What Home Fusion does

Home Fusion is a London-based property search agency, also known as a buyer's agent, founded in 2004 by Nicholas Ayre. The firm represents prospective buyers and tenants in prime central London, providing end-to-end search, viewing, negotiation, and transaction-management services. Coverage spans established neighborhoods such as Fitzrovia, Marylebone, Clerkenwell, and Islington, alongside up-and-coming areas including King's Cross, Dalston, Bow, and Stratford. Client segments include owner-occupiers (first-time buyers, relocators, upsizers, downsizers), property investors, and international clients relocating to London from markets including Russia, Australia, the US, China, and the Gulf States.

The firm's service catalog is built around two core products — a Property Buying Service and a Property Renting Service — supplemented by a Bespoke Aftercare add-on that connects clients with vetted contractors (interior designers, builders, architects, AV installers) and concierge services. Home Fusion distinguishes itself by working exclusively for the buyer or tenant rather than the vendor, and by offering access to off-market properties through relationships with London agents and developers. The underlying technology is human expertise and relationship capital rather than proprietary software; no app, API, or platform product is offered, and marketing is conducted primarily through a content website, client referrals, and a news section. Memberships in TPO, TSI's Consumer Codes Approval Scheme, and ARP provide consumer-protection credentials.

The business model is transaction-based, with a two-stage fee structure: a non-refundable registration fee at engagement, followed by a success fee (a percentage of asking price for purchases, or a tenancy-linked fee for rentals) payable at contract exchange or tenancy signing. Pricing is quote-based and not publicly disclosed. The firm operates as a founder-led, privately held limited company with 1–10 employees, no external funding, no subsidiaries, and a single London office.

Name

Home Fusion

Legal name

Home-Fusion Ltd

Website

https://home-fusion.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Fusion is a London-based buyer's agent founded in 2004 by Nicholas Ayre, representing high-net-worth buyers, tenants, relocators, and investors in prime central London property transactions on a fee-based, end-to-end service model.

Ownership category

akta.pro rank

Product category

Real Estate Property Search Services

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Home Sale & Home Purchase Assistance (HSAKAJAC)

Keywords

• Property search services
• Buying agent services
• Relocation property search
• London real estate advisory
• Off-market property access

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Property Search Services - Buying: Two-stage fee structure for buying property: a non-refundable registration fee paid at engagement start, followed by a success fee (percentage of asking price) upon contract exchange. The registration fee is deducted from the success fee.
2. Property Search Services - Renting: Two-stage fee structure for renting: similar to buying with registration fee and success fee based on tenancy terms. Fees are due upon signing of the tenancy agreement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Home Fusion is a London-based property search agent that helps individuals and families find, negotiate, and acquire residential property in prime central London. The firm operates exclusively for the buyer or renter, providing access to on-market and off-market properties through established relationships with London agents and developers, and manages the entire transaction from initial consultation through viewing, negotiation, and completion. Services cover both buying and renting, with an optional bespoke aftercare offering connecting clients to vetted contractors.

Product overview

Home Fusion offers two core property search services: a Buying Service and a Renting Service. The Buying Service manages the end-to-end acquisition process including proposal, initiation meeting, property viewings (both on and off-market), negotiation, and moving in, with access to a virtual deal team of financial advisors, surveyors, and solicitors. The Renting Service follows a similar structure adapted for the faster London rental market. Both services can include a Bespoke Aftercare add-on that connects clients with vetted contractors for interior design, building, architecture, and AV installation work. The company also offers a concierge service for removals, utilities setup, and settling-in assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Buying Service
• Property Renting Service Rental property search service for London tenants, guiding clients through informal phone consultation, property viewings, tenancy negotiation, and move-in assistance with access to on- and off-market properties.
• Bespoke Aftercare Service Post-transaction support service connecting clients with vetted contractors including interior designers, builders, architects, technology/audio visual installers, and concierge services for ongoing property needs.

Quantifiable outcome

• Secured over 200 properties across London since 2004
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• The Property Ombudsman (TPOS)coreOthersIndustry ombudsman service providing consumer protection and dispute resolution for property transactions. Membership demonstrates commitment to professional standards and consumer rights.
• Trading Standards Institute (TSI)coreOthersApproved trader scheme under the Consumer Codes Approval Scheme administered by Trading Standards. Provides additional consumer protection and credibility.
• Association of Relocation Professionals (ARP)coreOthersProfessional membership organization for relocation companies. Home Fusion Ltd is listed as a member, providing credibility within the relocation industry.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Domus Nova: London-focused estate agency specialising in prime and design-led residential sales and lettings in West and Central London. Comparable in prime central London focus and target clientele, but operates as a traditional vendor-side agency rather than a buyer's agent.

Direct peers

• Henry & James: London property finding and acquisition consultancy serving buyers in prime central London. Directly comparable in buyer-side representation, bespoke service delivery, and fee structure.
• The Buying Agent: London-based independent buying agent representing residential property purchasers, offering search, viewing, and negotiation services. Directly comparable in service model, buyer-side exclusivity, and prime central London focus.
• Property Vision: Long-established London buying agent representing purchasers of prime residential property, with a network of independent search agents. Overlaps directly with Home Fusion's buyer-side search, negotiation, and off-market access proposition.
• Prime Purchase: Buying agent focused on prime and super-prime central London property, representing buyers exclusively. Closely comparable in target segment, service model, and reliance on agent and developer relationships.
• Garrington Property Finders: UK-wide network of property finders acting exclusively for buyers, with national coverage and a similar fee structure. Comparable as a direct competitor in the buying agency category, with a broader geographic footprint.

Broad incumbents

• Savills: International real estate advisor with a substantial London prime residential sales, lettings, and acquisition advisory practice. Overlaps in the prime central London buyer and renter segment, with broader geographic and service scope.
• Chestertons: London-focused estate agency with significant sales, lettings, and property management operations across central London. A broader incumbent in the same market that Home Fusion serves, though vendor-aligned rather than buyer-side exclusive.
• Knight Frank: Global real estate agency with a significant London prime residential sales and lettings operation. Comparable as a competitor for prime London mandates, though it represents vendors primarily rather than operating as an exclusive buying agent.
• John D Wood: Long-established London estate agency with a strong presence in prime central London sales and lettings. Comparable as a market participant in the same prime London neighbourhoods, serving both vendors and buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Fusion