MISS DIG 811

What MISS DIG 811 does

MISS DIG 811 is a Michigan non-profit corporation that operates the state's only utility safety notification system, the oldest statewide 24-hour underground facility locate service in the United States (established 1970). Under Michigan Public Act 174 of 2013, all excavators are legally required to contact MISS DIG 811 before any digging; the organization processes requests by routing them to more than 1,700 member utilities, who in turn dispatch locators to mark underground facilities. End users (homeowners, professional excavators, contractors, and municipalities) access the service free of charge via phone (811 or 800-482-7171), the OneCallAccess web platform, the Remote Ticket Entry (RTE) system, the Positive Response status portal, a public-facing interactive map dashboard, and a mobile application launched in November 2024. More than 80% of locate requests are submitted through web channels, and the organization has processed over 26 million requests resulting in nearly 277 million transmissions since inception.

The core technology stack is a web-based notification platform with polygon mapping for dig-site description, automated ticket routing to member utilities, a Positive Response system for marking status, and a Damage Prevention Portal used by member utilities for damage reporting and ticket management. The portfolio is augmented by SkillBuilder online training and Learning Bytes education modules, a Ticket Research Request service priced at $96.30 per job, an Educational Mobile Unit for field outreach, and a liaison program that supports community engagement. Operations are run from three Michigan locations: the Lansing headquarters, a Gladstone office serving the Upper Peninsula, and a Flint notification center.

Revenue is generated through recurring annual membership fees paid by more than 1,700 utility members, supplemented by fee-for-service income from ticket research. The service is free to all diggers by Michigan law, making the member utility base the entire revenue foundation. The organization is governed by a seven-member Board of Directors with representation from utilities, excavators, contract locators, and municipalities, and participates in national industry bodies including One Call Systems International (OCSI), the Facility Notification Center Association (FNCA), and the Common Ground Alliance (CGA).

Name

MISS DIG 811

Legal name

MISS DIG 811

Website

https://missdig811.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

MISS DIG 811 is a Michigan non-profit that operates the state's only statutorily mandated underground utility safety notification system, routing pre-excavation locate requests from homeowners, contractors, and municipalities to more than 1,700 member utilities and processing over 1.4 million tickets annually.

Ownership category

akta.pro rank

Product category

Underground Utility Notification Services

NAICS

Security Systems Services (56162)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD)

akta.pro secondary industries

Fire Alarm Monitoring & Dispatch (BPAKAFAC), Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF)

Keywords

• Utility notification services
• Underground utility safety
• Damage prevention services
• One-call notification system
• Locate request processing

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Utility Membership Fees: MISS DIG 811 is a Michigan non-profit corporation that generates revenue through membership fees from utility companies. Over 1,700 member utilities pay membership dues to participate in the notification system.
2. Ticket Research Requests: MISS DIG 811 charges $96.30 for ticket research requests to search archived locate requests (maintained for six years) and provide documentation. This is a fee-for-service for non-members or legal purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

MISS DIG 811 operates Michigan's mandated one-call utility safety notification system, processing pre-excavation locate requests from homeowners, contractors, and municipalities and routing them to over 1,700 member utilities for underground facility marking. The service is delivered through web platforms (OneCallAccess, Remote Ticket Entry, Positive Response), phone (811), and a mobile app, with revenue generated primarily from utility membership fees and a small fee-based ticket research service.

Product overview

MISS DIG 811 operates as a unified utility notification platform offering multiple access channels for Michigan's underground utility safety system. The core portfolio centers on the OneCallAccess web platform and Remote Ticket Entry (RTE) Program for submitting locate requests, supplemented by the Positive Response system for checking ticket status and the Public Dashboard for viewing active tickets on an interactive map. Additional modules include the Damage Prevention Portal for member utilities, the SkillBuilder Online Training and Learning Bytes platforms for education, and a Ticket Research Request service for accessing archived tickets. The portfolio also includes a mobile application launched in November 2024. The Single Address e-Locate ticket system provides simplified access for homeowners. The system processes requests by contacting over 1,700 member utilities who then locate and mark underground facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• OneCallAccess Web-based platform for submitting locate requests to have underground public utility lines marked before excavation projects; serves as the primary entry point for excavators, contractors, and member utilities to file and manage tickets through MISS DIG 811.
• Remote Ticket Entry (RTE) Program Web-based ticket submission system primarily designed for excavators, municipalities, and utilities to submit multiple or complex locate requests efficiently and at scale.
• Single Address e-Locate Ticket Simplified web-based locate request system for homeowners and simple excavation projects using a single address entry; offers the easiest path for non-professional users to file a free locate request.
• Positive Response

Quantifiable outcome

• Over 26 million locate requests processed since 1970
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• American Rental AssociationcoreOthers · 1 January 2025American Rental Association was named the 2025 Partner of the Year by MISS DIG 811, recognizing their contributions to underground utility safety and damage prevention efforts in Michigan.
• One Call Systems International (OCSI)minorOthersMISS DIG 811 is a member of One Call Systems International (OCSI), an organization of one-call notification centers.
• Facility Notification Center Association (FNCA)minorOthersMISS DIG 811 is a member of FNCA, a professional association for facility notification centers.
• Common Ground Alliance (CGA)minorOthersMISS DIG 811 is a member of the Common Ground Alliance, dedicated to ensuring public safety, environmental protection, and integrity of services by promoting effective damage prevention practices.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Texas 811: Texas's largest 811 one-call center operating under Texas Utilities Code with a member-funded non-profit structure. Directly comparable in mandate, scale, and workflow, though serving a much larger geographic territory.
• Dig Safely New York (811 NY): New York State's 811 one-call center providing the same mandated pre-excavation notification service under New York law. Identical business model and customer segments (homeowners, excavators, member utilities).
• Kentucky 811: Kentucky's 811 one-call notification center providing identical pre-excavation notification services under Kentucky law. Comparable member-funded structure and customer base.
• Virginia 811 (VA811): Virginia's statewide 811 one-call center. Provides the same mandated pre-excavation notification, member utility coordination, and damage prevention education services as MISS DIG 811.
• PA One Call (Pennsylvania 811): Pennsylvania's 811 notification center operating under the Pennsylvania One Call Act. Same business model, member-funded structure, and excavation notification workflow as MISS DIG 811.
• Ohio Utilities Protection Service (OUPS): Ohio's nonprofit 811 notification center serving as Ohio's one-call system. Operates the same member-funded model and locate request transmission workflow as MISS DIG 811.
• Gopher State One Call (GSOC): Minnesota's statewide 811 one-call notification center. Operates the same legal mandate, member-funded non-profit model, and locate request workflow as MISS DIG 811, serving as the direct functional analog in a different state.
• Sunshine State One Call (Florida 811): Florida's designated 811 one-call notification system. Comparable member-funded non-profit model processing locate requests for homeowners, excavators, and member utilities across the state.

Others

• PelicanCorp: Provider of one-call software platforms and locate request management technology used by many state 811 centers. Functions as a technology vendor/peer ecosystem enabler for the same one-call notification industry MISS DIG 811 operates in.

Broad incumbents

• Common Ground Alliance (CGA): National industry association dedicated to damage prevention practices, of which MISS DIG 811 is a member. CGA sets national standards and best practices that one-call centers like MISS DIG 811 adopt and implement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@missdig8112?si=V4qUzWeBt8GvLR4a
• Facebookfacebook.com/MISSDIG811.mich
• LinkedInlinkedin.com/company/miss-dig-811
• Instagraminstagram.com/missdig811
• Xx.com/missdig811

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MISS DIG 811