Adventiel

What Adventiel does

Adventiel is a France-based digital solutions provider specialized in the agriculture and agri-food sector, founded in 1970 and headquartered near Rennes (Pacé), with additional offices in Caen, Paris, and Nantes. The company serves as a long-standing technology partner for agricultural cooperatives, dairy processors, quality label operators, and other agri-agro enterprises, providing both proprietary vertical software products (MilkOffice for dairy supply chain management, CoopOffice for cooperative social capital, Innov for quality label compliance, Chronopature for pasture traceability, and Toucan for business management) and a full suite of IT services (audit and consulting, data science and AI, custom software development, hosting and managed infrastructure, and a support/service center). Its technology stack combines domain-specific software with data science and AI capabilities, most notably demonstrated through the Somove livestock monitoring project, which has assembled over 100 terabytes of video data and 54,000 annotated sows for computer vision and audio analysis of pig activity. The VetLinkPlatform telemedicine solution for veterinary services and the pHix-up field advisory application illustrate moves into platform-based and field-deployed products.

The company operates a direct enterprise field sales motion targeting the French agri-agro market, with software products distributed through dedicated subsidiaries (SGPI for MilkOffice, CoopOffice, and Chronopature; Innov-Agro for the Innov suite). Revenue is generated through three streams: software licensing with recurring subscription and maintenance, professional services (custom development, consulting, audits, UX/UI design), and managed services (hosting, infrastructure, support). Pricing is not publicly disclosed and is quote-based per engagement. Adventiel maintains a multi-channel marketing presence through its website blog, email newsletter, social media, and client testimonials, and shows active hiring via its careers page. The company is privately held with no disclosed institutional investors, no funding rounds, and no M&A activity in the record, consistent with a mature, founder- or management-owned regional specialist.

Name

Adventiel

Legal name

Adventiel

Website

https://adventiel.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Adventiel is a France-based digital solutions provider that delivers proprietary vertical software and IT services — including data science, custom development, hosting, and support — to agriculture and agri-food enterprises across France.

Ownership category

akta.pro rank

Product category

Agricultural Software (AgTech)

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Agricultural software solutions
• Dairy management software
• Agricultural cooperative software
• Farm traceability software
• Agtech digital services

Headquarters

HQ city

Pacé

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licensing: Proprietary sector-specific software products (MilkOffice, CoopOffice, Innov, Chronopature, Toucan) sold to agri-agro businesses with ongoing maintenance and support
2. Professional Services: Custom software development, consulting, audit, UX/UI design, and implementation services for enterprise clients
3. Managed Services: Hosting, infrastructure management, support center, and helpdesk services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Adventiel designs, develops, and sells proprietary digital software products and tailored IT services for the agriculture and agri-food sector. Its product portfolio includes MilkOffice (dairy collection and processing management), CoopOffice (cooperative capital management), Innov (quality label digital management), Chronopature (pasture traceability), Toucan (agri-agro business software), VetLinkPlatform (veterinary telemedicine), and pHix-up (agricultural advisory application), supported by consulting, data science, custom development, hosting, and managed services.

Product overview

Adventiel is a digital solutions provider serving the agri-agro sector with a portfolio of specialized vertical software products (MilkOffice, CoopOffice, Innov, Chronopature, Toucan) complemented by professional IT services (consulting, data science/AI, custom development, hosting, support). The product portfolio centers on sector-specific management and traceability software for dairy, cooperatives, quality labels, and pasture grazing, while the service arm delivers AI-powered solutions, web/mobile applications, and infrastructure management. The company positions itself as enabling digital transformation for agricultural businesses through both its own branded software products and custom development services.

Differentiator

Problem solved

Functional benefit

Brands

• MilkOffice: Software suite for dairy collection and processing companies
• CoopOffice
• Innov
• Chronopature
• Toucan

Products and services

• MilkOffice Comprehensive software suite for dairy collection and milk transformation enterprises, providing management and traceability solutions for the dairy supply chain.
• CoopOffice Management tool for cooperative social capital, enabling organizations to track and manage member shares and cooperative governance.
• Innov Software solutions dedicated to digital management of quality labels and signs, supporting agricultural quality certification tracking and compliance.
• Chronopature Pasture time traceability tool for tracking grazing eligibility and monitoring compliance with labeling requirements.
• Toucan Agricultural sector business management software providing operational and administrative tools for agri-agro professionals.
• VetLinkPlatform Telemedicine platform for veterinary services, part of the 5G4AGRI innovation initiative enabling remote veterinary consultation for livestock management.
• pHix-up Agricultural advisory application for farmers providing pH and magnesium level recommendations and farming guidance.
• Audit, Conseil, UX/UI Consulting, project management assistance, innovation advisory, audits, UX/UI design, and proof of concept development services for agricultural and agri-food enterprises.
• Data Science et IA Data audits, statistical studies, modeling, and industrialization of AI solutions for agricultural businesses.
• Développement sur mesure Custom web and mobile application development, websites, portals, extranets, APIs and web services, testing, and application maintenance.
• Hébergement et Infogérance Hosting, systems management, backup services, and technical expertise for enterprise infrastructure.
• Support et Centre de services Fleet management, assistance, helpdesk hotline, and document generation services for enterprise clients.

Quantifiable outcome

• 54,000 sows annotated for AI training data in livestock monitoring projects
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Weenat: French agritech company offering precision agriculture decision-support tools (weather, soil, crop monitoring) — partial overlap with Adventiel's pHix-up advisory application and farm data analytics.
• Ekylibre: French open-source farm management ERP covering crop production, livestock, and traceability — competes with Adventiel's Toucan/MilkOffice in the French SME agribusiness segment with a lower-cost, open-source model.

Direct peers

• Granular: Farm management software (now part of Corteva) serving large-scale crop producers with planning, financial, and operational modules — comparable to Adventiel's farm management software product line.
• Conservis: US-based farm management software focused on operational, financial, and inventory tracking for row crop and livestock operations — comparable in product scope to Adventiel's Toucan and MilkOffice offerings.
• SMAG: French agricultural software publisher offering farm management, traceability, and agro-environmental solutions to cooperatives and agribusiness — directly comparable to Adventiel's vertical SaaS portfolio in the French market.
• AgriWebb: Livestock and farm management software platform for ranchers and producers — comparable to Adventiel's VetLinkPlatform and livestock monitoring initiatives with a focus on herd management and traceability.
• Isagri: Leading French agricultural software company serving farmers, cooperatives, and accountants with farm management and ERP tools — a longstanding direct competitor to Adventiel in French agribusiness software.

Broad incumbents

• 365FarmNet: Bayer-affiliated independent farm management platform serving European farmers with agronomic and administrative tools — comparable in target market (European agribusiness) to Adventiel's offerings.
• Climate FieldView: Bayer's digital agriculture platform offering farm data, agronomic insights, and decision support — a broad incumbent with overlapping capabilities to Adventiel's farm management and data science offerings.
• Trimble Agriculture: Trimble's agricultural division providing farm management, precision agriculture, and traceability software — a broad incumbent competing with Adventiel's enterprise farm management suite.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adventiel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventiel