Six Stories

What Six Stories does

Six Stories is a female-founded, British bridal fashion brand that designs and sells a complete wedding wardrobe direct-to-consumer online. Founded in 2007 by Lucy Menghini and operated as a private, founder-controlled business with 1–10 employees, the company serves brides, bridesmaids, wedding guests, groomsmen, bachelorette parties, and honeymooning couples. Its assortment spans four signature bridesmaid fabric lines (Satin, Soft Chiffon, Signature Sculpt, and Crepe), white bridal dresses and suits for courthouse and modern ceremonies, bridal t-shirts and loungewear, resortwear, robes and nightwear, and accessories including veils, ties, pocket squares, and color swatches.

The business runs entirely on Shopify, with three localized storefronts (sixstories.com for USD, sixstories.co.uk for GBP and EUR) and international shipping to six countries. Pricing is unit-based at mid-premium levels — bridesmaid dresses range from $129.99 to $299.99, sweatshirts around $74.99, and accessories from $20.99 to $69.99 — with free US returns, duties covered for US customers, Klarna buy-now-pay-later, and a 10% first-order email signup incentive. There is no physical retail, no wholesale channel disclosed, and no subscription or recurring revenue.

The go-to-market is content-led DTC: an email newsletter, the Dear Lucy editorial blog, and an As Seen On You user-generated content gallery drive top-of-funnel traffic, while the mix-and-match bridesmaid configuration system, inclusive sizing up to US 26, and dedicated pregnancy, nursing, fuller-bust, and bra-friendly variants form the core differentiation. The company has no disclosed external funding rounds, no institutional investors, and no parent entity.

Name

Six Stories

Legal name

Six Stories

Website

https://sixstories.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Six Stories is a female-founded British bridal fashion brand selling bridesmaid dresses, white bridal wear, loungewear, and wedding accessories direct-to-consumer via Shopify storefronts in the UK, US, and EU markets.

Ownership category

akta.pro rank

Product category

Bridal Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

akta.pro secondary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Bridal fashion
• Bridesmaid dresses
• Wedding apparel
• Bridal accessories
• Wedding loungewear

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for bridal fashion items. No subscription or recurring revenue. Customers purchase individual dresses, accessories, and loungewear at set price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Six Stories designs and sells bridal fashion directly to consumers through its own online storefronts, offering bridesmaid dresses across four signature fabric collections (Satin, Soft Chiffon, Signature Sculpt, Crepe), white bridal dresses, bridal suits, bridal tees, loungewear, bachelorette and resortwear, plus accessories such as veils, ties, and color swatches. The brand serves brides, bridesmaids, wedding guests, groomsmen, and honeymooners across the UK, US, EU, Canada, Australia, New Zealand, and Singapore via multi-currency Shopify storefronts with international shipping.

Product overview

Six Stories is a British bridal fashion brand offering a comprehensive wedding wardrobe across multiple categories. The core product line centers on bridesmaid dresses in four signature fabric collections: Satin (luxurious silky finish), Soft Chiffon (lightweight and flowing), Signature Sculpt (matte stretch fabric for curves), and Crepe (structured drape). The bridal collection includes white dresses ranging from mini to maxi lengths for courthouse weddings, engagement parties, and celebrations, alongside white bridal suits for the modern bride. Supporting categories encompass bachelorette party dresses, resortwear for honeymoons, wifey and hubby loungewear collections, wedding guest occasionwear, and complete bridal accessories including veils, bags, and groomsmen ties. The brand is female-founded by Lucy Menghini and operates through Shopify's e-commerce platform with multi-currency support across UK, US, and EU markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Satin Bridesmaid Dresses

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• BHLDN: Anthropologie-owned bridal and bridesmaid retailer with extensive assortment across white bridal, bridesmaids, and accessories. Overlaps Six Stories on bridesmaid dresses and bridal occasionwear but operates as part of a larger multi-category parent.
• ASOS: Global fast-fashion e-commerce retailer with a dedicated bridal and bridesmaids assortment. Comparable to Six Stories on wedding-guest occasionwear and bridal-adjacent categories, but operates as a broad multi-category incumbent.
• David's Bridal: Largest US bridal retailer offering bridal gowns, bridesmaids, and accessories across physical stores and e-commerce. Comparable on bridesmaid and bridal categories but vastly larger scale and assortment breadth.

Direct peers

• Azazie: Online direct-to-consumer bridesmaid and special-occasion dress retailer offering made-to-order gowns across a wide size and color range. Closely comparable to Six Stories in target customer (brides and bridesmaids), product (mix-and-match bridesmaids), and DTC e-commerce go-to-market.
• Birdy Grey: DTC bridesmaid dress brand known for affordable mix-and-match dresses and inclusive sizing. Directly comparable to Six Stories on product category, target market, and online-only distribution model.
• Revelry: Modern bridesmaid dress brand sold direct-to-consumer online with mix-and-match silhouettes and a contemporary aesthetic. Closely comparable to Six Stories in product, customer, and positioning around the 'modern wedding party'.
• Dessy Group: Long-established bridesmaid and special-occasion dress company selling through independent boutiques and its own DTC site. Comparable in core bridesmaid category, mix-and-match model, and bridal-adjacent customer base.
• Jenny Yoo: Designer-led bridesmaid and bridal dress brand selling direct online and through specialty retailers. Comparable to Six Stories in bridesmaid/bridal assortment, fabric variety, and DTC plus wholesale omnichannel distribution.

Emerging players

• Show Me Your Mumu: DTC women's occasionwear and bridal-adjacent brand popular for bachelorette, bridal party, and wedding-guest looks. Comparable to Six Stories in wedding guest and hen party segments, but broader occasionwear focus.
• Lulus: DTC occasionwear and wedding-guest retailer with growing bridal-adjacent assortment and wedding party collections. Comparable to Six Stories on occasionwear and wedding-guest segments, though Lulus' brand is broader than bridal-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/sixstoriesllc
• Facebookfacebook.com/sixstoriesllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Six Stories