Freshy
Freshy (FreshySites LLC) is a US-based, founder-owned WordPress-specialist digital agency founded in 2011 in Binghamton, NY, delivering web design, development, managed hosting, maintenance, and SEO services to businesses, government, education, and nonprofit clients, and actively acquiring smaller WordPress agencies.
- Company typePrivate
- Founded2011
- HeadquartersBinghamton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Freshy does
Freshy (legal entity FreshySites LLC) is a US-based WordPress-specialist digital agency founded in 2011 by Ben Giordano in Binghamton, New York. The company delivers a full-stack WordPress service offering to businesses across the United States, including custom website design, development, WooCommerce ecommerce builds, managed WordPress hosting on enterprise-grade infrastructure maintained by Automattic, ongoing maintenance and security, and SEO programs. A premium support tier (Freshy+) layers dedicated account management and 24-hour response guarantees onto the base offering, and a White Label service enables other agencies to resell Freshy's capabilities under their own brand.
The business operates a hybrid revenue model: one-time project revenue from design and development engagements is paired with recurring subscription revenue from hosting, maintenance, SEO, and the newer Marketing Pro bundle (which adds AI search optimization, paid media, conversion optimization, content optimization, and analytics). Sales run on a quote-based direct-to-consumer motion via the company website, targeting businesses of all sizes, government and education buyers, and nonprofits. Notable customer logos include Masonite, Johns Hopkins University, the Commonwealth of Pennsylvania, Forbes, and United Way.
A defining feature of Freshy's strategy is a programmatic agency-acquisition program: the company has completed twelve-plus acquisitions of smaller WordPress agencies, including Suburban Buzz (November 2025), WP Tech Support (February 2026), CAP Web Solutions (April 2026), and CA Biz Host (May 2026). Management reports approximately 90% client retention and ~105% net revenue retention across acquired books. The company is privately held and founder-owned, with no external venture or private equity funding disclosed, and operates with a fully in-house team of 50+ WordPress experts out of its Binghamton headquarters.
Freshy firmographics
Firmographics- Name
- Freshy
- Legal name
- FreshySites LLC
- Website
- https://freshysites.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Freshy (FreshySites LLC) is a US-based, founder-owned WordPress-specialist digital agency founded in 2011 in Binghamton, NY, delivering web design, development, managed hosting, maintenance, and SEO services to businesses, government, education, and nonprofit clients, and actively acquiring smaller WordPress agencies.
- Ownership category
- akta.pro rank
Where Freshy is headquartered
LocationHeadquarters
- HQ city
- Binghamton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Freshy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Website Design & Development: One-time project-based services for custom WordPress website design and development, including ecommerce and WooCommerce solutions
- WordPress Hosting: Managed WordPress hosting services with high-level security, ultra-fast speeds, and fully managed updates
- WordPress Maintenance & Support: Ongoing maintenance services including security, updates, backups, and technical support. Includes Freshy+ premium support tier with dedicated account management and priority response times
- Agency Acquisitions: Freshy actively acquires WordPress agencies and website businesses of various sizes, integrating them into their operating model
- SEO Services: Search engine optimization programs integrated into WordPress websites
- Marketing Services: Marketing-related services including strategy, consulting, SEO, AI search optimization (AEO), paid media management, content optimization, conversion rate optimization (CRO), analytics, and reporting
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard hourly rates for project work and requests exceeding included support hours |
| Subscription | Monthly | Monthly Update Retainer for proactive WordPress maintenance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Freshy product offering
Product offeringCore offering
Freshy is a US-based, full-service WordPress agency delivering custom website design, development, WooCommerce ecommerce builds, managed hosting, and ongoing maintenance and support built exclusively on the WordPress platform. The company combines project-based design/development work with recurring managed hosting, maintenance retainers, SEO programs, and premium support tiers (Freshy+). It also runs a WordPress agency acquisition program, absorbing smaller WordPress businesses and integrating their clients into Freshy's operating model.
Product overview
Freshy is a comprehensive WordPress-focused digital agency offering a full-service portfolio of interconnected web design, development, hosting, and maintenance solutions. The core offering consists of WordPress Website Design and Development services, supported by enterprise-grade WordPress Managed Hosting built on Automattic's infrastructure. The service ecosystem includes WordPress Maintenance and Support as foundational ongoing services, with premium tiers (Freshy+) providing prioritized access and dedicated account management. Specialized add-on modules address compliance needs (ADA, GDPR, PCI), performance (Speed Optimization, Security, Backups), and functionality (WooCommerce ecommerce, SEO, Migration, Divi/Elementor builders). Marketing Pro extends capabilities into paid media, content optimization, and analytics. The company also operates an agency acquisition program, absorbing WordPress businesses to expand its client base. The Freshy Knowledge Base serves as the customer-facing support portal for self-service resources.
Differentiator
Problem solved
Functional benefit
Brands
- Freshy+: Premium support service offering dedicated point of contact, priority support, and 24-hour response time guarantee.
Products and services
- WordPress Website Design Custom WordPress website design services delivered by an in-house team with decades of design experience, creating responsive, professional websites for businesses, government, education, and nonprofit clients across the United States.
- WordPress Development Full WordPress development with an in-house team providing custom functionality, theme and plugin development, and technical implementation for WordPress websites.
- WordPress Managed Hosting Ultra-fast, secure, fully managed WordPress hosting on enterprise-grade cloud infrastructure built exclusively for WordPress CMS and maintained by Automattic, featuring pooled server architecture, load balancers, automatic failover, and global edge caching.
- WordPress Maintenance Dedicated, proactive WordPress maintenance services that keep client websites secured, updated, and fully functional through regular updates, backups, security monitoring, and technical care under monthly retainer plans.
- WordPress Support Ongoing WordPress support providing help desk access, troubleshooting assistance, and technical guidance to keep client websites running smoothly.
- Freshy+ Premium Support Premium support service providing clients with a dedicated point of contact, priority access to the Freshy team, and a 24-hour response time guarantee.
- Search Engine Optimization (SEO) SEO programs that build optimization into the DNA of WordPress websites, including local SEO, on-page SEO, and eCommerce SEO for Freshy-built sites.
- WooCommerce Development
Quantifiable outcome
- 90% client retention rate across agency acquisitions
- +3 more outcomes
Companies that use Freshy
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles5 records
Freshy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Freshy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- CA Biz HostcoreFreshy acquired CA Biz Host, welcoming 75 WordPress and hosting clients and expanding its website support and maintenance services. This acquisition demonstrates Freshy's growth strategy of integrating WordPress agencies into their operating model.
- CAP Web SolutionscoreFreshy expanded its portfolio with the acquisition of CAP Web Solutions, adding trusted WordPress expertise and client support services. The integration brings additional WordPress capabilities to Freshy's service offering.
- WP Tech SupportcoreFreshy welcomed WP Tech Support, strengthening its WordPress maintenance, support, and hosting capabilities for growing businesses. This acquisition enhances Freshy's ability to serve clients requiring ongoing WordPress support.
- Suburban BuzzcoreFreshy acquired Suburban Buzz, bringing over 150 website and digital marketing clients into the Freshy family. This acquisition significantly expanded Freshy's client portfolio and digital marketing capabilities.
- BizzyBizzycoreFreshy acquired BizzyBizzy web design agency. The acquisition was described as a genuinely positive experience with transparent, responsive, and professional acquisition process.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Freshy competitors and assessment
Company assessmentDirect peers
- WP Engine: WP Engine is a leading managed WordPress hosting and digital experience platform serving agencies and enterprise brands. It overlaps with Freshy's hosting, maintenance, and agency-oriented services, and competes for the same WordPress-specialist agency partners and end clients.
- Human Made: Human Made is a WordPress VIP agency specializing in enterprise WordPress development, hosting, and support. It competes with Freshy for large-scale WordPress engagements and ongoing maintenance contracts.
- 10up: 10up is a WordPress-focused digital agency offering web engineering, design, and hosting for enterprise clients. It is the most direct competitor to Freshy in the high-end custom WordPress build + managed hosting space.
- Lounge Lizard: Lounge Lizard is a web design and development agency offering WordPress, WooCommerce, and Shopify builds plus ongoing digital marketing services. It is comparable in size, service mix, and target customer segment.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing and web design agency serving SMB and mid-market clients with WordPress builds, hosting, SEO, and CRO. Its service mix and customer profile closely mirror Freshy's.
Others
- Elementor: Elementor is a leading WordPress page builder that Freshy specializes in. While not a direct competitor, Elementor's ecosystem determines the build patterns Freshy uses and competes with Freshy for the agency's preferred-tool relationship.
Broad incumbents
- GoDaddy: GoDaddy offers website builder, hosting, and managed WordPress services targeting small businesses. It is a much broader competitor than Freshy but represents the lower-cost alternative many of Freshy's prospects compare against.
- WebFX: WebFX is a full-service digital marketing agency offering web design, SEO, and hosting as part of a broader marketing services portfolio. It overlaps with Freshy's design, SEO, and Marketing Pro offerings but operates at much larger scale and across non-WordPress stacks.
- Blue Fountain Media: Blue Fountain Media (now part of Pactera EDGE) is a digital agency providing web design, development, and branding services to mid-market and enterprise clients. It competes for similar buyer budgets as Freshy on custom website projects.
Emerging players
- Pagely: Pagely is a managed WordPress hosting provider serving enterprise and high-traffic sites, with design and engineering add-ons. It competes primarily with Freshy's hosting layer rather than full-service builds.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Freshy social profiles
Digital presenceFreshy compliance and trust
Trust signalCompliance1 record
Freshy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freshy leadership team
Management profileNumber of profiles
Profiles9 records
Freshy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freshy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freshy
What does Freshy do?
Freshy is a US-based, full-service WordPress agency delivering custom website design, development, WooCommerce ecommerce builds, managed hosting, and ongoing maintenance and support built exclusively on the WordPress platform. The company combines project-based design/development work with recurring managed hosting, maintenance retainers, SEO programs, and premium support tiers (Freshy+). It also runs a WordPress agency acquisition program, absorbing smaller WordPress businesses and integrating their clients into Freshy's operating model.
Is Freshy a public or private company?
Freshy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freshy founded?
Freshy was founded in 2011. It employs 11 to 50 people.
Where is Freshy based?
Freshy is headquartered in Binghamton, United States, in the North America region.
How does Freshy make money?
Six revenue lines are on record. Website Design & Development is the primary driver. The others are wordPress Hosting, wordPress Maintenance & Support, agency Acquisitions, SEO Services and marketing Services.
Who are Freshy's main competitors?
Direct peers on record are WP Engine, Human Made, 10up, Lounge Lizard and Thrive Internet Marketing Agency. Elementor is listed as an others. Broad incumbents are GoDaddy, WebFX and Blue Fountain Media. Pagely is listed as an emerging player.
Does Freshy have an API?
No public API is recorded for Freshy.