GGWP
GGWP is an Indonesian esports and gaming media platform serving local millennials and Gen Z via Bahasa Indonesia content across esports, gaming, streamer, tech, and entertainment verticals. It also operates GGWP Top Up, a transactional e-commerce site for in-game currencies across hundreds of games, monetized through advertising and transaction fees.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What GGWP does
GGWP is an Indonesian esports and gaming digital media platform headquartered in Jakarta, founded in 2016 and operating as part of the IDN Media network. The company runs two core products: (1) ggwp.id, a Bahasa Indonesia-language content portal covering esports, gaming, streamer, tech, and entertainment categories with daily editorial updates aimed at Indonesian millennials and Gen Z; and (2) topup.ggwp.id, a transactional e-commerce platform enabling gamers to purchase virtual currencies, vouchers, memberships, and digital items across hundreds of popular games including Mobile Legends, Free Fire, PUBG Mobile, Valorant, Genshin Impact, and Roblox. Distribution is multi-channel, spanning the GGWP website, IDN App integration, Instagram, Discord community, WhatsApp channel, and Google search presence.
The platform monetizes through two distinct revenue streams: advertising on the media portal (the ggwp.id site is free to consumers) and transaction-based take-rate fees on the top-up platform, which supports Indonesian digital payment methods including QRIS, GoPay, OVO, DANA, and virtual bank accounts. The current employment footprint is 51–100 staff, with the company privately held under IDN Media ownership and disclosed funding history including a 2018 round with GDP Venture and a subsequent 2019 round.
GGWP's value proposition combines localized Indonesian-language esports editorial with a direct-to-consumer game commerce utility, positioning it as a one-stop ecosystem for Indonesian gamers whose needs span news consumption and in-game purchases. The integration with the broader IDN Media portfolio (IDN Times, Popbela, Popmama, Duniaku, Saweria.co, etc.) provides cross-promotional reach and shared audience depth, though the company remains confined to a single-country market with no disclosed AI, no enterprise product, and no public revenue figures.
GGWP firmographics
Firmographics- Name
- GGWP
- Legal name
- GGWP
- Website
- https://ggwp.id
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GGWP is an Indonesian esports and gaming media platform serving local millennials and Gen Z via Bahasa Indonesia content across esports, gaming, streamer, tech, and entertainment verticals. It also operates GGWP Top Up, a transactional e-commerce site for in-game currencies across hundreds of games, monetized through advertising and transaction fees.
- Ownership category
- akta.pro rank
GGWP industry classification
Industry- Product category
- Esports Media and Gaming Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Gaming Community, Chat & LFG Platforms (BPAMAKAK)
- akta.pro secondary industry
- Payment Processing & PSPs (Card, Wallets, Carrier Billing) (MPAFAJAA)
Keywords
Where GGWP is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
GGWP business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Content or Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising and Media Revenue: GGWP generates revenue through advertising on its media platform, providing esports and gaming news, content, and entertainment to Indonesian audiences
- Transaction Fees from Top-Up Services: GGWP Top Up generates revenue through transaction fees when gamers purchase virtual currencies, diamonds, vouchers, and in-game items for various games. The platform serves hundreds of games including Mobile Legends, Free Fire, PUBG Mobile, Valorant, Genshin Impact, and Roblox
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard transaction pricing for digital game credits and items |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
GGWP product offering
Product offeringCore offering
GGWP operates an Indonesian-language esports and gaming media platform (ggwp.id) publishing daily news, articles, tournament coverage, player profiles, and entertainment content across esports, gaming, streamer, tech, and entertainment categories. It also runs GGWP Top Up (topup.ggwp.id), an integrated e-commerce service that lets gamers purchase virtual currencies, vouchers, memberships, and digital items for hundreds of games including Mobile Legends, Free Fire, PUBG Mobile, Valorant, Genshin Impact, and Roblox, with support for local payment methods such as QRIS, GoPay, OVO, DANA, and virtual bank accounts.
Product overview
GGWP is an Indonesian esports and gaming media platform that operates as a content-driven portal (ggwp.id) delivering news and articles across esports, gaming, streamer, tech, and entertainment categories. The company also operates GGWP Top Up (topup.ggwp.id), a digital marketplace enabling game currency and voucher purchases for popular titles. These two core offerings—the media platform and the top-up marketplace—comprise GGWP's primary product portfolio, with the media site driving content and the top-up service providing transaction capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- GGWP Top Up: A game top-up platform offering virtual currency, vouchers, memberships, and digital items for popular games including Mobile Legends, Free Fire, Valorant, Roblox, and Point Blank
Products and services
- GGWP Media Platform Indonesian-language digital media site (ggwp.id) publishing daily esports news, tournament coverage, game reviews, player and streamer profiles, tech articles, and entertainment content for Indonesian gamers.
- GGWP Top Up
Quantifiable outcome
- Daily content updates covering esports events, game releases, and streamer profiles
- +1 more outcomes
Companies that use GGWP
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
GGWP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GGWP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IDN Media NetworkcoreGGWP is part of the IDN Media digital media network, which includes multiple properties such as IDN Times, Popbela, Popmama, Fortune IDN, Duniaku, Yummy, IDN Creative, IDN Event, IDN App, Saweria.co, ICE, MORF, JKT48, Boss Creator, IDN Pictures, IDN Foundation, and IDN Research Institute. This affiliation provides cross-promotional opportunities and access to the broader IDN media ecosystem.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
GGWP competitors and assessment
Company assessmentDirect peers
- Kincir.com: Indonesian gaming and esports media platform under Telkomsel's ownership. Directly comparable to GGWP on localized Indonesian gaming content, tournament coverage, and Gen Z audience targeting.
- Codashop: Leading Southeast Asian digital game top-up platform supporting Mobile Legends, Free Fire, Valorant, and Roblox. Direct competitor to GGWP Top Up in Indonesia with broader regional footprint and publisher-direct relationships.
- UniPin: Indonesia-headquartered digital vouchers and game top-up platform serving across Southeast Asia. Competes directly with GGWP Top Up on game credits, vouchers, and local payment method coverage.
- Duniaku: Indonesian gaming and esports media site, also part of the IDN Media network. Closely comparable to GGWP as a sibling gaming content property targeting Indonesian gamers.
- ONE Esports: Esports-focused media platform covering global tournaments and gaming culture. Comparable to GGWP's esports news and tournament coverage vertical, though with regional rather than Indonesia-only focus.
Broad incumbents
- Esports ID (Garena): Garena's Indonesian esports and gaming community hub. Adjacent to GGWP on Free Fire ecosystem coverage but tied to a single publisher's franchise strategy.
- Razer Gold: Global digital payments platform for gamers offering top-ups across publishers and regions. Comparable to GGWP Top Up on game credit and voucher distribution, with stronger international publisher relationships.
Emerging players
- Hybrid (EVOS & RRQ media): Indonesian esports organizations operating community platforms and content channels around Mobile Legends and Free Fire. Overlaps with GGWP on Indonesian esports audience and tournament coverage.
Others
- IDN Times: Sister IDN Media property serving as a general-interest Indonesian youth media platform. Comparable as part of the same parent ecosystem that drives GGWP's cross-promotion and distribution leverage.
- Carousell (gaming category): Regional consumer marketplace where Indonesian gamers resell in-game items and accounts. Adjacent ecosystem participant rather than direct competitor, but indicative of secondary markets surrounding top-up commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GGWP social profiles
Digital presenceGGWP financial estimates
Financial estimateRevenue estimate
Valuation estimate
GGWP leadership team
Management profileNumber of profiles
GGWP subsidiaries and ownership
Company hierarchySubsidiaries1 record
GGWP funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GGWP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GGWP
What does GGWP do?
GGWP operates an Indonesian-language esports and gaming media platform (ggwp.id) publishing daily news, articles, tournament coverage, player profiles, and entertainment content across esports, gaming, streamer, tech, and entertainment categories. It also runs GGWP Top Up (topup.ggwp.id), an integrated e-commerce service that lets gamers purchase virtual currencies, vouchers, memberships, and digital items for hundreds of games including Mobile Legends, Free Fire, PUBG Mobile, Valorant, Genshin Impact, and Roblox, with support for local payment methods such as QRIS, GoPay, OVO, DANA, and virtual bank accounts.
Is GGWP a public or private company?
GGWP is a private company. It is classified as corporate owned and is currently operating.
When was GGWP founded?
GGWP was founded in 2016. It employs 51 to 100 people.
Where is GGWP based?
GGWP is headquartered in Jakarta, Indonesia, in the Asia region.
How does GGWP make money?
Two revenue lines are on record. Advertising and Media Revenue is the primary driver. The others are transaction Fees from Top-Up Services.
Who are GGWP's main competitors?
Direct peers on record are Kincir.com, Codashop, UniPin, Duniaku and ONE Esports. Broad incumbents are Esports ID (Garena) and Razer Gold. Hybrid (EVOS & RRQ media) is listed as an emerging player. Others are IDN Times and Carousell (gaming category).
Does GGWP have an API?
No public API is recorded for GGWP.
What industry is GGWP in?
GGWP's product category is Esports Media and Gaming Services. Its primary akta.pro industry code is BPAMAKAK, Gaming Community, Chat & LFG Platforms, with a secondary code of MPAFAJAA, Payment Processing & PSPs (Card, Wallets, Carrier Billing). Its NAICS code is 516210 and its SIC code is 5734.