LYTO PICTURES
LYTO Pictures is a Jakarta-based film production company and a division of LYTO, producing horror genre feature films adapted from gaming IPs for Southeast Asian cinema audiences. Operating with 18 employees, it distributes theatrically across Indonesia, Malaysia, and Vietnam.
- Company typePrivate
- Founded2003
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LYTO PICTURES does
LYTO Pictures is the film production division of LYTO, an Indonesian company founded in 2003 by Andi Suryanto that originally operated as an online game publisher. Since launching the film production brand in 2019, LYTO Pictures has produced a slate of horror genre feature films, many adapted from or connected to LYTO's gaming IP portfolio, including DREADOUT (2019), the Pamali franchise (2022-2023), and Pengantin Iblis (2025). The company also produces web series such as Cinta Abadi and Juara. With a team of 18 employees headquartered in Jakarta, LYTO Pictures distributes its films through theatrical releases across Southeast Asian markets, primarily Indonesia, with expanding distribution to Malaysia and Vietnam.
The company's core technology and production capability centers on horror genre filmmaking, leveraging cultural and folklore-based narratives that resonate with Southeast Asian audiences. Films are marketed through YouTube trailers, dedicated promotional websites (e.g., pamalimovie.com), and social media channels. LYTO Pictures benefits from a built-in audience pipeline through LYTO's gaming player base of over 50 million, enabling cross-IP promotion from gaming properties to film adaptations.
Revenue is generated primarily through box office theatrical releases, with films measured by viewer counts ranging from 700,000 to over 1.5 million per title. Pricing is set by theater chains rather than by LYTO Pictures directly. The customer base consists of general cinema audiences in Indonesia, Malaysia, and Vietnam seeking locally-produced horror entertainment. LYTO Pictures maintains minor partnership relationships with Google and Nimpuna, as indicated on its official website footer, though specific collaboration details are undisclosed. No external funding, institutional investment, or parent company structure has been disclosed beyond the LYTO umbrella brand.
LYTO PICTURES firmographics
Firmographics- Name
- LYTO PICTURES
- Legal name
- Lyto Pictures
- Website
- https://lytopictures.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LYTO Pictures is a Jakarta-based film production company and a division of LYTO, producing horror genre feature films adapted from gaming IPs for Southeast Asian cinema audiences. Operating with 18 employees, it distributes theatrically across Indonesia, Malaysia, and Vietnam.
- Ownership category
- akta.pro rank
LYTO PICTURES industry classification
Industry- Product category
- Film Production
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Live-Action International/Co-Production & Service Production (MPADABAG)
- akta.pro secondary industry
- Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)
Keywords
Where LYTO PICTURES is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
LYTO PICTURES business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Box Office Revenue: The company generates revenue primarily through theatrical film releases. Films are distributed in Indonesia, Malaysia, and Vietnam, with box office success measured by viewer counts and regional box office earnings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
LYTO PICTURES product offering
Product offeringCore offering
LYTO PICTURES is the film production arm of LYTO, producing Indonesian horror feature films adapted from popular video game IPs (such as DREADOUT and the PAMALI franchise) along with original horror content. The company also produces web series. Films are released theatrically in Indonesia, Malaysia, and Vietnam, leveraging LYTO's existing gaming player base of 50+ million for built-in audience reach.
Product overview
LYTO PICTURES is a film production company under LYTO, a pioneer in the Indonesian gaming industry founded in 2003. Operating as a portfolio of horror and genre films plus web series, LYTO PICTURES produces feature films adapted from popular Indonesian games and original horror content. The film portfolio includes the DreadOut franchise (DreadOut, Pamali, Pamali 2, Pamali: Dunn Pocong, Pamali Tumbal), Pengantin Iblis, Sampai Titik Terakhirmu, Jailangkung Sandekala, and Hit and Run, alongside web series such as Cinta Abadi and Juara. Films are distributed through theatrical releases and digital platforms including YouTube and dedicated movie websites.
Differentiator
Problem solved
Functional benefit
Products and services
- DreadOut Feature film adapted from an Indonesian horror game; the first film produced by LYTO PICTURES, achieving box office success with over 800,000 viewers.
- Pamali Indonesian horror film that attracted more than 880,000 viewers in 2022.
- Pamali 2 Sequel to the original Pamali horror film series in the LYTO PICTURES portfolio.
- Pamali: Dunn Pocong Horror film in the Pamali franchise that drew more than 1.5 million viewers in 2023.
- Pamali Tumbal Feature film in the Pamali horror franchise in the LYTO PICTURES portfolio.
- Pengantin Iblis Indonesian horror film released in 2025, garnering over 700,000 viewers in Indonesia, RM 3.5 million in Malaysia, and over 8 billion Vietnamese dong in Vietnam.
- Sampai Titik Terakhirmu Featured film in the LYTO PICTURES portfolio.
- Jailangkung Sandekala Featured film in the LYTO PICTURES portfolio.
- Hit and Run Featured film released in 2019 in the LYTO PICTURES portfolio.
- Cinta Abadi Web series produced by LYTO PICTURES.
- Juara Web series produced by LYTO PICTURES.
Companies that use LYTO PICTURES
Customer profileSegments1 record
Ideal customer profiles1 record
LYTO PICTURES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LYTO PICTURES partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
LYTO PICTURES competitors and assessment
Company assessmentDirect peers
- Starvision Plus: Indonesian film production and distribution company with a broad theatrical catalog. Directly comparable to LYTO Pictures as a domestic Indonesian producer-distributor competing for the same box office and theatrical release windows.
- Falcon Pictures: Major Indonesian film production house with a large theatrical slate including horror, comedy, and family titles. Comparable as a domestic competitor producing high-volume local content for Indonesian cinema audiences.
- MD Pictures: Long-established Indonesian film production company producing a wide slate of local theatrical releases including horror, drama, and comedy. Highly comparable to LYTO Pictures as a domestic Indonesian production studio targeting the same theatrical audiences.
- Base Entertainment: Southeast Asian film production and distribution company active across multiple regional markets including Indonesia and Malaysia. Comparable for its regional multi-market theatrical footprint that mirrors LYTO Pictures' Indonesia-Malaysia-Vietnam release strategy.
Broad incumbents
- CJ ENM: Major Korean entertainment conglomerate producing films, TV, and animation with growing Southeast Asian distribution. Comparable as a broader content incumbent whose regional releases increasingly compete for the same Indonesian and Southeast Asian theatrical and OTT audiences.
- Skydance Media: Global film and television production company with a broad theatrical slate. Comparable only at a structural level as a large film production studio — useful for production economics benchmarking rather than direct market overlap.
- MNC Pictures: Film production arm of Indonesian media conglomerate MNC Media. Comparable as a larger incumbent operating a wide content portfolio including film, TV, and digital, with deeper capital and distribution than LYTO Pictures.
Regional players
- GMA Pictures: Film production arm of Philippine broadcaster GMA Network producing local theatrical titles. Comparable as a Southeast Asian regional peer producing domestic-language theatrical content for a culturally adjacent market.
- Viva Films: Long-standing Filipino film production and distribution company with a large theatrical catalog. Comparable as a Southeast Asian regional film production peer focused on domestic-language theatrical releases.
Emerging players
- Vidio (PT Vidio Dot Com): Indonesia's largest domestic streaming platform producing and licensing local original content including horror series. Comparable as an emerging buyer/competitor for Indonesian horror audiences and a potential distribution partner for LYTO Pictures' catalog.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
LYTO PICTURES social profiles
Digital presenceLYTO PICTURES financial estimates
Financial estimateRevenue estimate
Valuation estimate
LYTO PICTURES leadership team
Management profileNumber of profiles
Profiles1 record
LYTO PICTURES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LYTO PICTURES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LYTO PICTURES
What does LYTO PICTURES do?
LYTO PICTURES is the film production arm of LYTO, producing Indonesian horror feature films adapted from popular video game IPs (such as DREADOUT and the PAMALI franchise) along with original horror content. The company also produces web series. Films are released theatrically in Indonesia, Malaysia, and Vietnam, leveraging LYTO's existing gaming player base of 50+ million for built-in audience reach.
Is LYTO PICTURES a public or private company?
LYTO PICTURES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LYTO PICTURES founded?
LYTO PICTURES was founded in 2003. It employs 11 to 50 people.
Where is LYTO PICTURES based?
LYTO PICTURES is headquartered in Jakarta, Indonesia, in the Asia region.
How does LYTO PICTURES make money?
One revenue line is on record: box Office Revenue.
Who are LYTO PICTURES's main competitors?
Direct peers on record are Starvision Plus, Falcon Pictures, MD Pictures and Base Entertainment. Broad incumbents are CJ ENM, Skydance Media and MNC Pictures. Regional players are GMA Pictures and Viva Films. Vidio (PT Vidio Dot Com) is listed as an emerging player.
Does LYTO PICTURES have an API?
No public API is recorded for LYTO PICTURES.
What industry is LYTO PICTURES in?
LYTO PICTURES's product category is Film Production. Its primary akta.pro industry code is MPADABAG, Live-Action International/Co-Production & Service Production, with a secondary code of MPADABAD, Live-Action TV Movies, Miniseries & Specials Production. Its NAICS code is 51211 and its SIC code is 7812.