Torch

What Torch does

Torch is a leadership development platform founded in 2017 and headquartered in San Francisco that combines expert human coaching with its proprietary Spark AI agent and an organizational intelligence layer to deliver integrated leadership programs to mid-market and enterprise clients. The company's three core products are Spark AI Agent (always-on AI coaching, conversation rehearsal, and adaptive scenario simulations), Change Coaching (1:1 and group coaching delivered by certified coaches including doctoral-qualified psychologists), and Org Intelligence (real-time aggregation of anonymized patterns across coaching sessions to surface transformation risk indicators and engagement signals). These products are sold together as customized programs built around Torch's contextual coaching methodology and a built-in 360-degree feedback instrument that maps five leadership capacities (adaptive mindset, trust-building, systemic intelligence, collective leadership, transformative impact) directly to strategic priorities. Named enterprise customers include Airbnb, Reddit, LinkedIn, Tripadvisor, Twitch, FICO, Lattice, and CrossCountry Consulting, spanning technology, travel, financial services, and consulting verticals.

The company generates revenue through quote-based annual subscription contracts with enterprise HR/L&D and talent teams, priced based on organizational size, number of participants, leadership levels, and coaching format (1:1, group, cohort-based, AI-only, or blended). Torch operates a direct enterprise field sales motion supplemented by inside sales, with a 'Get a Demo' CTA as the primary conversion mechanism. Marketing is content-driven, leveraging blogs, ebooks, webinars, customer case studies, and earned media in business and HR publications. The company has 251-500 employees and has raised approximately $87.8 million across disclosed rounds, most recently a $40 million Series C in May 2022 led by 137 Ventures. Strategic inorganic activity includes the 2020 acquisition of Everwise and the July 2025 acquisition of Praxis Labs, an AI learning platform acquired to deepen AI-powered organizational intelligence.

Name

Torch

Legal name

Torch Leadership Labs

Website

https://torch.io

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

Torch is a San Francisco-based leadership development platform that combines certified human coaching with its Spark AI agent and Org Intelligence analytics to deliver customized leadership programs to mid-market and enterprise HR and talent teams.

Ownership category

akta.pro rank

Product category

Leadership Development Platform

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Coaching Leadership & Mentoring Skills (EDABAAAG), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Leadership coaching platform
• Executive coaching services
• AI leadership development
• Organizational transformation coaching
• 360 feedback assessment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Leadership Coaching Subscriptions: Torch generates revenue through enterprise coaching subscriptions, typically sold as organizational-wide programs. Pricing is quote-based and negotiated per engagement, based on organizational size, program scope, and coaching format (1:1, group, cohort, AI-only, or blended). Programs are sold to talent and HR/L&D teams at mid-market and enterprise companies.
2. AI-Powered Practice (Spark): Spark AI agent can be deployed standalone or alongside expert coaching, offering scalable AI-powered leadership development. Revenue derived as part of integrated coaching programs or as separate AI-only subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Torch sells an integrated leadership development platform that combines expert human coaching (many coaches are doctoral-qualified psychologists and therapists) with its Spark AI agent and Org Intelligence analytics to deliver 1:1, group, cohort-based, and AI-powered coaching programs to mid-market and enterprise organizations. Programs are anchored in Torch's contextual coaching methodology and built-in 360-degree feedback instrument, and are designed to connect individual leadership growth directly to the client's strategic priorities and organizational transformation outcomes.

Product overview

Torch is a leadership coaching and alignment platform that combines three core integrated products: Spark AI Agent (always-on AI coaching and simulation), Change Coaching (expert human coaching with certified professionals), and Org Intelligence (real-time organizational analytics). The platform operates as a unified coaching + AI system where individual growth connects to collective organizational progress. Spark AI reinforces coaching between sessions, Change Coaching provides expert human guidance, and Org Intelligence surfaces patterns across teams—all connected to deliver measurable leadership development aligned with business strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Spark AI Agent: AI coaching agent that provides always-on guidance for leadership development, practice simulations, and real-time feedback
• Org Intelligence
• Change Coaching

Products and services

• Spark AI Agent Always-on AI coaching agent that reinforces expert coaching through daily practice simulations, conversation rehearsal, and real-time guidance. Uses generative AI scenario simulations and adaptive recommendation logic, can be deployed standalone or as part of blended coaching programs, and is targeted at leaders and emerging leaders across enterprise organizations.
• Change Coaching Expert human coaching service that pairs certified coaches (many doctoral-qualified psychologists and therapists) with leaders through 1:1 and group engagements to build adaptive mindset, trust-building, and change management capacities tied to organizational strategic priorities. Targeted at HR/L&D buyers at mid-market and enterprise companies.
• Org Intelligence Real-time organizational intelligence platform providing visibility into transformation progress, aggregating anonymized patterns from coaching sessions and AI interactions to surface early warning signs of resistance, disengagement, or talent risk across teams. Targeted at HR/L&D leaders and transformation sponsors at mid-market and enterprise organizations.
• AI Readiness Coaching Solution package combining Spark AI practice, expert coaching, and Org Intelligence to help leaders develop the trust-building, ambiguity navigation, and experimentation capacities required for successful enterprise AI adoption. Targeted at organizations undergoing AI transformation.
• Organizational Restructuring Support Solution package equipping leaders to rebuild trust, clarify roles, and maintain team alignment through organizational changes, mergers, and restructures, delivered through expert coaching, Spark AI, and Org Intelligence signals.
• Organizational Resilience Training Solution package building adaptive mindset, trust-building, emotional intelligence, and resilience leadership capacities, surfacing early burnout signals through Org Intelligence while supporting daily practice via Spark AI.
• Leadership Growth Comprehensive leadership development solution spanning emerging leaders through executives, developing strategic foresight, complexity navigation, talent cultivation, and purpose alignment through expert coaching and Spark AI practice.

Quantifiable outcome

• 80% of Torch-coached leaders report improved confidence navigating change
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Praxis LabscoreStrategic or Co-development Partner · 10 July 2025Torch announced the acquisition of Praxis Labs, an AI learning platform, to enhance leadership development offerings with AI-powered organizational intelligence. The integration aimed to improve leadership training effectiveness by linking it directly to business outcomes and strategic priorities.
• LinkedInflagshipStrategic or Co-development PartnerPartnership with LinkedIn delivering leadership development programs. Results showed 62% improvement in leadership capacities among participants and 3% to 16% AI adoption improvement, demonstrating measurable business impact.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BetterUp: BetterUp is the most direct competitor to Torch — an enterprise coaching platform combining human coaching with AI-driven personalization and analytics, selling into HR/L&D buyers at mid-market and enterprise customers. It overlaps heavily with Torch's Spark AI + coaching + org intelligence proposition.
• CoachHub: CoachHub is a global digital coaching platform offering 1:1 and group coaching powered by its own AI-driven matching and analytics tools, targeting enterprise L&D buyers across geographies. Comparable to Torch in business model, buyer, and AI-augmented coaching approach.
• Sounding Board: Sounding Board is an enterprise coaching platform offering 1:1 leadership coaching with data and analytics to HR/L&D buyers. Directly comparable to Torch in business model, target buyer, and coaching-centric delivery model.

Emerging players

• Lattice: Lattice is a people management platform with performance, engagement, and (newer) talent development offerings, and is itself a Torch customer. It represents an HR-suite incumbent that could either partner with or compete against Torch as it expands its development capabilities.
• Culture Amp: Culture Amp is an employee experience platform with performance, engagement, and development modules serving HR buyers. Comparable to Torch as a people development competitor and a buyer of similar HR/L&D data, though anchored in engagement rather than coaching.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with leadership development, executive coaching, and talent management practices serving enterprise clients. It is a comparable incumbent in the executive coaching and leadership advisory space, but operates as a much broader consultancy.
• FranklinCovey: FranklinCovey is an established leadership and execution training provider offering enterprise leadership development programs, coaching, and content. Comparable to Torch in targeting enterprise L&D buyers around leadership capabilities, though delivered via more traditional training content rather than AI coaching.
• DDI (Development Dimensions International): DDI is a long-standing leadership development firm offering assessment, training, and coaching services to enterprise HR buyers. Comparable to Torch's enterprise leadership development and 360 feedback offering, but as an established incumbent with deeper assessment IP.
• Degreed: Degreed is an enterprise learning and skill development platform serving HR/L&D teams, increasingly embedding AI-powered learning and coaching capabilities. Comparable to Torch as an enterprise L&D buyer target and adjacent in skill/leadership development, though broader in scope.

Others

• Praxis Labs: Praxis Labs is an AI-driven learning platform focused on inclusion, bias, and leadership skills, which Torch acquired in July 2025. Included as a peer because it was an independent comparable prior to the acquisition, operating in the adjacent AI-powered leadership learning category.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/torchlabs
• Facebookfacebook.com/torchlabs
• LinkedInlinkedin.com/company/torch-labs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torch