CannaConnect

What CannaConnect does

CannaConnect is a Canadian private healthcare services company founded in 2017 and headquartered in Toronto that provides medical cannabis education, consultation, and wellness support exclusively to Military and RCMP Veterans. The company operates a hybrid physical-and-virtual service model consisting of 13 Local Wellness Lounges distributed coast-to-coast across Canada (from St. John's in the east to Victoria in the west) plus a secure virtual care platform for remote consultations. Services are delivered in both English and French.

The company's core offerings include medical cannabis consultations that connect Veterans with doctors and healthcare specialists, navigation support for Veterans Affairs coverage applications, a Veteran Ambassador peer-support program, and dedicated Patient Care Representatives. Beyond clinical services, CannaConnect operates a community programming layer — weekly wellness events (yoga, music healing, golf, guitar lessons, etc.), the CannaConnect Voices storytelling platform, and educational resources including the Veterans Guide Book to Medical Cannabis (2023/2024) and the 2025 Veteran's Wellness Guide. The company also operates "Proudly Veteran," a sub-brand marketplace showcasing Veteran-owned businesses across Canada.

The business model is community-led, leveraging in-person Wellness Lounges and peer Veteran Ambassadors as the primary go-to-market mechanism. The revenue model is described as recurring/subscription-based around consultation and coverage-navigation services. No public pricing, revenue figures, funding history, or management team are disclosed. The company maintains charitable partnerships with organizations including Team Rubicon Canada, Quilts of Valour, TWS Foundation, and Helping Heroes Heal, which serve both mission-credibility and community-engagement functions.

Name

CannaConnect

Legal name

CannaConnect

Website

https://cannaconnect.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CannaConnect is a Canadian medical cannabis wellness service that supports Military and RCMP Veterans through 13 Wellness Lounges and a virtual care platform, offering consultations, peer support, coverage navigation, and community programming.

Ownership category

akta.pro rank

Product category

Medical Cannabis Wellness Services

NAICS

Ambulatory Health Care Services (621), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)

akta.pro secondary industries

Behavioral Health & Substance Use Remote Monitoring (HLACAFAD), Veterans Adult Day Programs (HSABANAH)

Keywords

• Medical cannabis consultations
• Veteran wellness programs
• Patient care navigation
• Community wellness lounges
• Cannabis education services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Cannabis Consultation Services: CannaConnect provides consultation and support services to help Veterans navigate medical cannabis treatment, including connecting them with healthcare specialists and assisting with coverage applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CannaConnect provides medical cannabis consultation and support services tailored to Military and RCMP Veterans in Canada, connecting them with a network of doctors, healthcare specialists, Veteran Ambassadors, and Patient Care Representatives. Services are delivered through 13 physical Wellness Lounges nationwide and a secure virtual care platform, assisting Veterans with medical cannabis education, treatment navigation, and Veterans Affairs coverage applications.

Product overview

CannaConnect is a medical cannabis wellness service for Military and RCMP Veterans. The company operates a network of 13 Local Wellness Lounges across Canada alongside a secure virtual care platform. Core offerings include medical cannabis consultations connecting Veterans with healthcare specialists, Veteran Ambassador peer support programs, and Patient Care Representative services. The company also hosts community programs including events, educational resources (Veteran's Guide Book, Wellness Guide), and the Proudly Veteran marketplace featuring Veteran-owned businesses. Services are delivered in both English and French.

Differentiator

Problem solved

Functional benefit

Brands

• Proudly Veteran: A marketplace section dedicated to Veteran-owned businesses found across Canada, shining a light on businesses founded or operated by Canadian Veterans.

Products and services

• Medical Cannabis Consultation Services Recurring consultation service connecting Military and RCMP Veterans with doctors and medical cannabis healthcare specialists, including assistance navigating Veterans Affairs coverage applications and accessing treatment.
• Local Wellness Lounges Physical wellness lounge locations (13 across Canada) where Veterans and their families can access cannabis education, community support, weekly events and programs, and wellness services in a safe, healing environment.
• Virtual Care Platform Secure virtual platform enabling Veterans to manage their medical cannabis care remotely from any location, complementing the in-person Wellness Lounge services.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Kanata LegionminorStrategic or Co-development PartnerOttawa Lounge partnered with Kanata Legion for Summer Veteran Support Drive to support homeless or unstably housed Veterans
• Sky Hound RanchminorStrategic or Co-development PartnerEdmonton location supports the 2nd Annual Ranch Branding Day at Sky Hound Ranch
• Ocean Quest AdventuresminorStrategic or Co-development PartnerSt. John's location partners with Ocean Quest Adventures for Cod Fishing Adventure events
• Veterans Guitar Society (AVGS)minorStrategic or Co-development PartnerEdmonton location hosts AVGS Summer Community of Practice connecting veterans through music
• Expert Tee'sminorStrategic or Co-development PartnerKingston location partners with Expert Tee's for golf events for Veterans

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MariMed: A US-focused cannabis wellness company operating dispensaries and patient education programs. Comparable as a multi-state cannabis health services operator, though operating in a different regulatory jurisdiction.
• Aurora Cannabis: A leading Canadian medical cannabis producer and clinic operator (Aurora Cannabis Inc.). Comparable as a broad incumbent with patient-care services and clinic partnerships, though not veteran-specialized.
• Tilray: One of Canada's largest cannabis producers with established medical cannabis patient programs and global distribution. Comparable as a broad incumbent in Canadian medical cannabis, though Tilray operates upstream in production rather than veteran-specialized clinic services.
• Canopy Growth: Major Canadian cannabis company with medical patient support services including Spectrum Therapeutics. Comparable as a broad incumbent in the Canadian medical cannabis ecosystem, with overlapping patient education and consultation offerings.

Emerging players

• Veterans Cannabis Coalition: A US-based advocacy and support organization focused on medical cannabis access for veterans. Comparable as a veteran-specific cannabis organization, though primarily advocacy-focused rather than clinic-operating like CannaConnect.

Direct peers

• HelloMD: A cannabis-focused telemedicine and consultation platform connecting patients with physicians for medical cannabis recommendations — closely aligned with CannaConnect's consultation and coverage-navigation services.
• Apollo Cannabis Clinics: A Canadian network of medical cannabis clinics providing physician consultations and patient education. Operates a similar clinic-based consultation model with multi-location Canadian footprint, directly comparable to CannaConnect's clinic component.
• Canna Care Docs: A multi-state medical cannabis evaluation and certification clinic network. Comparable to CannaConnect's clinical consultation model and physician-matching services for medical cannabis patient onboarding.
• Sanctuary Cannabis: A Canadian medical cannabis clinic and dispensary operator providing consultations and patient support — directly comparable to CannaConnect's clinic-plus-wellness-lounge model serving Canadian patients navigating medical cannabis treatment.
• Leafwell: A telehealth platform for medical cannabis consultations and physician matching. Comparable to CannaConnect's virtual care platform in delivery mechanism and patient navigation focus, though operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CannaConnectCA
• Xx.com/cannaconnectca
• LinkedInlinkedin.com/company/cannaconnect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CannaConnect