Reflective Management

What Reflective Management does

Reflective Management is a Seattle-based executive coaching practice founded by James Pratt circa 2015 that delivers 1:1 leadership and culture coaching to technology and startup executives. The firm is positioned as a horizontal persona-segment business, addressing CEOs, CTOs, founders, and senior leaders at technology companies from Series A startups through established firms; testimonial evidence includes a public statement from a NYSE-listed enterprise president's reference client. Pratt's positioning combines 25 years of operator experience across software engineering, product management, VP Engineering, VP Product, and VP People/HR roles at Microsoft and HTC with International Coach Federation (ICF) Professional Certified Coach (PCC) credentials, covering 140+ supervised training hours and 500+ practical coaching hours.

Name

Reflective Management

Legal name

Reflective Management Inc.

Website

https://reflectivemanagement.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Reflective Management is a Seattle-based solo executive coaching practice founded by James Pratt, serving tech and startup executives through 1:1 coaching built on the proprietary REFLECT model, complemented by the Rookie Manager program and the Silent Superheroes podcast.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

akta.pro secondary industries

Change Management & Transformation Leadership (EDABAAAD), Organizational Change & Transformation Coaching (EDABANAG)

Keywords

• Executive coaching services
• Leadership development coaching
• Culture coaching
• Tech executive coaching
• Management training programs

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Executive Coaching Services: 1:1 coaching sessions with tech and startup executives and CEOs. Revenue is generated through coaching engagements billed per session or as part of an ongoing coaching relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reflective Management delivers one-on-one executive coaching for technology and startup executives, focusing on leadership development, vision setting, culture building, people management, and personal resilience. The practice is led by founder James Pratt using a proprietary framework (the REFLECT Model) and certified coaching methodologies, with supplementary training programs for new managers and thought-leadership content.

Product overview

Reflective Management is a coaching and leadership development consultancy offering executive coaching services for tech and startup leaders. The core offering is one-on-one executive coaching focused on vision, culture, people, and self-awareness. Additional products include the Rookie Manager training program for new managers, the Silent Superheroes Podcast, the Questions for the Reflective Manager column, and the 14 Concepts for New Managers guide. The company does not offer a technology product but rather human-centered coaching services.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching Services One-on-one executive coaching engagements for CEOs, CTOs, founders, and senior leaders at technology and startup companies, addressing leadership development, vision, culture building, people management, decision-making clarity, and personal resilience. Sessions are billed per engagement or as part of an ongoing coaching relationship.
• Rookie Manager A training program designed for new managers, centered on a community of managers and focused on building foundational management skills such as health, delegation, mistake-making, stretching people, praise, and coaching.

Quantifiable outcome

• 100%+ YoY business growth reported by client Adam (CEO, Marketing Services)
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterUp: Large, well-capitalized digital coaching platform offering 1:1 executive and leadership coaching to enterprise and individual customers. Overlaps with Reflective Management's core service line but operates at vastly greater scale and with a broader portfolio of coaching offerings.
• CoachHub: Global digital coaching platform providing on-demand executive and leadership coaching to enterprises and individuals. Targets the same tech and business executive buyer as Reflective Management, with a more technology-led delivery model and broader geographic reach.
• Blanchard: Established leadership development company offering training programs, coaching, and management curricula to organizations worldwide. Comparable as a corporate-facing provider of leadership and management development content and coaching, though delivered through structured programs rather than 1:1 boutique engagements.
• FranklinCovey: Global leadership and organizational performance company providing training, coaching, and content to enterprises. Targets the same mid-market and enterprise leadership development buyer as Reflective Management, with a much broader portfolio of programs and content.
• Center for Creative Leadership (CCL): Research-backed leadership development institution offering executive education, coaching, and assessments to organizations globally. Comparable in serving senior executives with leadership development, though typically at enterprise program scale rather than solo practitioner scale.
• DDI (Development Dimensions International): Global leadership and talent development firm serving large enterprises with leadership programs, assessments, and coaching. Compares to Reflective Management on the leadership development and executive coaching axis, but serves enterprise buyers at much larger scale.

Direct peers

• Marshall Goldsmith: Renowned individual executive coach and author operating a personal coaching and leadership development brand aimed at C-level executives. Closely comparable to Reflective Management in that both are premium personal-brand 1:1 executive coaching practices built around a named founder.
• Tony Robbins Business Coaching (Results Coaching): Premium individual and business coaching brand serving entrepreneurs and executives, branded around a single well-known founder. Comparable to Reflective Management as a personal-brand-led coaching practice targeting founders and senior leaders, though operating at a much larger consumer scale.

Emerging players

• Sounding Board: Enterprise-focused coaching platform that matches leaders with vetted executive coaches. Comparable to Reflective Management in serving senior business and tech leaders with 1:1 coaching, but distributes delivery through a network rather than a single practitioner.
• Torch (Gainsight): Leadership development platform providing executive and management coaching to tech and enterprise customers. Overlaps directly with Reflective Management's tech-executive buyer profile while delivering through a coaching network rather than a solo practitioner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reflective-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflective Management