What HUMO does

HUMO Inc. (株式会社HUMO) is a Tokyo-based B2B services company founded on August 8, 2012, by Representative Director Tatsuya Nagase (永瀬達也), with stated capital of 20 million yen. The company operates in three business areas — media services, web solutions, and human resources — with its strategic center of gravity in the Japanese veterinary sector, where it serves over 150 animal hospitals primarily through its TSUNAGU (つなぐ) service brand. TSUNAGU bundles website creation, SEO and MEO optimization, recruitment support, in-clinic network maintenance, academic association management, and creative production (logos, pamphlets, video) into a single service engagement, supported by a mandatory on-site consultation methodology with clinic directors prior to project start.

The company's underlying technology is conventional web-development tooling rather than proprietary platform software: HUMO builds and maintains custom websites, manages SEO/MEO for veterinary clients, runs in-hospital network infrastructure, and produces creative assets. Distribution occurs through direct sales engagement via website inquiry forms, supplemented by online joint job fairs (合同就職説明会) held on a monthly-to-bimonthly cadence since the COVID-19 pandemic, a recruitment magazine (Tsunagu Work), and a web-based job posting platform (Tsunagu Work Online). The company also runs a secondary horizontal line producing websites and systems for general enterprises, including startups and small healthcare practices.

The business model combines three revenue streams: (1) media/TSUNAGU services for animal hospitals, classified as recurring/subscription-style engagements; (2) general enterprise website production and system development, billed as outcome-oriented professional services; and (3) human resources services including recruitment matching and job fair participation fees. No pricing is publicly disclosed. HUMO is privately held with founder/management ownership and no disclosed external institutional funding, M&A activity, partnerships, or patents in the available record.

Name

HUMO

Legal name

株式会社HUMO

Website

https://humo.jp

Company type

Private

Founded year

2012

Operating status

Operating

Short description

HUMO Inc. is a Tokyo-based B2B services company founded in 2012 that provides marketing, recruitment, website creation, and IT support to over 150 Japanese animal hospitals, primarily through its TSUNAGU service platform, with a secondary general enterprise web solutions line.

Ownership category

akta.pro rank

Product category

Veterinary Marketing & Recruitment Services

NAICS

Support Activities for Animal Production (11521)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM)

Keywords

• Animal hospital marketing
• Veterinary recruitment services
• Website production
• SEO optimization services
• HR media services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Services: Services for animal hospitals including marketing support, recruitment assistance, website creation, SEO, network management, and academic organization support.
2. Web Solutions: Website creation and system development for general companies, focused on achieving measurable business outcomes.
3. Human Resources Services: Recruitment services including job fairs and online employment matching for animal hospitals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

HUMO provides marketing, recruitment, and digital support services to animal hospitals in Japan through its TSUNAGU platform, including website creation, SEO enhancement, recruitment assistance, in-clinic network maintenance, and creative production (video, logo, brochures). The company also offers general business website production and system development, and runs online/physical job fairs and a recruitment magazine (Tsunagu Work) for the veterinary sector.

Product overview

HUMO is a Japanese company operating across three business domains: HR, animal healthcare, and system development. The product portfolio centers on TSUNAGU (つなぐ), a comprehensive animal hospital marketing and recruitment support platform that includes website creation, SEO enhancement, recruitment services, and network maintenance. Supporting services include つなぐワーク (recruitment magazine), つなぐワークオンライン (web-based job posting), and jointly organized online job fairs for animal hospitals. For general businesses, the company offers website production and system development services. The company also operates media, web solutions, and human resources business divisions.

Differentiator

Problem solved

Functional benefit

Products and services

• TSUNAGU (つなぐ)

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Beyond Indigo Pets: Veterinary marketing agency specializing in website design, SEO, and branding for animal hospitals. Directly comparable to HUMO's website/SEO/creative offering for vet clinics.
• WhiskerCloud: Veterinary website design and hosting company focused exclusively on animal hospitals. Comparable to HUMO's web-creation and SEO services within the vet vertical.
• VetMatrix: Veterinary website design and digital marketing company serving animal hospitals. Comparable scope to HUMO's TSUNAGU website and online presence offering.
• iVET360: US-based veterinary marketing agency offering website design, SEO, and recruitment support to animal hospitals. Closely comparable business model to HUMO's TSUNAGU service in a different geography.
• GeniusVets: Veterinary marketing platform providing websites, SEO, content, and recruitment tools for animal hospitals. Competes with HUMO on the same customer base with overlapping service lines.

Broad incumbents

• Recruit Holdings: Japanese HR and marketing conglomerate (Indeed, Rikunabi, Airレジ). Overlaps with HUMO's recruitment business (job fairs, job boards) at much larger scale across multiple verticals.
• Indeed Japan: Largest job-search platform in Japan. Competes with HUMO's Tsunagu Work Online job board for animal-hospital hiring demand and supply.
• Ferret: Japanese digital marketing platform providing SEO and content marketing tooling. Adjacent competitor to HUMO's SEO/content marketing services for vet clinics.
• GMO Internet Group: Large Japanese digital services group providing website creation, hosting, and marketing. Comparable to HUMO's general web solutions and SEO offerings across many verticals.
• Mynavi: Major Japanese HR services and job-fair operator. Comparable to HUMO's animal-hospital job fair and recruitment magazine business, but at vastly larger scale across all industries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUMO