ghost.company

What ghost.company does

ghost.company Werbeagentur Austria GmbH is a privately held, owner-managed full-service advertising agency founded in 1990 in Perchtoldsdorf, Austria, with a wholly-owned German subsidiary in Munich. The firm operates as a platform-plus-sub-brands model, delivering integrated communication (strategy, creative, web, online marketing, radio/film production, and congress organization) under branded units including ghost.strategy, ghost.webdevelopment, ghost.digital, ghost.hörfunk, ghost.movie (in-house film production launched 2018), and ghost.AI. Its core technology stack spans CMS platforms (Contao, WordPress, Drupal), certified Google Partner tooling (Search, Display, Video, Shopping, App), programmatic and social ad platforms, and — since 2024 — an agentic AI Concierge named MAIK, built on goodguys GmbH technology and deployed on client websites and WhatsApp in 95 languages, plus a Generative Engine Optimization (GEO) service introduced in 2025.

The agency serves enterprise B2B and B2C clients across the DACH region, with named customers including BMW Austria, Bayer Consumer Care, Piaggio/Vespa/Moto Guzzi, Renault Trucks, Husqvarna Austria, Leica Microsystems, SEQIS, Sanova, ETRON, dagobertinvest, and political organizations including the CSU. Revenue is generated through a mix of project-based fees, campaign-based pricing, and a monthly retainer product (ghost.rate) that bundles strategy, creation, web, programming, and project management at a 20% discount with semi-annual rate reviews. Vertical specialization is concentrated in healthcare/pharma (since 1997) and tourism/hospitality, where the AI Tourism Expert sub-product targets hotels and destinations; political campaign work (e.g., NÖ Bauernbund, CSU) rounds out the segment mix. International reach beyond DACH is delivered via membership in theNetworkOne and MAGNET agency networks.

The firm employs approximately 30 people ("good spirits") and is led by founder and managing director Michael Mehler, with co-owner Beate Mehler. The company has accumulated multiple industry recognitions (Golden Hahn, Austriacus Bundeswerbepreis, Goldenes Skalpell) and consistent Medianet xpert-Ranking Top-10 placements in Austria. Operating geographies span Austria, Germany, and Switzerland with broader EMEA ambitions; financial details (revenue, profitability, capital structure) are not publicly disclosed.

Name

ghost.company

Legal name

ghost.company Werbeagentur Austria GmbH

Website

https://ghostcompany.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

ghost.company is a privately held, owner-managed full-service advertising agency founded in 1990 in Austria, serving enterprise B2B and B2C clients across the DACH region with integrated communication, digital marketing, web development, in-house film production, and an agentic AI Concierge.

Ownership category

akta.pro rank

Product category

Advertising and Integrated Marketing Communications Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Allied To Motion Picture Production (7819), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Integrated marketing communication
• Digital marketing services
• AI marketing consulting
• Web development services
• Pharma healthcare advertising

Headquarters

HQ city

Perchtoldsdorf

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Integrated Marketing Services: Full-service agency providing integrated communication combining classic advertising, online marketing, and dialog marketing. Revenue generated through project-based fees, retainer arrangements, and campaign-based pricing for services including strategy, creation, web development, online marketing, radio/film production, and congress organization.
2. Monthly Retainer (ghost.rate): Fixed monthly retainer model covering all annual agency services with a 20% discount. Includes strategy, conception, creation, text, design, web design, programming, copyrights, printing, project management, meetings, research, and courier services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Full-service advertising and integrated communications agency providing strategy, creative, web development, online/digital marketing, radio and film production, and AI-driven marketing services. Operates sub-brand divisions including ghost.AI (AI marketing strategy/consulting), ghost.digital, ghost.strategy, ghost.webdevelopment, ghost.hörfunk, ghost.movie (in-house film unit), and ghost.first, serving B2B clients primarily in pharma/healthcare and tourism verticals.

Product overview

Ghost.company is a full-service advertising agency serving Austria and Germany, founded in 1990 and headquartered in Perchtoldsdorf (Vienna) with a second office in Munich. The agency operates as a platform-plus-sub-brands model, combining integrated communication strategy, creative production, and digital services under sub-brands including ghost.AI (AI offerings), ghost.strategie (strategy), ghost.webdevelopment (web/tech), ghost.digital (online marketing), ghost.hörfunk (audio/film), and ghost.movie (in-house film production). The flagship AI product is the AI Concierge (MAIK), an AI-powered conversational assistant built on goodguys GmbH technology, available via website chat and WhatsApp, supporting 95 languages. AI Concierge has a tourism-specific vertical (AI Tourism Expert) and feeds into the agency's Generative Engine Optimization (GEO) service for AI search visibility. The agency also offers specialized verticals in healthcare/pharma marketing and tourism marketing, with healthcare active since 1997. The ghost.rate is a flat-rate monthly pricing model for retainer clients. Operations are supported by a team of approximately 30 people, and the agency is connected globally via theNetworkone partnership network.

Differentiator

Problem solved

Functional benefit

Brands

• ghost.AI: Specialized AI department offering AI-powered marketing solutions and AI concierge services.
• ghost.digital
• ghost.strategy
• ghost.webdevelopment
• ghost.radio
• ghost.movie
• ghost.first
• MAIK

Products and services

• Analysis & Strategy Market and communications analysis and strategic planning service for client brands, delivered by the ghost.strategy division. Used by B2B brand marketers across verticals.
• Creation (Creative Services) Creative concept, design and production services for advertising campaigns, including copy, art direction, and integrated campaign assets. Used by B2B brand marketers.
• Web Development Responsive website design and build using Contao open-source CMS, delivered by the ghost.webdevelopment division. Used by B2B clients needing corporate sites.
• Online Marketing (ghost.digital) Digital marketing services including SEO, GEO, SEA/Google Ads, programmatic display advertising and online campaign management, delivered by the ghost.digital division.
• Radio & Film Production (ghost.hörfunk / ghost.movie) Radio spot production (ghost.hörfunk) and in-house film/video production via ghost.movie, including TV commercials, corporate films and branded content for clients.
• MAIK AI Concierge Austrian-built AI chatbot solution (developed with partner goodguys GmbH) deployed on client websites to engage visitors, answer questions and convert leads. Sold as a standalone AI engagement product to B2B clients.
• Generative Engine Optimization (GEO) B2B service optimizing client content and brand presence for AI-driven search engines and generative AI answer engines, complementing traditional SEO.
• ghost.AI (AI Marketing Consulting) AI marketing strategy and consulting offering covering AI-driven marketing planning, automation and AI tool adoption, delivered through the ghost.AI division.
• AI Tourism Expert Vertical AI chatbot offering tailored for tourism clients (hotels, destinations, attractions) to engage visitors with tourism-specific information and conversion flows.
• Pharma & Healthcare Marketing Specialized integrated marketing communications services for pharmaceutical and healthcare clients, combining strategy, creative, digital and AI-driven engagement with regulatory awareness.
• Tourism Marketing Specialized marketing communications for tourism and hospitality clients, including the AI Tourism Expert vertical for visitor engagement.
• ghost.first (vessel/brand-marking offering) Sub-brand offering described as a 'vessel' — a specialized branding/marketing product line within the agency's portfolio.
• Live Marketing / Events (via convention.group GmbH) Event and live-marketing services delivered through wholly-owned subsidiary convention.group GmbH, covering events as part of integrated communications.

Quantifiable outcome

• 22%+ response rate achieved for multi-stage direct mailing campaigns
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google Partner ProgramcoreTechnology or IntegrationCertified Google Partner with ongoing certifications in Search, Display, Video, Shopping and App campaigns. Provides clients with verified quality standards, exclusive vouchers for campaign starts, and access to Google best practices.
• theNetworkOnecoreStrategic or Co-development PartnerGlobal network of owner-operated advertising agencies providing international reach and collaboration opportunities for DACH-region clients. Enables access to global expertise while maintaining local ownership and expertise.
• MAGNETminorStrategic or Co-development PartnerDACH regional partner network for owner-operated advertising agencies, complementing theNetworkOne global reach.
• goodguys GmbHcoreTechnology or IntegrationAustrian AI company providing the MAIK AI Concierge chatbot technology. Processes personal data exclusively on Austrian servers. Enables intelligent customer service and website visitor engagement with multilingual support (95 languages).
• convention.group GmbHcoreImplementation/ SI/ Consulting PartnerEvent management and congress organization partner, providing integrated event solutions and live communication services. Strengthens ghost.company's congress and events service offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jung von Matt: Leading German independent creative agency with offices in Hamburg, Berlin, Munich, and Vienna. Direct comparable in terms of integrated creative, digital, and film production services for premium B2B and B2C brands across DACH; competes for the same enterprise clients (BMW, Bayer, automotive OEMs).
• Demner, Merlicek & Bergmann (DMB.): One of Austria's most awarded full-service agencies, headquartered in Vienna. Closest direct competitor in the Austrian market across integrated communication, digital, and creative — competing for the same Medianet top rankings and enterprise clients.
• Scholz & Friends: Berlin/Hamburg-based creative agency group with strong automotive and B2B credentials. Direct comparable on integrated creative campaigns and cross-media execution for enterprise German-speaking clients.
• PKP Brierley Austria: Specialized Austrian B2B marketing and sales agency focused on industrial and technology sectors. Comparable to ghost.company's B2B Industrial/Technology segment, addressing complex product explanation and lead-generation needs.
• Kolle Rebbe: Hamburg-based independent creative agency known for integrated brand campaigns and content production. Comparable to ghost.company's integrated communication + ghost.movie film production positioning, serving similar enterprise brand clients.
• Wien Nord: Vienna-based creative agency competing in the same Austrian Full-Service rankings (Medianet xpert-Ranking). Comparable integrated offering targeting Austrian enterprise clients with similar boutique scale.

Broad incumbents

• Serviceplan Group: Largest owner-managed German agency group, headquartered in Munich — ghost.company's own Munich backyard. Offers integrated communication, digital, media, and content across all DACH and international markets, serving comparable enterprise clients with a substantially larger headcount.
• DDB Vienna / DDB Germany: DDB's Austrian and German offices deliver integrated creative and digital campaigns to enterprise clients in the same DACH market. Network affiliate comparable in scale and service breadth, with broader international parentage.
• Ogilvy Austria / Ogilvy Germany: Global WPP network affiliate with offices in Vienna and across Germany. Competes in the same integrated advertising, PR, and digital space as ghost.company, with a wider portfolio and global reach but less specialist healthcare depth.

Emerging players

• Blue Tomato (agency arm) / Virtual Identity: German digital agency specializing in marketing automation, CRM, and content-driven digital campaigns. Comparable to ghost.company's ghost.digital sub-brand on B2B digital and inbound marketing for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ghostcompany
• LinkedInlinkedin.com/company/ghost.company---werbeagentur-michael-mehler

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ghost.company