Mobot, Inc.
Mobot, Inc. designs and sells the original foam roller water bottle in three sizes, made from recycled stainless steel. The privately-held DTC brand sells globally via a Shopify storefront, wholesale portal, and a Nordstrom retail partnership, targeting fitness enthusiasts, travelers, and eco-conscious consumers.
- Company typePrivate
- Founded2003
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mobot, Inc. does
Mobot, Inc. is a privately-held US consumer products company headquartered in Lexington that designs and sells a single product category: foam roller water bottles that integrate a textured self-myofascial release surface with a hydration vessel. The core product is constructed from recycled stainless steel and is offered in three named size variants—Firecracker (18oz, marketed for travel and smaller muscle groups), Grace (27oz, an all-rounder for home, travel, and work), and Big Bertha (40oz, the flagship positioned as equivalent to a traditional gym foam roller)—alongside color collections, a Steel Lid accessory, and a custom water bottle offering. The company markets the design as "the original" combined foam roller and water bottle, an architecture claim that is treated as a brand-differentiator rather than a protected asset in the absence of patent data.
The business operates a direct-to-consumer model primarily through a Shopify-powered storefront (mobot.com), supplemented by a wholesale/B2B portal, a retail partnership with Nordstrom for custom bottles, and globally enabled shipping (free over $75 in the US; worldwide shipping including duties and customs). Unit pricing is in the $59.99–$69.99 range for core sizes, placing the model on one-time hardware purchases rather than recurring revenue. Customer segmentation is horizontal: fitness enthusiasts and athletes are the primary persona, with secondary segments in travelers/on-the-go professionals and eco-conscious consumers attracted by the recycled-stainless-steel construction. Distribution is anchored by celebrity endorsements and a Roll Models ambassador program spanning figures such as Chris Hemsworth, Usain Bolt, and Kelly Slater, complemented by earned media in Forbes, Vogue, Oprah Magazine, Men's Health, and GQ.
The company has 11–50 employees, is private with no disclosed funding rounds or institutional investors in the source data, and reports a cumulative social-impact claim of 700M+ single-use plastic water bottles displaced by customer substitution. No management team, headcount trends, or revenue figures are disclosed in the input.
Mobot, Inc. firmographics
Firmographics- Name
- Mobot, Inc.
- Legal name
- Mobot, Inc.
- Website
- https://mobotnation.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobot, Inc. designs and sells the original foam roller water bottle in three sizes, made from recycled stainless steel. The privately-held DTC brand sells globally via a Shopify storefront, wholesale portal, and a Nordstrom retail partnership, targeting fitness enthusiasts, travelers, and eco-conscious consumers.
- Ownership category
- akta.pro rank
Mobot, Inc. industry classification
Industry- Product category
- Fitness & Recovery Hydration Products
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Private Label Bottled Water Manufacturing (AFAFACAI), Functional Hydration & Electrolyte Water Production (AFAFAFAH)
Keywords
Where Mobot, Inc. is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Markets served
Mobot, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales (Foam Roller Water Bottles): Mobot generates revenue through direct sales of their foam roller water bottle products in three sizes (18oz, 27oz, 40oz). Additional revenue comes from accessories (MOBOT Steel Lid) and custom water bottles. This is a one-time purchase model for hardware products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Firecracker 18oz - Small size for travel and small muscle groups |
| Unit Pricing | Pay-as-you-go | Grace 27oz - Medium size, all-rounder for home, travel, and work |
| Unit Pricing | Pay-as-you-go | Big Bertha 40oz - Large size, OG product for everyday use and high-performance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mobot, Inc. product offering
Product offeringCore offering
Mobot, Inc. designs, manufactures, and sells the Original Foam Roller Water Bottle—a dual-purpose product that combines a textured foam roller exterior with an internal hydration vessel, allowing users to perform self-myofascial release therapy while drinking water. The core product line consists of three size variants (Big Bertha 40oz, Grace 27oz, Firecracker 18oz) made from recycled stainless steel, plus accessories such as the MOBOT Steel Lid and custom/personalized bottle options.
Product overview
Mobot, Inc. is a single-product company offering the Original Foam Roller Water Bottle—a hydration vessel combined with foam rolling therapy functionality. The product line consists of three core bottle sizes: Big Bertha (40oz) for everyday use and large muscle groups, Grace (27oz) as an all-rounder for home/travel/work, and Firecracker (18oz) for travel and smaller muscle groups. The company also offers custom/personalized bottles, color variants (black, pink), and accessories like the Steel Lid. All bottles are made from recycled stainless steel and are eco-friendly. The products have won the Women's Health Fitness Award and have been voted World's Best Travel Roller.
Differentiator
Problem solved
Functional benefit
Brands
- Big Bertha: 40oz foam roller water bottle - the original and most equivalent to traditional foam rollers, suitable for big muscle groups like back, hamstrings, and quads.
- Grace
- Firecracker
Products and services
- Big Bertha MOBOT 40oz Foam Roller Water Bottle
Quantifiable outcome
- 700+ million single-use plastic water bottles saved from landfills and waterways
Companies that use Mobot, Inc.
Customer profileSegments3 records
Ideal customer profiles1 record
Mobot, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mobot, Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NordstromcoreMobot offers custom water bottles through Nordstrom, indicating a retail distribution partnership for their personalized/custom products.
- ShopifycoreMobot's e-commerce platform is powered by Shopify, using both their online store and POS (Point of Sale) systems for operations.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Mobot, Inc. competitors and assessment
Company assessmentEmerging players
- RumbleRoller: Specialist textured foam-roller brand focused on deep-tissue self-myofascial release. Adjacent competitor on the recovery-tool side that could potentially extend into hybrid products similar to Mobot.
- Hyperice: Recovery and performance technology brand (percussion massagers, vibrating rollers) with strong athlete endorsements. Competes for the same recovery-conscious consumer wallet and similar celebrity-driven marketing playbook.
- BruMate: Insulated drinkware and tumbler brand with a DTC-led, lifestyle-focused positioning. Comparable price tier and target demographic to Mobot, with growing retail footprint as an emerging challenger in reusable bottles.
Direct peers
- TriggerPoint: Performance recovery and foam-rolling brand serving athletes and fitness enthusiasts. Closest peer on the foam-roller side of Mobot's hybrid product, addressing the same recovery-therapy use case.
- Simple Modern: Insulated stainless-steel bottle and tumbler brand selling through Amazon and DTC at competitive price points. Direct competitor for the everyday-reusable-bottle purchase occasion, with broader SKU breadth than Mobot.
- S'well: Design-forward reusable bottle brand with strong lifestyle and gift-channel positioning. Comparable DTC-first distribution strategy and similar premium reusable-bottle category overlap with Mobot.
- YETI: Premium insulated drinkware brand with broad retail distribution and a similarly premium price positioning. Competes for the same fitness/outdoor consumer wallet share with reusable stainless-steel bottles.
- CamelBak: Hydration-focused brand spanning bottles, packs, and filtration with strong athletic/outdoor positioning. Overlaps with Mobot's fitness and active-lifestyle hydration use cases and target customer.
- Hydro Flask: Leading reusable stainless-steel water bottle brand competing directly with Mobot on hydration vessels. Comparable price points, similar sustainability positioning, and overlapping fitness/lifestyle customer base; Mobot differentiates via foam-roller integration.
Broad incumbents
- Thermos: Long-established insulated drinkware brand with extensive mass-market retail distribution. Competes broadly in reusable bottles and serves as an incumbent benchmark for scale and channel coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobot, Inc. social profiles
Digital presenceMobot, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobot, Inc. leadership team
Management profileNumber of profiles
Mobot, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobot, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobot, Inc.
What does Mobot, Inc. do?
Mobot, Inc. designs, manufactures, and sells the Original Foam Roller Water Bottle—a dual-purpose product that combines a textured foam roller exterior with an internal hydration vessel, allowing users to perform self-myofascial release therapy while drinking water. The core product line consists of three size variants (Big Bertha 40oz, Grace 27oz, Firecracker 18oz) made from recycled stainless steel, plus accessories such as the MOBOT Steel Lid and custom/personalized bottle options.
Is Mobot, Inc. a public or private company?
Mobot, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobot, Inc. founded?
Mobot, Inc. was founded in 2003. It employs 11 to 50 people.
Where is Mobot, Inc. based?
Mobot, Inc. is headquartered in Lexington, United States, in the North America region.
How does Mobot, Inc. make money?
One revenue line is on record: product Sales (Foam Roller Water Bottles).
Who are Mobot, Inc.'s main competitors?
Emerging players on record are RumbleRoller, Hyperice and BruMate. Direct peers are TriggerPoint, Simple Modern, S'well, YETI, CamelBak and Hydro Flask. Thermos is listed as a broad incumbent.
Does Mobot, Inc. have an API?
No public API is recorded for Mobot, Inc..
What industry is Mobot, Inc. in?
Mobot, Inc.'s product category is Fitness & Recovery Hydration Products. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAI, Private Label Bottled Water Manufacturing. Its NAICS code is 312112 and its SIC code is 2086.