Float4
Float4 is a Montreal-based immersive design and production studio that creates custom digital experiences—generative art, LED spectacles, projection mapping, and interactive exhibits—for enterprise clients in luxury hospitality, financial services, entertainment, retail, and cultural sectors using Unreal Engine and proprietary Realmotion™ technology.
- Company typePrivate
- Founded2008
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Float4 does
Float4 is an immersive design and production studio founded in 2008 in Montreal, Canada, that designs, produces, and installs custom digital experiences for physical spaces. The studio serves enterprise clients across luxury hospitality (Hyatt Regency, Park Hyatt New York, The Cosmopolitan of Las Vegas), entertainment and gaming (Seminole Hard Rock Hotel & Casino), financial services (TD Bank, AT&T Discovery District), tourism and real estate (View Boston at Prudential Tower for BXP), retail (Bloomingdale's, eBay), healthcare (Montreal Children's Hospital), and broadcast media (Zone3 children's television series). Project work spans interactive multimedia exhibits, generative art installations, architectural LED spectacles, projection mapping events, brand experience centers, and virtual production sets for content creation.
Float4's technology stack is anchored on Unreal Engine for real-time rendering and previsualization, supplemented by its sister company's proprietary Realmotion™ server and content management platform for media playback across LED installations. The studio develops custom content management systems and data-driven generative content engines that ingest external data sources (weather APIs, time-of-day, seasonal cycles) to drive evolving visual content. Proprietary tooling includes a custom Unreal Engine previsualization platform for simulating full LED environments and performer movement before on-site deployment, and bespoke recommendation algorithms deployed at View Boston's Finale Kiosks. Float4 has executed projects at architectural and stadium scale, including a 16,800-LED guitar façade show and a 60,000+ spectator opening ceremony at AFCON 2025.
Float4 operates a project-based professional services revenue model with no publicly disclosed pricing and no evidence of software-as-a-service or recurring licensing revenue. The studio sells exclusively through direct enterprise sales, engaging brand owners, venue operators, and experience agencies on bespoke engagements from concept through delivery. The company maintains three offices (Montreal headquarters, New York City, and San Francisco), is privately held with no disclosed institutional investment, and is led by CEO Alexandre Simionescu and Creative Director Sarah Ouellet.
Float4 firmographics
Firmographics- Name
- Float4
- Legal name
- Float4
- Website
- https://float4.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Float4 is a Montreal-based immersive design and production studio that creates custom digital experiences—generative art, LED spectacles, projection mapping, and interactive exhibits—for enterprise clients in luxury hospitality, financial services, entertainment, retail, and cultural sectors using Unreal Engine and proprietary Realmotion™ technology.
- Ownership category
- akta.pro rank
Float4 industry classification
Industry- Product category
- Immersive Experience Design and Production Services
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Motion Picture and Sound Recording Industries (512), Other Amusement and Recreation Industries (7139)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industries
- Animation Pipeline, Asset & Render Services (MPADACAM), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
Keywords
Where Float4 is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Float4 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Immersive Experience Design & Production: Project-based professional services revenue from designing, producing, and integrating custom digital experiences for physical spaces. Engagements span from initial concept through installation and delivery, serving enterprise clients across hospitality, entertainment, financial services, healthcare, and cultural sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Float4 product offering
Product offeringCore offering
Float4 is an immersive design and production studio that designs, produces, and integrates custom digital experiences into physical spaces for enterprise clients. Engagements span from initial creative concept and technical design through content production, content management software development, and on-site installation, delivering digital art installations, projection mapping shows, LED facade spectacles, interactive multimedia exhibits, virtual production, and generative art systems for venues such as hotels, banks, casinos, observatories, hospitals, and stadiums.
Product overview
Float4 is an immersive design and production studio that operates as a project-based service provider rather than a software platform. The company offers a comprehensive portfolio of digital experience products including Virtual Production services using Unreal Engine, Interactive Exhibits (View Boston Observatory), Digital Art Installations (Opulence, Blur, Little Red collections), LED Spectacles/Shows (Hard Rock Guitar Hotel), Projection Mapping, Generative Art (TD Union Station), Opening Ceremony Production (AFCON 2025), and specialized Brand Experiences. Projects are delivered through their in-house team of creatives, technologists, developers, and producers. Key technologies powering their work include Realmotion™ servers, custom recommendation algorithms, and Unreal Engine previsualization platforms. The company has been operating since 2008 and maintains offices in Montreal, New York City, and San Francisco.
Differentiator
Problem solved
Functional benefit
Brands
- Realmotion: Real-time video and media server technology platform used for powering Float4's immersive installations
Products and services
- Virtual Production Services End-to-end virtual production services using Unreal Engine technology to create immersive virtual worlds and provide technological direction for television, film, and entertainment production sets.
- View Boston Observatory Interactive Exhibits A suite of interactive multimedia exhibits for observation decks featuring Virtual Viewers, LED touch screen experiences, audio guides, and personalized itinerary kiosks built for accessibility.
- Digital Art Installations
Quantifiable outcome
- 45,000+ visitors experienced the Desjardins Space within its first operational period
- +2 more outcomes
Companies that use Float4
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles6 records
Float4 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Float4 partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major, supporting and client.
- RealmotioncoreFloat4's sister company providing proprietary Realmotion™ servers and software platforms used for content management, generative media playback, and real-time control across LED installations and digital displays. Realmotion technology powers the interactive and generative content systems in Float4's projects.
- DCL (Design Communications Ltd)coreLong-standing collaboration on major LED spectacle projects including the Seminole Hard Rock Hotel & Casino guitar show. DCL manages project direction, engineering, and installation while Float4 creates and programs content. DCL is a specialized design communications firm focused on architectural media installations.
- ElectrosoniccoreMedia systems integration partner for View Boston Observatory project. Electrosonic provides AV systems integration, installation services, and technical expertise for complex multimedia installations. Collaboration on accessible exhibit design and multimedia systems.
- Balich Wonder StudiomajorCollaboration on large-scale opening ceremony for AFCON 2025 at Complexe Moulay Abdellah Stadium in Rabat, Morocco. Balich Wonder Studio specializes in major events and ceremonies, with Float4 providing digital content and visual environments.
- Avant ScenemajorPartner on AFCON 2025 Opening Ceremony project, contributing to the stadium-scale visual experience and performance integration.
- NanolumenssupportingLED visualization solutions provider for View Boston project, supplying display technology for interactive exhibits and multimedia installations.
- JRAsupportingExperience design and installation firm partner for View Boston Observatory project, providing themed entertainment expertise and installation services.
- Boston Properties (BXP)clientClient/venue owner for View Boston observatory located at Prudential Tower. Boston Properties is a major real estate investment trust owning commercial properties including the Prudential Center.
- FrankNDesignsupportingAccessibility solutions partner for View Boston, developing bronze tactile models of Boston landmarks for low-vision guests to engage with and scan for the ViewPrint experience.
- ESI DesignmajorDesign collaboration on eBay Earth project at eBay's San Jose campus. ESI Design is a renowned experiential design firm specializing in immersive brand environments and data visualizations.
- La Hacienda CreativesupportingSound design partner for QuintEssence multimedia spectacle at NRJ Spa Nordique, providing audio conception and creative direction for the hydrotherapy experience.
- SolotechsupportingAudio-visual technology provider for NRJ Spa Nordique QuintEssence project, supplying equipment and technical support for the multimedia spectacle.
- Laser QuantumsupportingLaser technology provider for NRJ Spa Nordique QuintEssence spectacle, delivering specialized laser shows integrated into the spa's outdoor water fountain screen.
- Gensler DXDsupportingArchitecture/design firm that initially conceptualized the LED column installations for a corporate headquarters lobby project. Gensler's design excellence in architecture informed the integration of Float4's digital installations.
- Investissement QuébecsupportingGovernment economic development agency supporting Float4's participation at IAAPA Expo, representing Quebec's creative technology sector at the industry's premier trade show.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Float4 competitors and assessment
Company assessmentDirect peers
- ESI Design: New York experiential design firm specializing in immersive brand environments and data visualizations; existing Float4 collaborator (eBay Earth) with closely aligned practice areas and Fortune 500 client base.
- Local Projects: New York-based experiential design firm known for interactive museum and brand installations (e.g., 9/11 Memorial Museum), directly comparable to Float4's interactive exhibit and brand-experience-center offerings.
- Moment Factory: Montreal-based multidisciplinary studio creating immersive multimedia environments for public spaces, with overlapping enterprise clientele across hospitality, museums, and transportation. Float4's most direct geographic and capability peer.
- Balich Wonder Studio: Italian ceremonies and large-event production house; existing Float4 co-development partner on AFCON 2025 opening ceremony and a comparable player for stadium-scale event digital canvases.
- ARTECHOUSE: Operator of digital art exhibition spaces combining technology, science, and art; overlapping with Float4's museum/observatory-style interactive exhibit work (e.g., View Boston).
- teamLab: International art collective producing large-scale, technology-driven immersive installations for museums, hotels, and public venues — overlapping with Float4 in digital art installations and experiential brand environments.
- Design Communications Ltd (DCL): Architectural-media installation specialist collaborating with Float4 on the Seminole Hard Rock LED guitar show; directly comparable on large-scale LED spectacle and facade-projection projects.
- Lightswitch: Experiential lighting design and AV production studio with comparable museum, hospitality, and entertainment venue projects; overlapping technical and creative capabilities in immersive environments.
Broad incumbents
- Gensler (DXD / Digital Experience Design): Global architecture and design firm with a Digital Experience Design practice; existing Float4 collaborator (corporate lobby LED columns) and broader incumbent competing for experiential design RFPs.
- Levy (event production): Large hospitality and event-services conglomerate with immersive and AV production capabilities; broader incumbent operating across entertainment, sports, and corporate events with deeper balance sheet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Float4 social profiles
Digital presenceFloat4 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Float4 leadership team
Management profileNumber of profiles
Profiles3 records
Float4 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Float4 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Float4
What does Float4 do?
Float4 is an immersive design and production studio that designs, produces, and integrates custom digital experiences into physical spaces for enterprise clients. Engagements span from initial creative concept and technical design through content production, content management software development, and on-site installation, delivering digital art installations, projection mapping shows, LED facade spectacles, interactive multimedia exhibits, virtual production, and generative art systems for venues such as hotels, banks, casinos, observatories, hospitals, and stadiums.
Is Float4 a public or private company?
Float4 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Float4 founded?
Float4 was founded in 2008. It employs 11 to 50 people.
Where is Float4 based?
Float4 is headquartered in Montréal, Canada, in the North America region.
How does Float4 make money?
One revenue line is on record: immersive Experience Design & Production.
Who are Float4's main competitors?
Direct peers on record are ESI Design, Local Projects, Moment Factory, Balich Wonder Studio, ARTECHOUSE, teamLab, Design Communications Ltd (DCL) and Lightswitch. Broad incumbents are Gensler (DXD / Digital Experience Design) and Levy (event production).
Does Float4 have an API?
No public API is recorded for Float4.
What industry is Float4 in?
Float4's product category is Immersive Experience Design and Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of MPADACAM, Animation Pipeline, Asset & Render Services. Its NAICS code is 711 and its SIC code is 7990.