Kincir
Kincir is a Jakarta-based Indonesian-language digital entertainment media publisher covering gaming, movies, anime, and esports across kincir.com and three YouTube channels, monetizing through advertising and brand partnerships targeting Indonesian youth audiences.
- Company typePrivate
- Founded2013
- HeadquartersDki Jakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kincir does
Kincir (legally PT Gajah Merah Terbang) is an Indonesian-language digital entertainment media publisher headquartered in Jakarta. The company operates KINCIR.com as its core content hub, where it publishes editorial coverage of movies, anime, series, PC/console/mobile games, esports, and pop culture, organized into Movie, Game, What's On, and Quiz sections. Verticalized content is distributed through three YouTube channels — the main KINCIR channel, KINCIR Esports (covering tournaments and competitive gaming including Valorant and Mobile Legends), and KINCIR Cinema Club (film reviews and cinema news) — with social media amplification on Instagram and Twitter.
The platform is free to consumers, and Kincir monetizes through advertising, sponsored content, and brand partnerships. Documented commercial partners include Samsung Electronics Indonesia (media partnership for Samsung Galaxy Gaming Academy 2024), Lyto Pictures (film coverage including the Pamali horror franchise), and Todak Esports (esports content collaboration). The company's revenue is therefore split between B2C advertising on owned digital properties and B2B branded-content/event media-partner engagements with consumer-electronics, film, and gaming brands targeting Indonesian youth audiences aged 16-35.
Kincir was founded in 2013 and operates with 11-50 employees. The company is privately held under Indonesian PT corporate structure, with a single disclosed funding event in January 2015 from GDP Venture and Merah Putih (amount undisclosed). The platform is geographic-focused on Indonesia with no stated cross-border operations, and there is no disclosed ownership, leadership, or M&A activity in the available record. Technical architecture is a standard CMS-backed digital media platform with no proprietary AI, patents, or third-party integrations disclosed.
Kincir firmographics
Firmographics- Name
- Kincir
- Legal name
- PT Gajah Merah Terbang
- Website
- https://kincir.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kincir is a Jakarta-based Indonesian-language digital entertainment media publisher covering gaming, movies, anime, and esports across kincir.com and three YouTube channels, monetizing through advertising and brand partnerships targeting Indonesian youth audiences.
- Ownership category
- akta.pro rank
Kincir industry classification
Industry- Product category
- Digital Entertainment Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Gaming Video Journalism & Shows (Non-creator, Editorial Video) (MPAFAMAF)
- akta.pro secondary industry
- Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH)
Keywords
Where Kincir is headquartered
LocationHeadquarters
- HQ city
- Dki Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Kincir business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising and Media Revenue: KINCIR generates revenue through advertising on its digital platform, sponsored content, and partnerships with brands for promotional articles and campaigns. The platform monetizes through display ads, branded content, and event sponsorships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Kincir product offering
Product offeringCore offering
Kincir publishes Indonesian-language entertainment editorial content — including news, reviews, and interactive quizzes — covering mobile, PC, and console games, movies, anime, series, and esports tournaments. Content is distributed via the kincir.com website and two dedicated YouTube verticals (KINCIR Esports and KINCIR Cinema Club) targeting Indonesian gamers and entertainment enthusiasts. The platform is free to consumers and monetized through display advertising, branded content, and event sponsorships.
Product overview
KINCIR is an Indonesian entertainment media platform operated by PT Gajah Merah Terbang. The platform consists of KINCIR.com as its core content hub, supplemented by dedicated YouTube channels for esports (KINCIR Esports) and movies (KINCIR Cinema Club). The site covers gaming news and reviews, movie reviews and cinema coverage, anime content, esports tournament reporting, quizzes, and general pop culture/entertainment content organized into sections including Movie, Game, What's On, and Quiz categories.
Differentiator
Problem solved
Functional benefit
Products and services
- KINCIR.com Indonesian-language entertainment media website covering gaming news and reviews (mobile, PC, console), movie reviews, anime, series coverage, esports tournament reporting, and interactive quizzes. Targets Indonesian gamers, movie enthusiasts, anime fans, and esports followers.
- KINCIR Esports Esports-focused YouTube content channel featuring tournament coverage, team profiles, and esports news for competitive titles including Valorant and Mobile Legends. Targets Indonesian esports followers.
- KINCIR Cinema Club Movie-focused YouTube content channel covering film reviews, cinema news, and entertainment coverage across Indonesian and international cinema. Targets Indonesian moviegoers and cinema enthusiasts.
Companies that use Kincir
Customer profileSegments1 record
Ideal customer profiles2 records
Kincir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kincir partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Samsung Electronics IndonesiacoreSamsung Electronics Indonesia partnered with KINCIR to co-organize Samsung Galaxy Gaming Academy (SGGA) 2024, an esports talent search competition. KINCIR served as media partner and content creator for the event, producing coverage including reviews, event recaps, and player interviews. The partnership involved KINCIR producing branded content around Samsung Galaxy gaming products.
- Lyto PicturesminorKINCIR provides entertainment media coverage for Lyto Pictures film productions, including the Pamali horror film series. Coverage includes movie reviews, behind-the-scenes content, and promotional articles. KINCIR has covered multiple Pamali films including Pamali: Tumbal.
- Todak EsportsminorKINCIR documented Team Galaxy's visit to Todak Esports gaming house in Malaysia during M6 World Championship, producing video content and articles about the scrimmage and esports training facility.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Kincir competitors and assessment
Company assessmentBroad incumbents
- IDN Times: One of Indonesia's largest digital media platforms with broad lifestyle, entertainment, and gaming coverage. Larger scale competitor that overlaps with KINCIR's entertainment and youth segments.
- Hybrid.co.id: Indonesian digital media platform covering tech, lifestyle, gaming, and entertainment. Comparable audience (urban Indonesian youth) and overlapping content verticals with KINCIR.
- Insert Live: Indonesian entertainment media brand from MNC Group covering celebrities, movies, and pop culture. Overlaps with KINCIR Cinema Club on movie coverage and entertainment audiences.
- Vice Indonesia: International youth-focused digital media brand with Indonesian coverage. Competes for the same young Indonesian entertainment and culture audience, though with broader content scope.
Direct peers
- GGWP.ID: Indonesian gaming and esports media platform. Direct competitor to KINCIR Esports with overlapping coverage of tournaments, teams, and gaming news for Indonesian audiences.
- Duniaku: Indonesian digital media platform covering gaming, anime, and pop culture. Closely comparable to KINCIR in audience (Indonesian youth), content mix (games/anime/movies), and Bahasa Indonesia editorial approach.
- Gamebrott: Indonesian gaming media outlet covering news, reviews, and esports. Competes directly with KINCIR for the same Indonesian gamer persona across website and social channels.
Regional players
- DailySocial.id: Indonesian digital media focused on tech, startups, and digital lifestyle. Comparable digital publishing model targeting Indonesian audiences, though with tech rather than gaming as the primary vertical.
Emerging players
- Esports ID (Esports Indonesia): Indonesian esports-focused media and community platform. Overlaps with KINCIR Esports on tournament coverage and Indonesian esports audiences.
- Uplotify: Indonesian gaming and esports media and content platform. Emerging competitor in the same Indonesian gaming/esports vertical with video and editorial coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Kincir social profiles
Digital presenceKincir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kincir leadership team
Management profileNumber of profiles
Kincir funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kincir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kincir
What does Kincir do?
Kincir publishes Indonesian-language entertainment editorial content — including news, reviews, and interactive quizzes — covering mobile, PC, and console games, movies, anime, series, and esports tournaments. Content is distributed via the kincir.com website and two dedicated YouTube verticals (KINCIR Esports and KINCIR Cinema Club) targeting Indonesian gamers and entertainment enthusiasts. The platform is free to consumers and monetized through display advertising, branded content, and event sponsorships.
Is Kincir a public or private company?
Kincir is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kincir founded?
Kincir was founded in 2013. It employs 11 to 50 people.
Where is Kincir based?
Kincir is headquartered in Dki Jakarta, Indonesia, in the Asia region.
How does Kincir make money?
One revenue line is on record: advertising and Media Revenue.
Who are Kincir's main competitors?
Broad incumbents on record are IDN Times, Hybrid.co.id, Insert Live and Vice Indonesia. Direct peers are GGWP.ID, Duniaku and Gamebrott. DailySocial.id is listed as a regional player. Emerging players are Esports ID (Esports Indonesia) and Uplotify.
Does Kincir have an API?
No public API is recorded for Kincir.
What industry is Kincir in?
Kincir's product category is Digital Entertainment Media. Its primary akta.pro industry code is MPAFAMAF, Gaming Video Journalism & Shows (Non-creator, Editorial Video), with a secondary code of MPAGAOAH, Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing). Its NAICS code is 516210 and its SIC code is 7990.