Cap Web Solutions
Cap Web Solutions is a Chester County, Pennsylvania-based WordPress development studio serving small businesses and individuals with custom website design, managed hosting, and recurring care plans. Founded by Matt Ryan in 2014, the company was acquired by Freshy in 2025.
- Company typePrivate
- Founded2014
- HeadquartersChester, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cap Web Solutions does
Cap Web Solutions is a Chester County, Pennsylvania-based WordPress development studio founded in July 2014 by Matt Ryan, operating as a single full-time founder-led business supported by a network of on-demand contractors (graphic designer, two copywriters/editors, two tech support specialists, and a virtual assistant). The company serves small businesses, individuals and personal brands, and a smaller share of mid-market customers across the United States, with named projects spanning firearms regulatory technology, hospitality, industrial power, religious organizations, fitness, academic editing, and historical research. Its core offering is custom WordPress website development, with a four-phase Discovery-Design-Development-Launch methodology typically spanning 6-12 weeks, executed predominantly on the Kadence theme framework with custom plugin development.
The company's product portfolio centers on four service lines: Website Development & Design (one-time projects), WPcare Managed Hosting (a proprietary hosting stack built on commodity cloud VPS providers Vultr, DigitalOcean, Linode, and Amazon Lightsail with Nginx, 100% SSD, Redis Object Caching, Cloudflare integration, and Let's Encrypt SSL — opened in 2022 to any WordPress site, not only Cap Web Solutions-built clients), WPcare Website Care & Support Plans (multi-tier recurring maintenance covering updates, security monitoring, backups, and performance optimization), and One-off Updates & Custom Solutions (point services priced $99-$395). Underlying technology is conventional LAMP-style WordPress (PHP, JavaScript, HTML5, CSS, jQuery, MySQL) with WooCommerce for e-commerce builds and integrations with Cloudflare, Fathom Analytics, and Termageddon.
The business model combines one-time project revenue (website builds), recurring subscription revenue (WPcare care plans, since pivoted to a subscriber-only model in October 2023), managed services revenue (hosting), and transactional add-on revenue. The company is bootstrapped with no external funding, headquartered in Chester County, PA, distributed through direct consultative sales with multiple website inquiry forms and scheduled discovery calls, and supported by community-led marketing through Philadelphia-area WordPress meetups, WordCamps, and the Philadelphia Area Computer Society where Matt Ryan serves as director. In 2025, the company was acquired by Freshy, a US-based full-service WordPress agency.
Cap Web Solutions firmographics
Firmographics- Name
- Cap Web Solutions
- Legal name
- Cap Web Solutions LLC
- Website
- https://capwebsolutions.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cap Web Solutions is a Chester County, Pennsylvania-based WordPress development studio serving small businesses and individuals with custom website design, managed hosting, and recurring care plans. Founded by Matt Ryan in 2014, the company was acquired by Freshy in 2025.
- Ownership category
- akta.pro rank
Cap Web Solutions industry classification
Industry- Product category
- WordPress Web Development Services
- NAICS
- Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Cap Web Solutions is headquartered
LocationHeadquarters
- HQ city
- Chester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cap Web Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Development & Design: Custom WordPress website development from concept to launch, creating visually appealing, functional and user-friendly websites. Process includes discovery, design, development, and modification phases spanning 6-12 weeks.
- Website Care & Support (WPcare Plans): Recurring monthly care plans providing ongoing maintenance, updates, security monitoring, backups, performance optimization, and support. Includes daily uptime/security monitoring, weekly plugin/theme updates, monthly traffic and performance reviews.
- Managed WordPress Hosting: Managed hosting service for WordPress websites, both built by Cap Web Solutions and externally. Includes VPS hosting, Cloudflare integration, SSL certificates, Redis caching, and server management.
- Add-on Services and Consulting: One-off services including WordPress Boost ($295), Website Evaluation ($395), Consulting Sessions ($250), and auto-updating privacy policies setup ($99 setup + $119/yr).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consulting Session - WordPress consulting and troubleshooting |
| One time/ perpetual license | Pay-as-you-go | WordPress Boost - Core & Plugin Updates |
| One time/ perpetual license | Pay-as-you-go | WordPress Evaluation - Maintenance, Review, and Path Forward |
| Subscription | Annual | Auto-updating Privacy Policy Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cap Web Solutions product offering
Product offeringCore offering
Cap Web Solutions is a full-service WordPress website development studio that builds custom WordPress websites following a Discovery-Design-Development-Launch process (typically 6-12 weeks). The company complements development with its proprietary WPcare Managed Hosting platform built on cloud VPS infrastructure and recurring WPcare Website Care & Support subscription plans covering updates, security, backups and performance optimization. Add-on services include consulting sessions, WordPress Boost tune-ups, WordPress evaluations and auto-updating privacy policies via the Termageddon partnership.
Product overview
Cap Web Solutions is a full-service WordPress website development studio offering a unified service portfolio centered on WordPress. The core offering comprises Website Development & Design (custom sites built following a Discovery-Design-Development-Launch process), Managed WordPress Hosting (proprietary hosting built on cloud VPS infrastructure), and WPcare Website Care & Support Plans (ongoing maintenance with multiple tier levels). Add-on services include Consulting Sessions, WordPress Boost, WordPress Evaluation, and Auto-updating Website Policies. The company recently shifted to a subscriber-only model and was acquired by Freshy in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development & Design Custom WordPress website development from concept to launch, creating visually appealing, functional and user-friendly websites through a four-step process (Discovery, Design, Development, Modification/Testing/Launch) typically delivered over 6-12 weeks. Targets small businesses, individuals and mid-market organizations needing brochure sites, custom functionality, WooCommerce stores or membership platforms.
- Managed WordPress Hosting (WPcare Managed Hosting) Proprietary managed hosting service for WordPress websites — both those built by Cap Web Solutions and external sites — built on cloud VPS infrastructure (Vultr, DigitalOcean, Linode, Amazon Lightsail) with Nginx, 100% SSD, server-level caching, Redis Object Caching, Cloudflare integration and free Let's Encrypt SSL.
- WPcare Website Care & Support Plans Recurring monthly subscription plans (Starter, Standard, Professional, Business tiers) providing ongoing WordPress maintenance including core/plugin/theme updates, daily uptime and security monitoring, weekly plugin/theme updates, malware scans, backups, performance optimization, traffic/performance reviews and 24/7 monitoring on higher tiers.
- One-off Updates & Custom Solutions Tailored one-off solutions for specific client needs including online store builds, social engagement features, custom forms and ad-hoc WordPress troubleshooting; serves as the umbrella category for consulting sessions, WordPress Boost and WordPress Evaluation add-ons.
- Consulting Session Add-on WordPress consulting and troubleshooting session (initial consultation up to 2 hours) delivered via online video call with recording and email summary, priced at $250 with additional sessions available on hourly basis.
- WordPress Boost Add-on One-time $295 tune-up service for websites onboarding to WPcare plans or older sites needing performance improvement; includes WordPress core, plugin and theme updates, security and performance scans, bug fixes, and a full backup stored for 1 year.
- WordPress Evaluation Add-on $395 comprehensive evaluation and maintenance service for websites not updated regularly, including full maintenance service, extensive report on website state, 30-minute strategy call, staging site updates, security/performance scans and a full backup.
- Auto-updating Website Policies Add-on Privacy Policy, Terms and Conditions, Cookie Policy and Disclaimer pages that auto-update when laws change, delivered via the Termageddon partnership; $119/year (or $12/month) Termageddon license resold by Cap Web Solutions with a $99 one-time setup fee covering policy page creation, code insertion and ongoing management.
Companies that use Cap Web Solutions
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Cap Web Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Cap Web Solutions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- FreshycoreFreshy, a leading website design and development company specializing in WordPress, announced the acquisition of Cap Web Solutions. This acquisition strengthens Freshy's ability to deliver top-tier, high-performing WordPress websites. Cap Web Solutions clients benefit from Freshy's comprehensive services including faster hosting, enhanced security, and advanced WordPress customization.
- Dobson Web DesignminorPartnership with Dobson Web Design on Penncat Corporation project, where Cap Web Solutions handled WordPress development while Dobson contributed design influence.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cap Web Solutions competitors and assessment
Company assessmentBroad incumbents
- Kinsta: Kinsta is a managed WordPress hosting provider built on Google Cloud Platform, competing directly with WPcare hosting on performance, security, and managed service quality. Kinsta serves a similar SMB and mid-market customer base with comparable hosting tiers.
- WP Engine: WP Engine is one of the largest managed WordPress hosting providers globally, competing directly with Cap Web's WPcare hosting product. It also offers premium themes, development tools (Local, Advanced Custom Fields), and a partner ecosystem that overlaps with Cap Web's full-service offering.
- Bluehost: Bluehost is a major shared and managed WordPress hosting provider with strong SMB and WooCommerce positioning. Competes with WPcare for entry-level managed WordPress hosting customers and offers bundled site-building services that overlap with Cap Web's SMB development work.
- GoDaddy: GoDaddy is a major domain registrar and web hosting provider offering managed WordPress hosting, website builder tools, and SMB-focused digital services. It competes with Cap Web at the lower end of the market for SMB customers seeking bundled WordPress hosting and basic care.
- Pagely: Pagely is an enterprise managed WordPress hosting provider competing with WPcare for WordPress-specific hosting customers. Comparable in the managed hosting service category, with overlap in the SMB and mid-market segments Cap Web addresses.
Direct peers
- Atomic Smash: Atomic Smash is a WordPress design and development agency offering custom builds, WooCommerce, and ongoing support for SMB clients. Direct peer in agency model and service portfolio, though operating primarily in the UK market.
- 10up: 10up is a WordPress-focused agency offering custom web development, design, and ongoing support services for enterprise and SMB clients. Comparable to Cap Web in service portfolio (development, hosting-adjacent services, support), though typically serving larger clients.
- Freshy: Freshy is a US-based full-service WordPress design and development agency that acquired Cap Web Solutions in 2025. Both firms offer the same core services - custom WordPress builds, managed hosting, and ongoing care - and now share a parent entity, making them the most direct peer comparison.
- Human Made: Human Made is a WordPress agency specializing in custom development, enterprise WordPress solutions, and ongoing support. Direct competitor in the WordPress services market, with comparable offerings for clients needing custom theme/plugin work and managed support.
- WebDevStudios: WebDevStudios is a Philadelphia-area WordPress design and development agency with comparable service offerings including custom theme/plugin development, enterprise WordPress builds, and ongoing maintenance. Like Cap Web Solutions, it focuses on the WordPress ecosystem and serves US-based clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cap Web Solutions social profiles
Digital presenceCap Web Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cap Web Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Cap Web Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cap Web Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cap Web Solutions
What does Cap Web Solutions do?
Cap Web Solutions is a full-service WordPress website development studio that builds custom WordPress websites following a Discovery-Design-Development-Launch process (typically 6-12 weeks). The company complements development with its proprietary WPcare Managed Hosting platform built on cloud VPS infrastructure and recurring WPcare Website Care & Support subscription plans covering updates, security, backups and performance optimization. Add-on services include consulting sessions, WordPress Boost tune-ups, WordPress evaluations and auto-updating privacy policies via the Termageddon partnership.
Is Cap Web Solutions a public or private company?
Cap Web Solutions is a private company. It is classified as corporate owned and is currently operating.
When was Cap Web Solutions founded?
Cap Web Solutions was founded in 2014. It employs 1 to 10 people.
Where is Cap Web Solutions based?
Cap Web Solutions is headquartered in Chester, United States, in the North America region.
How does Cap Web Solutions make money?
Four revenue lines are on record. Website Development & Design is the primary driver. The others are website Care & Support (WPcare Plans), managed WordPress Hosting and add-on Services and Consulting.
Who are Cap Web Solutions's main competitors?
Broad incumbents on record are Kinsta, WP Engine, Bluehost, GoDaddy and Pagely. Direct peers are Atomic Smash, 10up, Freshy, Human Made and WebDevStudios.
Does Cap Web Solutions have an API?
No public API is recorded for Cap Web Solutions.
What industry is Cap Web Solutions in?
Cap Web Solutions's product category is WordPress Web Development Services. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 5415 and its SIC code is 7371.