What The 100% Project does

The 100% Project is an Australian not-for-profit organization founded in 2008 and headquartered in Melbourne, focused exclusively on accelerating gender-balanced leadership through evidence-led research. Its core product is a portfolio of research whitepapers — including The Invisible Man, Breaking Dad, Saving the Fall, Men and Gender Quotas, Navigating Loss, and Women in Finance — that investigate the structural, psychological, and cultural barriers to gender equity in Australian workplaces, frequently surveying Australian men's attitudes and behaviors. Supporting offerings include a thought-leadership blog ('Diversity of Thought'), a gender-equality podcast, and a calendar of in-person and virtual events (panels, debates, workshops, roundtables) hosted across Sydney, Brisbane, Melbourne, Canberra, and Adelaide. The technical foundation is human-conducted primary research and qualitative content production, delivered through a Squarespace-hosted website, with no software product, API, or proprietary technology platform.

The organization serves four primary segments — corporate organizations, government bodies, academic institutions, and not-for-profit partners — collaborating on co-designed research and systemic-change initiatives. Notable strategic partners include INNOCEAN Australia (co-research on media's influence on masculinity), The Group of 100 (Women in Finance research targeting ASX100 CFOs), People Measures (leadership programs), Airmaster (International Women's Day programming), and Fckthecupcakes (male-ally community initiatives). The leadership team is volunteer-governed, with Co-Chairs Kat Stevenson (Industrial/Organisational Psychologist) and Mark Morris (Adjunct Professor in Leadership, Public Sector and Gender Equality), supported by Directors Dav Lippasaar and Justine Szalay.

The business model is donation- and partnership-funded: all research, events, and resources are provided free of charge, with operations supported by donations from supporters and financial partnerships with collaborating organizations. The organization is entirely volunteer-run with no paid staff, which structurally caps operational scale but minimizes fixed costs. Its competitive position rests on a 15+ year longitudinal research dataset, documented influence on Australian Government gender-equality strategy, and brand association with credentialed partners — though the absence of disclosed revenue and traditional scaling levers (paid headcount, fundraising totals) constrains any venture-style growth thesis.

Name

The 100% Project

Legal name

The 100% Project

Website

https://the100percentproject.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The 100% Project is an Australian volunteer-run nonprofit founded in 2008 that produces evidence-led research whitepapers, events, and a podcast on gender-balanced leadership, serving corporate, government, academic, and NFP sectors through co-designed research partnerships and free public content.

Ownership category

akta.pro rank

Product category

Nonprofit Research & Advocacy

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Inclusive Leadership & Leading Diverse Teams (EDABAAAM)

akta.pro secondary industry

Cultural, Identity & Inclusion Programs (EDALAHAF)

Keywords

• Gender equality research
• Workplace equity studies
• Leadership diversity advocacy
• Nonprofit research whitepapers
• Inclusive leadership advisory

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations and Financial Partnerships: The organization accepts donations from supporters to fund research, events, and advocacy activities. They also partner with organizations for financial support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The 100% Project is a volunteer-run Australian nonprofit that produces evidence-led research whitepapers on gender equality in leadership, publishes the Diversity of Thought blog, hosts the Gender Equality & Inclusive Leadership Podcast, and runs panels, workshops, and roundtables for senior business leaders. It also operates partnership programs with corporate, government, academic, and not-for-profit organizations to co-design research and influence systemic change in workplace culture and leadership equity.

Product overview

The 100% Project is a not-for-profit research organisation offering a portfolio of evidence-led research products focused on accelerating gender-balanced leadership in Australia. The core offering consists of research whitepapers investigating gender equity, leadership dynamics, workplace culture, and systemic barriers across Australian organisations. Supporting products include the Diversity of Thought Blog (thought leadership articles), the Gender Equality & Inclusive Leadership Podcast (conversations with leaders), and Events (panels, debates, workshops, roundtables). The organisation also facilitates Partnership Programs to co-design research and influence systemic change with organisations across corporate, government, academic, and not-for-profit sectors. Key whitepaper products include The Invisible Man (masculinity in media), Men and Gender Quotas, Breaking Dad (parental leave), Saving the Fall (glass cliff), and Women in Finance. All products are delivered through the Squarespace web platform with no standalone software product or API.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Whitepapers Evidence-led research publications investigating gender equality, leadership, workplace culture, and systemic barriers to gender equity in Australian organisations. Targeted at senior business leaders, policy makers, and DEI practitioners.
• Diversity of Thought Blog Thought leadership blog featuring perspectives from the Board and research community on leadership, workplace culture, and gender equity, designed to spark conversation and connect research to action.
• Gender Equality & Inclusive Leadership Podcast Podcast series featuring conversations with inspirational leaders, CEOs, entrepreneurs, and celebrities making waves in gender equality across the globe.
• Events (Panels, Debates, Workshops, Roundtables) In-person and virtual events including panels, debates, networking, boardroom lunches, roundtables, and workshops engaging industry partners across Australian cities such as Sydney, Brisbane, Melbourne, Canberra, and Adelaide.
• Partnership Programs Collaborative partnerships with organisations across corporate, government, academic and not-for-profit sectors to co-design research, share insights and influence systemic change in workplace culture and leadership equity.
• The Invisible Man: Media's Influence on Masculinity and Gender Roles through Masculine Archetypes 18-month research project with INNOCEAN Australia exploring how media portrayals of masculinity influence men's behaviours, beliefs, and roles in society. Includes findings from surveys of Australian men on masculinity archetypes across television, film, and advertising.
• Men and Inclusive Workplace Practices: One-size Doesn't Fit All Research examining how employed Australian men view gender equity initiatives at work, surveying 241 men on gender quotas, pay equity, equal parental leave, and flexible work, concluding that a one-size-fits-all approach is leaving the biggest opportunity untouched.
• Saving the Fall: Can Psychological Safety Help Women Navigate the Glass Cliff? Research on the Glass Cliff phenomenon describing the tendency to appoint women to precarious leadership positions during times of organisational crisis or significant change, exploring whether psychological safety can help women navigate these roles.
• Breaking Dad: Psychological safety and men's parental leave Research investigating the role psychological safety in the workplace plays in enabling men to be willing to ask for and take parental leave and/or work flexibly.
• Women in Finance: Beyond the Numbers Research partnership with The Group of 100 to understand current gender DEI initiatives in Australian ASX100 organisations and common barriers to improvement, targeting CFOs of finance organizations.
• Men and Gender Quotas: What's loss got to do with it? Research exploring the potential losses perceived by men in relation to gender quotas, including loss of opportunity, loss of leadership identity, and loss of belief in a meritocratic society.
• Navigating Loss: Understanding the impact of psychological safety on men's attitudes towards gender quotas Research extension investigating psychological safety as a potential strategy to alleviate resistance to gender quotas in men.
• Gender Quotas: Why is the myth of meritocracy so sticky? Research exploring why the belief in meritocracy continues to be a major barrier to the acceptance of gender quotas in Australian workplaces.
• Leadership Styles and Gender Imbalance Research identifying conditions in Australian organisations that support gender-balanced leadership and fair, equal, and successful organisational outcomes.
• Adaptive Leadership: An answer to gender imbalance in the workplace? Research exploring whether adaptive leadership can help solve persistent gender imbalances in Australian organisations.

Quantifiable outcome

• Influenced national policy and leadership strategies on workplace equality
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• INNOCEAN AustraliacoreStrategic or Co-development PartnerResearch partnership focused on the influence of media on gender stereotypes and masculinity. Published 'The Invisible Man' whitepaper exploring how traditional media archetypes impact men's views and society. The 18-month research project examined masculine representations across television, film, and advertising.
• People MeasurescoreStrategic or Co-development PartnerPartnership with organizational psychologists and leadership development experts to deliver leadership programs and events. Committed to equality of opportunity and choice for women and men. Collaboration includes webinars and events such as 'Why Gender Equity Needs Men?'
• AirmasterminorStrategic or Co-development PartnerCollaboration for International Women's Day discussion on gender equality in leadership. Co-Chair Kat Stevenson and Board Director Dav Lippasaar spoke with Airmaster teams nationally via livestream on 'Balance the Scales: Leadership, Culture and Shared Responsibility in Essential Services.'
• The Group of 100coreStrategic or Co-development PartnerPartnership for Women in Finance research aimed at understanding gender DEI initiatives in Australian ASX100 organizations. Research focuses on finance professionals to inform CFOs of key elements underpinning successful gender DEI initiatives.
• FckthecupcakesminorStrategic or Co-development PartnerInitiative bringing together male leaders to discuss privilege and equality. Evidence-based program building awareness, acceptance, and commitment to a more equal future.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diversity Council Australia: Australian independent NFP producing diversity and inclusion research, advice and events for Australian workplaces; directly comparable as a membership-funded D&I research house serving corporate and government clients.
• Male Champions of Change: Australian initiative engaging male CEOs and leaders to advance gender equality through measurable action and research; comparable niche focus on male engagement in gender equity that mirrors The 100% Project's coverage of masculinity, quotas and parental leave.
• 50/50 by 2030 Foundation: Australian foundation using research, advocacy and a national gender-equality index to push for equal representation by 2030; highly comparable as an Australian gender-equality research and advocacy nonprofit.
• International Women's Development Agency (IWDA): Melbourne-based Australian NFP funding and conducting gender-equality research and advocacy across the Asia-Pacific; comparable as an Australian-headquartered gender-equality research and advocacy organization.
• The Group of 100: Australian organization of CFOs and finance leaders running the 'Women in Finance' research program on gender DEI in ASX100 finance functions; explicitly named as a current partner of The 100% Project and a near-look-alike in scope.
• Chief Executive Women: Australian NFP advancing women into senior leadership through research, advocacy and events, including its annual census of women in ASX leadership; directly comparable mission and audience to The 100% Project.

Broad incumbents

• Catalyst: Global NFP producing flagship research on women in workplaces, including annual reports on women in leadership and men champions of change; broader international incumbent performing a similar research-thought-leadership role at greater scale.
• UN Women: United Nations entity driving global standards, data and research on gender equality and women's leadership; comparable as a much larger global gender-equality research and advocacy body whose agenda overlaps with The 100% Project's.

Others

• Australian Human Rights Commission: Australian statutory body that has hosted the Male Champions of Change initiative and conducts broader gender-equality and workplace-discrimination research; comparable in scope but acts as a regulator/advocate rather than a donor-funded research NFP.
• Workplace Gender Equality Agency (WGEA): Australian Government agency that publishes Australia's official gender-equality statistics and dataset (referenced directly on The 100% Project's website); not a competitor but a data and policy ecosystem partner in the same Australian gender-equality space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@The100PercentProject
• LinkedInlinkedin.com/company/the-100-percent-project
• Instagraminstagram.com/the100percentproject
• Xx.com/100percentproj

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 100% Project