Plastic Surgery Center of Maryland

What Plastic Surgery Center of Maryland does

Plastic Surgery Center of Maryland, P.A. is a private, single-surgeon cosmetic and reconstructive surgery practice headquartered in Lutherville Timonium, Maryland, with additional offices in Ellicott City/Columbia and Crofton. The practice delivers the full spectrum of plastic surgery services across four categories: body contouring (liposuction, tummy tuck, mommy makeover, Brazilian butt lift, thigh lift, arm lift, calf and pectoral implants), breast surgery (augmentation, lift, reduction, reconstruction, revision, and male breast reduction), facial surgery (facelift, rhinoplasty, blepharoplasty, browlift, facial implants, skin tightening), and non-surgical aesthetics (BOTOX, Dysport, injectable fillers, KYBELLA, Latisse, threadlift facelifts, skin treatments). The practice serves individual consumer patients across Maryland and the mid-Atlantic region, with procedures priced from roughly $4,000 (liposuction, arm lift) to $9,000–$20,000 (mommy makeover, facelift), supplemented by lower-ticket repeat-visit injectables.

The business model is straightforward fee-for-service direct-to-consumer medicine: patients schedule consultations by phone or via the practice website and receive surgical or non-surgical treatment at the Lutherville surgical facility. There is no proprietary technology platform, no software product, no third-party payer billing model for elective work (cosmetic procedures are self-pay with financing options available, while reconstructive procedures such as post-mastectomy breast reconstruction may be insurance-billable), and no disclosed external capital. Revenue is generated entirely from clinical services rendered by clinical staff.

Leadership is concentrated in a single figure: founder and double board-certified plastic surgeon Dr. Lawrence Rosenberg, whose training spans Johns Hopkins, NYU School of Medicine, the University of Virginia, and Northwestern Health Sciences University, with hospital affiliations across Sinai, Northwest, St. Agnes, North Arundel, GBMC, and Howard County hospitals. The defining structural event is Dr. Rosenberg's retirement effective December 31, 2025, with patient continuity to be provided by Dr. Adam Basner and Dr. Michele Shermak under a referral and transition arrangement. Patient acquisition relies on the practice website, social media (Facebook, Instagram, Twitter, YouTube), published testimonials, RealSelf listings, and recurring earned-media appearances on Baltimore-area television outlets.

Name

Plastic Surgery Center of Maryland

Legal name

Plastic Surgery Center of Maryland, P.A.

Website

https://theplasticsurgerycenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Plastic Surgery Center of Maryland, P.A. is a private cosmetic and reconstructive surgery practice in Lutherville Timonium, Maryland, founded by Dr. Lawrence Rosenberg, serving individual patients across the Baltimore area and mid-Atlantic states with surgical and non-surgical aesthetic procedures for the face, breast, and body.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Body contouring surgery
• Breast augmentation surgery
• Non-surgical aesthetic treatments

Headquarters

HQ city

Lutherville Timonium

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Primary revenue stream from cosmetic and reconstructive surgical procedures including breast augmentation, breast lifts, liposuction, tummy tucks, facelifts, rhinoplasty, and body contouring procedures. These are one-time surgical services with associated consultation, facility, and anesthesia fees.
2. Non-Surgical Cosmetic Procedures: Revenue from non-surgical procedures including Botox, Dysport, injectable fillers, Kybella, thread lifts, and skin treatments. These procedures may generate repeat visits and ongoing treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Plastic Surgery Center of Maryland is a private medical practice that performs cosmetic and reconstructive surgical procedures for the face, breast, and body, including tummy tucks, liposuction, mommy makeovers, breast augmentation, facelifts, and rhinoplasty. The practice also offers non-surgical aesthetic treatments such as BOTOX, Dysport, injectable fillers, KYBELLA, Latisse, and thread lifts, all delivered through consultations and procedures performed at its Lutherville, Maryland surgical facility.

Product overview

The Plastic Surgery Center of Maryland is a single-location surgical and non-surgical cosmetic practice offering a comprehensive portfolio of procedures across body, breast, and face categories. The core offerings include body contouring procedures (liposuction, tummy tuck, mommy makeover, Brazilian butt lift, thigh lift, arm lift, and implants), breast surgeries (augmentation, lift, reduction, reconstruction, revision, and male breast reduction), facial surgeries (facelift, rhinoplasty, eyelid surgery, browlift, and facial implants), and non-surgical cosmetic treatments (BOTOX, Dysport, injectable fillers, KYBELLA, Latisse, skin treatments, and threadlift). The practice is led by Dr. Lawrence Rosenberg and serves the Baltimore, Maryland area.

Differentiator

Problem solved

Functional benefit

Products and services

• Liposuction A body contouring procedure that removes unwanted fat deposits from specific areas of the body such as the abdomen, waist, hips, thighs, knees, upper arms, chin, and neck using a cannula and suction technique, intended for individual cosmetic surgery patients.
• Tummy Tuck (Abdominoplasty) A surgical procedure that removes excess fat and skin from the abdomen and, in most cases, restores weakened or separated abdominal muscles to create a smoother, firmer midsection for cosmetic surgery patients.
• Mommy Makeover A combination of procedures designed to restore a woman's figure after childbirth, typically including breast enhancement, abdominoplasty, liposuction, and skin tightening.
• Brazilian Butt Lift (BBL) A buttock augmentation procedure that uses fat grafting via liposuction to remove fat from one area of the body and transfer it to the buttocks for enhanced volume and shape.
• Thigh Lift (Thighplasty) A body contouring procedure that removes excess skin and tightens underlying tissue to reshape and firm the thighs.
• Arm Lift (Brachioplasty) A surgical procedure that removes excess underarm skin and fat through a combination of liposuction and skin tightening to create a more toned appearance.
• Calf Implants A body contouring procedure using silicone implants to improve the size and contour of the lower legs for individuals with small or uneven calves.
• Pectoral Implants A chest contouring procedure using subpectoral implants to enhance the shape and definition of the male chest muscle for those seeking a more muscular appearance.
• Breast Augmentation A surgical procedure to increase breast size and improve shape using saline or silicone implants, or fat transfer, to achieve desired fullness, projection, and symmetry.
• Breast Lift (Mastopexy) A surgical procedure that raises and firms breasts by removing excess skin and repositioning the nipple to create a more youthful, uplifted appearance.
• Breast Reduction A surgical procedure that removes excess breast tissue to achieve a more proportionate breast size, alleviating discomfort associated with overly large breasts.
• Breast Reconstruction Reconstructive surgery performed after mastectomy or lumpectomy using either autologous tissue (flap technique) or breast implants to restore breast appearance for patients recovering from breast cancer treatment.
• Breast Implant Revision A corrective surgical procedure to replace, remove, or revise existing breast implants for issues such as capsular contracture, rupture, asymmetry, or size changes.
• Male Breast Reduction (Gynecomastia Surgery) A surgical procedure to reduce enlarged male breasts by removing excess fat, glandular tissue, and skin to create a flat, masculine chest contour.
• Facelift (Rhytidectomy) A surgical procedure that improves signs of aging in the face and neck, including loose skin, jowls, wrinkles, and volume loss, for a more youthful appearance.
• Rhinoplasty Nasal surgery to change the shape, size, or projection of the nose, improving facial proportions and potentially addressing breathing problems.
• Eyelid Surgery (Blepharoplasty) A surgical procedure that addresses sagging skin and wrinkles in the eyelid area to reduce an older or tired appearance.
• Browlift A forehead lift procedure that raises the brows and reduces wrinkles to create a more youthful appearance and minimize hooded eyelids.
• Facial Implants Surgical implants including chin, cheek, and lip implants to enhance facial contours and restore youthful volume to the face.
• BOTOX Cosmetic An injectable neurotoxin treatment that temporarily reduces facial wrinkles and lines for a smoother appearance, offered as a non-surgical cosmetic service.
• Dysport An injectable neurotoxin similar to BOTOX used to smooth facial wrinkles and lines as a non-surgical cosmetic treatment.
• Injectable Fillers (Restylane and Juvederm) Non-surgical injectable treatments including Restylane and Juvederm to restore facial volume, smooth wrinkles, and enhance contours.
• KYBELLA An injectable treatment that destroys fat cells under the chin to reduce the appearance of a double chin.
• Latisse A prescription treatment applied to eyelashes to promote lash growth and enhance lash length, thickness, and darkness.
• Threadlift Facelift A non-surgical facelift procedure using temporary sutures to lift and tighten facial skin for a rejuvenated appearance.

Quantifiable outcome

• Over 10 inches waist reduction reported in tummy tuck patient
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Dr. Adam BasnerminorOthers · 31 December 2025Following Dr. Rosenberg's retirement on December 31, 2025, the practice refers patients to Dr. Adam Basner for continued care. Dr. Basner's website is www.drbasner.com and phone is 410-616-3000.
• Dr. Michele ShermakminorOthers · 31 December 2025Following Dr. Rosenberg's retirement on December 31, 2025, the practice refers patients to Dr. Michele Shermak for continued care. Dr. Shermak's website is www.drshermak.com.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mia Aesthetics: National cosmetic surgery brand with locations across multiple states offering face, breast, and body procedures. Comparable in service category but operates at a much larger scale and with a national marketing footprint versus Plastic Surgery Center of Maryland's regional presence.
• Sono Bello: National cosmetic surgery chain specializing in body contouring with dozens of locations across the U.S. Comparable in service category (cosmetic body procedures) but materially larger, multi-state, and corporate-backed, not a direct local competitor.

Direct peers

• Turkle & Associates: Single-region private cosmetic surgery practice in Dayton, OH, offering face, breast, and body procedures including injectables. Closely comparable as a private, surgeon-led practice of similar scale and service mix.
• Austin-Weston, The Center for Cosmetic Surgery: Multi-surgeon, multi-procedure cosmetic surgery center serving the Northern Virginia/DC metro. Directly comparable in scope (face, breast, body, non-surgical), private-practice structure, and mid-Atlantic regional focus.
• Allure Plastic Surgery Center: Private cosmetic plastic surgery practice serving the NY/NJ metro with a similar face/breast/body menu plus injectables. Comparable as a private, surgeon-led regional practice competing on credentials and patient experience.
• New York Group for Plastic Surgery: Multi-surgeon private plastic surgery practice in the NY/NJ metro offering cosmetic and reconstructive procedures across face, breast, and body. Directly comparable as a regional, multi-provider cosmetic surgery group with similar service mix.
• Body by Ravi Plastic Surgery: Houston-based private cosmetic surgery practice with a strong body-contouring and breast focus. Comparable as a privately owned, surgeon-led practice competing on credentials and personal brand in a regional metro.
• Long Island Plastic Surgical Group (LIPSG): Multi-surgeon private cosmetic and reconstructive plastic surgery practice with multiple Long Island locations. Comparable as an established, multi-provider regional plastic surgery group offering a similar breadth of face/breast/body procedures.
• Westlake Dermatology & Cosmetic Surgery: Multi-location practice combining cosmetic dermatology with surgical procedures across Texas. Comparable in offering an integrated surgical plus non-surgical (injectables, skin) service model across multiple offices.
• CaloSpa Rejuvenation Center: Multi-location cosmetic surgery and medical spa in the Louisville/Kentucky region offering surgical and non-surgical aesthetic services. Comparable in combining surgical procedures with high-frequency injectables and skin treatments under a regional brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PlastSurgCtrMD
• YouTubeyoutube.com/channel/UC3YJUw31NaR0YOelO1HwhwA
• Facebookfacebook.com/plasticsurgerymaryland
• Instagraminstagram.com/theplasticsurgerycentermd
• LinkedInlinkedin.com/company/the-plastic-surgery-center-of-maryland-p.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastic Surgery Center of Maryland