Poke Bar
Poke Bar (UF Poke Bar GmbH) is a Hamburg-based quick-service restaurant chain operating four dine-in locations, serving customizable poke bowls, hot bowls, and vegan options to health-conscious consumers and corporate catering clients using 100% plastic-free packaging.
- Company typePrivate
- Founded2016
- HeadquartersHamburg, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Poke Bar does
Poke Bar (legal entity: UF Poke Bar GmbH) is a privately held quick-service restaurant chain headquartered in Hamburg, Germany, operating four dine-in locations and serving customizable poke bowls, hot bowls, and plant-based alternatives. Founded in 2016, the company targets health-conscious consumers, vegan and vegetarian diners, customers with food allergies or intolerances, and corporate catering clients in the Hamburg metropolitan area. The company's product platform centers on a "Build Your Bowl" configurator that lets customers select base (Sushi Rice, Quinoa, Glass Noodles, or Fresh Salad), protein (Salmon, Tuna, Chicken, Beef, or Tofu), up to four included toppings plus paid extras, sauces, and crunch toppings, with size-based pricing (Mini, Regular, Large) yielding per-bowl prices in the €11.90-€21.40 range. Signature bowls such as Ahi Tuna Bowl, Yuzu Tuna Bowl, Honua Beef Bowl, Bali Beach Bowl, and Vegan Teriyaki Bowl anchor the menu, supplemented by Hot Bowls (Ramen, Honey Ginger Chicken, Vegan Coconut Curry, Bibimbap) and sides (Tropical Fruit Salad, Mango Sticky Rice). All packaging is 100% plastic-free, fish is marketed as sustainably caught, and the Mehrweg-Bowl reusable bamboo container (€9.90, with €1-per-use discount) extends the sustainability positioning into merchandise.
The technology stack is conventional QSR/WordPress: an online ordering site at pokebar.de with Click & Collect functionality, Google Maps store locator, and Google Analytics. There are no mobile apps, no proprietary AI/ML systems, and no disclosed API integrations beyond standard third-party web services. The company relies on social media (Facebook and Instagram) for top-of-funnel brand awareness and its own website for mid-funnel menu browsing and ordering.
Revenue is generated through three streams: (1) in-restaurant and online bowl sales on a unit-pricing, pay-as-you-go basis; (2) corporate and private event catering with a €250 plus VAT minimum order, 48-hour advance booking, and €20 flat-rate delivery within 10km (€0.80/km beyond); and (3) merchandise sales of the reusable Mehrweg-Bowl at €9.90 including VAT. The company is founder/locally owned with two Managing Directors (Geschäftsführung), Maria Alberti-Moghaddam and Leslie Schwittay, no parent company, no external investors disclosed, and operates 101-250 employees across its Hamburg footprint.
Poke Bar firmographics
Firmographics- Name
- Poke Bar
- Legal name
- UF Poke Bar GmbH
- Website
- https://pokebar.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Poke Bar (UF Poke Bar GmbH) is a Hamburg-based quick-service restaurant chain operating four dine-in locations, serving customizable poke bowls, hot bowls, and vegan options to health-conscious consumers and corporate catering clients using 100% plastic-free packaging.
- Ownership category
- akta.pro rank
Poke Bar industry classification
Industry- Product category
- Poke Bowl Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Smoothie & Protein Shake Bars (THAFAKAB)
Keywords
Where Poke Bar is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Poke Bar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- In-restaurant and Online Food Sales: Direct sales of poke bowls and hot bowls to consumers through physical restaurant locations and online ordering for dine-in, Click & Collect, and delivery.
- Catering Services: Corporate and private event catering with custom poke bowl orders. Minimum order value of 250 EUR plus VAT for office/home delivery.
- Merchandise Sales: Sale of reusable Mehrweg-Bowl merchandise (9.90 EUR) made from sustainable bamboo fiber, generating additional revenue while promoting sustainability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Bowls priced by size (Mini, Regular, Large) |
| Unit Pricing | Pay-as-you-go | Build Your Own Bowl - Base Selection |
| Unit Pricing | Pay-as-you-go | Build Your Own Bowl - Additional Customizations |
| Unit Pricing | Pay-as-you-go | Mehrweg-Bowl Reusable Container |
| Unit Pricing | Pay-as-you-go | Sides and Desserts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Poke Bar product offering
Product offeringCore offering
Poke Bar operates a quick-service restaurant concept in Hamburg focused on customizable poke bowls and hot bowls prepared with fresh ingredients. It sells bowls through physical restaurants and online Click & Collect, and also provides catering for corporate events, business meetings and private gatherings.
Product overview
Poké Bar is a quick-service poke bowl restaurant chain operating 4 locations in Hamburg, Germany, founded in 2016. The company offers a platform of customizable bowl products centered around two core offerings: Classic Poké Bowls (cold bowls with raw fish or meat options like Salmon, Tuna, Beef, Chicken, and Tofu on customizable bases) and Hot Bowls (warm dishes like Ramen, Curry, and Bibimbap). The product portfolio also includes a Build Your Bowl customizer, Sides (Tropical Fruit Salad, Mango Sticky Rice), and Merchandise (Mehrweg-Bowl reusable bowls). Services include Click & Collect ordering and Catering for events. All packaging is 100% plastic-free, and the company emphasizes sustainably sourced fish.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Poké Bowls
- Hot Bowls
- Build Your Bowl
- Vegan Bowls
- Sides
- Mehrweg-Bowl
- Catering
Companies that use Poke Bar
Customer profileSegments4 records
Ideal customer profiles3 records
Poke Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Poke Bar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Soetbeer DesignminorSoetbeer Design provides corporate and web design services for Poké Bar, responsible for the company's visual identity and website design.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Poke Bar competitors and assessment
Company assessmentBroad incumbents
- Subway: Global QSR sandwich franchise with widespread presence in Germany offering customizable made-to-order meals. Comparable as a large incumbent in the customizable quick-service category competing for similar lunch customers, though with a much broader menu and footprint.
- Vapiano: German-origin fresh-pasta fast-casual chain that has undergone restructuring. Comparable as a Germany-headquartered customizable QSR concept at similar historical scale, providing a cautionary benchmark for German fast-casual economics and unit growth.
Direct peers
- dean&david: Germany-headquartered healthy quick-service restaurant chain offering bowls, salads, and fresh food with a strong focus on customization and fresh ingredients. Comparable as a German-origin fast-casual concept with a similar health-and-quality positioning, though broader menu than poke-only.
- POKÉ HOUSE: European poke bowl chain with locations across Italy, Spain, France, Portugal, and the UK. Closely comparable as a multi-country poke-bowl specialist, though materially larger and more international, providing a benchmark for what scaled poke rollouts look like.
- YOK Bowls: German poke bowl specialist with locations in multiple German cities. Comparable as a domestic poke-focused chain with similar menu architecture and customization model, competing for the same lunch and dinner occasion.
- Aino Poke: German poke bowl chain operating multiple locations in Germany with a similar build-your-own-bowl concept. Direct head-to-head competitor in the same German market segment, offering customizable poke bowls with similar price points and delivery/catering options.
- iLove Poke: German poke bowl chain operating in multiple German cities with a similar build-your-own concept and delivery model. Direct competitor in the German poke segment with overlapping target customers.
Regional players
- Hans im Glück: German fast-casual restaurant chain specializing in burgers and cocktails with a similar design-forward, fresh-ingredient positioning across German cities. Comparable as a German QSR chain of similar scale, though focused on a different cuisine category.
- Peter Pane: German fast-casual burger restaurant chain with multiple locations across Germany. Comparable as a German fast-casual chain with a similar build-your-own concept (burgers instead of bowls), targeting a similar urban lunch and dinner occasion.
Emerging players
- Lunchtime Bowls: Smaller German poke and bowl concept operating in selected cities. Comparable as an emerging poke-bowl specialist in Germany with overlapping customer segments, though smaller in scale and footprint than Poke Bar.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Poke Bar social profiles
Digital presencePoke Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poke Bar leadership team
Management profileNumber of profiles
Profiles2 records
Poke Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poke Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poke Bar
What does Poke Bar do?
Poke Bar operates a quick-service restaurant concept in Hamburg focused on customizable poke bowls and hot bowls prepared with fresh ingredients. It sells bowls through physical restaurants and online Click & Collect, and also provides catering for corporate events, business meetings and private gatherings.
Is Poke Bar a public or private company?
Poke Bar is a private company. It is classified as unknown and is currently operating.
When was Poke Bar founded?
Poke Bar was founded in 2016. It employs 101 to 250 people.
Where is Poke Bar based?
Poke Bar is headquartered in Hamburg, Germany, in the Europe region.
How does Poke Bar make money?
Three revenue lines are on record. In-restaurant and Online Food Sales are the primary driver. The others are catering Services and merchandise Sales.
Who are Poke Bar's main competitors?
Broad incumbents on record are Subway and Vapiano. Direct peers are dean&david, POKÉ HOUSE, YOK Bowls, Aino Poke and iLove Poke. Regional players are Hans im Glück and Peter Pane. Lunchtime Bowls is listed as an emerging player.
Does Poke Bar have an API?
No public API is recorded for Poke Bar.
What industry is Poke Bar in?
Poke Bar's product category is Poke Bowl Restaurant. Its primary akta.pro industry code is THAFAKAB, Smoothie & Protein Shake Bars. Its NAICS code is 722513 and its SIC code is 5812.