Longhorn Solar
Longhorn Solar is a family-owned Texas solar installer founded in 2009, providing turnkey residential and commercial PV system design, installation, and maintenance across Austin, San Antonio, Dallas/Fort Worth, and Houston using in-house NABCEP-certified crews and multiple OEM hardware lines.
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Longhorn Solar does
Longhorn Solar is a privately held, family-owned solar photovoltaic (PV) installation company headquartered in Round Rock, Texas, founded in 2009 on the foundation of an earlier holiday-lighting business. The company designs, permits, and installs turnkey residential and commercial solar PV systems — including solar panels from REC, Q CELLS, and Mission Solar; inverters from SolarEdge, SMA, and Tesla; Unirac mounting systems; and battery backup from Tesla Powerwall, LG ESS Home 8, QCELLS Q.HOME, and FranklinWH — across four Texas metros: Austin, San Antonio, Dallas/Fort Worth, and Houston.
The company's operating model is differentiated by an in-house, no-subcontractor installation force that includes six NABCEP Certified Professionals, a 25-year workmanship warranty and 25-year performance guarantee on every system, and a proprietary PV design tool called SolarCalc. Longhorn Solar reports over 2,300 installed systems and cumulative production exceeding 91 million kWh since inception, supported by a 4.8-star average rating and a #1 ranking in organic online reviews among Texas solar installers.
Revenue is generated primarily through one-time installation contracts (residential and commercial), pass-through hardware sales from its third-party OEM partners, financing referral economics from partner lenders (Dividend Solar Finance, Sunlight Financial, Atmos Financial, Enfin), and a smaller recurring stream of maintenance, orphan-system, and roof-reset services. Customers span residential homeowners, home builders (via a Builder Program), nonprofits, agricultural operators, wineries/breweries, and commercial/small businesses, with residential remaining the dominant segment and an explicit push since 2023 into commercial and FEOC/Domestic-Content-compliant projects eligible for Inflation Reduction Act tax incentives.
Longhorn Solar firmographics
Firmographics- Name
- Longhorn Solar
- Legal name
- Longhorn Solar
- Website
- https://longhornsolar.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Longhorn Solar is a family-owned Texas solar installer founded in 2009, providing turnkey residential and commercial PV system design, installation, and maintenance across Austin, San Antonio, Dallas/Fort Worth, and Houston using in-house NABCEP-certified crews and multiple OEM hardware lines.
- Ownership category
- akta.pro rank
Longhorn Solar industry classification
Industry- Product category
- Solar Energy Installation Services
- NAICS
- Power and Communication Line and Related Structures Construction (237130)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
Keywords
Where Longhorn Solar is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Longhorn Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Installation Services: One-time installation of solar PV systems including panels, inverters, battery backup, and mounting equipment for residential and commercial customers.
- Solar Hardware Products: Sale of solar panels, inverters, battery storage systems, and mounting equipment as part of complete solar system installations.
- Solar Financing Partnerships: Partnered with Dividend Solar Finance, Sunlight Finance, and Atmos Financial to provide zero-down solar financing. Revenue generated through financing arrangements with lending partners.
- Maintenance and Service: Ongoing service and maintenance for solar systems including proactive maintenance programs, orphaned system support, and roof reset services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential solar systems priced per watt based on system size and equipment selection |
| Subscription | Monthly | Zero-down financing through partner lenders including Dividend Solar Finance and Sunlight Finance |
| Unit Pricing | Pay-as-you-go | Commercial solar projects with Investment Tax Credit and bonus depreciation benefits |
| Unit Pricing | Pay-as-you-go | Nonprofit solar with 30% Direct Pay reimbursement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Longhorn Solar product offering
Product offeringCore offering
Longhorn Solar designs, installs, and services turnkey solar photovoltaic (PV) systems for residential and commercial customers across Texas. The company supplies third-party solar panels, inverters, mounting hardware, and battery backup units, combined with in-house engineering, permitting, financing coordination, and 25-year workmanship and performance warranties.
Product overview
Longhorn Solar is a residential and commercial solar energy installation company founded in 2009, serving the greater Austin, San Antonio, Houston, and Dallas/Fort Worth areas of Texas. The company operates as a single, integrated service offering — it does not sell standalone software or modular platform products. Rather, Longhorn Solar designs, installs, and supports complete turnkey solar PV systems, combining third-party hardware products (solar panels, inverters, mounting systems, and battery backup units) with its own professional installation, permitting, financing, and ongoing maintenance services. The product portfolio includes solar panels from REC, Q CELLS, and Mission Solar; inverters from SolarEdge, SMA, and Tesla; Unirac mounting systems; and battery backup solutions including Tesla Powerwall, LG ESS Home 8, QCELLS Q.HOME CORE, and FranklinWH aPower 2. All installations are backed by Longhorn Solar's 25-year workmanship warranty and 25-year performance guarantee, and the company offers zero-down financing through partners including Dividend Solar Finance, Sunlight Finance, Atmos Financial, and Enfin. Supporting services include roof reset/hail damage repair, proactive maintenance, orphaned system support, and a builder program for new construction solar pre-wiring.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Installation Turnkey residential rooftop solar PV system installation covering Austin, Dallas/Fort Worth, San Antonio, and Houston, including in-house design, permitting, and installation backed by a 25-year workmanship warranty and 25-year performance guarantee. Targeted at Texas homeowners seeking to reduce electricity bills and gain energy independence.
- Commercial Solar Installation Commercial solar PV system installation for businesses, schools, nonprofits, wineries, breweries, and agricultural operations, including FEOC compliant and Domestic Content certified equipment, 30% Investment Tax Credit and 10% Domestic Content Bonus Tax Credit eligibility, and 100% MACRS bonus depreciation.
- Solar Financing Partnerships Zero-down solar financing arranged through partner lenders Dividend Solar Finance, Sunlight Finance, Atmos Financial, and Enfin, enabling residential and commercial customers to be cash-flow positive from day one with competitive interest rates.
- Roof Reset and Hail Damage Service Certified removal and reinstallation of solar PV systems for homeowners whose roofs have been damaged by hail, including coordination with roofing contractors and insurance claims.
- Solar Maintenance Program Ongoing service and proactive maintenance for residential and commercial solar systems, including energy monitoring, performance tracking, and full-time solar expert support.
- Orphaned System Support Adoption and ongoing maintenance service for solar PV installations originally installed by companies that have since gone out of business, providing continued service and warranty support.
- Builder Program (New Construction Solar Pre-Wiring and Installation) Solar PV installation and pre-wiring service for Texas home builders, integrating solar systems into new home construction projects including system design, permitting, and warranty paperwork.
- REC Solar Panels REC solar panel product line offered to residential and commercial customers as part of turnkey installations, including Alpha Pure Series (heterojunction bifacial cells) and N-Peak 2 Black Series (mono c-Si n-type cells) with 25-year workmanship and performance warranties.
- Q CELLS Solar Panels Q CELLS Q.PEAK DUO BLK ML-G10+ solar panels with Q.ANTUM DUO Z technology achieving up to 21.1% module efficiency, offered with 25-year product and performance warranty, used as the preferred commercial solar panel.
- Mission Solar Panels Mission Solar N-Type 108HC panels manufactured in San Antonio, delivering 435-445W output and 22.3% efficiency, with a 25-year product warranty and 30-year performance guarantee.
- SolarEdge Inverters SolarEdge single-phase inverters with HD-Wave technology achieving 99% efficiency, featuring built-in DC safety switch, integrated rapid shutdown, and compact indoor/outdoor design with a 10-year standard warranty extendable to 20-25 years.
- SMA Sunny Boy Inverters SMA Sunny Boy inverters featuring ShadeFix technology for optimized production in shaded conditions and SunSpec certified rapid shutdown, designed for on- and off-grid compatibility.
- Tesla Solar Inverters Tesla Solar Inverters converting DC to AC power with Wi-Fi, Ethernet, and cellular connectivity, over-the-air updates, and 0.5% revenue-grade metering suitable for SREC programs.
- Unirac SolarMount Mounting System Unirac SolarMount PV mounting system with universal clamps and adaptable components compatible with most roof types, backed by a 25-year limited product warranty; ISO-certified mounting solution.
- Tesla Powerwall Tesla Powerwall 13.5 kWh AC home battery backup system providing up to 11.5 kW continuous on-grid power and 15.4 kW backup power, with NEMA 3R indoor/outdoor rating and 10-year warranty.
- LG ESS Home 8 LG Electronics Home 8 Energy Storage System providing up to 14.4 kWh usable energy storage from solar panels or AC-coupled grid power, reducing grid dependency and offsetting peak energy costs.
- QCELLS Q.HOME CORE H3S/H7S QCELLS Q.HOME CORE H3S/H7S modular battery storage system offering scalable capacity from 10 kWh to 20 kWh, capable of utilizing 100% of inverter power rating during grid outages, with remote monitoring and 10-year product warranty.
- FranklinWH aPower 2 FranklinWH aPower 2 home energy management and battery backup system with 15 kWh storage, 10 kW continuous output, scalable up to 225 kWh, using Lithium Iron Phosphate chemistry with a 15-year warranty.
Quantifiable outcome
- Customers save average of $100/month on electricity bills and pay off systems in 8-11 years
- +4 more outcomes
Companies that use Longhorn Solar
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Longhorn Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Longhorn Solar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- REC SolarcoreLonghorn Solar is a REC Certified Installer. Offers REC Alpha Pure Series and N-Peak 2 Black Series solar panels with 25-year warranties.
- Q CELLScorePreferred solar panel partner for commercial projects. Q.PEAK DUO BLK ML-G10+ panels with up to 21.1% efficiency. 25-year product and performance warranty.
- SolarEdgecoreCertified Preferred Partner for SolarEdge inverters. Offers single-phase inverters with HD-Wave technology achieving 99% efficiency. 10-year standard warranty extendable to 20-25 years.
- SMAcorePartner for SMA Sunny Boy inverters with ShadeFix technology and SunSpec certification. 40 years of PV inverter experience.
- TeslacoreTesla inverter and Powerwall battery partner. Tesla Powerwall offers 13.5 kWh capacity with 10-year warranty and remote monitoring via Tesla app.
- UniraccoreNorth America's leading PV mounting system manufacturer. SolarMount product with 25-year limited product warranty. Only PV mounting vendor with ISO certifications.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Longhorn Solar competitors and assessment
Company assessmentDirect peers
- Freedom Forever: Vertically integrated U.S. residential solar installer with a growing Texas presence; offers turnkey rooftop PV and battery solutions with similar sales-led GTM and zero-down financing to Longhorn.
- Trinity Solar: One of the largest privately held U.S. residential solar installers, operating across multiple states; directly comparable in family/private ownership profile, in-house installation approach, and residential sales motion to Longhorn Solar.
- Sunrun: Largest U.S. residential solar installer with significant Texas operations; competes directly with Longhorn Solar on rooftop PV, battery storage, and zero-down financing for homeowners across Austin, San Antonio, Houston, and DFW.
- Blue Raven Solar: Residential solar installer with strong Texas footprint prior to its SunPower acquisition; directly competes on rooftop PV, battery add-ons, and zero-down financing in Longhorn's core Texas metros.
- ADT Solar: National residential solar installer (formerly Sunpro Solar) with active Texas operations; offers turnkey rooftop PV and battery backup to homeowners under a similar full-service installation model to Longhorn Solar.
- Momentum Solar: National residential solar installer that expanded aggressively into Texas; competes on direct-to-homeowner rooftop PV and battery backup sales with a similar no-pressure consultation model.
- Tesla Energy: Tesla's solar and Powerwall business sells and installs rooftop PV plus battery backup systems directly to homeowners, directly overlapping Longhorn Solar's core residential + battery offering, and notably Tesla hardware is itself part of Longhorn's product catalog.
- SunPower: National residential and commercial solar installer offering rooftop PV, batteries, and financing; competes head-to-head with Longhorn on Texas homeowner installs and on the commercial project pipeline.
Others
- Solar Reviews (EnergySage Marketplace): Solar marketplace and lead-generation platform that ranks Longhorn and competing Texas installers and is a primary channel shaping Longhorn's organic lead flow; ecosystem participant rather than a direct installer.
Regional players
- Greenbelt Solar: Texas-based residential and commercial solar installer serving Austin and surrounding markets; closely comparable regional competitor with overlapping Texas geographies and similar homeowner-targeted offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Longhorn Solar social profiles
Digital presenceLonghorn Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longhorn Solar leadership team
Management profileNumber of profiles
Profiles3 records
Longhorn Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longhorn Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longhorn Solar
What does Longhorn Solar do?
Longhorn Solar designs, installs, and services turnkey solar photovoltaic (PV) systems for residential and commercial customers across Texas. The company supplies third-party solar panels, inverters, mounting hardware, and battery backup units, combined with in-house engineering, permitting, financing coordination, and 25-year workmanship and performance warranties.
Is Longhorn Solar a public or private company?
Longhorn Solar is a private company. It is classified as family owned and is currently operating.
When was Longhorn Solar founded?
Longhorn Solar was founded in 2009. It employs 11 to 50 people.
Where is Longhorn Solar based?
Longhorn Solar is headquartered in Austin, United States, in the North America region.
How does Longhorn Solar make money?
Four revenue lines are on record. Solar Installation Services are the primary driver. The others are solar Hardware Products, solar Financing Partnerships and maintenance and Service.
Who are Longhorn Solar's main competitors?
Direct peers on record are Freedom Forever, Trinity Solar, Sunrun, Blue Raven Solar, ADT Solar, Momentum Solar, Tesla Energy and SunPower. Solar Reviews (EnergySage Marketplace) is listed as an others. Greenbelt Solar is listed as a regional player.
Does Longhorn Solar have an API?
No public API is recorded for Longhorn Solar.
What industry is Longhorn Solar in?
Longhorn Solar's product category is Solar Energy Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its NAICS code is 237130 and its SIC code is 1731.