Doussan Music Group
Doussan Music Group is a privately held live music events promoter and producer founded in 2021 and based in Mandeville, Louisiana, specializing in country music tour booking, production, and curated concert series such as the Sugar Bowl Country Kickoff, The Full Ride Tour, and Music on the Diamond.
- Company typePrivate
- Founded2021
- HeadquartersCovington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Doussan Music Group does
Doussan Music Group (DMG), doing business as DMG presents, is a privately held live music events promoter and producer founded in April 2021 by Russell Doussan and headquartered in Mandeville, Louisiana (a suburb of New Orleans). The company promotes and produces U.S. concert tours across all venue capacities — clubs, theatres, arenas, festivals, stadiums, and outdoor amphitheaters — with a primary focus on indoor venues, boutique amphitheaters, and country music acts. Its core service offering is full-service tour promotion and production, covering booking, marketing, ticketing, production, accounting, and VIP sales. Primary booking territory covers eight southern/central U.S. states (Louisiana, Alabama, Arkansas, Florida, Mississippi, Oklahoma, Texas, and Memphis, TN), with tours and events extending nationally.
DMG's commercial model is transaction-based, earning booking fees and promoter shares on ticket sales for the events it books or co-promotes. Tickets are distributed primarily through Ticketmaster, with VIP and premium experiences sold direct. The company has built a portfolio of curated, owned-or-co-owned event IP on top of its core tour promotion business: the Sugar Bowl Country Kickoff (an annual Labor Day weekend event at Caesars Superdome, launched September 2023 with the Allstate Sugar Bowl Committee and Louisiana Office of Tourism), The Full Ride Tour (a college concert series co-developed with On Location, debuting April 2024 at Indiana University Memorial Stadium), and Music on the Diamond (a nationwide Minor League ballpark concert series co-promoted with Diamond Baseball Holdings and William Morris Endeavor, announced April 2024). Go-to-market is sales-led and partnership-driven: direct outreach by founder Russell Doussan and the booking team to agents, artists, and venue operators, supplemented by co-promotion arrangements with major industry partners (WME, On Location, Diamond Baseball Holdings) that extend reach beyond DMG's small internal headcount.
The company is self-described as "fully funded with significant equity/liquidity" for multi-year tour deals and local artist bookings; no external investors, revenue figures, or valuation are disclosed. Publicly visible upcoming events span 2026 dates including the Alan Jackson Last Call finale at Nashville's Nissan Stadium, Aaron Lewis in Casper WY, and a stadium show in Lincoln NE, signaling continued national expansion. DMG has no proprietary technology product, no AI/ML capabilities, and operates with a small staff of seasoned music industry veterans (11–50 employees).
Doussan Music Group firmographics
Firmographics- Name
- Doussan Music Group
- Legal name
- Doussan Music Group
- Website
- https://dmgpresents.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Doussan Music Group is a privately held live music events promoter and producer founded in 2021 and based in Mandeville, Louisiana, specializing in country music tour booking, production, and curated concert series such as the Sugar Bowl Country Kickoff, The Full Ride Tour, and Music on the Diamond.
- Ownership category
- akta.pro rank
Doussan Music Group industry classification
Industry- Product category
- Live Event Promotion and Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Touring Concert Promoters & Presenters (MPAGAAAA)
- akta.pro secondary industries
- Concert & Tour Promoters (MPAIAFAA), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Concerts & Music Festivals (THAJAFAA)
Keywords
Where Doussan Music Group is headquartered
LocationHeadquarters
- HQ city
- Covington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Doussan Music Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Ticketing and Promotion Revenue: DMG promotes and produces live concerts and tours, earning revenue from ticket sales, booking fees, and production costs for indoor venues, amphitheaters, stadiums, festivals, and other event capacities across the U.S.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard event tickets |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Doussan Music Group product offering
Product offeringCore offering
Doussan Music Group promotes and produces U.S. concert tours, handling booking, marketing, ticketing, production, accounting, and VIP sales across clubs, theatres, arenas, festivals, stadiums, and outdoor amphitheaters. The company also operates curated concert series including The Full Ride Tour (college concert series), Music on the Diamond (Minor League ballpark concerts), and Sugar Bowl Country Kickoff (annual Labor Day weekend event at Caesars Superdome), often in partnership with co-promoters such as WME, On Location, and Diamond Baseball Holdings.
Product overview
Doussan Music Group (DMG) is a live entertainment promotion and production company that promotes and produces U.S. concert tours. The company offers tour promotion and production services with expertise in booking, marketing, ticketing, production, accounting, and VIP sales. The product portfolio includes the core tour promotion service as well as curated event series such as The Full Ride Tour (college concert series), Music on the Diamond (concert series at Minor League ballparks), and the Sugar Bowl Country Kickoff (annual Labor Day weekend music event). The company primarily focuses on indoor venues and boutique amphitheaters while booking shows across all venue capacities including clubs, theatres, arenas, and festivals.
Differentiator
Problem solved
Functional benefit
Products and services
- Tour Promotion & Production Full-service live concert tour promotion and production, including booking, marketing, ticketing, production, accounting, and VIP sales. Serves artists, agents, managers, and venue operators across Louisiana, Alabama, Arkansas, Florida, Mississippi, Oklahoma, Texas, and Memphis TN.
- Full Ride Tour Curated college concert series bringing elevated concert experiences to universities nationwide, with artists performing at iconic campus venues. Co-produced with On Location, an Endeavor subsidiary.
- Sugar Bowl Country Kickoff Annual Labor Day weekend music event at Caesars Superdome in New Orleans, presented by the Louisiana Office of Tourism in partnership with the Allstate Sugar Bowl Committee. Proceeds support Sugar Bowl community programs and scholarship initiatives.
- Music on the Diamond Nationwide concert series at Minor League Baseball ballparks featuring top country artists, operated in partnership with Diamond Baseball Holdings (DBH) and co-promoted with William Morris Endeavor (WME).
Companies that use Doussan Music Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Doussan Music Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Doussan Music Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Diamond Baseball Holdings (DBH)coreDiamond Baseball Holdings, owner/operator of select Minor League Baseball clubs affiliated with MLB, partnered with WME and DMG to launch 'Music on the Diamond' – a nationwide concert series at Minor League ballparks featuring top country artists including Miranda Lambert and Thomas Rhett. DBH provides venue access while DMG and WME co-promote the events.
- William Morris Endeavor (WME)coreWME co-promotes the 'Music on the Diamond' concert series with DMG at Minor League ballparks across the country, bringing major country artists like Miranda Lambert and Thomas Rhett to DBH's venue network.
- On LocationcoreOn Location, a premium experiential hospitality company and subsidiary of Endeavor, partnered with DMG to create The Full Ride Tour – a college concert series launching at Indiana University Memorial Stadium on April 13, 2024 with Kane Brown as headliner. On Location handles premium hospitality and ticketing while DMG handles promotion and production. The series is planned to extend to more universities nationwide.
- Allstate Sugar BowlcoreThe Allstate Sugar Bowl Committee partnered with DMG to launch the annual Sugar Bowl Country Kickoff, a Labor Day weekend music event at Caesars Superdome in New Orleans. The inaugural event on September 2, 2023 was headlined by Garth Brooks. Proceeds support the Sugar Bowl's community programs and scholarship initiatives.
- Louisiana Office of TourismsupportingThe Louisiana Office of Tourism is the presenting sponsor of the Sugar Bowl Country Kickoff, positioning the event as a tourism driver for the state of Louisiana alongside the Sugar Bowl Committee and DMG.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Doussan Music Group competitors and assessment
Company assessmentDirect peers
- C3 Presents: Austin-based independent promoter producing major music festivals (Austin City Limits, Lollapalooza) and country/rock tours nationwide. Comparable to DMG as a similarly sized independent promoter that combines touring and curated festival/event series.
- The Bowery Presents: New York-based independent concert promoter and venue operator running a portfolio of clubs, theaters, and festivals nationwide. Comparable to DMG as a similarly scaled boutique promoter combining regional venue programming with broader touring promotion.
- Outback Presents: Mid-sized Nashville-based independent concert promoter focused on the country music touring market across the U.S., with similar boutique scale, genre specialization, and multi-tier venue routing as DMG — making it the closest direct comparable.
Broad incumbents
- AEG Presents: One of the largest global concert promoters and venue operators, active across country and rock touring with routing power across arenas, amphitheaters, and stadiums — directly comparable as a broad incumbent competitor to DMG across tour promotion.
- Live Nation Entertainment: World's largest live entertainment company operating as both a promoter and venue owner across concert touring, festivals, and ticketing. Acquired DMG founder Russell Doussan's prior independent promoter company in 2014 and serves as the dominant competitor DMG is positioning against in the Southern U.S.
- Ryman Hospitality Properties: Hospitality and entertainment company owner-operator of the Ryman Auditorium, Grand Ole Opry, and a portfolio of country music experiences. Comparable as a country-music-focused venue and experience operator, distinct from but adjacent to DMG's promotion business.
Others
- Creative Artists Agency (CAA): Talent and entertainment agency representing many of the same country and live touring artists that DMG books. Comparable to DMG through its influence on the artist-routing decisions DMG depends on, but not a direct promoter competitor.
- ASM Global: Largest global venue management and live event services company operating arenas, stadiums, convention centers, and theaters. Comparable to DMG as a venue-side partner in the live events ecosystem, including the Caesars Superdome where DMG produces the Sugar Bowl Country Kickoff.
- Wasserman: Global sports, music, and entertainment agency representing artists and producing live events/festivals. Comparable to DMG as part of the same live music ecosystem representing and routing talent, but operates primarily as an agency rather than independent promoter.
- William Morris Endeavor (WME): Global talent agency and Endeavor subsidiary that books artists DMG promotes, and is also a co-promotion partner on Music on the Diamond. Comparable as a talent intermediary and increasingly active live-event co-promoter, though primarily an agency rather than promoter.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Doussan Music Group social profiles
Digital presenceDoussan Music Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doussan Music Group leadership team
Management profileNumber of profiles
Profiles1 record
Doussan Music Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doussan Music Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doussan Music Group
What does Doussan Music Group do?
Doussan Music Group promotes and produces U.S. concert tours, handling booking, marketing, ticketing, production, accounting, and VIP sales across clubs, theatres, arenas, festivals, stadiums, and outdoor amphitheaters. The company also operates curated concert series including The Full Ride Tour (college concert series), Music on the Diamond (Minor League ballpark concerts), and Sugar Bowl Country Kickoff (annual Labor Day weekend event at Caesars Superdome), often in partnership with co-promoters such as WME, On Location, and Diamond Baseball Holdings.
Is Doussan Music Group a public or private company?
Doussan Music Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doussan Music Group founded?
Doussan Music Group was founded in 2021. It employs 11 to 50 people.
Where is Doussan Music Group based?
Doussan Music Group is headquartered in Covington, United States, in the North America region.
How does Doussan Music Group make money?
One revenue line is on record: event Ticketing and Promotion Revenue.
Who are Doussan Music Group's main competitors?
Direct peers on record are C3 Presents, The Bowery Presents and Outback Presents. Broad incumbents are AEG Presents, Live Nation Entertainment and Ryman Hospitality Properties. Others are Creative Artists Agency (CAA), ASM Global, Wasserman and William Morris Endeavor (WME).
Does Doussan Music Group have an API?
No public API is recorded for Doussan Music Group.
What industry is Doussan Music Group in?
Doussan Music Group's product category is Live Event Promotion and Production. Its primary akta.pro industry code is MPAGAAAA, Touring Concert Promoters & Presenters, with a secondary code of MPAIAFAA, Concert & Tour Promoters. Its NAICS code is 71132 and its SIC code is 7990.