Growth Genie

What Growth Genie does

Cosmic Growth (referenced in firmographics as Growth Genie) is a privately held B2B sales training and consulting firm headquartered in London, United Kingdom, founded by Michael Hanson. The firm delivers customized sales enablement programs — including training workshops, one-on-one coaching, sales playbooks, multi-channel sales cadences, and manager development — built around a proprietary methodology called the Cosmic Sales Framework. This framework explicitly combines "spiritual" (emotional and mindset) interventions with "material" (practical systems) interventions, positioning the company as addressing root causes of B2B sales underperformance rather than surface-level activity metrics. The company's thesis is that only 18% of buyers trust salespeople, and that most training vendors treat symptoms (more activity, better tools, new sequences) without addressing underlying fears, laziness, or misaligned incentives.

The product surface spans eight core service modules: B2B Sales Training, B2B Sales Coaching, B2B Sales Playbooks, B2B Sales Cadences, Sales Manager Training, Outbound Business Development Training, Account Management Training, and a self-paced BD Course. Delivery is professional services in nature, with engagements beginning via a "Book An Intro Call" discovery process rather than self-serve procurement; pricing is quote-based and not publicly disclosed. Customers are primarily mid-market and enterprise B2B organizations in three verticals: Tech/AI/Software, Commercial Real Estate, and General B2B. Named customers include Dext, MirrorWeb, Concept3D, Cresa, JLL, Proposify, and Carto.

The go-to-market combines direct sales-led consulting with a content marketing apparatus that includes a sales tips blog, a CEO-hosted weekly newsletter on Beehiiv, and active channels on LinkedIn, YouTube, and TikTok. The firm is small (1–10 employees per firmographics), with a delivery model that appears heavily dependent on founder-led engagements — both a quality and authenticity signal and a clear scaling constraint. No funding rounds, partnerships, M&A, or AI/ML products are disclosed in the available data.

Name

Growth Genie

Legal name

Cosmic Growth

Website

https://growthgenie.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Growth Genie (operating as Cosmic Growth) is a London-based B2B sales training and consulting firm that delivers customized training, coaching, playbooks, and cadences built on its proprietary Cosmic Sales Framework, serving mid-market and enterprise B2B organizations across technology, commercial real estate, and general B2B verticals.

Ownership category

akta.pro rank

Product category

Sales Training and Enablement Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

Keywords

• B2B sales training
• Sales coaching services
• Sales enablement consulting
• Sales playbook development
• Outbound business development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. B2B Sales Training Programs: Customized sales training delivered through workshops and practice sessions, not traditional 'death by PowerPoint' approach. Programs include sales playbooks, sales cadences, and ongoing training that teaches representatives to position effectively.
2. B2B Sales Coaching: Personalized one-on-one feedback and coaching based on real opportunities. Provides live feedback that turns theory into action for sales reps.
3. Sales Manager Training: Training programs to help sales managers lead, coach, and build resilient teams long-term.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Cosmic Growth is a B2B sales training and consulting firm that delivers customized sales training, coaching, playbooks, and multi-channel cadences to revenue teams. Its proprietary Cosmic Sales Framework combines mindset/emotional work with practical sales systems to help B2B sellers overcome fear of outreach, build genuine buyer connection, and convert complex deals. Engagements are scoped per client via intro calls and delivered through workshops, live coaching, and ongoing manager development.

Product overview

Cosmic Growth is a B2B sales training and consulting company offering a portfolio of service modules centered around their proprietary Cosmic Sales Framework. The core offerings include B2B Sales Training, B2B Sales Coaching, B2B Sales Playbooks, B2B Sales Cadences, Sales Manager Training, Outbound Business Development Training, and Account Management Training. These services work together to address both the emotional/spiritual challenges of selling and the material/performance aspects, with the BD Course providing structured self-paced learning alongside the live training and coaching engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Sales Training Practice-based sales, business development, and account management training that addresses the emotional and mindset challenges of selling alongside material performance, for B2B revenue teams.
• B2B Sales Coaching Personalized one-on-one feedback and coaching delivered against real sales opportunities, turning theory into action for B2B sales representatives.
• B2B Sales Playbooks Custom sales playbooks combining clear messaging, structured processes, and mindset guidance so B2B selling stops feeling chaotic.
• B2B Sales Cadences Multi-channel sales cadences across LinkedIn, phone, email, and messaging that earn replies without sounding automated.
• Sales Manager Training Training equipping sales managers to lead, coach, and build resilient revenue teams over the long term.
• Outbound Business Development Training Training focused on outbound prospecting techniques and strategies for B2B sales teams generating new business opportunities.
• Account Management Training Training for managing existing customer accounts, expanding revenue within them, and building long-term client relationships.
• BD Course Structured business development course providing self-paced learning for sales professionals.

Quantifiable outcome

• 53% revenue increase
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RAIN Group: Specialist B2B sales training and consulting firm offering sales training, coaching, and custom programs. Closely comparable in service mix (training, coaching, sales playbooks) and target buyer (mid-market and enterprise B2B sales teams).
• Winning by Design: B2B sales enablement and training firm with a proprietary methodology (S.P.I.N. / architecture-based selling). Comparable in positioning as a methodology-led sales training provider for SaaS and complex B2B sellers.
• Corporate Visions: B2B sales and marketing messaging, training, and consulting firm with proprietary frameworks. Comparable as a methodology-led B2B sales training and messaging consultancy serving enterprise sellers of complex solutions.
• Force Management: Enterprise sales transformation and training company with a proprietary methodology (Force Management Framework / Command of the Message). Highly comparable as a methodology-centric B2B sales training peer serving complex enterprise sales orgs.
• JBarrows Sales Training: Boutique B2B sales training and coaching firm focused on outbound prospecting and SDR development. Comparable in service mix (outbound training, sales coaching) and customer base (B2B SaaS and tech sellers).

Emerging players

• Pavilion: Membership community and learning platform for B2B sales and revenue leaders offering training, benchmarking, and peer learning. Comparable buyer (B2B sales/revenue leaders) with partial overlap in training and sales development content.
• Mindtickle: Sales enablement and readiness platform combining software, content, and training for B2B sales teams. Overlaps with Cosmic Growth on sales training and coaching use cases but delivers at scale via technology rather than bespoke services.
• Sales Hacker (saleshacker.com): Sales training, community, and content platform for B2B revenue professionals. Comparable audience (B2B sales leaders) and overlapping educational content model, but with a community/media-led model rather than bespoke consulting.

Broad incumbents

• Dale Carnegie Training: Iconic global sales and leadership training franchise with a broad portfolio of courses. Comparable in service category (sales training, professional development) but operates at much larger scale and broader scope than Cosmic Growth.
• Sandler Training: Global, long-established B2B sales training franchise with a proprietary methodology (Sandler Selling System). Competes for the same enterprise sales training budgets and is the closest large-scale analogue to Cosmic Growth's framework-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cosmicgrowthsales
• LinkedInlinkedin.com/company/growth-genie
• TikToktiktok.com/@cosmicgrowthsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth Genie