (quality/bio focus), and same-day/scheduled delivery model.
- Picard: French specialty retailer offering online ordering and home delivery of frozen and premium food products. Comparable as a French D2C delivery-led food brand with strong curation, loyalty positioning, and Île-de-France-heavy customer base.
- Monoprix (Monop'Plus / Monshop): Urban French grocery retailer (Casino group) with home-delivery and click-and-collect services targeting city-center consumers. Directly comparable on customer profile (urban French households), delivery model, and curated assortment — though with a physical-store base Houra lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
houra social profiles
Digital presencehoura financial estimates
Financial estimateRevenue estimate
Valuation estimate
houra leadership team
Management profileNumber of profiles
houra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
houra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about houra
What does houra do?
Houra operates an online grocery e-commerce platform at houra.fr that sells fresh produce, meat, fish, dairy, bakery, wine, organic (bio) products, and household items to French households in Île-de-France with home delivery within 24 hours, 7 days a week. It also runs a B2B service (Espace Pros) offering catering and office supply solutions to businesses, public administrations, and associations, and supports both audiences through iOS/Android mobile apps and an H!P loyalty program.
Is houra a public or private company?
houra is a private company. It is classified as unknown and is currently operating.
When was houra founded?
houra was founded in 2000. It employs 51 to 100 people.
Where is houra based?
houra is headquartered in Bussy-saint-georges, France, in the Europe region.
How does houra make money?
One revenue line is on record: product Sales.
Who are houra's main competitors?
Broad incumbents on record are Amazon Fresh (France), E.Leclerc (E.Leclerc Drive), Auchan, Intermarché and Carrefour (Ooshop / Carrefour Drive). Emerging players are Picnic and Ocado. Direct peers are La Belle Vie, Picard and Monoprix (Monop'Plus / Monshop).
Does houra have an API?
No public API is recorded for houra.
What industry is houra in?
houra's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAHAIAC, Scheduled Delivery & Subscription Grocery, with a secondary code of AFAIAMAB, On-Demand Grocery Delivery Marketplaces.