People Measures
People Measures is an Australian organisational psychology consultancy, founded in 2006, that delivers leadership assessment, executive coaching, team development, and inclusive leadership programs to government agencies and large enterprises across Melbourne, Sydney, and Canberra.
- Company typePrivate
- Founded2006
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What People Measures does
People Measures is an Australian leadership development and consulting firm founded in 2006 by Nick Carter, with Frances Feenstra joining as co-founder shortly thereafter. The company is headquartered in Melbourne with offices in Sydney and Canberra, and operates with a team of 11-50 organisational psychologists and development experts. It serves C-suite, executive, and senior staff across Australian public, private, and not-for-profit sectors, with a client roster that includes BHP, Australia Post, Coles, Medibank, Defence, Dulux Group, Multiplex, JB Hi-Fi, Viva Energy, and Victoria Police.
The firm's core service portfolio spans leadership assessment, executive coaching, leadership development, team development, talent strategy and succession planning, organisational culture analysis, and diversity and inclusive leadership programs - notably the WILD (Women in Leadership Development) and MAIL (Men Actioning Inclusive Leadership) programs. Underlying technology is grounded in organisational psychology and Heifetz's Adaptive Leadership framework, supplemented by two proprietary diagnostic instruments - the High Performing Teams Questionnaire (HPTQ)© and the High Potential Identification Questionnaire (HPIQ)©. The firm has selectively integrated AI role-play technology into its coaching and MAIL offerings to enable practice of critical conversations, though AI is not a core competence. Delivery occurs through in-person workshops in three cities, virtual platforms, and open-enrolment cohort programs.
People Measures generates revenue through bespoke enterprise consulting engagements (project-based, quote-priced), public program registrations (WILD at $6,500/person with not-for-profit and group discounts), and customised in-house programs delivered to individual organisations. The go-to-market motion is consultative enterprise sales to HR leaders and C-suite, augmented by public programs that function as both standalone revenue and client acquisition channels. The firm partners with The 100% Project, the Australian Adaptive Leadership Institute, Monash University, Burbangana Group, and Reconciliation Australia to extend reach and credibility.
People Measures firmographics
Firmographics- Name
- People Measures
- Legal name
- People Measures
- Website
- https://peoplemeasures.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- People Measures is an Australian organisational psychology consultancy, founded in 2006, that delivers leadership assessment, executive coaching, team development, and inclusive leadership programs to government agencies and large enterprises across Melbourne, Sydney, and Canberra.
- Ownership category
- akta.pro rank
People Measures industry classification
Industry- Product category
- Leadership Development Consulting
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
- akta.pro secondary industries
- Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Personality & Behavioral Assessments (BPACAMAC)
Keywords
Where People Measures is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
People Measures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services (Consulting Engagements): People Measures generates revenue through bespoke consulting engagements with organisations for leadership assessment, organisational culture, executive coaching, talent strategy, and team development services. Engagements are project-based, scoped, and delivered by organisational psychologists and development experts.
- Public Leadership Programs: Revenue from open-enrolment cohort programs (WILD, MAIL) offered to individuals and organisations. Participants register and pay program fees, with discounts for not-for-profit organisations and group bookings.
- Customised In-House Programs: Tailored in-house leadership development programs designed and delivered specifically for individual organisations, including bespoke WILD programs, MAIL programs, and other talent/leadership offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | WILD Program (Public) - Standard |
| One time/ perpetual license | Multi-year contract | WILD Program (Public) - Not-for-profit |
| One time/ perpetual license | Multi-year contract | WILD Program Group Discount |
| One time/ perpetual license | Multi-year contract | WILD Program Early Bird |
| One time/ perpetual license | Multi-year contract | MAIL Program - Early Bird |
| One time/ perpetual license | Multi-year contract | MAIL Program - Group Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
People Measures product offering
Product offeringCore offering
People Measures is an organisational psychology consultancy that delivers evidence-based leadership assessment, executive coaching, leadership development, team development, talent strategy and succession planning, and organisational culture services to government agencies and enterprises across Australia. The firm also runs two flagship open-enrolment cohort programs — WILD (Women in Leadership Development) and MAIL (Men Actioning Inclusive Leadership) — delivered in major Australian cities with virtual and AI-enabled practice components.
Product overview
People Measures is an Australian leadership development and consulting firm offering a comprehensive suite of services centered on organizational psychology, leadership development, assessment, talent management, coaching, and culture. The core offerings include Assessment & Measurement services, Executive Coaching, Leadership Development programs, Organisational Culture solutions, Talent Strategy & Succession Planning, Team Development, and specialized programs including Women in Leadership (WILD), MAIL (Men Actioning Inclusive Leadership), Leadership Communication, and Psychological Flexibility & Resilience. The firm also offers proprietary assessment tools including the High Potential Identification Questionnaire (HPIQ) and High Performing Teams Questionnaire (HPTQ). Services are delivered through various mediums including in-person workshops, virtual sessions, and AI-enabled practice tools. The company operates primarily in Australia with offices in Melbourne, Sydney, and Canberra.
Differentiator
Problem solved
Functional benefit
Products and services
- Leadership Assessment & Measurement Evidence-based leadership assessment services providing deeper understanding of strengths, weaknesses, and areas for improvement using psychometric assessments, 360 feedback, and competency frameworks; aimed at organisations and senior leaders making critical talent decisions.
- Executive Coaching Coaching services for executives, managers, and staff delivered by International Coaching Federation-credentialed coaches, covering leadership skills enhancement, decision-making, and emotional intelligence; delivered in-person across Melbourne, Sydney, and Canberra and via Zoom, MS Teams, Webex, and tele-coaching.
- Leadership Development Evidence-based leadership development programs using Heifetz's Adaptive Leadership model, addressing both horizontal skill-building and vertical transformation of thinking for senior, mid-level, and emerging leaders; delivered to enterprise and government clients.
- Organisational Culture Culture analysis and alignment services examining tangible and intangible elements of organisational culture using multi-source data analytics; designed for organisations seeking to understand and shift culture beyond engagement surveys.
- Talent Strategy & Succession Planning Talent identification and development services including psychometric assessments, career guidance, and the proprietary High Potential Identification Questionnaire (HPIQ)©; supports talent roundtables and succession planning for organisations.
- Team Development High performing team development programs combining individual and collective assessment, anchored by the proprietary High Performing Teams Questionnaire (HPTQ)©; designed for intact teams seeking to lift performance.
- Women in Leadership Development (WILD) Open-enrolment cohort program exploring gender equity, leadership identity, and strategies for women to exercise leadership and take up authority; delivered in major Australian cities with bespoke in-house variants; $6,500 per person (excl. GST), $5,500 for not-for-profits.
- MAIL — Men Actioning Inclusive Leadership Cohort program for senior male executives to develop inclusive leadership skills and strategies to drive gender equity, featuring AI-enabled role-play for safe, repeatable practice of critical inclusive leadership conversations.
- Leadership Communication Leadership communication training focused on personal brand development, presence, and effective communication across various stakeholder groups.
- Psychological Flexibility & Resilience Workplace-contextualised resilience and thriving programs delivered by registered psychologists covering wellbeing and adaptability.
Quantifiable outcome
- Monash Business School evaluation (2019-2022) of WILD program: participants reported more confidence in leadership abilities, more confidence in embracing leadership potential, and more confidence in the value they bring to organisations. Significant shifts in thinking and behaviour reported.
- +2 more outcomes
Companies that use People Measures
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
People Measures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
People Measures partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and minor.
- Burbangana GroupcoreFormalised partnership with Burbangana Group, a 100% First Nations owned business consultancy. People Measures and Burbangana have a Memorandum of Understanding outlining collaborative ways of working. People Measures has financially supported two Burbangana consultants to achieve IECL coaching accreditation. They frequently include Burbangana in proposals for leadership development projects for government and other organisations. Burbangana advises on Aboriginal and Torres Strait Islander cultural matters and co-facilitates programs such as the Victorian Public Sector Commission's Barring Djinang career development program.
- The 100% ProjectcorePeople Measures delivers the WILD (Women in Leadership Development) program in partnership with The 100% Project, a not-for-profit organisation focused on promoting equality of choice and opportunity for women and men. Long-standing connection with shared commitment to gender equity in leadership.
- Australian Adaptive Leadership Institute (AALI)corePeople Measures draws heavily on Heifetz's Adaptive Leadership model and their facilitators are trained in Adaptive Leadership theory and practice through AALI (Australian Adaptive Leadership Institute) and/or Harvard University. AALI is referenced as a key training partner for People Measures' leadership development programs.
- Monash Business School / Monash University MINTstrategicMonash Business School conducted an independent evaluation of the WILD program (2019-2022). People Measures also partnered with Monash University MINT and Coles Group to design and deliver the 'StepUp: Male allies for gender equity' program.
- Reconciliation AustraliastrategicPeople Measures holds an Innovate Reconciliation Action Plan with Reconciliation Australia, formalising its commitments to reconciliation with Aboriginal and Torres Strait Islander peoples.
- Bayila CreativeminorPeople Measures commissioned artist Dixon Patten (Bitja) of Bayila Creative — an Aboriginal-owned art and graphic design business founded in Melbourne — to create artwork visualising their organisational story and reconciliation journey.
Scale indicators2 records
Recent moves7 records
Expansion highlights7 records
People Measures competitors and assessment
Company assessmentDirect peers
- SHL: Global provider of psychometric assessments, talent measurement, and leadership evaluation tools. Comparable to People Measures through its psychometric/assessment IP and use in talent identification and leadership selection.
- Korn Ferry: Global organisational consulting firm offering leadership development, talent management, and assessment services. Directly comparable to People Measures in leadership assessment, executive coaching, and succession planning, with broader geographic reach.
- Development Dimensions International (DDI): Specialist leadership development and assessment firm offering leadership programs, behavioural simulations, and succession diagnostics. Closely aligned with People Measures' evidence-based assessment and leadership development model.
- pdw group: Australian leadership, executive coaching, and team effectiveness consultancy serving enterprise and government clients. Directly comparable Australian peer with similar assessment, coaching, and team development offerings.
- Center for Creative Leadership (CCL): Research-driven leadership development organisation offering assessments, executive education, and feedback tools. Comparable to People Measures in its evidence-based, assessment-led approach to leadership capability building.
Broad incumbents
- Right Management: Global talent and career transition firm with leadership development and assessment offerings. Overlaps with People Measures in leadership assessment and development, with broader career transition services.
- Egon Zehnder: Global executive search and leadership advisory firm with a leadership advisory and assessment practice. Overlaps with People Measures' executive assessment and coaching work as part of a broader search and advisory portfolio.
- Mercer: Global consulting firm with a substantial talent practice covering assessment, leadership development, and workforce transformation. Overlaps with People Measures' enterprise talent strategy and leadership development work.
- Spencer Stuart: Global executive search and leadership advisory firm with a leadership advisory practice spanning assessment and development. Comparable to People Measures' senior executive assessment and coaching engagements.
- Heidrick & Struggles: Global leadership advisory and executive search firm with leadership assessment, coaching, and culture offerings. Overlaps with People Measures in senior leadership assessment and development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
People Measures social profiles
Digital presencePeople Measures financial estimates
Financial estimateRevenue estimate
Valuation estimate
People Measures leadership team
Management profileNumber of profiles
Profiles7 records
People Measures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
People Measures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about People Measures
What does People Measures do?
People Measures is an organisational psychology consultancy that delivers evidence-based leadership assessment, executive coaching, leadership development, team development, talent strategy and succession planning, and organisational culture services to government agencies and enterprises across Australia. The firm also runs two flagship open-enrolment cohort programs — WILD (Women in Leadership Development) and MAIL (Men Actioning Inclusive Leadership) — delivered in major Australian cities with virtual and AI-enabled practice components.
Is People Measures a public or private company?
People Measures is a private company. It is classified as management employee owned and is currently operating.
When was People Measures founded?
People Measures was founded in 2006. It employs 11 to 50 people.
Where is People Measures based?
People Measures is headquartered in Melbourne, Australia, in the Oceania region.
How does People Measures make money?
Three revenue lines are on record. Professional Services (Consulting Engagements) is the primary driver. The others are public Leadership Programs and customised In-House Programs.
Who are People Measures's main competitors?
Direct peers on record are SHL, Korn Ferry, Development Dimensions International (DDI), pdw group and Center for Creative Leadership (CCL). Broad incumbents are Right Management, Egon Zehnder, Mercer, Spencer Stuart and Heidrick & Struggles.
Does People Measures have an API?
No public API is recorded for People Measures.
What industry is People Measures in?
People Measures's product category is Leadership Development Consulting. Its primary akta.pro industry code is BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting, with a secondary code of BPACAMAH, Leadership Potential, High-Potential & Succession Assessments. Its NAICS code is 541910 and its SIC code is 8742.