Grupo Kasa Automotriz

What Grupo Kasa Automotriz does

Grupo Kasa Automotriz is a privately held Mexican multi-brand automotive dealership group founded in 1979 and legally registered as Servicios Automotrices de Administración SA de CV. The group operates 28 dealership agencies across central Mexico (concentrated in the Mexico City metropolitan area with single locations in Puebla and Querétaro), representing 17 OEM brands including Toyota, Honda, Hyundai, Kia, Mercedes-Benz, Mitsubishi, Chevrolet, Buick/GMC, Acura, GWM, Geely, BYD, and Stellantis franchises (Chrysler, Dodge, Jeep, Ram, Fiat, Peugeot). It serves primarily individual consumers purchasing new and pre-owned vehicles for personal use, with a secondary segment of corporate and fleet buyers; the group employs more than 2,000 people across its agency network.

The group's core revenue streams are new vehicle sales (one-time unit transactions priced through dealer quotes), used vehicle sales through a dedicated certified pre-owned platform called Seminuevos Kasa (seminuevoskasa.com) with publicly listed inventory starting from approximately $239,000 MXN, and aftersales vehicle service and maintenance performed by brand-certified technicians using OEM parts. Pricing for new vehicles is not publicly disclosed and is handled through in-person sales advisors, while used vehicles carry transparent list prices. The used-vehicle platform lists models such as Toyota Corolla, Nissan Versa, Honda Civic, Hyundai Creta, and Nissan Sentra, indicating positioning across mainstream consumer segments.

Grupo Kasa distributes through a multi-channel model: physical dealership showrooms (the dominant bottom-of-funnel channel), the Seminuevos Kasa e-commerce platform for pre-owned inventory, brand-specific websites for each agency, and Facebook pages for each dealership (e.g., ToyotaVallejoMX, HondaSatelite). Go-to-market is enterprise-style field sales executed through individual dealerships. The company has no proprietary technology stack, no AI or software product, and operates as a traditional asset-heavy automotive retail conglomerate, with growth executed historically through the acquisition of OEM franchise concessions rather than greenfield expansion. The most recent strategic emphasis, beginning in 2023, has been the addition of Chinese OEM partners BYD, Geely, and GWM, positioning the group as an early multi-brand EV distributor in central Mexico.

Name

Grupo Kasa Automotriz

Legal name

GRUPO KASA. SERVICIOS AUTOMOTRICES DE ADMINISTRACIÓN SA DE CV

Website

https://grupokasa.com.mx

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Kasa Automotriz is a privately held Mexican multi-brand automotive dealership group founded in 1979, operating 28 agencies across central Mexico representing 17 brands including Toyota, Honda, Mercedes-Benz, and BYD, serving retail consumers and fleet buyers with new vehicle sales, certified pre-owned sales, and aftersales service.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices34 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sales of new vehicles from multiple automotive brands including Toyota, Honda, Hyundai, Kia, Mercedes-Benz, and others through their dealership network
2. Used Vehicle Sales (Seminuevos): Sales of pre-owned vehicles through their dedicated seminuevos platform seminuevoskasa.com and physical dealerships
3. Vehicle Service and Maintenance: Maintenance, repair, and service operations for vehicles sold through their dealership network

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grupo Kasa Automotriz is a multi-brand automotive dealership group operating 28 dealerships in central Mexico that represent 17 automotive brands. The group's core offering consists of new vehicle sales (Autos Nuevos), certified pre-owned vehicle sales (Seminuevos) through the dedicated seminuevoskasa.com platform, and post-sale vehicle maintenance and repair services performed by brand-certified technicians at agency workshops.

Product overview

Grupo Kasa Automotriz is a multi-brand automotive dealership group operating as a platform of 17 automotive brands across 28 agencies in central Mexico. The portfolio includes Toyota, Honda, Hyundai, Kia, Mercedes-Benz, BYD, Geely, Mitsubishi, Chevrolet, and Stellantis brands (Chrysler, Dodge, Jeep, Ram, Fiat, Peugeot), plus GWM, Buick/GMC, and Acura. The core offering consists of new vehicle sales (Autos Nuevos), used car sales (Seminuevos), and automotive service/maintenance. The group represents a unified dealership network rather than a single software product, with each brand operating through dedicated agency locations providing sales, service, and parts capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Seminuevos Kasa: Used car sales division of Grupo Kasa Automotriz operating under seminuevoskasa.com

Products and services

• New Vehicle Sales (Autos Nuevos)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• Toyota Motor CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealership operations including Toyota Vallejo (acquired 2004), Toyota Coacalco (acquired 2009), and Toyota Santa Clara (acquired 2018). Toyota is among the major brands represented by Grupo Kasa.
• Honda Motor Co.coreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership operations including Honda Satélite (acquired 1996), Honda Lomas Verdes (acquired 1998), Honda Tlalnepantla (acquired 2001), and Honda Angelópolis (acquired 2013). Four Honda agencies form a significant part of the group's portfolio.
• Hyundai Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealership operations including Hyundai Satélite (acquired 2014) and Hyundai Iztapalapa (inaugurated 2018). Three Hyundai agencies in the group.
• Kia MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Kia dealership operations including Kia Coacalco and Kia Ecatepec, both acquired in 2015.
• Mercedes-Benz (Daimler AG)coreChannel Partner/ Reseller/ DistributorAuthorized Mercedes-Benz dealership operations under the Autosat brand including Autosat Satélite (acquired 2001, first MB agency), Autosat Insurgentes (acquired 2010), and Autosat Vallejo (acquired 2015). Three Mercedes-Benz agencies.
• FCA US LLC (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized dealership for Chrysler, Dodge, Jeep, and Ram brands. The group's first dealership was Kasa Automotriz in 1978, followed by Kasa Naucalpan and Autokasa Viaducto 9 years later. Currently operates three agencies under this brand group.
• General MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet, Buick, and GMC dealership operations including Chevrolet Valle Dorado and Chevrolet Coacalco (both acquired 2013) and Buick GMC Valle Dorado (acquired 2016).
• BYDcoreChannel Partner/ Reseller/ DistributorAuthorized BYD dealership operations including BYD Tlalnepantla, BYD Lomas Verdes, and BYD Coacalco. BYD arrived in Mexico in 2023 and Grupo Kasa is among the first distributors.
• GeelycoreChannel Partner/ Reseller/ DistributorAuthorized Geely dealership operations including Geely Lomas Verdes and Geely Santa Clara. In 2023, Geely Lomas Verdes became one of the first distributors in Mexico to offer new driving experiences.
• Mitsubishi MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Mitsubishi dealership operations including Mitsubishi Satélite (acquired 2003, first Mitsubishi agency) and Mitsubishi Santa Clara (acquired 2005).
• GWM (Great Wall Motors)coreChannel Partner/ Reseller/ DistributorAuthorized GWM dealership operations including GWM Coacalco and GWM Ecatepec. GWM is focused on hybrid, electric, and hydrogen energy vehicles, with GWM Coacalco being the first agency considered for offering cleaner and smarter vehicles in Mexico.
• AcuracoreChannel Partner/ Reseller/ DistributorAuthorized Acura dealership operations at Acura Lomas Verdes (acquired 2008), the only Acura agency in the group.
• Peugeot (Stellantis)coreChannel Partner/ Reseller/ DistributorPart of the Stellantis group, Peugeot has been present in Mexico for over 20 years and became part of Stellantis Mexico in 2022.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grupo Premier: Multi-brand automotive dealer group in Mexico with multiple OEM franchises and locations, comparable in business model, brand breadth, and target market to Grupo Kasa.
• Grupo Loreto: Mexican multi-brand automotive dealership group operating franchises across several OEMs, comparable in scale, geographic footprint, and Mexican market focus to Grupo Kasa.
• Grupo Alden: One of the largest multi-brand automotive dealer groups in Mexico operating multiple OEM franchises and locations. Directly comparable to Grupo Kasa's multi-brand, multi-location retail model and Mexican market focus.
• Grupo Andrade: Mexican automotive dealer group operating franchises for multiple OEMs in central Mexico, sharing the multi-brand, multi-location business model and customer base with Grupo Kasa.
• Grupo DAG: Mexican automotive dealer group with multiple brand franchises (notably Volkswagen Group brands) and locations. Similar multi-brand retail approach and Mexican market presence to Grupo Kasa.

Broad incumbents

• Lithia Motors: Largest US automotive retailer by revenue, operating a global multi-brand, multi-location dealership platform with growing used-car and service operations; useful benchmark for the multi-brand retail operating model Grupo Kasa runs in Mexico.
• AutoNation: Largest US multi-brand automotive retailer; provides a benchmark for multi-brand dealership economics, recurring service revenue models, and franchise risk dynamics at scale, though operating in a different geographic market.
• Grupo Elektra: Mexican financial services and retail conglomerate that operates automotive-related retail businesses; adjacent comparison given the shared Mexican consumer market and captive financing capabilities relevant to dealer unit turnover.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/GrupoKasaAutomotriz
• Xx.com/karenfmayen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Kasa Automotriz