InGood

What InGood does

InGood is a Milan-based creative and advertising agency operating as an Italian SRL, providing integrated communication services spanning strategy, creative development, content production, and technology-driven brand experiences. The firm serves enterprise clients across verticals including automotive (Lamborghini, MG Motor), beverage and spirits (Coca-Cola, Aperol, Venchi, Italicus/Pernod Ricard), fashion and apparel (Tezenis, Malì Milano), FMCG (Blueband, Veggy Good), and retail (Rinascente). The operating model is built around "tailor-made teams" assembled per engagement rather than stratified departments, with a stated philosophy of reducing costs, waste, and organizational entropy. Geographically, the agency is headquartered in Milan but operates as an international production hub, coordinating shoots and campaigns across South America, Asia, Europe, and Africa — for example, the Coca-Cola launch spanning three continents and the Blueband production filmed in Africa with multicultural coordination in Sri Lanka, Brazil, Europe, and Asia.

The business model is project-based professional services: revenue is generated through quote-based engagements for brand building, campaign production, brand identity, and tech experience work, typically sourced via direct business development leveraging case studies and the agency's portfolio of global brand clients. GTM is sales-led with no disclosed pricing transparency, no intermediary distribution, and no platform or productized offering — services are delivered as custom engagements. The company is founder-led and bootstrapped, with no disclosed institutional investors, funding rounds, or parent company, and operates with a headcount in the 11–50 range. Distribution of marketing and lead generation runs through organic social (Instagram, LinkedIn, Facebook) and direct email contact. There is no disclosed proprietary technology stack, no AI/ML capabilities, and no productized software offering — the agency's IP is its creative talent, international production network, and brand-client reputation.

Name

InGood

Legal name

InGood srl

Website

https://ingood.agency

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

InGood is a Milan-based creative and advertising agency delivering integrated communication strategy, content production, creative development, and technology experiences for enterprise brands across automotive, fashion, beverage, and retail sectors in Italy and internationally.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Advertising agency
• Brand strategy
• Creative production
• Content marketing
• Brand identity

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services: Full-service advertising agency offering strategy, creative direction, content production, and tech experiences. Revenue generated through project-based client engagements for brand building, campaigns, and production services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

InGood is a Milan-based advertising agency that delivers integrated communication services for brands, including communication strategy, creative ideation, content production (commercials, branded content, video, social campaigns), technology experiences, brand identity and rebranding, and retail design. The agency assembles tailor-made project teams per client engagement and coordinates production across multiple international regions, serving both local Italian brands and multinational corporations.

Product overview

InGood is an advertising agency that operates as a single unified offering rather than a platform-plus-modules architecture. The agency provides an integrated suite of services including communication strategy, creative development and content production (commercial production, branded content, video production, social campaigns), technology experiences, brand identity and rebranding, and retail design. These services are delivered through tailor-made teams assembled based on client needs, with a fluid and sustainable approach that balances strategy, creativity, and technology to help brands compete in global and local markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Strategy Services
• Creative Ideas & Content Production
• Tech Experiences
• Brand Identity & Rebranding
• Retail Design & Experience

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Ogilvy SingaporeminorStrategic or Co-development PartnerProject-based collaboration for Coca-Cola commercial production. InGood acted as hub between South America, Asia, and Europe coordinating international beverage launch.
• DDBminorStrategic or Co-development PartnerCollaboration for Blueband global branded content. InGood contributed to creative development and coordinated multicultural production across Sri Lanka, Brazil, Europe, and Asia.
• WTminorStrategic or Co-development PartnerCollaboration for Veggy Good campaign creation. InGood produced the campaign blending live action and animated graphics.
• Augusto ZapiolaminorOthersDirector for Coca-Cola commercial production with InGood.
• Giordano MaestrelliminorOthersAward-winning director for Blueband branded content filmed in Africa.
• Federico BrugiaminorOthersDirector for Tezenis Manifesto Campaign celebrating female authenticity.
• Cinzia PedrizzettiminorOthersDirector for Veggy Good engaging campaign film.
• Matteo LinguitiminorOthersPhotographer for Veggy Good campaign.
• Andrew BanneckerminorOthersArtist providing whimsical and colorful creative direction for Venchi Christmas social campaign.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jung von Matt: Independent European creative network with offices across Germany, Austria and Switzerland. Comparable integrated brand-building, digital and production capabilities for premium European clients.
• Serviceplan Group: Largest independent creative agency group in Europe, headquartered in Munich. Comparable integrated offering across strategy, creative, tech experiences and international production coordination.
• Armando Testa: Long-standing independent Italian creative agency headquartered in Turin with a similarly broad integrated offering across strategy, creative and production. Directly comparable on geography (Italy), model (independent), and service scope.
• Mother: Independent creative agency network (London, NY, LA, Shanghai) operating with a similarly lean, ideas-led model. Comparable structure and client profile across fashion, FMCG, and tech.
• Anomaly: Independent creative agency with offices in NYC, LA, London, Toronto and Shanghai. Comparable integrated model combining strategy, creative, content production and brand experience.
• 72andSunny: Independent global creative agency working with brands like Aperol-adjacent beverage, fashion, and entertainment clients. Comparable integrated brand-building and production model.
• Wieden+Kennedy: Independent global creative agency known for work with Coca-Cola, Nike, and premium brands. Comparable as an independent creative shop pursuing headline-making brand campaigns across multiple continents.

Broad incumbents

• Droga5 (Accenture Song): Premium creative agency (now part of Accenture Song) known for work with brands like Lamborghini-rival luxury and FMCG clients. Compares on creative ambition and integrated offering but operates within a much larger network.
• Publicis Groupe: Global advertising holding company whose creative networks (Publicis Worldwide, Leo Burnett, Saatchi & Saatchi) compete for the same multinational brand budgets that InGood targets. Represents the larger competitive context for premium boutique pitches.
• BBDO / Omnicom: Global advertising network within Omnicom, working on brand work for many of the same categories InGood serves (automotive, FMCG, beverage). Relevant as a broader incumbent that competes for tier-1 enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ingood
• Instagraminstagram.com/ingood.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InGood