Recevent

What Recevent does

Recevent Sp. z o.o. is a Poland-based, privately-held outdoor advertising (OOH) agency headquartered in Skarżysko-Kamienna that delivers integrated analysis, design, printing, and field-installation services for billboard and point-of-sale campaigns. Founded in 2006, the company is family-influenced, with the Dąbrowski family holding key leadership positions (Robert Dąbrowski as President of the Management Board, Anna Dąbrowska as Vice CEO). Its operational footprint is anchored by an annual production capacity of 5,000,000 sq. m. of blueback printing and approximately 430,000 hung advertisement panels per year, executed via a 290-strong field-fitter workforce.

The company's core technology stack centers on a large-format ecological printing line using FSC-certified paper and non-toxic water-based inks, supplemented by monocrystalline photovoltaic panels providing roughly 75% of facility electricity and a Kaizen-based continuous-improvement operating model. Operational and digital tooling includes the RAPZ billboard campaign management system and a proprietary mobile application that delivers real-time progress and online photo reports from installation sites, giving clients remote visibility into campaign execution. Enterprise governance and innovation investments have been partly supported by an EU grant of 2,988,925 PLN under the Eastern Poland Operational Programme 2014-2020.

Recevent's business model is professional-services-driven and project-based, with quote-based, custom-tailored engagements rather than published tiered pricing. Go-to-market is direct enterprise sales, led by a Business Development Director and New Business Managers targeting major retail chains and corporate brands across Poland, with a developing presence in Germany and a Warsaw branch in addition to the Skarżysko-Kamienna headquarters. The customer base spans large retail chains (Biedronka, Lewiatan, Brico, Media Expert, Spar, Fachowiec, Delikatesy), retail/home-improvement (Brico, Majster S.A.), and construction/brand advertisers (Budmat, MotaEngil, Profarb), with multi-year repeat engagements cited, including a 6-year relationship with Brico.

Name

Recevent

Legal name

RECEVENT SP. z o. o.

Website

https://recevent.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Recevent is a Poland-based full-service outdoor advertising agency providing analysis, design, printing, and assembly of OOH campaigns for major retail chains and corporate brands, operating with 290 field fitters and 5 million sq.m. annual printing capacity.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFALAL

OOH Production, Printing & Installation Services

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYMPAAAKAJ

OOH Production, Printing & Installation Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

SECONDARYBPAFALAH

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Outdoor advertising services
• Large format printing
• Billboard installation
• OOH campaign management
• Ecological printing

Headquarters

HQ city

Skarzysko-kamienna

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. OOH Advertising Services: Full-service outdoor advertising including analysis, design, printing, and assembly of billboard campaigns. Revenue generated from campaign planning, media placement, and execution services for major format advertising.
2. Large Format Printing: Ecological large format printing services producing 5,000,000 sq. m. of blueback printing annually using FSC certified paper and non-toxic water-based inks.
3. Field Installation Services: Installation and dismantling of advertising panels with 290 field fitters handling 430,000 hung advertisement panels yearly.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Recevent provides holistic outdoor advertising (OOH) services, delivering end-to-end campaign execution that spans analysis, creative design, ecological large-format printing, and nationwide field installation. The company operates one of the larger OOH production footprints in Poland, producing 5,000,000 sq. m. of blueback printing and hanging 430,000 advertisement panels per year with a 290-person field team. Core supplementary offerings include a real-time mobile campaign-tracking app, the proprietary RAPZ billboard management system, and dedicated graphic design services for retail and corporate brand clients.

Product overview

Recevent offers holistic outdoor advertising services as a unified offering, combining analysis, design, printing, and assembly into a single integrated service. The core products include Blueback Printing (producing 5,000,000 sq. m. annually), a Mobile Campaign Tracking App for real-time monitoring, and the RAPZ System for billboard campaign management. Graphic Design Services support the creative elements. The company operates 430,000 hung advertisement panels yearly with 290 field fitters.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Outdoor Advertising Services End-to-end outdoor advertising service for enterprise clients, encompassing campaign analysis, creative design, in-house large-format printing, and nationwide field installation. Delivered to retail chains and corporate brands across Poland and Germany, including point-of-sale (POS) implementations and OOH media campaigns.
• Blueback Printing Ecological large-format blueback printing service producing 5,000,000 sq. m. of prints annually using FSC-certified paper and non-toxic water-based inks. Used as the substrate for billboard advertising and other OOH formats.
• RAPZ System Proprietary billboard campaign management system that streamlines OOH campaign execution, enabling improved service delivery for billboard campaigns through IT-based production and logistics management.

Quantifiable outcome

• 430,000 advertisement panels hung per year
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JCDecaux: Global leader in out-of-home advertising across street furniture, transport, and billboards. Comparable as a broad incumbent reference for Recevent's full-service OOH ambitions, though at vastly larger scale and geographic reach.
• Clear Channel Outdoor: One of the world's largest outdoor advertising companies operating billboards, transit, and street furniture networks. Comparable as a broad incumbent spanning OOH media sales, production, and installation.

Regional players

• Wall AG: German family-owned outdoor advertising company operating street furniture and transit media. Comparable as a regional full-service OOH operator and a relevant benchmark for Recevent's German market entry.

Direct peers

• Ocean Outdoor: UK-based OOH specialist operating premium digital and large-format screens. Comparable as a specialist outdoor operator that has scaled into a multi-country, premium-positioned offering.
• Posterscope: Specialist OOH media agency within the dentsu network providing planning, buying, and measurement. Comparable as a peer in the OOH services ecosystem competing for enterprise campaign mandates.
• Kinetic Worldwide: Global OOH agency and consultancy offering planning, activation, and measurement services. Comparable as a specialist OOH service provider targeting enterprise advertisers with sophisticated campaign needs.
• Atmedia: Poland-focused outdoor advertising media operator offering premium large-format and DOOH inventory. The closest direct competitor for the Polish retail-chain campaigns that comprise the bulk of Recevent's book of business.
• Ströer SE: Major German outdoor advertising media operator and digital OOH platform provider. Directly comparable and especially relevant given Recevent's German market entry via its New Business Manager.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recevent