Feldschlößchen Dresden

What Feldschlößchen Dresden does

Feldschlößchen Aktiengesellschaft is a regional brewery headquartered in Dresden-Coschütz, Saxony, Germany (Cunnersdorfer Straße 25, 01189 Dresden), operating continuously since 1858. The company produces beer under the German Reinheitsgebot (Beer Purity Law) — using only malt, hops, yeast, and water — combining traditional craft methods with modern brewing equipment and international food safety standard facilities. Its core portfolio includes Pilsner, Export, Lager Hell (launched 2026), Alkoholfrei (non-alcoholic), and Naturtrübes Radler; sub-brands comprise MIXX (shandy/radler), Schwarzer Steiger (dark beer), and Dresdner Felsenkeller (historic Dresden beer cellars brand). Services include brewery tours, a Feldi-Finder retail/restaurant locator, and a Gastro-Finder for hospitality partners.

The company generates revenue through two principal streams: beer sales via wholesale/retail distribution and gastronomy/hospitality supply across Saxony and surrounding German regions, and direct-to-consumer merchandise sales through the e-commerce fanshop at shop.feldschloesschen.de, which sells branded apparel, glassware, fan articles, and sub-brand products (priced €0.90–€110.00, with standard €6.50 shipping within Germany and 3–5 day delivery). Go-to-market is multi-channel: retail/wholesale distribution, gastronomy/hospitality partnerships, the e-commerce fanshop, and direct brewery sales including brewery tours. Brand marketing is supported by an active social presence across Instagram (30K+ followers), Facebook, LinkedIn, and YouTube, supplemented by Google AdWords paid acquisition and Google Analytics tracking. The company holds a premium sponsorship partnership with the Dresdner Eislöwen ice hockey team, with co-branded merchandise activations.

Governance is structured as a German Aktiengesellschaft (AG) with a two-person Executive Board (Mike Gärtner and Karsten Uhlmann) and Dr. Alexander Benkert as Chairman of the Supervisory Board. There is no disclosed parent company, no venture capital or private equity investment, no subsidiaries, and no public stock exchange listing despite the AG corporate form. Operations are confined to Germany (shipping restricted domestically: "Wir versenden nur innerhalb Deutschlands"), with no disclosed revenue figures, headcount, or financial reporting in the source data.

Name

Feldschlößchen Dresden

Legal name

Feldschlößchen Aktiengesellschaft

Website

https://feldschloesschen.de

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

251–500 employees

Short description

Feldschlößchen is a 165+ year-old regional brewery in Dresden, Saxony, producing Reinheitsgebot-compliant beers (Pilsner, Export, Lager Hell, Alkoholfrei, Radler) and selling through retail/wholesale, gastronomy, and a direct e-commerce fanshop for branded merchandise.

Ownership category

akta.pro rank

Product category

Regional Beer Brewing

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industry

Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Regional beer brewing
• Pilsner beer
• Beer merchandise
• Brewery tours
• German beer brands

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Products: Production and sale of beer products including Pilsner, Export, Lager Hell, Alkoholfrei (alcohol-free), and Naturtrübes Radler. Revenue generated through wholesale distribution to retailers and gastronomy partners, as well as direct sales via the brewery.
2. Merchandise/Fanshop: Online sales of branded merchandise including fan apparel, fan articles, glasses/bar items, and Dresdner Felsenkeller branded products. E-commerce platform with standard 3-5 day delivery within Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Feldschlößchen is a regional Saxon brewery producing traditional German beers under the Reinheitsgebot (Beer Purity Law), including Pilsner, Export, Lager Hell, alcohol-free, and naturally cloudy Radler. Beyond beverages, the company sells branded fan merchandise (apparel, glassware, novelty items) through its online fan shop at shop.feldschloesschen.de and offers on-site brewery tours at its Dresden-Coschütz facility.

Product overview

Feldschlößchen Brauerei is a regional Saxon brewery offering a portfolio of beer products including Pilsner, Export, Lager Hell (new 2026), Alkoholfrei (non-alcoholic), and Naturtrübes Radler. The company operates under sub-brands including MIXX (shandy/radler) and Dresdner Felsenkeller (historic beer cellars brand). Beyond beverages, the company operates an e-commerce fan shop (shop.feldschloesschen.de) selling branded merchandise across categories including fan clothing (hoodies, t-shirts, jackets, headwear, socks), glassware and bar accessories (beer mugs, tumblers, bottle openers, tap handles), and novelty items (beer crate seats, deck chairs, magnets). Services include brewery tours, the Feldi-Finder retail/restaurant locator, and a Gastro-Finder for partner restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• MIXX: A shandy/radler product line by Feldschlößchen featuring mixed beer beverages.
• Schwarzer Steiger
• Dresdner Felsenkeller

Products and services

• Feldschlößchen Pilsner The flagship hoppy Pilsner beer of Feldschlößchen, branded as 'Das Hopfenfrische' (The Hoppy Fresh). Produced for regional consumers in Saxony and distributed through retail and gastronomy channels.
• Feldschlößchen Export Full-bodied Export beer branded as 'Das Vollmundige' (The Full-bodied). Sold to regional consumers via retail, gastronomy, and direct channels.
• Lager Hell Mild lager beer introduced in 2026 as a new product, branded as 'Das Milde' (The Mild). Targeted at regional consumers in Saxony.
• Feldschlößchen Alkoholfrei Non-alcoholic beer variant branded as 'Das Isotonische' (The Isotonic). Available for consumers seeking alcohol-free options, distributed through retail and gastronomy.
• Naturtrübes Radler Naturally cloudy radler (beer mixed with lemon soda) branded as 'Das naturtrübe Original' (The Naturally Cloudy Original). Sold to regional consumers through retail and gastronomy channels.
• MIXX A sub-brand product line of beer-based shandy/radler mixed beverages by Feldschlößchen, including MIXX 8-pack and MIXX-branded merchandise.
• Dresdner Felsenkeller Sub-brand of Feldschlößchen representing the historic Dresden Felsenkeller beer cellars. Includes Pilsner and Urhell beer products and dedicated branded merchandise in the fan shop.
• Brauereibesichtigung (Brewery Tours) Brewery tour service offering visitors an inside look at the Feldschlößchen brewing facilities in Dresden-Coschütz, located at the southern slopes of the Elbe valley.
• Fanshop (Online Merchandise Store) Online e-commerce fan shop selling branded clothing, accessories, glassware, and novelty items directly to consumers, with shipping within Germany only.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

One partnership is on record.

• Dresdner EislöwencoreGTM or Marketing PartnerPremium partnership with the Dresdner Eislöwen ice hockey team. Collaboration includes co-branded merchandise such as sticker sets featuring team and brand logos. The partnership combines sports sponsorship with brand marketing to reach local fans and supporters.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Paulaner Brauerei Gruppe: Paulaner is a major German brewery group operating nationally and internationally with multi-brand portfolio. Comparable to Feldschlößchen in Reinheitsgebot adherence and traditional brewing identity, but with much broader geographic reach and scale.
• Radeberger Gruppe (Dr. Oetker): Radeberger is Germany's largest private brewery group and Feldschlößchen's most direct regional rival, also headquartered in Saxony (Radeberger Pilsner). Both compete for the same retail and gastronomy accounts in Saxony, though Radeberger operates nationally and at significantly larger scale.
• Bitburger Brauerei: Bitburger is one of Germany's biggest pilsner brewers with national distribution and significant gastronomy share. Overlaps with Feldschlößchen in the Pilsner-led product category and traditional German beer positioning.
• Krombacher Brauerei: Krombacher is one of Germany's largest privately owned breweries, operating nationally and competing in the same retail and gastronomy channels as Feldschlößchen. It shares positioning around traditional German brewing and Reinheitsgebot-style quality messaging.
• Warsteiner Brauerei: Warsteiner is a large German national brewery with a Pilsner-led portfolio and broad retail and gastronomy presence. Comparable to Feldschlößchen in product mix (Pilsner/Export/Lager) but operates at significantly larger scale and broader geographic footprint.
• Oettinger Brauerei: Oettinger is one of Germany's largest beer producers by volume with a discount-led national position. Competes with Feldschlößchen in the same retail price tiers but at much larger scale and with a fundamentally different value-based positioning.

Direct peers

• Flensburger Brauerei: Flensburger is a German regional brewery with strong brand identity, predominantly northern German distribution, and a portfolio of traditional lagers and pilsners. Comparable to Feldschlößchen in size, regional confinement, and traditional brand positioning.
• Stuttgarter Hofbräu: Stuttgarter Hofbräu is a German regional brewery with a comparable profile: traditional brands, multi-channel distribution across retail and gastronomy, and Pilsner/Export-led product portfolio. Closely comparable in scale and go-to-market model to Feldschlößchen.

Regional players

• Sternburg Brauerei: Sternburg is an East German brewery with strong regional heritage in the new federal states, similar to Feldschlößchen's Saxon stronghold. Both compete in the value-to-mainstream segment of German beer with traditional brand identities rooted in former GDR brewing heritage.
• Erzgebirgs-Bräu (if applicable): Smaller Saxon regional brewery operating in similar geography to Feldschlößchen, competing for the same regional retail and gastronomy accounts. Direct regional competitor in the Saxon beer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5QbFPR4hUzjoDIELhx7amg
• Facebookfacebook.com/Feldschloesschen.Dresden
• LinkedInlinkedin.com/company/feldschl%C3%B6%C3%9Fchen-dresden
• Instagraminstagram.com/feldschloesschen_dd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feldschlößchen Dresden