Fragile Removals & Storage

What Fragile Removals & Storage does

Fragile Removals & Storage is a privately held Australian furniture removal company founded in 2004 and operating under the legal entity Fragile Removals Aust Pty Ltd. The company delivers local, interstate, and commercial relocation services from four operational hubs — Melbourne, Sydney, Brisbane, and Perth — and reports over 6,000 relocations per year with more than 50,000 lifetime customers. It is AFRA-accredited (Australian Furniture Removers Association), uses exclusively in-house staff rather than subcontractors, and holds a 4.7/5 Google Reviews rating. Headcount sits in the 51–100 range and the business is founder/family-owned with no disclosed external investment, no parent company, no subsidiaries, and no M&A activity.

The service portfolio spans nine core and add-on offerings: Local Removals (same-city and suburb moves), Interstate Removals across seven major Australian corridors (Melbourne-Sydney, Melbourne-Brisbane, Melbourne-Perth, Brisbane-Sydney, Brisbane-Perth, Perth-Sydney, Perth-Adelaide), Business Relocations (commercial moves, employee relocations, gym relocations, white-glove services), Secure Storage (mobile drop-off modules and depot storage with four weeks complimentary on interstate moves), Professional Packing, Packing Materials (boxes, crates, specialty boxes), Mobile Storage Drop-Off, Transit Insurance (provided as a registered AFRA insurance broker), and Insurance Advisory. Underlying technology includes an online cubic-metre inventory calculator that drives self-serve quoting, weather-sealed mobile storage modules, and specialty protective packaging (wine boxes, port-a-robe boxes, TV boxes, custom crates).

Commercials are direct-to-consumer and direct-to-business only, with no franchise, reseller, or platform channel. Customers self-serve quotes online or contact a toll-free 1800 number; in-house coordinators manage the journey from quote to delivery. Pricing is unit-based on cubic metres — interstate moves range from a $660 minimum (Perth-Melbourne) to $8,200 (4-bedroom house, Sydney-Perth) — and all interstate moves include four weeks of complimentary storage. The company operates only in Australia, has no app or public API, and relies on SEO-driven content (50+ blog articles, city, route, and suburb landing pages) plus Facebook and Instagram for top-of-funnel demand generation.

Name

Fragile Removals & Storage

Legal name

Fragile Removals Aust Pty Ltd

Website

https://fragileremovals.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Fragile Removals & Storage is an Australian AFRA-accredited furniture removalist founded in 2004, serving residential and commercial customers across Melbourne, Sydney, Brisbane, and Perth with local moves, interstate relocations, storage, packing, and transit insurance.

Ownership category

akta.pro rank

Product category

Moving & Relocation Services

NAICS

General Warehousing and Storage (493110), Warehousing and Storage (493)

SIC

Services-To Dwellings & Other Buildings (7340), Public Warehousing & Storage (4220)

akta.pro primary industry

Debris Removal & Post-Unpack Cleanup (Box Haul-Away) (HSAKADAL)

akta.pro secondary industries

Fragile-Only / Partial Packing for Local Moves (HSAKAAAI), Renovation & Staging Full-Service Storage (HSAKAHAI), Residential Packing & Unpacking Services (HSAKADAA)

Keywords

• Furniture removal services
• Interstate removals
• Local moving services
• Relocation storage
• Professional packing

Headquarters

HQ city

Glen Waverley

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Interstate Removals: Primary revenue stream from long-distance furniture removal services between major Australian cities (Melbourne, Sydney, Brisbane, Perth, Adelaide, Gold Coast). Charged per cubic metre with minimum 4 cbm, includes 4 weeks complimentary storage.
2. Local Removals: Same-city and suburb-to-suburb furniture removal services in Melbourne, Brisbane, Perth, and Sydney metro areas. Charged based on volume and access conditions.
3. Business Relocation: Commercial relocations including office moves, employee relocations, gym relocations, and white glove services for businesses.
4. Secure Storage: Weather-sealed mobile storage modules and depot storage facilities. First 4 weeks complimentary for interstate clients; charged thereafter.
5. Professional Packing Services: Full packing, partial packing, and fragile-only packing services using quality cartons and materials. Trained packers can empty a typical three-bedroom home in a single day.
6. Packing Materials Sales: Sale of moving boxes (small, medium, large), tape, bubble wrap, mattress bags, stretch covers, custom crates, wine boxes, port-a-robe boxes, and TV boxes.
7. Transit Insurance: Comprehensive transit insurance covering accidental breakage and extreme weather. Company acts as registered insurance broker providing tailored cover.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fragile Removals & Storage is an Australian AFRA-accredited furniture removal company providing door-to-door local and interstate moving services across Melbourne, Sydney, Brisbane, Perth and Gold Coast. The core offering includes local and interstate removals priced per cubic metre, secure storage with 4 weeks complimentary for interstate clients, professional packing/unpacking, transit insurance, and commercial/office relocations, coordinated end-to-end by in-house staff using a custom inventory calculator.

Product overview

Fragile Removals & Storage is an Australian furniture removal company offering a unified suite of relocation services. The core offerings include Local Removals (same-city/suburb moves), Interstate Removals (long-distance moves across all major Australian routes with 4 weeks complimentary storage), Business Relocations (commercial moves, employee relocations, gym relocations, and white glove services), and Secure Storage (mobile and depot storage). The company also provides Professional Packing & Unpacking services, Packing Materials (boxes and supplies), and Transit Insurance as integrated add-ons. The services are coordinated end-to-end by a single team, with pricing based on cubic metres calculated through an inventory calculator.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Removals
• Interstate Removals
• Business Relocations
• Secure Storage
• Professional Packing & Unpacking Full-service, partial packing, and fragile-only packing options delivered by trained packers using quality cartons and protective materials; trained packers can empty a typical three-bedroom home in a single day.
• Packing Materials Sale and delivery of moving boxes (small 40L, medium 52L, large 104L), tape, bubble wrap, mattress bags, stretch covers, double-wall cartons, and specialty boxes (wine, port-a-robe, TV, picture/mirror), plus custom crates.
• Transit Insurance Comprehensive transit insurance covering accidental breakage and extreme weather during moves, provided as a registered insurance broker with quoting, binding and claims management services.

Quantifiable outcome

• 4.7/5 average rating on Google Reviews from verified customers
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Muval: Muval is an Australian online marketplace that matches customers with removalists, capturing quote-flow at the top of the funnel — comparable as an emerging digital channel that competes for the same residential move demand.

Direct peers

• Crown Relocations: Crown is a global removalist with strong Australian operations serving both residential and corporate clients, including storage and packing — overlaps significantly with Fragile Removals' interstate and commercial services.
• Allied Pickfords: Allied Pickfords Australia is one of the largest international and interstate removalist networks, offering door-to-door moving, storage, and corporate relocation services across major Australian cities — directly comparable to Fragile Removals' interstate and corporate offering.
• Kent Removals & Storage: Kent is an Australian interstate and local removalist with bundled storage offerings, AFRA membership, and corporate move services — comparable business model and customer base as Fragile Removals.
• East West Removalists: East West is a Sydney-based Australian removalist focused on local and interstate moves, providing a comparable core service and customer segment to Fragile Removals.
• Grace Removals Group: Grace is a long-established Australian household-name removalist with national interstate corridors, storage facilities, and corporate relocation services, closely mirroring Fragile Removals' geographic and service footprint.

Others

• Hipages: Hipages is an Australian services marketplace that lists removalists alongside other tradies, enabling quote comparison — adjacent as a category-level demand aggregator that could channel residential moving demand away from direct operators like Fragile Removals.

Broad incumbents

• North American Van Lines: North American Van Lines is a global incumbent moving and storage brand offering residential and corporate relocations worldwide; relevant as a broader, established player in the same category with overlapping capabilities.
• Atlas Van Lines: Atlas is a large global moving and logistics platform providing interstate, international, and storage services — comparable as a broad incumbent in the same industry with overlapping service lines.

Regional players

• Two Men and a Truck: Two Men and a Truck is a US-based franchised moving brand focused on local residential moves with a self-serve digital booking model — a comparable operating model (local moves, proprietary booking flow) but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fragileremovalsandstorage
• Instagraminstagram.com/fragileremovals
• LinkedInlinkedin.com/company/fragile-removals-storage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fragile Removals & Storage