MISS DIG 811
MISS DIG 811 is a Michigan non-profit that operates the state's only statutorily mandated underground utility safety notification system, routing pre-excavation locate requests from homeowners, contractors, and municipalities to more than 1,700 member utilities and processing over 1.4 million tickets annually.
- Company typePrivate
- Founded1970
- HeadquartersAuburn Hills, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MISS DIG 811 does
MISS DIG 811 is a Michigan non-profit corporation that operates the state's only utility safety notification system, the oldest statewide 24-hour underground facility locate service in the United States (established 1970). Under Michigan Public Act 174 of 2013, all excavators are legally required to contact MISS DIG 811 before any digging; the organization processes requests by routing them to more than 1,700 member utilities, who in turn dispatch locators to mark underground facilities. End users (homeowners, professional excavators, contractors, and municipalities) access the service free of charge via phone (811 or 800-482-7171), the OneCallAccess web platform, the Remote Ticket Entry (RTE) system, the Positive Response status portal, a public-facing interactive map dashboard, and a mobile application launched in November 2024. More than 80% of locate requests are submitted through web channels, and the organization has processed over 26 million requests resulting in nearly 277 million transmissions since inception.
The core technology stack is a web-based notification platform with polygon mapping for dig-site description, automated ticket routing to member utilities, a Positive Response system for marking status, and a Damage Prevention Portal used by member utilities for damage reporting and ticket management. The portfolio is augmented by SkillBuilder online training and Learning Bytes education modules, a Ticket Research Request service priced at $96.30 per job, an Educational Mobile Unit for field outreach, and a liaison program that supports community engagement. Operations are run from three Michigan locations: the Lansing headquarters, a Gladstone office serving the Upper Peninsula, and a Flint notification center.
Revenue is generated through recurring annual membership fees paid by more than 1,700 utility members, supplemented by fee-for-service income from ticket research. The service is free to all diggers by Michigan law, making the member utility base the entire revenue foundation. The organization is governed by a seven-member Board of Directors with representation from utilities, excavators, contract locators, and municipalities, and participates in national industry bodies including One Call Systems International (OCSI), the Facility Notification Center Association (FNCA), and the Common Ground Alliance (CGA).
MISS DIG 811 firmographics
Firmographics- Name
- MISS DIG 811
- Legal name
- MISS DIG 811
- Website
- https://missdig811.org
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MISS DIG 811 is a Michigan non-profit that operates the state's only statutorily mandated underground utility safety notification system, routing pre-excavation locate requests from homeowners, contractors, and municipalities to more than 1,700 member utilities and processing over 1.4 million tickets annually.
- Ownership category
- akta.pro rank
MISS DIG 811 industry classification
Industry- Product category
- Underground Utility Notification Services
- NAICS
- Security Systems Services (56162)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD)
- akta.pro secondary industries
- Fire Alarm Monitoring & Dispatch (BPAKAFAC), Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF)
Keywords
Where MISS DIG 811 is headquartered
LocationHeadquarters
- HQ city
- Auburn Hills
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MISS DIG 811 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Utility Membership Fees: MISS DIG 811 is a Michigan non-profit corporation that generates revenue through membership fees from utility companies. Over 1,700 member utilities pay membership dues to participate in the notification system.
- Ticket Research Requests: MISS DIG 811 charges $96.30 for ticket research requests to search archived locate requests (maintained for six years) and provide documentation. This is a fee-for-service for non-members or legal purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free locate request service for all excavators, homeowners, and contractors |
| Subscription | Annual | Utility membership for facility owner/operators |
| Unit Pricing | Pay-as-you-go | Ticket research requests for expired or lost tickets |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
MISS DIG 811 product offering
Product offeringCore offering
MISS DIG 811 operates Michigan's mandated one-call utility safety notification system, processing pre-excavation locate requests from homeowners, contractors, and municipalities and routing them to over 1,700 member utilities for underground facility marking. The service is delivered through web platforms (OneCallAccess, Remote Ticket Entry, Positive Response), phone (811), and a mobile app, with revenue generated primarily from utility membership fees and a small fee-based ticket research service.
Product overview
MISS DIG 811 operates as a unified utility notification platform offering multiple access channels for Michigan's underground utility safety system. The core portfolio centers on the OneCallAccess web platform and Remote Ticket Entry (RTE) Program for submitting locate requests, supplemented by the Positive Response system for checking ticket status and the Public Dashboard for viewing active tickets on an interactive map. Additional modules include the Damage Prevention Portal for member utilities, the SkillBuilder Online Training and Learning Bytes platforms for education, and a Ticket Research Request service for accessing archived tickets. The portfolio also includes a mobile application launched in November 2024. The Single Address e-Locate ticket system provides simplified access for homeowners. The system processes requests by contacting over 1,700 member utilities who then locate and mark underground facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- OneCallAccess Web-based platform for submitting locate requests to have underground public utility lines marked before excavation projects; serves as the primary entry point for excavators, contractors, and member utilities to file and manage tickets through MISS DIG 811.
- Remote Ticket Entry (RTE) Program Web-based ticket submission system primarily designed for excavators, municipalities, and utilities to submit multiple or complex locate requests efficiently and at scale.
- Single Address e-Locate Ticket Simplified web-based locate request system for homeowners and simple excavation projects using a single address entry; offers the easiest path for non-professional users to file a free locate request.
- Positive Response
Quantifiable outcome
- Over 26 million locate requests processed since 1970
- +3 more outcomes
Companies that use MISS DIG 811
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
MISS DIG 811 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MISS DIG 811 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- American Rental AssociationcoreAmerican Rental Association was named the 2025 Partner of the Year by MISS DIG 811, recognizing their contributions to underground utility safety and damage prevention efforts in Michigan.
- One Call Systems International (OCSI)minorMISS DIG 811 is a member of One Call Systems International (OCSI), an organization of one-call notification centers.
- Facility Notification Center Association (FNCA)minorMISS DIG 811 is a member of FNCA, a professional association for facility notification centers.
- Common Ground Alliance (CGA)minorMISS DIG 811 is a member of the Common Ground Alliance, dedicated to ensuring public safety, environmental protection, and integrity of services by promoting effective damage prevention practices.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
MISS DIG 811 competitors and assessment
Company assessmentDirect peers
- Texas 811: Texas's largest 811 one-call center operating under Texas Utilities Code with a member-funded non-profit structure. Directly comparable in mandate, scale, and workflow, though serving a much larger geographic territory.
- Dig Safely New York (811 NY): New York State's 811 one-call center providing the same mandated pre-excavation notification service under New York law. Identical business model and customer segments (homeowners, excavators, member utilities).
- Kentucky 811: Kentucky's 811 one-call notification center providing identical pre-excavation notification services under Kentucky law. Comparable member-funded structure and customer base.
- Virginia 811 (VA811): Virginia's statewide 811 one-call center. Provides the same mandated pre-excavation notification, member utility coordination, and damage prevention education services as MISS DIG 811.
- PA One Call (Pennsylvania 811): Pennsylvania's 811 notification center operating under the Pennsylvania One Call Act. Same business model, member-funded structure, and excavation notification workflow as MISS DIG 811.
- Ohio Utilities Protection Service (OUPS): Ohio's nonprofit 811 notification center serving as Ohio's one-call system. Operates the same member-funded model and locate request transmission workflow as MISS DIG 811.
- Gopher State One Call (GSOC): Minnesota's statewide 811 one-call notification center. Operates the same legal mandate, member-funded non-profit model, and locate request workflow as MISS DIG 811, serving as the direct functional analog in a different state.
- Sunshine State One Call (Florida 811): Florida's designated 811 one-call notification system. Comparable member-funded non-profit model processing locate requests for homeowners, excavators, and member utilities across the state.
Others
- PelicanCorp: Provider of one-call software platforms and locate request management technology used by many state 811 centers. Functions as a technology vendor/peer ecosystem enabler for the same one-call notification industry MISS DIG 811 operates in.
Broad incumbents
- Common Ground Alliance (CGA): National industry association dedicated to damage prevention practices, of which MISS DIG 811 is a member. CGA sets national standards and best practices that one-call centers like MISS DIG 811 adopt and implement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MISS DIG 811 social profiles
Digital presenceMISS DIG 811 financial estimates
Financial estimateRevenue estimate
Valuation estimate
MISS DIG 811 leadership team
Management profileNumber of profiles
Profiles2 records
MISS DIG 811 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MISS DIG 811 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MISS DIG 811
What does MISS DIG 811 do?
MISS DIG 811 operates Michigan's mandated one-call utility safety notification system, processing pre-excavation locate requests from homeowners, contractors, and municipalities and routing them to over 1,700 member utilities for underground facility marking. The service is delivered through web platforms (OneCallAccess, Remote Ticket Entry, Positive Response), phone (811), and a mobile app, with revenue generated primarily from utility membership fees and a small fee-based ticket research service.
Is MISS DIG 811 a public or private company?
MISS DIG 811 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MISS DIG 811 founded?
MISS DIG 811 was founded in 1970. It employs 51 to 100 people.
Where is MISS DIG 811 based?
MISS DIG 811 is headquartered in Auburn Hills, United States, in the North America region.
How does MISS DIG 811 make money?
Two revenue lines are on record. Utility Membership Fees are the primary driver. The others are ticket Research Requests.
Who are MISS DIG 811's main competitors?
Direct peers on record are Texas 811, Dig Safely New York (811 NY), Kentucky 811, Virginia 811 (VA811), PA One Call (Pennsylvania 811), Ohio Utilities Protection Service (OUPS), Gopher State One Call (GSOC) and Sunshine State One Call (Florida 811). PelicanCorp is listed as an others. Common Ground Alliance (CGA) is listed as a broad incumbent.
Does MISS DIG 811 have an API?
No public API is recorded for MISS DIG 811.
What industry is MISS DIG 811 in?
MISS DIG 811's product category is Underground Utility Notification Services. Its primary akta.pro industry code is BPAKAFAD, Medical Alert / PERS Monitoring (Emergency Response), with a secondary code of BPAKAFAC, Fire Alarm Monitoring & Dispatch. Its NAICS code is 56162 and its SIC code is 8744.