Belle Etage

What Belle Etage does

Belle Etage Event GmbH is a Hamburg-based, founder-managed event agency founded in 2004 that designs and executes corporate events, conferences, live communication campaigns, incentive trips, Christmas parties, and summer festivals primarily for large enterprise clients in Germany. Its core services span event concept development, creative event design, location scouting across a portfolio of 100+ venues, catering coordination, guest and travel management, entertainment booking, and professional event technology (lighting, sound, video). The business runs on a custom-quoted, project-based fee model (50% deposit at contract signing, 50% due 21 days before event) with revenue generated through direct enterprise sales rather than self-service or channel partners.

The company's underlying technology stack is intentionally lightweight: a WordPress/Elementor-built marketing website, Stripe for payment processing, MailChimp for newsletters, Atlassian Jira Service Desk for customer requests, and Google Analytics/Adsense for traffic and remarketing — with no proprietary platform, no API, no SDK, and no AI capabilities. Belle Etage extends its offering through two consumer-facing proprietary event brands (the annual SB&S floating music festival on the Elbe, drawing up to 4,000 attendees, and a monthly Afterwork Hamburg series at Le Méridien) and a wholly-owned catering/hospitality subsidiary, Belle Etage Public. Strategic partnerships with Hanse Mondial (Europe-wide shuttle network since 2018) and Travel & Tree (since 2021) provide mobility and carbon-offset capabilities, and the company's case-study library references marquee clients including Audi, Volkswagen, Otto Group, Shell, Unilever, Emirates, Ernst & Young, Johnson & Johnson, Taylor Wessing, and Asklepios.

Name

Belle Etage

Legal name

Belle Etage Event GmbH

Website

https://belle-etage-event.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Belle Etage Event GmbH is a Hamburg-based event agency, founded in 2004, that plans and executes corporate events, conferences, incentive trips, and live communication campaigns primarily for large enterprise clients in Germany, supported by a 100+ venue portfolio and a wholly-owned catering subsidiary.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

akta.pro secondary industries

Event Staffing, Ushers & Brand Ambassadors (HSACAAAF), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)

Keywords

• Corporate event management
• Event planning services
• Live communication
• Incentive travel
• Conference organization

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Professional Event Planning and Execution Services: Core revenue stream: bespoke organization, conception, and execution of corporate events, conferences, incentive trips, live communication campaigns, and Christmas parties. Revenue is project-based and negotiated via written proposals. Services are quoted individually with separate billing for materials, travel, logistics, third-party services, and equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Belle Etage Event is a Hamburg-based event agency that plans and executes bespoke corporate events, conferences, incentive trips, and live communication campaigns from concept through on-site delivery. The service includes event design, location scouting from a portfolio of 100+ venues, catering coordination, guest management, travel logistics, entertainment booking, and professional event technology. Beyond client work, it operates proprietary public event formats including the annual SB&S floating festival on the Elbe and a monthly Afterwork Hamburg series.

Product overview

Belle Etage Event is an event agency offering a comprehensive suite of event planning and management services. The core offering includes event concept development, event design, location scouting, catering coordination, sustainable event planning, guest management, travel management, entertainment booking, and professional event technology services (lighting, sound, video). They specialize in corporate events, conferences (Tagungen), live communication, incentive travel, Christmas parties, and summer festivals. The company also operates proprietary public event formats including the annual SB&S (Sonne, Boat & Sterne) floating music festival on the Elbe River and a monthly Afterwork Hamburg networking event series. With over 650 successful events and 100+ venues in their portfolio, the agency provides end-to-end event solutions from planning through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events End-to-end planning and execution of corporate events directed at business partners, employees or customers, focused on experience-oriented presentations and professional solutions for large companies.
• Tagungen (Conferences) Professional conference organization and management including congress, workshop, and meeting planning with full technical setup and venue coordination for corporate clients.
• Live Kommunikation (Live Communication) Direct marketing and live communication solutions that create emotional brand experiences through interactive events, trade show presentations, and customer engagement activities.
• Incentive Reisen (Incentive Travel) Individual incentive travel programs designed to motivate and reward employees, customers, and partners with customized travel experiences, including shuttle and travel logistics via partner Hanse Mondial.
• Weihnachtsfeiern (Christmas Parties) Corporate Christmas party planning and execution with themed decorations, entertainment, festive catering solutions, and venue selection for corporate clients.
• Weihnachtsmarkt (Corporate Christmas Market) Corporate Christmas market event concept for companies, delivering a festive seasonal experience for employees and guests with themed stalls and entertainment.
• Beachclub Rental (Hamburg) Beachclub venue rental and event experience in Hamburg as part of Belle Etage's event location and format portfolio.
• Veranstaltungskonzeption (Event Concept Development) Professional event concept development including goal setting, target audience analysis, program planning, budget management, and event marketing strategies for corporate clients.
• Eventdesign (Event Design) Creative event design services including room concepts, temporary interior design, decorative elements, and atmospheric design tailored to client themes.
• Location-Scouting Expert location scouting service with access to a portfolio of over 100 venues in Hamburg and beyond for corporate events and conferences.
• Event-Catering Complete catering service coordination including food and beverage management, menu planning, and professional service staff delivered through Belle Etage's in-house catering team.
• Nachhaltige Events (Sustainable Events) Eco-conscious event planning incorporating sustainable practices, green event concepts, and carbon-conscious mobility solutions including CO2 compensation via the Travel & Tree partner program.
• Gästemanagement (Guest Management) Comprehensive guest management including invitation handling, registration, on-site coordination, and attendee communications for corporate events.
• Travelmanagement (Travel Management) Travel and transportation coordination for events including shuttle services, partner coordination, and logistics management through the Hanse Mondial partner network with GPS tracking, live monitoring, on-site coordination staff, and vehicle branding.
• Entertainment Entertainment booking and coordination including DJs, live acts, artists, moderators, and special performers for corporate events.
• Veranstaltungstechnik (Event Technology) Professional event technology services including lighting, sound, video technology, stage construction, rigging, and technical coordination.
• SB&S – Sonne, Boat & Sterne Festival Proprietary annual music festival held on 10 boats on the Elbe river in Hamburg, featuring electronic music, DJs, and a floating festival experience with up to 4,000 attendees.
• Afterwork Hamburg Monthly afterwork event series held every first Thursday at Le Méridien Hamburg, featuring DJs, live acts, and networking opportunities with views of the Alster.

Quantifiable outcome

• 650+ national and international corporate events delivered successfully
• +3 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Travel & TreeminorStrategic or Co-development Partner · 1 January 2021CO2 compensation partner used in conjunction with Hanse Mondial. Specializes in the travel industry and supports a tree-planting project in Tanzania to offset CO2 emissions from bus travel. Available to customers who wish to add tree planting to their booking to offset travel emissions.
• Hanse MondialcoreStrategic or Co-development Partner · 1 January 2018Long-standing strategic partner since 2018 for event shuttle services and travel management for business and incentive trips. Hanse Mondial operates a Europe-wide network of partner companies capable of transporting up to 50,000 guests. Vehicle fleet includes VIP shuttles, minivans, midibuses, and double-decker buses. The partnership enables Belle Etage to offer comprehensive mobility concepts including GPS tracking, live monitoring, on-site coordination staff, and vehicle branding. Hanse Mondial is committed to sustainability, planting one tree per booked bus via Travel & Tree, supporting a CO2 compensation project in Tanzania.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MCI Group: MCI Group is a Swiss-headquartered global meetings, events, and association management company with operations across Europe including Germany. It is a broad incumbent with a comparable service offering to Belle Etage (conferences, corporate events, incentive travel) but at significantly larger scale and broader geographic reach.
• Jack Morton Worldwide: Jack Morton Worldwide is a global brand experience agency part of IPG, offering live communication, brand activations, and corporate event services. It is a broad incumbent with comparable service offerings to Belle Etage's live communication and brand activation services, but at much larger scale and global footprint.
• George P. Johnson: George P. Johnson is a global experience marketing agency delivering live experiences, brand activations, and corporate events for major brands. It is a broad incumbent with comparable offerings to Belle Etage's corporate event and live communication services, but at significantly larger scale and global reach.
• MKG: MKG is a global creative experience marketing agency part of DJE Holdings, delivering live events, brand experiences, and corporate events for major brands. It is a broad incumbent with comparable offerings to Belle Etage's experiential marketing and corporate event services, but at significantly larger scale.

Direct peers

• VOK DAMS: VOK DAMS is a German full-service event agency with over 45 years of experience delivering corporate events, conferences, and live communication. It is a direct competitor to Belle Etage in the German market, with comparable service offerings and customer profile.
• POOLgroup: POOLgroup is a German event production company specializing in event technology, lighting, sound, video, and stage construction. It is a direct competitor to Belle Etage in the German market, particularly in the event technology and production service categories.
• satis&fy: satis&fy is a German full-service event agency specializing in event technology, design, and live communication with offices across Germany. It is a direct competitor to Belle Etage in the German market, offering a similar stack of corporate event, conference, and live event services.
• insglück: insglück is a Berlin-based German live communication and event agency offering corporate events, conferences, and brand experiences. It is a direct competitor to Belle Etage, with overlapping service offerings and target customers in the German enterprise market.
• a+r Armbruster + Ritter: a+r Armbruster + Ritter is a Cologne-based German live marketing agency with over 25 years of experience in corporate events, brand activations, and live communication. It is a direct competitor to Belle Etage in the German market, with comparable service offerings and customer focus.
• marbet: marbet is a German live communication agency part of LBBW Group, offering corporate events, conferences, and brand experiences. It is a direct competitor to Belle Etage in the German market, with comparable service offerings and enterprise customer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/belle.etage.event
• LinkedInlinkedin.com/company/belle-etage-event-gmbh
• Instagraminstagram.com/belleetageevent
• Xx.com/BelleEtage

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belle Etage