Feral
Feral is an independent NYC-based creative studio founded in 2009 by Poppy Gordon, offering end-to-end production services across film, photography, digital, and experiential for enterprise brands including Nike, Apple, LVMH, and Bloomberg Media on a project basis.
- Company typePrivate
- Founded2009
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Feral does
Feral is a New York–based independent creative studio founded in 2009 by Poppy Gordon, operating under the DBA 'FERAL – NYC Studio' from Brooklyn. The studio provides end-to-end creative production services spanning film, photography, digital content, experiential design, and immersive environments, with in-house capabilities from concept development through VFX and post-production. It positions itself as a flexible, project-based partner that operates as a natural extension of client in-house teams, drawing on a curated network of multidisciplinary creatives assembled per engagement rather than relying on a large permanent bench.
The studio generates revenue exclusively through professional services, primarily via project-based engagements with enterprise brands and their agency partners. It has delivered campaigns for 50+ named clients including Nike, Apple, LVMH, Estée Lauder, Bloomberg Media, Starbucks, PayPal, J.Crew, Dove, and Walgreens, spanning consumer goods, luxury, technology, financial media, retail, and aviation verticals. Pricing is quote-based and not publicly disclosed; engagements are secured through direct sales relationships supplemented by regional sales representation (Sharon & Perry in the Midwest and Texas) and entertainment representation for film/TV projects. The studio holds WBENC, ANA Certified Diverse Supplier, and Minority Owned Business certifications, which provide procurement advantages with corporate diversity-spending mandates.
Feral is privately held with no disclosed institutional investment, funding rounds, or ownership changes. The core operating team consists of approximately five staff (Founder & Director Poppy Gordon, Executive Producer Sal Del Giudice, Design Director Natasha Subramaniam, Studio Manager Ashley Tantillo, Business Manager Jeanette Alazzam), supplemented by an on-demand network of freelancers and creative collaborators. Recent activity in 2025 includes work for Signature Hardware, Bloomberg Media, Lepercq Group, and Egglife, as well as the release of an original short film titled 'Intimité.' Marketing channels center on Instagram, LinkedIn, a website portfolio, and film festival circuit participation rather than paid acquisition.
Feral firmographics
Firmographics- Name
- Feral
- Legal name
- Feral
- Website
- https://feralnyc.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feral is an independent NYC-based creative studio founded in 2009 by Poppy Gordon, offering end-to-end production services across film, photography, digital, and experiential for enterprise brands including Nike, Apple, LVMH, and Bloomberg Media on a project basis.
- Ownership category
- akta.pro rank
Feral industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)
- akta.pro secondary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
Keywords
Where Feral is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Feral business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Services and Production: Feral generates revenue through providing creative direction, production, and post-production services to brands and agencies on a project basis. Services span film, photography, digital content, experiential design, and immersive environments. The studio works at any stage of a project or campaign's development, from concept through final delivery.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Feral product offering
Product offeringCore offering
Feral is a creative studio that provides media production, creative direction, art direction, film, photography, design, experiential, animation, VFX, and post-production services to brands and agencies. The studio operates on a project basis across all stages of campaign development, from concept through final delivery, including in-house editing, color grading, and motion graphics. It also produces original short films and branded entertainment for the festival circuit.
Product overview
Feral is a creative studio (not a software product company) offering production and creative services including creative direction, art direction, production, post production, design, experiential, photography, film, illustration, VFX, animation, and creative technology. The studio works across film, photography, digital, experiential, design, and immersive environments, partnering with brands and agencies to shape ideas and solve communication challenges. Their work spans brand campaigns, social media content, branding and identity development, short films, VFX, photography, and experiential content across clients including Nike, Starbucks, Bloomberg Media, Signature Hardware, Lepercq, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Production Services
Quantifiable outcome
- Successfully executed campaigns across 50+ major brands including Nike, Bloomberg Media, Signature Hardware, Starbucks, and luxury conglomerates
Companies that use Feral
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
Feral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Feral partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- EdelmancoreFeral collaborated with Edelman on the Starbucks Baya Energy campaign. Edelman served as the agency partner while Feral provided creative direction and production services for the social-first campaign featuring influencers including Jordan Fisher, Karen X Cheng, and others.
- Gum StudioscoreGum Studios provided creative development, production, and post-production facilities for the Signature Hardware campaign. Feral worked at Gum Studios for location shooting and creative execution of the brand campaign.
- Good DogcoreGood Dog served as agency partner for the Egglife project. Feral partnered with Good Dog to bring Egglife's vibrant brand to life by building a versatile library of assets designed for long-term impact.
- Kat StreetminorKat Street was the creative force behind the Egglife brand collaboration, working with Feral on the asset development project.
- Simon DouairecoreSimon Douaire led the Lepercq branding project alongside Poppy Gordon, developing brand identity, guidelines, and website for the investment firm.
- Dylan CoultercoreAward-winning photographer Dylan Coulter was selected to capture all executive portraits for Bloomberg Media's portraiture series, selected for flexibility in capturing adaptable imagery across key moments.
- Winnie AucoreWinnie Au served as photographer for the Signature Hardware campaign, bringing her refined and bold style to the brand's first major campaign.
- EdelmancoreEdelman partnered with Feral and PayPal on the 2019 Giving Tuesday campaign featuring Billy Porter.
- Tyler Peck and Zoe SchackminorIn-house editors Tyler Peck and Zoe Schack handled all post-production work on the Signature Hardware campaign.
- Oth'thanminorOth'than provided interpretive choreography for the WAV Frankenmusic commercial project.
- Sharon & Perry (Sharon Swanson and Perry Tongate)coreRegional sales representatives covering Midwest (Sharon Swanson) and Texas (Perry Tongate) markets for expanded business reach.
- Zero Gravity ManagementcoreFilm and Television representation for Feral's original content development, upon request.
- High Road EntertainmentcoreFilm and Television development and management representation for Feral's original content projects.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Feral competitors and assessment
Company assessmentBroad incumbents
- Wieden+Kennedy: Iconic independent creative agency with deep Nike heritage and integrated brand storytelling capabilities, including in-house production and entertainment. Overlaps with Feral on Nike work and integrated film/digital campaigns but at much greater scale and portfolio breadth.
- Mother: Globally recognized independent creative agency network with offices including New York, producing integrated campaigns for major brands (Nike, Google, Apple). Operates in overlapping category but at larger scale and with broader portfolio offering than Feral.
- R/GA: IPG-owned digital and creative agency producing brand experiences, advertising, and product innovation for major brands (Nike, Google, Samsung). Overlaps with Feral's experiential and digital campaign capabilities but operates at significantly larger scale with broader service portfolio.
Direct peers
- Anonymous Content: Creative content studio producing integrated film, photography, and campaign work for major brands like Nike, Apple, and Google. Operates on the same founder-led, interdisciplinary production model as Feral, with in-house commercial and original content divisions.
- Pulse Films: Global production company operating across advertising, music videos, and documentary, with offices including New York and London. Comparable scope of integrated creative production and brand-tier client roster to Feral.
- Tool of North America: Boutique creative production company combining live-action, design, and VFX under one roof for advertising campaigns and branded content. Closely comparable in scale, service mix, and enterprise brand focus to Feral.
- Prettybird: Creative production and directing hub working across commercial film, photography, and design for major brands (Nike, Apple, Adidas, Google). Same boutique founder-led model with curated director roster — directly comparable service offering to Feral.
- Arts & Sciences: Boutique creative agency and production company producing integrated campaigns, brand films, and experiential work for major brands. Comparable independent, founder-led culture and full-service campaign execution model to Feral.
- Radical Media: Independent production and creative studio spanning commercials, branded content, and feature documentary work for brands including Nike, Google, and Starbucks. Comparable in integrated production capability and brand-tier clientele.
- B-Reel: Independent creative and production studio producing brand films, digital experiences, and integrated campaigns for clients including Google, Nike, and HBO. Comparable interdisciplinary creative production model and brand-tier focus to Feral.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Feral social profiles
Digital presenceFeral compliance and trust
Trust signalCompliance2 records
Feral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feral leadership team
Management profileNumber of profiles
Profiles5 records
Feral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feral
What does Feral do?
Feral is a creative studio that provides media production, creative direction, art direction, film, photography, design, experiential, animation, VFX, and post-production services to brands and agencies. The studio operates on a project basis across all stages of campaign development, from concept through final delivery, including in-house editing, color grading, and motion graphics. It also produces original short films and branded entertainment for the festival circuit.
Is Feral a public or private company?
Feral is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Feral founded?
Feral was founded in 2009. It employs 11 to 50 people.
Where is Feral based?
Feral is headquartered in Brooklyn, United States, in the North America region.
How does Feral make money?
One revenue line is on record: creative Services and Production.
Who are Feral's main competitors?
Broad incumbents on record are Wieden+Kennedy, Mother and R/GA. Direct peers are Anonymous Content, Pulse Films, Tool of North America, Prettybird, Arts & Sciences, Radical Media and B-Reel.
Does Feral have an API?
No public API is recorded for Feral.
What industry is Feral in?
Feral's product category is Creative Production Services. Its primary akta.pro industry code is MPAAAGAD, Corporate Events & Meetings (MICE) Agencies, with a secondary code of MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its NAICS code is 71151 and its SIC code is 7311.