Broken Egg
- Company typePrivate
- Founded2018
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Broken Egg firmographics
Firmographics- Name
- Broken Egg
- Legal name
- Broken Egg
- Website
- https://brokenegg.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Broken Egg is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Broken Egg business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Project-Based Digital Exhibitions: Broken Egg generates revenue by designing, developing, and implementing custom immersive digital experiences for cultural institutions. Projects range from digital to physical exhibitions with 3D activations. Pricing varies based on project scope and requirements. The company provides ongoing support as part of the service.
- Immersive Experience Development: Custom development services for creating VR, AR, Roblox, and other immersive experiences for museums. Revenue is generated through project fees that vary based on complexity, technology requirements, and support needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Broken Egg product offering
Product offeringCore offering
Broken Egg is a Rotterdam-based immersive agency that designs, develops, and implements custom digital experiences (spanning 3D, VR, AR, AI avatars, Roblox, Metaverse, and games) for museums, universities, libraries, and other cultural or educational institutions. The company operates as a full-service partner handling ideation, design, development, implementation, and ongoing support so clients do not need any in-house technology expertise. Each engagement is project-based and bespoke, with pricing scoped to the client's requirements.
Product overview
Broken Egg offers a services-based portfolio of immersive experience solutions for museums and cultural institutions, combining multiple technology capabilities (3D, VR, AI, AR, Metaverse, Games) to create digital transformation experiences. The core offerings include Interactive Touch Screens and Digital Exhibitions, supplemented by specialized modules such as Augmented Reality (with Snapchat Activations), AI Avatars, Online Experiences, Roblox Experiences, and Spatial Experiences. Each project is custom-built for the client, with ongoing support provided throughout the implementation and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive Touch Screens
Quantifiable outcome
- Visitor engagement enhancement through immersive experiences
- +2 more outcomes
Companies that use Broken Egg
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Broken Egg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
Broken Egg partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Broken Egg competitors and assessment
Company assessmentDirect peers
- Float4: Float4 creates immersive multimedia installations combining projection, real-time 3D, and sensor-driven experiences for museums, theme parks, and public spaces — directly comparable to Broken Egg's immersive digital exhibition work.
- Studio NAND: Studio NAND is a Berlin-based studio designing immersive, interactive installations for museums and cultural institutions using web technologies and 3D — closely comparable to Broken Egg's immersive-exhibition model.
- Active Theory: Active Theory builds immersive, real-time 3D web experiences and interactive installations for cultural and brand clients, directly competing with Broken Egg's digital experience creation capabilities.
- Ideum: Ideum designs and fabricates interactive touchscreen exhibits and immersive installations for museums, closely matching Broken Egg's touch-screen and immersive product portfolio.
- Cuseum: Cuseum builds digital engagement tools and AR/AI experiences specifically for museums and cultural institutions, directly competing with Broken Egg's museum-focused immersive offerings.
- Local Projects: Local Projects designs interactive, data-driven museum and cultural experiences using immersive technology, sharing Broken Egg's focus on technology-driven storytelling for cultural institutions.
- Sparks: Sparks is an experiential agency building immersive brand and cultural experiences using digital media, AR, and interactive installations, overlapping with Broken Egg's museum and cultural-institution client base.
- Vectorform: Vectorform designs and engineers immersive digital experiences — including AR/VR, interactive exhibits, and connected environments — for museums and enterprise clients, directly comparable to Broken Egg's service offering.
Broad incumbents
- ESI Design: ESI Design is an established exhibit and environment design firm delivering interactive experiences for cultural and corporate clients — a broader, more mature incumbent in the same digital-exhibit space as Broken Egg.
Emerging players
- Niantic (Lightship / 8th Wall): Niantic's Lightship AR platform and 8th Wall web AR tools power many location-based and cultural AR experiences, making it an emerging competitor and platform complement to Broken Egg's AR offerings for museums.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Broken Egg social profiles
Digital presenceBroken Egg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broken Egg leadership team
Management profileNumber of profiles
Broken Egg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broken Egg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broken Egg
What does Broken Egg do?
Broken Egg is a Rotterdam-based immersive agency that designs, develops, and implements custom digital experiences (spanning 3D, VR, AR, AI avatars, Roblox, Metaverse, and games) for museums, universities, libraries, and other cultural or educational institutions. The company operates as a full-service partner handling ideation, design, development, implementation, and ongoing support so clients do not need any in-house technology expertise. Each engagement is project-based and bespoke, with pricing scoped to the client's requirements.
Is Broken Egg a public or private company?
Broken Egg is a private company. It is classified as unknown and is currently operating.
When was Broken Egg founded?
Broken Egg was founded in 2018. It employs 11 to 50 people.
Where is Broken Egg based?
Broken Egg is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Broken Egg make money?
Two revenue lines are on record. Project-Based Digital Exhibitions are the primary driver. The others are immersive Experience Development.
Who are Broken Egg's main competitors?
Direct peers on record are Float4, Studio NAND, Active Theory, Ideum, Cuseum, Local Projects, Sparks and Vectorform. ESI Design is listed as a broad incumbent. Niantic (Lightship / 8th Wall) is listed as an emerging player.
Does Broken Egg have an API?
No public API is recorded for Broken Egg.